December, 2018

Member Retention in 2019: Why They Leave & 3 Ways to Keep Them

Higher Logic

Member retention: it’s always on our minds. In 2019, how do you plan to get your members to stick around? When people face so many competing demands for time, attention, and money, this question is bigger than ever.

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LMS Selection: 7 Features Associations Need

Web Courseworks Associations

Association members grow and change over time, and their needs grow and change with them. Unless the association addresses these changes, members won’t see the value of their membership.

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3 Tips for Effective Board Meetings in 2019

YourMembership Blog

Ever feel like you’re living in a world of meeting overload? I know I do, and it’s safe to say that your board members feel the same. There’s nothing worse than a meeting that has no direction – especially when that meeting is after hours for your “volunteer” job. Here are three simple, yet effective. The post 3 Tips for Effective Board Meetings in 2019 appeared first on YourMembership. Membership & Marketing New Technology

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How Are You Preparing for 2019?

Moery Company

Quick – it’s the first week of December – what is your plan of attack for January 1, 2019? For each of my clients, I have a different plan, most of which have been in the works since the end of Q3.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Association Brain Food Weekly: 12.14.18

Reid All About it

The weekly list of free educational events and resources for the association community… It’s the most wonderful time of the year… (sing it with me). Some of us get to take time off during the holidays.

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Be on the Guest List, Not the Blacklist: Improving Your Email Deliverability

Higher Logic

Getting into your subscribers’ inbox is a bit like getting into a swanky, invite-only party. There’s a bouncer, and his name is Spam Filter (he’s about 6’10” and 350 pounds).

42 Free Nonprofit Webinars For January 2019

Wild Apricot

Here are all the free nonprofit webinars I could find happening in January

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How to Manage When You’re an Education Department of One

WBT Systems

How to Manage When You’re an Education Department of One. Read more about How to Manage When You’re an Education Department of One

JP Moery’s Association Playbook – Episode 167: Top Tips for Generating Winning Collateral Materials for Membership Recruitment

Moery Company

It’s very rare if ever that a prospect says, “Hey, send me your membership information,” and then they sign up off the bat, explains Host JP Moery. But, created and utilized strategically, collateral materials for membership recruitment can significantly benefit your sales effort.

Association Brain Food Weekly: 12.21.18

Reid All About it

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. But after a few days of holiday relaxation, your brain could be ready for a bit of exercise—or, brain food.

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

How vital is non-dues revenue for your association? For many, it is quite substantial. In 1953, more than 95% of revenue for professional associations came from membership dues. Recently, that number had decreased to a mere 30%.

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 32% – Demographic-based. 29% – Job/occupation-based.

50 Nonprofit Blogs You Need To Follow Right Now

Wild Apricot

Check out this list of great nonprofit blogs next time you need advice, insights on the nonprofit sector, or just a good read

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Offer Holiday Specials That Promote Online Learning

WBT Systems

Offer Holiday Specials That Promote Online Learning. Read more about Offer Holiday Specials That Promote Online Learning

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JP Moery’s Association Playbook – Episode 168: Big Trends in Association Content Delivery and Sales

Moery Company

There are a few trends developing around Moery Company content delivery and our sales process, and it’s very exciting, says Host JP Moery. Over the last several weeks, he’s seen growth in content engagement and has observed the sales cycle at the Big Red “M” shorten rather significantly. Here’s why.

Association Brain Food Weekly: 12.7.18

Reid All About it

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? How does any association professional juggle everything on their to-do list?

Membership Q&A: How Much Is TOO Much?

Spark Consulting

How many follow up touch points is too many follow up touch points? When are we just getting annoying? A good general rule is: As long as you’re still getting enough response to justify the investment of resources in the touch point, keep going. But how do you know? You have to pay attention to the response rate you get from each communication. Open rate matters, and per the INFORMZ 2017 Association Email Benchmarking Report , you should be looking for an open rate of around 35%.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

As consumers, we know that brands that consistently deliver value and make our buying experience effortless will continue to win our business over time.

The Master List of Apps Your Nonprofit Needs

Wild Apricot

Find the perfect nonprofit app to help you design your day, schedule your tasks, and more in this list

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Our Most Popular E-Learning Posts in 2018

WBT Systems

Our Most Popular E-Learning Posts in 2018. Read more about Our Most Popular E-Learning Posts in 2018

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JP Moery’s Association Playbook – Episode 170: Three Things I’ve Done RIGHT in My Business

Moery Company

Over the years, Host JP Moery has been pretty transparent and objective about where he’s gone wrong in business and his missteps in leadership. Today, he shares three things that have actually worked out! Listen in.

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

How vital is non-dues revenue for your association? For many, it is quite substantial. In 1953, more than 95% of revenue for professional associations came from membership dues. Recently, that number had decreased to a mere 30%.

Building the case for new membership software

YourMembership Blog

If your organization requires a new membership management system, you must build a business case to justify allocating money and staff time to select and implement new membership software. You know the limitations of your existing platform (or lack thereof) and the functional capabilities you’re looking for. You may have even begun to do research. The post Building the case for new membership software appeared first on YourMembership. Membership & Marketing Member Retention New Technology

How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

Dear [Valued Customer/Wrong Name], I have a hunch that being greeted like that made you feel more like a machine than the living, breathing, unique, and invaluable human that you are. Wouldn’t you say? Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume?

Wild Apricot Launches Members Location Mapping

Wild Apricot

With the new location gadget you can map your members, saving your and your visitors time and effort. Check out what you can do and how to use it in this post. business-association member-location member-mapping map location

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Meetings, Education & Professional Development Survey Report

Association Adviser

A group of 12 state societies of association executives collaborated with Whorton Marketing & Research in Las Vegas, Nevada and Event Garde in Kalamazoo, Michigan to conduct a survey of their education, meetings, and professional development activities.

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Getting Past the Gatekeepers

Moery Company

IStock_Credit:mabe123. We had a great discussion today during a morning pep rally about how we engage with “gatekeepers” in the sales process. To be clear, there are two types of gatekeepers: those who call you to get information about your association membership program.

Expert Roundup: Top Tips on Associations, eLearning, and Technology

Blue Sky eLearn

Over the past year, we had the pleasure of interviewing a variety of experts in the association, eLearning, and technology industries. Today we’ve put together a compilation of some of the top tips they shared. For all of their expert advice, you can find their full posts here.

Happy Holidays from YM Support

YourMembership Blog

Our elves have been hard at work all year long to make sure you get the most of your YM system – providing answers to your unique questions, solutions to your problems, and support and training for your team. We want to sincerely thank you for being part of the YM family this past year. The post Happy Holidays from YM Support appeared first on YourMembership. YourMembership News

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4 Community Managers, 25 Community Building Questions Answered [WEBINAR RECAP Part 2]

Higher Logic

Last week, we shared advice from four of our community managers about challenging scenarios you might encounter in your community (and their recommendations on how to solve them).

December Update — A Year in Review (2018)

Wild Apricot

Take a look at our December update for a round up of everything that happened in 2018, an introduction to location mapping, and info on some product updates. newsletter december-update update 2018 december

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6-Step Guide To Setting Up Lead Scoring At Your Association To Increase Membership, Revenue, and Event Registration

HighRoad Solution

Each individual member of your target audience is a on a journey of discovery and fulfillment, spanning from personal needs to career goals. This journey begins long before they are members of your association and extends throughout their professional life.

Finish 2018 Strong

Moery Company

As the year comes to a close, most folks are wrapping things up and looking forward to some days off for the holidays. To be able to relax and enjoy your time off, it is essential to finish 2018 strong and start 2019 stronger.

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