December, 2018

Member Retention in 2019: Why They Leave & 3 Ways to Keep Them

Higher Logic

Member retention: it’s always on our minds. In 2019, how do you plan to get your members to stick around? When people face so many competing demands for time, attention, and money, this question is bigger than ever.

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LMS Selection: 7 Features Associations Need

Web Courseworks Associations

Association members grow and change over time, and their needs grow and change with them. Unless the association addresses these changes, members won’t see the value of their membership.

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3 Tips for Effective Board Meetings in 2019

YourMembership Blog

Ever feel like you’re living in a world of meeting overload? I know I do, and it’s safe to say that your board members feel the same. There’s nothing worse than a meeting that has no direction – especially when that meeting is after hours for your “volunteer” job. Here are three simple, yet effective. The post 3 Tips for Effective Board Meetings in 2019 appeared first on YourMembership. Membership & Marketing New Technology

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How Are You Preparing for 2019?

Moery Company

Quick – it’s the first week of December – what is your plan of attack for January 1, 2019? For each of my clients, I have a different plan, most of which have been in the works since the end of Q3.

Association Brain Food Weekly: 12.21.18

Reid All About it

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. But after a few days of holiday relaxation, your brain could be ready for a bit of exercise—or, brain food.

Solving the Employee Engagement Equation

Jamie Notter

Maddie and I are BEYOND excited to announce the release of our next book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else!). It’s part of a series of Non-Obvious Guides that our publisher (IdeaPress, led by the super-smart Rohit Bhargava) is starting.

More Trending

The Association CEO Handbook by Paul A. Belford

Eric Lanke

The subtitle here is “A Personal Guide to Leadership and Career Fulfillment in Association Management.” How it came into my possession I no longer remember, but my copy is signed by the author himself. Sept 25, 2013 Eric - Thought you might find this of interest.

42 Free Nonprofit Webinars For January 2019

Wild Apricot Blog

Here are all the free nonprofit webinars I could find happening in January

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JP Moery’s Association Playbook – Episode 167: Top Tips for Generating Winning Collateral Materials for Membership Recruitment

Moery Company

It’s very rare if ever that a prospect says, “Hey, send me your membership information,” and then they sign up off the bat, explains Host JP Moery. But, created and utilized strategically, collateral materials for membership recruitment can significantly benefit your sales effort.

Association Brain Food Weekly: 12.7.18

Reid All About it

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? How does any association professional juggle everything on their to-do list?

Find+Fix Your Culture Patterns

Jamie Notter

Since today is the last day of the year, I’m going to boil everything down for you. If I had to give ONE piece of advice to leaders who want to: get the most out of their organizations. attract and retain the best talent. beat the competition, or even make them irrelevant…. …it

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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 32% – Demographic-based. 29% – Job/occupation-based.

Constraints + Creativity = Innovation

Eric Lanke

My association sponsors an undergraduate education program we call the Fluid Power Vehicle Challenge. Essentially, it challenges undergraduate engineers to design and build a human-powered vehicle (typically a bicycle, but not always) that uses my industry's technology (i.e.,

50 Nonprofit Blogs You Need To Follow Right Now

Wild Apricot Blog

Check out this list of great nonprofit blogs next time you need advice, insights on the nonprofit sector, or just a good read

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JP Moery’s Association Playbook – Episode 170: Three Things I’ve Done RIGHT in My Business

Moery Company

Over the years, Host JP Moery has been pretty transparent and objective about where he’s gone wrong in business and his missteps in leadership. Today, he shares three things that have actually worked out! Listen in.

Association Brain Food Weekly: 12.14.18

Reid All About it

The weekly list of free educational events and resources for the association community… It’s the most wonderful time of the year… (sing it with me). Some of us get to take time off during the holidays.

Membership Q&A: Don’t Leave Us!

Spark Consulting

What’s the #1 reason a long-standing member would not renew? As Dr. Theodore Woodward of the University of Maryland School of Medicine taught his med students in the 1940: “When you hear hoofbeats, think of horses not zebras” For our purposes, that means start with the obvious: Did that member switch careers or retire? If so, you may have to chalk this one up to “forces beyond our control,” and let that person go.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

As consumers, we know that brands that consistently deliver value and make our buying experience effortless will continue to win our business over time.

Traveling Is So Much Fun

Eric Lanke

I flew in and out of LAX this week. It's not a frequent airport for me -- I can't even remember the last time I was there. But something happened there that I thought was worth blogging about. When I arrived for my return flight home I didn't at first recognize anything as unusual.

The Master List of Apps Your Nonprofit Needs

Wild Apricot Blog

Find the perfect nonprofit app to help you design your day, schedule your tasks, and more in this list

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JP Moery’s Association Playbook – Episode 168: Big Trends in Association Content Delivery and Sales

Moery Company

There are a few trends developing around Moery Company content delivery and our sales process, and it’s very exciting, says Host JP Moery. Over the last several weeks, he’s seen growth in content engagement and has observed the sales cycle at the Big Red “M” shorten rather significantly. Here’s why.

Top 20 Tech Sites That SocialFish Follows

SocialFish

At this age of the modern century, technology has emerged tremendously with new technological inventions and latest apps existing in the technological sectors. At the heart of the digital invention is technology where gadgets, software, and apps came into existence.

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Membership Q&A: How Much Is TOO Much?

Spark Consulting

How many follow up touch points is too many follow up touch points? When are we just getting annoying? A good general rule is: As long as you’re still getting enough response to justify the investment of resources in the touch point, keep going. But how do you know? You have to pay attention to the response rate you get from each communication. Open rate matters, and per the INFORMZ 2017 Association Email Benchmarking Report , you should be looking for an open rate of around 35%.

How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

Dear [Valued Customer/Wrong Name], I have a hunch that being greeted like that made you feel more like a machine than the living, breathing, unique, and invaluable human that you are. Wouldn’t you say? Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume?

My Top 5 Blog Posts of 2018

Eric Lanke

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2018.

LeveLLingUp Life in 2018 - Part 3

Principled Innovation

It is November 2017 and I am boarding a flight home from a conference in the USA. I was tired and feeling like s**t. It had not been a great year at work, in my own head and physically and psychologically I was not in a great place. I spent most of the year not caring about what I ate or drank; whether I exercised or not; and, feeling like I was going in circles. This of course was impacting those around me too. It was in the short time waiting to board the flight I set three goals for 2018.

Getting Past the Gatekeepers

Moery Company

IStock_Credit:mabe123. We had a great discussion today during a morning pep rally about how we engage with “gatekeepers” in the sales process. To be clear, there are two types of gatekeepers: those who call you to get information about your association membership program.

Building the case for new membership software

YourMembership Blog

If your organization requires a new membership management system, you must build a business case to justify allocating money and staff time to select and implement new membership software. You know the limitations of your existing platform (or lack thereof) and the functional capabilities you’re looking for. You may have even begun to do research. The post Building the case for new membership software appeared first on YourMembership. Membership & Marketing Member Retention New Technology

Wild Apricot Launches Members Location Mapping

Wild Apricot Blog

With the new location gadget you can map your members, saving your and your visitors time and effort. Check out what you can do and how to use it in this post. business-association member-location member-mapping map location

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4 Community Managers, 25 Community Building Questions Answered [WEBINAR RECAP Part 2]

Higher Logic

Last week, we shared advice from four of our community managers about challenging scenarios you might encounter in your community (and their recommendations on how to solve them).

Program Goals and Marketing Objectives

Eric Lanke

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? Maybe I need to explain that. In my organization there are program goals. We want to recruit new members. We want to increase the number of members attending our conferences. We want more members to volunteer their support for our workforce development programs.

AI for Nonprofits and Social Good: Link Roundup

Beth Kanter's Blog

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits. Most recently, we co-authored a policy brief for the Toda Peace Institute on artificial intelligence and its implications for civil society.

The TMC Hat Trick

Moery Company

Hey, I have something new to talk about today. We just had a great sales team meeting and started implementing a training tactic I’ve used at several organizations. It’s called the “Hat Trick.” Now, it’s not necessarily a trick; it’s an awesome methodology to train your sales team.

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Happy Holidays from YM Support

YourMembership Blog

Our elves have been hard at work all year long to make sure you get the most of your YM system – providing answers to your unique questions, solutions to your problems, and support and training for your team. We want to sincerely thank you for being part of the YM family this past year. The post Happy Holidays from YM Support appeared first on YourMembership. YourMembership News

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