March, 2019

Membership Q&A: When Should I Ask Them to Join?

Spark Consulting

What is the ideal time to ask a prospect to join? This is actually two questions: When in the cycle of relationship should I invite a prospect to join? When in the cycle of the year should I invite a prospect to join? Relationship. The glib answer is: “When she’s ready to say yes.” ” Hopefully, the follow up question has already occurred to you: “How do I know when that is?”

Staying Ahead of Your Members

Eric Lanke

There's an old saying among association executives. To be successful, you need to stay ahead of your members. but not too far.

Course 141

Members Hire Tomorrow’s Associations

Potomac Core

Breaking. Members Hire Tomorrow’s Associations because they have no other choice. Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money.

DC 149

Bessette Joins the Big Red “M”

Moery Company

The Moery Company is pleased to announce the recent hire of Jackie Bessette as our new Business Development Manager.

3 Lessons from a Unicorn: How to Harness Customer Feedback to Drive Brand Growth & Success

Higher Logic

Facts: The Unicorn is Scotland’s national animal; you are reading this right now; and Glossier, a direct-to-consumer beauty brand, recently joined the ranks of other female-founded “unicorns” (privately held startup companies valued at over $1 billion). Customer listening.

How To 151

Association Brain Food Weekly: 3.1.19

Reid All About it

The weekly list of free educational events and resources for the association community… I’m a Squiggle, what are you?

LMS 153

More Trending

Always On the Go

Eric Lanke

I had a day this week that defied logic. In the office at 7:00 AM, on the road at 9:30 AM, a conference presentation at 11:30 AM, back on the road at 12:30 PM, a conference call in the car at 1:00 PM, a planning meeting back in the office at 3:00 PM.

35 Free Nonprofit Webinars for April 2019

Wild Apricot

Here are all the free nonprofit webinars happening in April, 2019 that the internet has to offer

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Research for Key Accounts

Moery Company

JP Moery has recently been speaking about his Key Accounts Program, which focuses on the “Big Fish” – those big membership prospects your organization has been trying to recruit but can’t seem to bring across the finish line.

DC 230

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails.

Association Brain Food Weekly: 3.22.19

Reid All About it

The weekly list of free educational events and resources for the association community… In a two-part series ( part 1 and part 2 ) on Association Adviser , Jeff De Cagna, FRSA, FASAE, executive advisor for Foresight First LLC, writes about building a future-ready association.

Coming soon: A behind the scenes look at small staff associations

YourMembership Blog

What are small-staff associations thinking about their organization and their membership these days? Are they preparing for and handling growth? What are their top priorities?

Survey 130

Engineering for Eighth Graders

Eric Lanke

My association sponsors an outreach and education program for eighth graders.

The Importance of Access (Culture 401 Series)

Jamie Notter

This post is part of a new series investigating workplace culture at a more advanced level (hence the “401” moniker, like you only get access to this course your senior year…), digging into what we see emerging as the “essentials” of culture in the 21 st century.

The Moery Company Announces Promotions of Doyle and Weiss

Moery Company

The Big Red “M” is thrilled to announce two well-deserved promotions within our association consulting firm. Kerry Doyle has been named our Director of Salesforce , and Jordan Weiss will now serve as Director of Business Development.

4 Reasons You Should Integrate Your Learning Management System and Community [Case Study]

Higher Logic

Imagine this: You’re inspecting a wind turbine about 350 feet up in the air. You’re there to repair a gear in the gearbox to keep the turbine turning at about 80 meters per second.

Association Brain Food Weekly: 3.8.19

Reid All About it

The weekly list of free educational events and resources for the association community… Don’t keep your association’s technical savvy and systems all to yourself.

LMS 141

3 Reasons You Need to Attend PersoniFest 2019

Wild Apricot

Personifest 2019 is just around the corner, and here are 3 reasons why you should be there

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Looking Back From a Feeling of Triumph

Eric Lanke

My daughter plays the piano and the violin.

You Don’t Need Happy Employees

Jamie Notter

The biggest reason our efforts to improve employee engagement over the last 20 years have been a horrible failure might surprise you: it’s because we’ve been trying to make people happy. Our collective image of an engaged employee is someone who likes coming to work, someone who smiles a lot, someone who has a positive sentiment about their workplace. They approve of how we do things around here. They like the way their managers treat them.

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Association Vision, Mission, & Values – Your North Star

Moery Company

Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition.

Google Remarketing: 6 Tips for Advertising Success

Higher Logic

There’s marketing, and there’s Google Ads ‘remarketing’ – a term Google established in regards to their ability to enable websites to show targeted ads to users who have already visited their sites.

Tips 141

Association Brain Food Weekly: 3.15.19

Reid All About it

The weekly list of free educational events and resources for the association community… Back in my restaurant general manager days, I went through a serious bout of burnout.

Denver 130

How to Solicit Corporate Sponsorships The Right Way

Wild Apricot

Soliciting corporate sponsorships doesn't have to be hard. Here are 3 simple steps to help you secure more sponsors

How To 172

Sneak peek: Benchmark report on small-staff associations

YourMembership Blog

Associations with small staffs face big challenges. They must attract and engage new members and plan for their organization’s future. But what are their top priorities? Are they expecting growth? How are they preparing for the future? Community Brands set out to answer these and other questions in a recent survey of small staff (10. The post Sneak peek: Benchmark report on small-staff associations appeared first on YourMembership.

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Here’s Why Core Values Don’t Work

Jamie Notter

In my keynotes, I frequently poke fun at Core Values. I ask everyone in the audience who has “integrity” or “honesty” in their company core values to raise their hand, and then I congratulate them on effectively distinguishing themselves from all those companies out there that value “lying” and “deceit.”

The Moery Company Sponsors IndyCar for Second Year in a Row

Moery Company

The Big Red “M” is thrilled to announce its continued association with Dale Coyne Racing with Vasser-Sullivan as an official partner of the No. 18 entry driven by Sebastien Bourdais for the 2019 NTT IndyCar Series Season.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

If you’re from the Midwest, you probably know someone who loves pickling anything and everything. (Or Or maybe you’re that person?). The picklers I know are all about pickling – from eggs to cukes to fruits.

Association Brain Food Weekly: 3.29.19

Reid All About it

The weekly list of free educational events and resources for the association community… Here I am again, Thursday at 6-something and I’m scrambling to get this post finished and uploaded for publication so I can start making dinner. Where did my day go?!? Your members are running out of time each day too—that’s why they don’t have time for you. WBT Systems shares ten ways you can help members save time while engaging with your association.

Nonprofit Tax Compliance: Three Things You Need to Know

Wild Apricot

Learn three things you need to know about nonprofit tax compliance, and how to implement them from a filing expert

How To 158

Does Your Association’s IT Executive Need a Coach?

Delcor

Are you losing confidence in your association’s IT executive? Perhaps you’re beginning to wonder if you have the right person in the CIO or IT Director role. In professional sports, an owner is quick to replace their head coach when the team isn’t performing.

4 signs your association has outgrown spreadsheets for managing member data

YourMembership Blog

Is your association still using spreadsheets to manage member data? It’s fairly common for smaller associations to start out using spreadsheets to track new memberships, member renewal dates, event sign-ups, etc. But spreadsheets can only take you so far. As your organization grows and evolves, you need member management tools that can keep up. The post 4 signs your association has outgrown spreadsheets for managing member data appeared first on YourMembership.

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Why “Association Hustle” is Your Best Resource for 2019 – Moery Webinar

Moery Company

Does your organization need an innovative approach to membership growth, sponsorship sales, communications, or your advocacy and public affairs efforts? If so, then Association Hustle is your very best resource to help strengthen those aspects of your organization.

4 Steps to Create Your Omnichannel Engagement Strategy

Higher Logic

Most people like being “regulars.” When you walk into your favorite coffee shop, and the barista greets you warmly, starts preparing the usual for you, and asks how your daughter’s big soccer tournament went, doesn’t it make you feel good?