December, 2017

The Evolution of Experience with Marketing Automation

Higher Logic

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. Okay, you’ve definitely heard that one, and it’s all true. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time.

2018 eLearning Predictions: Updated Hype Curve

Web Courseworks Associations

This is our most popular Managing eLearning post every year, and by now we know you want to see the hype curve first. Here it is: Our 2018 eLearning predictions set in terms of Gartner’s hype cycle.

Who’s responsible for the skills gap?

Aaron Wolowiec

Last week, the American Staffing Association released its most recent edition of American Staffing Association Workforce Monitor. The survey of 2,000 adults found most Americans believe schools, employers and the government share responsibility for the workplace skills gap.

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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot Blog

What is Sales Operations? Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently.

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Association Brain Food Weekly: 12.1.17

Reid All About it

The weekly list of free educational events for the association community… AI is definitely coming soon to associations, in fact, many associations already use AI-powered software to serve and engage members.

More Trending

Facilitation with an upper case “F”

Aaron Wolowiec

There is a distinct difference, however, between facilitating meetings with a methodology that underpins the how and the why of the process, and simply convening a meeting or creating an agenda. This is what I call facilitating with a lower case “f” vs. facilitating with an upper case “F

The 3 Best Instagram Strategies For Nonprofits

Wild Apricot Blog

If you’re struggling to get results, or simply starting from scratch, I’m going to show you the three best Instagram strategies for nonprofits I’ve seen get more likes and followers. Instagram

Association Brain Food Weekly: 12.22.17

Reid All About it

The weekly list of free educational events for the association community… I heard the bells on Christmas day. Their old familiar carols play, And wild and sweet the words repeat. Of peace on earth, good will to men. . Henry Wadsworth Longfellow.

Yes, Virginia, there are gaps between member expectations and association technology.

YourMembership Blog

The way we connect, communicate, learn and shop is ever-changing. Consequently, your association members have a heightened level of expectation for flexibility, convenience and personalization in everything they do. But, association experiences are struggling to keep up with these growing member expectations. In our recently released Digital Member Study, we surveyed more than 1,000 association members. The post Yes, Virginia, there are gaps between member expectations and association technology.

Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Higher Logic

"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has." ~ Margaret Mead. I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement.

Justifying your Learning Management System with Outcomes Reporting

Web Courseworks Associations

We understand the pressure that association executives face when asked to justify their expenditures. We also understand that a Learning Management System is not a small purchase.

Associations bring meetings back to Houston

Aaron Wolowiec

When the Texas Society of Association Executives gathered in Houston in September for the New Ideas Annual Conference, it was the first major event to take place in the city after Hurricane Harvey devastated Southern Texas with historic flooding

Letting the Future Guide the Present

Eric Lanke

I had a good discussion with my Board chair this week. We're looking ahead to our next Board meeting and it's time to start framing an agenda for the discussions that will take place there.

Association Brain Food Weekly: 12.29.17

Reid All About it

The weekly list of free educational events for the association community… Researchers learned that children (aged 4-6) perform better during boring tasks when dressed as a superhero or character they admire like Batman or Dora the Explorer.

Letting Go for 2018

Spark Consulting

I recently had the opportunity to contribute to Beth Brodovsky’s Driving Participation podcast year-end special. Beth posed the following question to her contributors: In 2018 what marketing tactics, social media, or tech tools are you letting go of and why? . My response? DeleteFacebook.

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Celebrating 2017 Communities, New and Old: Higher Logic’s Year in Review

Higher Logic

It’s been an eventful year to say the least, with our team and product expanding to cover everything from engagement and collaboration to automation. It’s clear we had a lot to celebrate in 2017, and now have plenty to be thankful for as we reflect during the holiday season.

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Justifying your Learning Management System with Outcomes Reporting

Web Courseworks Associations

We understand the pressure that association executives face when asked to justify their expenditures. We also understand that a Learning Management System is not a small purchase.

Engaging Learners: A Guide To Successfully Designing Engaging Learning

Aaron Wolowiec

Whether you’re ready to initiate this conversation prior to, during or after the holiday season, please accept this newly launched eBook as our holiday gift to you.

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Working Committees Have Plenty To Do

Eric Lanke

We're looking ahead to another calendar year in our association, and as part of that look forward we are setting a year-long course for some of our working committees. Working Committee is the term my association uses for what others might call Program Committees.

Association Brain Food Weekly: 12.15.17

Reid All About it

The weekly list of free educational events for the association community… Thanks to all of you who told me during the ASAE Tech Conference that you read Brain Food. I meant it, you made my day. I’m getting tired of all the “sky is falling” articles about AI.

Membership 101: Data, Data, Data

Spark Consulting

If you’ve been following this series – and I hope you have! – you’ve probably noticed that I talk a lot about data. You need data to calculate LTV. You need data to construct your ladders of engagement. You need data to personalize effectively.

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Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down.

21st Century Skills and eLearning

Web Courseworks Associations

Which century do you want to prepare your learners for: the 1900s, or the 2000s? The answer may seem obvious, but that’s not readily apparent in the eLearning we design. Many of our curricula reflect what we used to value in the workplace: mastery of domain knowledge.

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Gardian of the Month: Lindsay Gross

Aaron Wolowiec

Lindsay Gross, Certified Top Facilitator for Event Garde, is Gardian of the Month for January

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I Don't Know How To Do That

Eric Lanke

I was talking to a friend last night about one of the newest education programs in my association. He's a friend, but he's not in the association business, and I often find his viewpoint as an outsider to my world refreshing.

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Association Brain Food Weekly: 12.8.17

Reid All About it

The weekly list of free educational events for the association community… It’s the most wonderful time of the year. Yes, the ASAE Technology Conference is next week!

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10 tips (and 5 don’ts) to plan an educational strategy for 2018.

YourMembership Blog

Pop-up tree stands have appeared along every highway, and the sounds of Christmas music pierce the air wherever you go. Even if have that one neighbor down the street who has yet to take down the Halloween decorations, it officially feels like the holiday season. And, that means the new year is right around the. The post 10 tips (and 5 don’ts) to plan an educational strategy for 2018. appeared first on YourMembership. Online Learning Professional Development eLearning Strategy

How to Nurture Your Donors to Improve Fundraising

Higher Logic

Tis the season for giving, whether it’s children’s toys, holiday galas, or advocacy groups. For nonprofits and charities, that makes the holidays a great time to focus on fundraising. You’re probably already leveraging the giving season to improve your campaigns and help meet year-end goals.

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Security Awareness Tips for LMS Administrators

Web Courseworks Associations

Keeping Your SaaS Data Secure.

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Bright Idea: Digital data

Aaron Wolowiec

Annual reports are the nemesis of many organizations. In today’s digital world, does anyone read print copies? What about PDFs? Realizing the traditional yearend report is becoming obsolete, the Equipment Leasing and Finance Association went digital

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37 Free Nonprofit Webinars for January 2018

Wild Apricot Blog

Do you want to raise more funds, engage more volunteers, and stay on top of the latest online tools in 2018? If so, there's a free nonprofit webinar in January on each of these topics and more

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Where Are Organizations the Most Traditional?

Jamie Notter

The good, the bad and the ugly of career center networks.

YourMembership Blog

Job opportunities rank as one of the top benefits that drive association membership, according to our recent Member Loyalty Study. It’s no surprise then that today most associations offer a niche job board on their website. Not only do job boards provide value to existing members and help associations attract new members, but they also generate. The post The good, the bad and the ugly of career center networks. appeared first on YourMembership.

Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. As we start a new year, let's take a look back at the top 10 most popular posts. How to Build an Easy Engagement Scoring Model that Works.