YourMembership

OCTOBER 31, 2014

Last week we held our monthly thought leadership webinar titled Breakthrough: A Sure-Fire Process for Busting Through Obstacles and Getting Unstuck , with Mary Byers, CAE, noted speaker, consultant and author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Challenges for Competitive Associations , two of the most talked about association management books in the past five years.

Social Media 150

Social Media Leadership Tools Tips 150

Spark Consulting

OCTOBER 28, 2014

'One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy because they think what you’re offering isn’t valuable. So how do you determine your pricing strategy? Determine whether this is something that can be a “loss leader” or whether it needs to break even or turn a profit.

Discount 260

Discount Price Cost Products 260

Wild Apricot

OCTOBER 27, 2014

'Do you have a small group of volunteers that you rely on at your organization? Here are thoughts on recruiting and motivating volunteers from our Small Membership Advisory Community.

Recruiting 248

Recruiting Recruitment Organization 248

Association Navigator

OCTOBER 31, 2014

'I’m thinking about innovation in the context of managing associations and non-profit enterprises. Innovation is a corporate buzz word, but it’s also a fundamental element in any successful and growing organization. This summer I discovered a book about innovation strategy for corporate product launches and I can’t stop thinking about applying these concepts to associations.

Innovation 131

Innovation Connecticut Leadership Price 131

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Member Engagement

Mariner

OCTOBER 31, 2014

'Halloween can happen any day of the year for some volunteers and for a few it maybe be like living through Ground Hog Day. Oh the tricks we play on volunteers. let''s shift to treating!

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YourMembership

OCTOBER 24, 2014

My experience working with people over the years has reaffirmed my belief that many fear, mistrust, or sometimes patently reject things they don’t understand. No one likes to openly admit what he or she don’t know or understand, especially when it’s something that is related to their job. Technology seems to fit nicely into that area. Recently you may have seen some industry articles, and there have been a few, with the underlying message that association staff members, in particular membership

Membership Management 150

Membership Management Analysis Technology Process 150

Spark Consulting

OCTOBER 22, 2014

'Want to increase your bulk email open rate? Of course you do! The subject is the most important part of the email. Spend time writing a meaningful one that will ensure your recipient will open and read more. Stay away from wacky typefaces, odd or excessive use of bold and italics, and weird capitalization in an email. Not only do these formats shout “advertisement” they also make it difficult to read.

Tips 282

Tips Maine Course Marketing 282

Wild Apricot

OCTOBER 24, 2014

'This month''s free non-profit webinar round-up offers 23+ topics, including: Mission-Driven Volunteering (our first Expert Webinar); online campaigns; donor databases; do-it-yourself PR and much more!

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Aaron Wolowiec

OCTOBER 28, 2014

'I’ve admitted it before, and I’ll do it again: I’m a social media and technology addict. So when I’m choosing conferences to attend, I look for technology use. Is there a hashtag? Will speakers engage with participants in real time – or afterward – via social media? If something comes up, will the organizer provide content virtually? Also, is there an app that can help me plan where to eat, where to stay and sights to see?

Technology 181

Technology Social Media Survey Conference 181

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Strategy

Virtual

OCTOBER 28, 2014

'You only get one chance to make a first impression. This isn’t just for people, it’s for organizations as well. And that’s why it’s so critical to set your dues at the correct level right out of the box. In my mind, there are three things to think about in setting dues levels. First, consider what you’re trying to accomplish.

Examples 118

Examples Process Organization 118

Optimist Consulting

OCTOBER 30, 2014

'I recently read on PARN’s LinkedIn Group that research they’d carried out had discovered that the average membership turnout for board elections was only 11.3%. What this depressingly-low figure highlights is the importance of putting effort into encouraging engagement in an election process. In light of PARN’s findings I was interested to see the approach of the Association for Project Management (APM) ahead of their upcoming board elections.

Communications 130

Communications Process Video Course 130

YourMembership

OCTOBER 21, 2014

Your design choices create the first impression, and lasting perception, of your association in the minds of members, prospective members and your industry. Your branding – your logo, artwork, photography, colors, layouts, fonts, etc. – creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should be valued with the true significance it carries.

Newsletter 150

Newsletter Revenue Marketing Communications 150

Spark Consulting

OCTOBER 8, 2014

'Want to increase your sales, market impact, and online search? According to MarketShare/Keller Fay , word of mouth has a significant, measurable impact on your marketing. A 10% lift in WOM leads directly to a 1.5% increase in sales and up to a 54% increase in marketing impact. That’s big. But what makes a great Word of Mouth topic? It’s emotional – it connects with people.

Newsletter 228

Newsletter Marketing Examples Industry 228

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Wild Apricot

OCTOBER 17, 2014

'This week''s link round-up includes insight and ideas on why websites "live on and live strong"; why bad training happens to good non-profits; using content marketing for cause marketing; and tips on updating member databases.

Tips 217

Tips Content Marketing 217

Eric Lanke

OCTOBER 27, 2014

'image source I teased this last week when I mentioned that I spent a portion of my weekend reviewing proposals for ASAE''s Innovation Grant Program. It''s one of my volunteer activities, I said, and.like a lot of those functions, I had to find time away from my professional responsibilities in order to get them done. That might be a future blog post--as I''m convinced that many association staff don''t comprehend that the work their volunteers do for their associations is done at night and on w

Committee 139

Committee Proposal Course Cost 139

Mariner

OCTOBER 25, 2014

'I spoke with KiKi L’Italien about association volunteer models for Aptify’s Association Mavens Series. She asked the question “what can a volunteer in the system do to change the system?” The answer: plenty.

System 156

System 156

Association Navigator

OCTOBER 18, 2014

'My reading material on a recent business trip included Building and Maintaining a Global Public Affairs Functio n , by the DC-based Foundation for Public Affairs. The Foundation for Public Affairs is the association for public affairs professionals and they produce excellent publications. The paper is a high-level discussion of best practices and the evolving structure of corporate government affairs on the global scale.

DC 118

DC New York Industry Resources 118

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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YourMembership

OCTOBER 16, 2014

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association. While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy.

Social Media 150

Social Media California Class Revenue 150

Virtual

OCTOBER 16, 2014

'That’s the question that often comes up on the heels of an association accomplishing what it set out to do. It’s not a unique problem. The March of Dimes was formed to stamp out polio. The advent of the Salk vaccine happily forced them to look at “now what?” And we’ve had a number of technical standards organizations that have done what they set out to do, then confronted the same question.

Maine 116

Maine Association Management Examples Organization 116

Wild Apricot

OCTOBER 7, 2014

'We''re offering a new free webinar on Nov 4th – Mission-Driven Volunteering – presented by Peggy Hoffman, CAE and Elizabeth Weaver Engel, CAE. Here is an overview of the program and registration details.

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Eric Lanke

OCTOBER 20, 2014

'image source I spent some time this weekend reviewing proposals for ASAE''s Innovation Grant Program. It''s one of my volunteer activities, and like a lot of those functions, I had to find time away from my professional responsibilities in order to get it done. That might be a future blog post--as I''m convinced that many association staff don''t comprehend that the work their volunteers do for their associations is done at night and on weekends.

Innovation 133

Innovation Proposal Review Industry 133

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

Aaron Wolowiec

OCTOBER 14, 2014

'Last year, I attended a conference at a venue that shall remain nameless. During the two-day event, similar to most professional events, live tweeting was encouraged. So imagine my frustration when I couldn’t connect to Wi-Fi. Worse yet, imagine the frustration when no one in the room could connect. No one, that is, except for the person at the back of the room using his mobile hotspot.

Nashville 130

Nashville Conference Technology Communications 130

Mariner

OCTOBER 20, 2014

'Then let’s make it meaningful and fun. Down with boring meetings and down with meetings that we don’t leave with more energy than we started.

146

146

YourMembership

OCTOBER 14, 2014

Annual budget planning, projection and execution are the backbone to the long-term fiscal viability of any association. By appropriating money ahead of time to purchase association-building assets you will be prepared for and will expedite the selection, purchase and implementation process the moment it’s time to take action. Budgeting now for 2015 purchases both large and small, such as adding new technology or software, can create predictable cost-controls, enable and prepare you to add assets

Revenue 150

Revenue Cost Project Software 150

Virtual

OCTOBER 7, 2014

'There are two truisms that affect association finances. First, most associations are financed primarily by dues. And second, when a member organization needs to cut its budget, the first line item they often look at is “Dues, fees and subscriptions.” So a diverse revenue stream isn’t just a “nice to have” for associations, it’s often a matter of survival.

Revenue 143

Revenue Certificate Discount Cost 143

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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