October, 2020

Association Management: Online vs. In-person Engagement

Blue Sky eLearn

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew.

4 Crucial Tips for Improving Your Association’s Website

Wild Apricot

Your association’s website is the main touchpoint for members and prospects. Make sure it’s providing the right experience with these easy-to-implement strategies

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Adding Member Value in Time of COVID-19

Callie Walker

This is unchartered territory we’re all in right now — trying to navigate COVID-19 and how it’s not only impacting us, but our key constituents as well. For you, that’s your members

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How to Recruit New Members in the Fourth Quarter

Moery Company

Membership recruitment is going to be incredibly important as we approach 2021. Here are three tips that I hope you find helpful in your recruitment efforts during the last quarter of 2020: 1.

The Pro’s Guide To Getting The Best ROI From Your New LMS

You need a Learning Management System when your courses and training programs need to be accessible online. Quickly build the perfect business case and easily determine which LMS will provide the best return on investment you need with this how-to eBook!

3 Ways to Improve Your Association’s Membership Acquisition Strategy

Higher Logic

The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. How can your association reach potential members + convince them to join? Email campaigns? Virtual events? Get tips from the 2020 Membership Marketing Benchmark Report.

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Going Virtual: What We’ve Learned Supporting 2000+ Virtual Events in 6 Months Part I

Blue Sky eLearn

Recently, Blue Sky eLearn’s Senior Sales Director, Lance Simon, sat down with Emilio Alonso-Mendoza, CEO of AG Bell Association for the Deaf and Hard of Hearing, David Ditker, CEO of the Assistive Technology Industry Association, and Dan Streeter, Vice Presid e nt of Learning Strategy and Development at Blue Sky eLearn. .

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42 Free Nonprofit Webinars for November 2020

Wild Apricot

Here are all the free nonprofit webinars happening in November 2020 that the Internet has to offer

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We Have a Match!

Spark Consulting

Update on my fall fundraising for Reading Partners (where I’m both a tutor and a board member): My initial goal was $1000, and, with ten days still to go in the campaign, I’ve raised $1300! To everyone who’s given so far, HUGE thanks.

How are you adapting your sales for success in the current environment? – Ask JP #38

Moery Company

I had somebody asked me the other day, “How are you changing association sales in the environment that we’re in right now? Specifically, as we’re entering Q4?” ” Be a differentiator with a phone first approach.

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eLearning demand is at an all-time high. Pick the right LMS!

The need for online learning is greater than ever having the right LMS is absolutely crucial. Quickly, easily, and cost-effectively decide which Learning Management System is right for you with this 12-step guide from LMS implementation experts.

Improving Your Membership Renewal Letters: 6 Tips for Success

Higher Logic

The post Improving Your Membership Renewal Letters: 6 Tips for Success appeared first on Higher Logic. Sitting down to write a membership renewal letter can give you writer’s block – these tips will help. Plus, get ways to create engagement year-round.

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Association Brain Food Weekly: 10.30.20

Reid All About it

The weekly list of free educational events and resources for the association community… Session recordings. Professional development is a must in uncertain times. To remain relevant and employable, you need to keep your skills sharp.

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Rethinking from Scratch to Better Deliver for Members: Emily Crane, Georgia Motor Trucking Association

Association Adviser

Emily Crane, VP of safety and education for the Georgia Motor Trucking Association, tells us how they're supporting trucking companies this pandemic-influenced year and beyond.

The Ultimate Guide to Year-End Giving

Wild Apricot

Follow these steps to make your year-end giving campaign the best yet, as well as getting inspired by three great examples

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

NP Tech Podcast: Cut Through the Clutter

Spark Consulting

A few weeks ago, Hilary Marsh and I had the opportunity to sit down (virtually, of course) with fusionSPAN’s Justin Burniske to talk all things content curation.

How Do We Sell an in Person Event Sponsorships and Exhibits for 2021? – Ask JP #037

Moery Company

Today’s question is simple question yet very important, “How do I sell an in-person event sponsorships and exhibits in 2021?” ” Before I answer, here are some observations. Events are going to face significant headwinds.

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Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy

Higher Logic

The post Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy appeared first on Higher Logic. Adopting a new email promotion strategy can help your association boost revenue from virtual events, webinars, online courses, and other paid opportunities.

Association Brain Food Weekly: 10.16.20

Reid All About it

The weekly list of free educational events and resources for the association community… The state of associations. Cecilia Sepp, CAE, founder of Rogue Tulips, recently released the findings of their September association survey, What’s Next for Associations.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Does the Perfect Virtual Event Platform Exist?

Velvet Chainsaw

The answer, based on my unscientific survey of a dozen association leaders, is a resounding no. Planners are wading through recommendations from colleagues, trusted vendors and online forums to find the best platform for their needs. And it’s a murky and often frustrating experience.

Everything you Need to Know About Virtual Sponsorship for Nonprofits

Wild Apricot

Wondering how sponsorships work now that we've all made the shift to virtual events? Here's everything you need to know about virtual sponsorships for nonprofits + 20 great sponsorship ideas

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Seasonal Promotions at Your Association or Chamber

MembersClicks

Q4 brings many things, but one of the most loved (and most fun): holidays! There’s Halloween, Thanksgiving, Hanukkah, Christmas, and Kwanzaa (among many others). And let’s not forget about Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. Put simply, there’s a lot going on.

Associations Need to Adopt Businesslike Behavior (6:54) – Association Hustle Podcast Episode 256

Moery Company

Associations that have adopted business like behavior are succeeding while those that have not will continue to struggle. Which camp does your association fall into? Hello and welcome to JP Moery’s Association Hustle Podcast.

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

Meet Q&A: A New Way to Support Your Community Members

Higher Logic

The post Meet Q&A: A New Way to Support Your Community Members appeared first on Higher Logic. Higher Logic’s Community Q&A gives you a whole new way to collect, maintain, and measure community questions and answers.

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Could Hybrid Events Become the New Standard?

Association Adviser

Hybrid events can unite the benefits of physical and virtual events to provide a tailored experience that reinforces your association's value. The post Could Hybrid Events Become the New Standard? appeared first on Association Adviser.

I Am Sorry, But We Are Not All “Fine”

Velvet Chainsaw

I was inspired by a post by Lisa Cowley, CEO of Beacon, who penned a moving article entitled “ It Is Okay Not to Be Okay.” I recommend you read her moving story and then come back. Some days, I can relate! Application for Associations.

8 GivingTuesday Email Examples that Inspire and Convert

Wild Apricot

GivingTuesday is coming up on December 1, 2020. Get ready to make this your most successful year yet by following best practices from these GivingTuesday email campaigns

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Mark Your Calendar: MC Thrive Is Back!

MembersClicks

You may have heard us talk about the one-day virtual educational experience we hosted in May, MC Thrive. Better yet, you may have even attended! Small Staff Chatter

What’s the 411 on Association Membership and Leadership? – Ask JP #039

Moery Company

Recently, I had a great conversation with a really good friend of mine who is an association CEO and he asked, “What’s happening in the area of association leadership? And, in particular, around membership?” ” I shared some insights with him that I want to pass on to you.

Here’s How Community Helps Your Customer Advocacy Program Take Off

Higher Logic

The post Here’s How Community Helps Your Customer Advocacy Program Take Off appeared first on Higher Logic. An online community can energize your customer advocacy program – here are three reasons why.