July, 2017

Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub.

An Introvert’s Guide to Growing a Private Online Community

Higher Logic

Several years ago, ASAE’s keynote presentation was by Susan Cain, author of Quiet: The Power of Introverts in a World that Can’t Stop Talking. Her talk – and her book – changed my world.

Q&A on D&I

Spark Consulting

Did you miss the July 12 webinar my Include Is a Verb co-author Sherry Marts and I presented for the Wild Apricot Experts series on living your talk on D+I? Never fear!

Getting New Voices Heard at the Board Table

Eric Lanke

The Board of my association uses a structure we call Strategic Task Forces. I think I've written about them before on this blog. They are task forces of the Board, but we invite a number of non-Board members to serve on them as well.

YM Careers customers see traffic lift from Google for Jobs.

YourMembership Blog

As the juggernaut in consumer search, Google’s new focus on helping connect job seekers and employers carries with it the weight of tremendous scale. Working with Google, YourMembership (YM) has quickly ensured jobs posted to the career centers of our nearly 3,000 YM Careers customers are indexed and now discoverable in Google for Jobs. The post YM Careers customers see traffic lift from Google for Jobs. appeared first on YourMembership. Career Solutions Job Board Software Google

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Happy Fabulous Five, Spark!

Spark Consulting

Today marks five years since I launched Spark Consulting. As I look back on the past five years, I have much to be grateful for. Leading that list is all the people who’ve contributed to the success of this Big Hairy Audacious Goal. First, I have to thank all my wonderful clients.

Leaving Your Family at Disneyland

Eric Lanke

I think I've mentioned Corner Office before -- an on-going series of interviews with CEOs of different companies and organizations that appears in The New York Times.

New membership models for today’s digital world.

YourMembership Blog

Technology is evolving at an alarming rate. Does your traditional, one-size-fits-all membership model align with your members’ changing expectations driven by technology? Innovative companies like Amazon and Netflix have dramatically altered our expectation of online and on-demand experiences. The technological shifts your association is experiencing (and the experiences your members expect) is a natural response. Membership & Marketing Member Retention

15 Utterly Insane Fundraising Ideas People Actually Thought Would Work (And 3 That Do)

Wild Apricot Blog

I was on a thread recently where folks listed some of the craziest suggestions they’ve received from well-meaning know-it-alls. I thought I’d share 15 of the most utterly insane ones. And to make up for it, at the end of this post I share three simple, yet highly effective strategies from some of the best fundraisers I’ve come across. Fundraising fundraising-ideas

Association Brain Food Weekly: 7.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… Every association should be figuring out how they can use Alexa and her cousins to deliver value to members. Buzzfeed is introducing a morning news briefing on Alexa —can you?

4 Ways to Use Your Online Customer Community to Increase Upsell and Cross-Sell Revenue

Higher Logic

Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? This highlights just how important your existing customers are to growing your business.

Membership 101: The Welcome Series

Spark Consulting

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. Now that she’s here, you need to welcome her. She knew enough to join, but she doesn’t know what it means to be a member of your association.

Clarifying the What Not the How

Eric Lanke

I'm doing performance evaluations with my direct reports this week and, on the advice of one of those direct reports, I'm asking everyone for their feedback on my performance as well.

Amazon consumed Whole Foods. WOW, right?

YourMembership Blog

Amazon entering the world of brick-and-mortar retail and grocery feels like we’re entering a new era in retail competition and offerings. Are these signs we must change and rapidly move towards different strategic objectives to keep up? It seems slightly overwhelming to think of all the moving pieces around us without some guidance and reflection. The post Amazon consumed Whole Foods. WOW, right? appeared first on YourMembership. Membership & Marketing

41 Free Nonprofit Webinars for August 2017

Wild Apricot Blog

Every month we compile the largest list of free nonprofit webinars. Here are 41 for August 2017. webinars


Association Brain Food Weekly: 7.7.17

Reid All About it

Your weekly list of free webinars and events for the association community… Many of us, after enjoying a four-day weekend, now have to reconcile ourselves to the usual two-day affair. Luckily, you can make your weekend feel longer than it really is by seeking out newness.

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How to Increase Customer Retention with an Online Community

Higher Logic

A five percent increase in customer retention can increase business profits by 25 percent. That’s substantial, but according to the Harvard Business Review , it may be on the low side. That same five percent retention increase may be able to increase revenue by up to 95 percent.

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The Value of a Self-Aware Leader

Associations Now

Even the best executives have blind spots. A little introspection can help uncover them, but getting feedback beyond the performance review is essential.

Multiple Views Around the Board Table

Eric Lanke

At our recent strategic Board retreat I had an interesting experience. I was sitting at the head of the Board table, as I always do, only the person on my left was not the Board chair that I had worked throughout the past year with.

10 tips to empower an exchange about innovation.

YourMembership Blog

To move forward and manage the shifts surging through our digital world, many organizations are adopting measures to strengthen their ability to innovate. Such associations and even nonprofits are partnering with forward-thinkers for innovation—an important indicator of any organization’s sustainability. Importance of innovation. Innovation is the essence for shaping the future of organizations, helping leaders conceive previously unimagined.

What one volunteer learned from her volunteer experience


Last week, I was chatting with a client’s communications chair about the chapter’s monthly e-letter. The last two weeks had been horrendous for her at work so the e-letter had been delayed. I offered my help and told her that if it was getting too much, please let us know.

This Formula Tells You When Your Association Will Die (and what to do about it)

Wild Apricot Blog

Are you worried your association is dying off? Member engagement expert Sarah Sladek gives you a formula that will predict your organization's life expectancy, and shows you how to ensure your association continues to thrive. Sarah-Sladek membership-growth membership attrition leadership member-retention association

How to Create a Great Mentoring Program in Your Online Community

Higher Logic

Mentors are a vital part of any industry. Through mentoring, employees get the chance to learn vital skills and increase competency in ways that boost morale and job satisfaction – something that’s improving with technology.

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Analytics Will Make You See Members Clearly

Associations Now

Membership teams have questions about how to build insights from web analytics and data. A few experts explain how membership pros can increase their data visibility and easily spot “dark social” traffic.

Sharing Results from the Board Meeting

Eric Lanke

Those of you who are chief staff executives of associations, I have a question for you. Each time you come back to the office after one of your Board meetings, what do you tell your staff about what happened at the Board table? Let me guess. Only what they need to know. I used to feel the same way.

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7 ways to boost engagement in your e-learning.

YourMembership Blog

Got dry, boring content for your e-learning course? Want to make sure your e-learning isn’t just “text and next”? As an education professional at your organization, you can create an engaging learning experience to help people do their jobs better. Yet, if you aren’t strategic about how you go about it, the learning can be. The post 7 ways to boost engagement in your e-learning. appeared first on YourMembership. Online Learning Professional Development

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The Power of Small Wins: Celebrating Your Nonprofit’s To Dones

Beth Kanter's Blog

Working as a nonprofit consultant can sometimes feel isolating. That’s why it important to have networking opportunities to connect with professional colleagues face-to-face beyond online groups. I try to make an effort to do this regularly.

July Update: AWS Migration Complete

Wild Apricot Blog

Read all about how our migration to Amazon Web Services went, plus a new feature, updates to our mobile app, a free webinar, and more. newsletter July-Update

How to Overcome Challenges and Use Community as an Integrated Service to Improve Business Results

Higher Logic

Historically, organizations have struggled to integrate community into their infrastructure and customer-facing offerings.

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Involve Young Pros In Your Meeting Planning and Marketing Efforts

Associations Now

To make meetings more inclusive and welcoming, it’s often a good idea to get all generations—young, seasoned, and somewhere in between—involved in the planning process. Here’s a look at how to do it with your young professionals.

It’s Easy to Be Excited About Your Work When You Work for Good People

Association Adviser

From the Corner Office: Andy Curliss, North Carolina Pork Council.

Sneak Peek: The Essential Guide to 2017 Association Management Trends.

YourMembership Blog

Your association staff always needs to stay on its toes—ready for any new technology, changing member preferences, differing generational values, among other shifts. By keeping an eye on the latest trends, it helps move your organization forward and remain valuable to your members. So, what can member-based organizations do to stay relevant to their current. The post Sneak Peek: The Essential Guide to 2017 Association Management Trends. appeared first on YourMembership.

Learn How to Leverage Your Chapters


Looking for a learning event that's all about association chapters and other member communities? One where we don’t start the conversation with “why chapters?” but with “Yes, chapters …” It’s coming! October 13, 2017 #AssnCEX2017

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Does Your Nonprofit Suffer from Fire Drill Culture?

Beth Kanter's Blog

Flickr Photo by Gavin St. Last week, I was honored to do several workshops hosted by the Fund for Santa Barbara on how nonprofits can link a culture of well being to outcomes based on my book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout.