July, 2017

4 Ways to Use Your Online Customer Community to Increase Upsell and Cross-Sell Revenue

Higher Logic

Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? This highlights just how important your existing customers are to growing your business.

Happy Fabulous Five, Spark!

Spark Consulting

Today marks five years since I launched Spark Consulting. As I look back on the past five years, I have much to be grateful for. Leading that list is all the people who’ve contributed to the success of this Big Hairy Audacious Goal. First, I have to thank all my wonderful clients.

Trending Sources

Learn How to Leverage Your Chapters

Mariner

Looking for a learning event that's all about association chapters and other member communities? One where we don’t start the conversation with “why chapters?” but with “Yes, chapters …” It’s coming! October 13, 2017 #AssnCEX2017

Amazon consumed Whole Foods. WOW, right?

YourMembership Blog

Amazon entering the world of brick-and-mortar retail and grocery feels like we’re entering a new era in retail competition and offerings. Are these signs we must change and rapidly move towards different strategic objectives to keep up? It seems slightly overwhelming to think of all the moving pieces around us without some guidance and reflection. The post Amazon consumed Whole Foods. WOW, right? appeared first on YourMembership. Membership & Marketing

Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub.

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Alexa, How Much Are My Membership Dues?

Associations Now

As voice recognition apps spread, associations are exploring ways to answer common membership questions and provide popular services using voice command. Before we begin, I need to come clean—I’m quickly becoming an Alexa addict. Recently, I received Amazon’s Echo Dot as a gift.

10 tips to empower an exchange about innovation.

YourMembership Blog

To move forward and manage the shifts surging through our digital world, many organizations are adopting measures to strengthen their ability to innovate. Such associations and even nonprofits are partnering with forward-thinkers for innovation—an important indicator of any organization’s sustainability. Importance of innovation. Innovation is the essence for shaping the future of organizations, helping leaders conceive previously unimagined.

Association Brain Food Weekly: 7.7.17

Reid All About it

Your weekly list of free webinars and events for the association community… Many of us, after enjoying a four-day weekend, now have to reconcile ourselves to the usual two-day affair. Luckily, you can make your weekend feel longer than it really is by seeking out newness.

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15 Utterly Insane Fundraising Ideas People Actually Thought Would Work (And 3 That Do)

Wild Apricot Blog

I was on a thread recently where folks listed some of the craziest suggestions they’ve received from well-meaning know-it-alls. I thought I’d share 15 of the most utterly insane ones. And to make up for it, at the end of this post I share three simple, yet highly effective strategies from some of the best fundraisers I’ve come across. Fundraising fundraising-ideas

An Introvert’s Guide to Growing a Private Online Community

Higher Logic

Several years ago, ASAE’s keynote presentation was by Susan Cain, author of Quiet: The Power of Introverts in a World that Can’t Stop Talking. Her talk – and her book – changed my world.

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Hot Association Jobs – July 12

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

A Court Verdict Raises the Pressure for Website Accessibility

Associations Now

If you’re serious about building an inclusive community in your association, you’re probably already paying attention to website accessibility.

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YM Careers customers see traffic lift from Google for Jobs.

YourMembership Blog

As the juggernaut in consumer search, Google’s new focus on helping connect job seekers and employers carries with it the weight of tremendous scale. Working with Google, YourMembership (YM) has quickly ensured jobs posted to the career centers of our nearly 3,000 YM Careers customers are indexed and now discoverable in Google for Jobs. The post YM Careers customers see traffic lift from Google for Jobs. appeared first on YourMembership. Career Solutions Job Board Software Google

Association Brain Food Weekly: 7.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… Every association should be figuring out how they can use Alexa and her cousins to deliver value to members. Buzzfeed is introducing a morning news briefing on Alexa —can you?

This Formula Tells You When Your Association Will Die (and what to do about it)

Wild Apricot Blog

Are you worried your association is dying off? Member engagement expert Sarah Sladek gives you a formula that will predict your organization's life expectancy, and shows you how to ensure your association continues to thrive. Sarah-Sladek membership-growth membership attrition leadership member-retention association

How to Overcome Challenges and Use Community as an Integrated Service to Improve Business Results

Higher Logic

Historically, organizations have struggled to integrate community into their infrastructure and customer-facing offerings.

Fully Developing Your Volunteer Workforce

Mariner

#FSAE17 is the first of 3 stops this summer to share what we discovered. in the ASAE Foundation research on optimizing association volunteerism. through mutually beneficial programs. Here's a look at what we're. sharing

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Postconference Surveys: Are You Getting What You Need From Attendees?

Associations Now

Are you asking attendees the same old questions on your postconference surveys? If so, you may want to consider shaking up the script to get a fresh perspective. After I returned from a conference a couple of months ago, the standard postconference survey appeared in my inbox.

The new member engagement rule of 3.

YourMembership Blog

There is a short window of opportunity to engage new members. If we do not reach them while the window is open, it snaps shut, forever. Most new members join with high hopes. They are curious to see what their membership will do for them because they do not specifically know what it will provide. The post The new member engagement rule of 3. appeared first on YourMembership. Membership & Marketing Member Engagement

Association Brain Food Weekly: 7.14.17

Reid All About it

Your weekly list of free webinars and events for the association community… Evidence, not ego, must drive digital transformation , says Gerry McGovern.

3 Ways Social Media Changed This World for the Better

SocialFish

It’s somewhat in trend these days to keep talking about how social media actually made us lonely. We keep sharing examples and funny memes on how people used to meet each other in person and these days everyone just keeps staring into their phones.

How to Increase Customer Retention with an Online Community

Higher Logic

A five percent increase in customer retention can increase business profits by 25 percent. That’s substantial, but according to the Harvard Business Review , it may be on the low side. That same five percent retention increase may be able to increase revenue by up to 95 percent.

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Segmenting Your Membership by Generation (And Why That Matters)

MembersClicks

Do you currently segment your association’s membership for marketing campaigns? Do you send out varying email messages based on member type, geographic location, special interest group, etc.? What about by generation?

Analytics Will Make You See Members Clearly

Associations Now

Membership teams have questions about how to build insights from web analytics and data. A few experts explain how membership pros can increase their data visibility and easily spot “dark social” traffic.

7 ways to boost engagement in your e-learning.

YourMembership Blog

Got dry, boring content for your e-learning course? Want to make sure your e-learning isn’t just “text and next”? As an education professional at your organization, you can create an engaging learning experience to help people do their jobs better. Yet, if you aren’t strategic about how you go about it, the learning can be. The post 7 ways to boost engagement in your e-learning. appeared first on YourMembership. Online Learning Professional Development

9 Chamber of Commerce Software Solutions That Save Time and Money

Wild Apricot Blog

If you want to spend more time building local businesses up and less time managing the administrative work of your Chamber, Chamber of Commerce software may be for you — here's everything you need to know about Chamber of Commerce software, along with 9 options and how to evaluate between them. chamber of commerce

2017 Membership Marketing Benchmarking Report

Membership Marketing

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. Here are some of the highlights of this year’s research. Once again, many more associations are reporting an increase in their membership compared to those siting a membership decline.

How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant.

The Wrong Time to Email Your Association’s Members

MembersClicks

You probably read a lot about email best practices - when to email your members; what day, time, etc. And while all of that is important (and definitely good to follow!), there’s something a little bigger we should all keep in mind, and that’s the context of our emails in relation to other emails.

Neurologist Shortages Widespread in U.S., Alzheimer’s Association Warns

Associations Now

According to new research released at an association event, neurological care is struggling to keep up with the demand in 20 states. The care gap is seen as an opportunity to both expand service and better educate primary care physicians on neurological issues.

New membership models for today’s digital world.

YourMembership Blog

Technology is evolving at an alarming rate. Does your traditional, one-size-fits-all membership model align with your members’ changing expectations driven by technology? Innovative companies like Amazon and Netflix have dramatically altered our expectation of online and on-demand experiences. The technological shifts your association is experiencing (and the experiences your members expect) is a natural response. Membership & Marketing Member Retention

Wild Apricot Wins Award for Top 5 Easy to Use Membership Management Software

Wild Apricot Blog

It’s with great pleasure that Software Advice, one of the top software review sites, just awarded us their Top Five spot for Ease of Use when it comes to membership management software. Award SoftwareAdvice

Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences.

How to Create a Great Mentoring Program in Your Online Community

Higher Logic

Mentors are a vital part of any industry. Through mentoring, employees get the chance to learn vital skills and increase competency in ways that boost morale and job satisfaction – something that’s improving with technology.