September, 2005

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The Big Picture: The solution to marketing's current ills is not more.

The Big Picture

The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « CMOs Creativity Survey Results | Main. | Murphys Law at Work » September 30, 2005. The solution to marketing’s current ills is not more creativity.

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Enough Already

Idea Architects

I'm done with ribbons. I'm over rubber wristbands. Each was innovative when the first example was introduced. Each was interesting as it spread to a few other groups or causes and a few other colors. Each is now tired, overexposed, and lacking in originality. Are we really lacking so much in creativity that we can only copy the same idea over and over and over and over again?

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The Big Picture: Obsessive Branding Disorder

The Big Picture

The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Before You Write: Your 10-Point Checklist | Main. | CMOs Creativity Survey Results » September 28, 2005. Obsessive Branding Disorder.

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The Big Picture: Viral Marketing in Health Care

The Big Picture

The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Jupiter word of mouth study | Main. | Before You Write: Your 10-Point Checklist » September 27, 2005. Viral Marketing in Health Care.

Marketing 100
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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The Big Picture: Jupiter word of mouth study

The Big Picture

The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « BW Web Smart Project | Main. | Viral Marketing in Health Care » September 22, 2005. Jupiter word of mouth study. Gary Stein , senior analyst at Jupiter Research , is conducting a study on best practices in word-of-mouth, consumer content, blogs (vlogs, podcasts, etc) and evangel

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The Big Picture: Dream Weavers

The Big Picture

The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Old School Word of Mouth | Main. | If It Aint Broke, Dont Fix It » September 15, 2005. Dream Weavers. cmo has an interesting round-up of what 12 of todays top marketers believe it takes to stay creative.

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The Big Picture: Old School Word of Mouth

The Big Picture

The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « The Virtual Handshake | Main. | Dream Weavers » September 10, 2005. Old School Word of Mouth. Church of the Customer writes : To grow its enrollment via word of mouth, the small, liberal arts school Olivet College didnt hire a PR firm.

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The Big Picture: The Virtual Handshake

The Big Picture

The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Get Your Motor Running | Main. | Old School Word of Mouth » September 08, 2005. The Virtual Handshake. Working Knowledge recently reviewed a new book by David Teten and Scott Allen, The Virtual Handshake - a how-to book for creating and expanding networks online.

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The Big Picture: Get Your Motor Running

The Big Picture

The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Knock, Knock - Seths Here | Main. | The Virtual Handshake » September 07, 2005. Get Your Motor Running. Got new ideas? If youre serious about innovation, you need fresh ideas to fuel the process.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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The Big Picture: Poynter Seeks Baton Rouge Housing for Journalists

The Big Picture

The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Time Still the Top "Fear Factor" When It Comes to Corporate Blogging | Main. | Knock, Knock - Seths Here » September 04, 2005.

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The Big Picture: Knock, Knock - Seth's Here

The Big Picture

The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Poynter Seeks Baton Rouge Housing for Journalists | Main. | Get Your Motor Running » September 04, 2005. Knock, Knock - Seths Here.

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The Big Picture: Time Still the Top "Fear Factor" When It Comes to.

The Big Picture

The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Enduring Innovations | Main. | Poynter Seeks Baton Rouge Housing for Journalists » September 03, 2005. Time Still the Top "Fear Factor" When It Comes to Corporate Blogging.

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The Big Picture: Idea Generation Methods

The Big Picture

The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « BlogAds Logo Contest | Main. | Enduring Innovations » September 02, 2005. Idea Generation Methods. Im about brain dead from all of this hurricane-related hoopla, so I can definitely use some idea generation methods.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The Big Picture: Enduring Innovations

The Big Picture

The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Idea Generation Methods | Main. | Time Still the Top "Fear Factor" When It Comes to Corporate Blogging » September 02, 2005.

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I Wonder

Idea Architects

It has been difficult to not want to spend every hour immersed in whatever media I can access to learn more about the tragic after effects of Katrina. To go about my normal daily routine when so many people may not have any sense of normalcy in their lives for so long almost seems offensive. Thinking about all that I have seen and read has left me wondering.

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The Big Picture: Before You Write: Your 10-Point Checklist

The Big Picture

The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Viral Marketing in Health Care | Main. | Obsessive Branding Disorder » September 28, 2005. Before You Write: Your 10-Point Checklist.