September, 2018

How to Make Your New Members Feel Welcome  

YourMembership Blog

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. Your new members will begin forming their opinion about the value of.

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Planning to Discount Your Membership Dues? - Moery Company

Moery Company

Recently, I’ve been hearing some discussions centered on membership discounting strategies. Overall, I think it’s something to think more than twice about. And, here’s why: #1 We work hard at our organizations to build up the membership value proposition.

Growth for Growth's Sake

Eric Lanke

A shout out this week to Jeffrey Cufaude at the Idea Architects blog , who recently offered this piece of wisdom regarding the growth goals set by many an association board in many a strategic planning session: Double our membership. Increase conference attendance by 50%.

Study: Nonprofit Workers Stay Because They Want to Make a Difference

Associations Now

A new study shows that nonprofit employees find value in their work—a commitment that carries on through retirement.

Are You Prepared to Master the Engagement Economy?

Higher Logic

We’re moving from the attention economy to the engagement economy. It’s no longer just about reach – it’s about how people interact with your content. Website pages with many visitors, but no engagement, will be punished by search engines.

Make Newbies Feel Welcome!

Association Success

How to give new members a golden first experience and learn from their feedback. Remember the first time you went to an association event and how that felt? Nerve wracking for most! Making new members feel welcome at your association’s events is a smart investment of resources. Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience?

Association Brain Food Weekly: 9.14.18

Reid All About it

The weekly list of free educational events and resources for the association community… Brain Food is quick and dirty this week. I haven’t had time since returning on Wednesday night from our Arizona hiking vacation to do any of my usual work on this week’s Brain Food post.

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Ode to the Lonely Trade Show Worker

Eric Lanke

I attended a trade show this past week. It's something I haven't done in a while, and I was surprised by how little things have changed. Aisle carpet, booth numbers, giant computer screens, shiny products on lucite display stands. And, of course, booth personnel.

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4 Ideas for When Your Association’s Revenue Goes Flat

YourMembership Blog

You work hard to develop programs that deliver value for your members. But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. Here are four ideas to breathe new life into your association’s earnings: Job boards In our Member Loyalty Study, the. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership.

Create the 3 Most Common Automated Campaigns in No Time

Higher Logic

People seem to love trilogies, trios—really, anything in threes. You’re not a true Star Wars fan unless you’ve seen A New Hope, The Empire Strikes Back, and Return of the Jedi. How many people would still be fans of the Two Stooges, Two Musketeers, or Two Amigos?

Membership 101: The Full Series

Spark Consulting

I’ve gotten through all the topics I had planned for the Membership 101 series, which leads to two additional questions: What did I miss? Are there membership topics you were hoping I’d cover that I never did? So then you might ask: “Um, what were all the topics you covered again?”

Association Brain Food Weekly: 9.28.18

Reid All About it

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Don’t publish content just for the sake of content.

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Four Observations for Associations in 2019 - Moery Company

Moery Company

IStock/Credit:Rasica. As you make your plans for 2019 – consider these long-term plays. #1 1 Update your sponsorship programs with new inventory. We’ve detailed through our content on those elements you need to change, and how – but let me give you something to think about right away.

When Decisions Get Made, Part 2

Eric Lanke

Last week, in When Decisions Get Made , I talked about when a member's decision to renew or not to renew their membership in an association gets made.

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Code of ethics: Why are they important? 

YourMembership Blog

Last year, when Community Brands released its Member Loyalty Study, Code of Ethics ranked as the top benefit for retaining members across all generations and loyalty segments. When we first received these results, I personally went through a range of emotions as I put back on my Membership Director hat. At first, I was shocked. I couldn’t believe Code of Ethics, out of all other offerings, ranked number. The post Code of ethics: Why are they important? appeared first on YourMembership.

48 Free Nonprofit Webinars for October 2018

Wild Apricot Blog

Here are 48 free nonprofit webinars taking place in October. Free-Nonprofit-Webinars free-webinars webinar-roundup nonprofit-webinars

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3 Ways to Bump Up Your Member Recruitment Game

MembersClicks

If there’s one common goal for associations across the globe, it’s grow , grow , grow. But we know as well as you do, easier said than done. So where are some of the best places to find new members? Are there any “hot spots” you’re currently leaving untapped?

The Pros and Cons of Free Food at the Office

Associations Now

Free snacks or even meals at the office can have a positive effect on the way that people collaborate or feel about their employer, but it can come with some big downsides if not done the right way. The office food game has changed significantly in recent years.

JP Moery’s Association Playbook – Episode 156: Why Do Associations Carry Lapsed Members? - Moery Company

Moery Company

Host JP Moery has watched throughout his career as associations maintain lapsed members who haven’t paid their dues. And, for a very long time, in some cases. Why does it happen? JP breaks down the top 3 reasons and shares some recommendations.

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2018 Association Trends Survey: Participate and Get a Free Copy of the Results

Portage Group

If you are in an association leadership position in 2018, it is probable you feel like you are playing ongoing game of catch up. Being nimble and adaptable. Communicating effectively in method, frequency and content. Growing and seeking out new revenue. Where to begin?

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6 tips to keep new members engaged with your association 

YourMembership Blog

Keeping new members engaged with your association is key. This approach ensures your organization thrives for years to come. Think about it: Most people decide if they’re going to participate in your association long-term within the first months, days and even minutes of joining. The first interactions with your organization make a lasting impression on a new member. They provide. The post 6 tips to keep new members engaged with your association appeared first on YourMembership.

Testing, Testing: 4 Tips to Streamline the Email Approval Process

Higher Logic

It’s Thursday afternoon, the weekend is around the corner, and you’ve scheduled five different emails, each with its own list segment, for early next week. You wrote the copy. You created templates and laid it out.

5 Steps to Increase Board Diversity at Your Nonprofit

Wild Apricot Blog

If you’re concerned about your board’s diversity, you’re not alone. In this post, I cover the five steps your organization can follow in order to increase board diversity, equity and inclusion. board-recruitment board-diversity

Be Like Yoda, Not Luke: Designing a Customer Success Program

Association Management

At Virtual, we pride ourselves on the long-term success of each of our clients. To achieve that, our individual team members have been given a voice and the agency to help clients succeed.

Onboarding New Members – and, Why it Matters! – Moery Webinar - Moery Company

Moery Company

How much time does your organization devote to the onboard of new members? We typically put them on a list and, we just send them a bunch of stuff. Onboarding is one of THE MOST IMPORTANT parts of the membership cycle.

3 Ways to Make Your Schedule Work for You

Principled Innovation

When I was appointed to my first CEO role in 2001 I had no idea how I was going to keep up with the demands. I had many direct reports, a Board of Directors to report to and everyone wanting a piece of you. There had to be a way to get control of what was going on in my life. I dug deep into learning ways to control my schedule and not let it control me. We all have the same amount of time. There is always time to get things done and have some fun.

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New research for associations: Member value driven by offering career advancement opportunities

YourMembership Blog

Based on the latest research by Community Brands, the 2018 Member Education and Career Development Report analyzes the importance of connecting your members’ learning achievements to open career opportunities within your industry niche. The bottom line: Your members want their associations to help them develop professionally. Seeking support in career growth and advancement will only.

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events.

Three Things I Wish I Knew as a New Executive Director

Wild Apricot Blog

Sean Kosofsky, MPA, shares what he learnt throughout his time as an executive director and what he wishes he had known sooner. executive-director

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Doing Battle Against RFPs

Association Management

Analyze. Correct Course. Even in the Middle of Action. By all accounts, World War I was one of the deadliest armed conflicts in the history of mankind, a four-year campaign in which the technological capabilities of the combatants far surpassed military strategy.

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JP Moery’s Association Playbook – Episode 155: Your Association Business Model Might Need a Closer Look - Moery Company

Moery Company

Over the last 24 months, Host JP Moery has seen an unprecedented need for the evaluation of dues levels, membership categories, and sponsorship inventory and pricing.

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Snapchat 101 for Associations

GrowthZone

Snapchat could be just what you need to engage members or potential members – particularly young professionals. In the past, its younger user base and short-lived content may have left you unsure about adding this channel to your association’s social media strategy.

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Building Community the Lean Startup Way

Breezio

Need a community platform that allows you to get started quickly, then adapt as your community grows? Experience Breezio. In his bestselling book, The Lean Startup , Eric Ries makes the case for getting new products into customers’ hands faster.

Do Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)

Higher Logic

We all know our audience is the key to great email performance, but it can be hard to know whether your audience likes reading your emails. Sometimes, it can feel like the only feedback we get is the dreaded unsubscribe button. But with marketing automation, getting feedback can be easy.

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Leveraging Your Own Event for Membership Sales: 4 Steps

MembersClicks

Your own events are a great place to recruit new members! They’re high energy, you get to interact with your prospects face-to-face, and they get to experience first hand what it’s like to be a member! Now I know what you’re thinking: Ugh.

4 Email Marketing Tips Worth Embracing

Associations Now

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? It might be time for some smart adjustments. Read on for a few useful tips. Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line.

JP Moery’s Association Playbook – Episode 154: How to “Bring It” as a New Salesperson, with Madeline Trabucco - Moery Company

Moery Company

Everyone remembers their first job and the dreaded learning curve. This week, Host JP Moery welcomes to the podcast Moery Sales Associate, Madeline Trabucco, who just celebrated her first year on staff.

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