July, 2018

Membership 101: Effective Renewal Cycles

Spark Consulting

At some point, after generating leads and nurturing relationships and persuading people to join and helping them find their own individual engagement paths, it’s time to ask your members to renew, to stick with you another year.

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Empower Your People and Improve Your Bottom Line Using Online Community

Higher Logic

Helping employees succeed and produce value for your organization is a universal objective for businesses, regardless of location, size or vertical.

LMS 141

Trade Associations Really Have Organizational Memberships

Eric Lanke

I have to take issue with Amanda Kaiser of the Smooth the Path blog, who said in a recent post that trade associations don't really have organizational memberships. Your key contact member understands that some of their colleagues at their organization can be members.

9 “Musts” for a Successful Association Board Orientation


You want new board members to hit the ground running, right? The key is to make sure your orientation process is actually producing results. Get the Field Guide to Board Orientation for. a step-by-step plan. A successful orientation program generates excitement and motivation.

What I Wish I had Known Before I Accepted My First Sales Job (or, First Job Ever!) - Moery Company

Moery Company

Transitioning from college to my professional career has been one of the most exciting and eye-opening experiences of my life. As a former athlete, my life in college was scheduled down to the hour.

Course 203

If You Build It –and Communicate It– They Will Come

Association Management

“If you build it, they will come.” In the film “Field of Dreams,” a voice in Iowa farmer Ray Kinsella’s cornfield convinces him to turn his acreage into a baseball diamond, and sure enough, once he’s done it, the ghosts of the 1919 Chicago White Sox do appear.

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14 of Our Favorite Examples of Storytelling in Marketing

Higher Logic

When was the last time you saw a commercial that made you cry? Maybe it was one of those gems during the Super Bowl, or maybe you’re not the crying type – either way, what’s the secret behind these stirring commercials?

3 Tips for Making Culture Change Sustainable

Jamie Notter

This is probably one of the biggest fears among leaders when it comes to culture change: what if we start making the change, and then the effort just fizzles out? After all, culture is something that is easy to ignore, since it has the power to live and grow without your attention.

Tips 204

Membership 101: Exit Surveys

Spark Consulting

Sometimes, despite your best efforts to understand your members’ most pressing problems and most important goals, and provide solutions for them, members lapse. What happens next? You should try to find out why they left.

Survey 141

Would You Join Your Association? - Moery Company

Moery Company

IStock_Credit:anyaberkut. One of the fundamental aspects of selling for, advocating on behalf, or representing a group – is to be 100% supportive of their mission. I’ve worked with many associations, and there were a few that had individual policies I didn’t jive with.

Step Four: Discussing the Strategic Implications, Part 6

Eric Lanke

Four weeks ago, in Step Four: Discussing the Strategic Implications, Part 5 , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our two most recently completed Board meetings.

1+1+1 = 5

Association Management

It happens every time businesses join forces. The leaders talk about “synergies.” In many cases, they’re referring to the cost savings they expect to be realized as the previously discrete organizations’ operations are combined. Of course, that kind of synergy is important.

Cost 130

5 Marketing Automation Features You Need to Start Using Today

Higher Logic

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. We discovered that many of them aren’t making use of certain features that could be taking them to the next level.

Facebook for Associations: Build a Community for Your Nonprofit with These 5 Best Practices

Wild Apricot Blog

Want to start harnessing the power of Facebook for associations? Here are the five best practices you need to apply to your nonprofit's Facebook strategy today. facebook-for-nonprofits facebook-for-associations

What Is Culture Stewardship?

Jamie Notter

When we give our consulting clients an overview of what should be included in their “Culture Playbook,” we offer up six possible sections of the playbook: Rituals and artifacts. Stewardship. Talent/HR. Process. Structure/Design. Technology.

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Follow the Technology Trends and Don’t Get Left Behind - Moery Company

Moery Company

Today’s association business environment requires us to stay abreast of ever-evolving technologies, and be ready to pivot. At one time, email was the shiny new sales tool. Now, social media is quickly blowing it out of the water regarding reaching a broader audience.

What associations need to know about facebook’s new political content rules


This post originally appeared on Mizz Information. Ah Facebook…always looking for new/better ways to be transparent and to protect our security.

What Makes Virtual a Special Place to Work [VIDEO]

Association Management

The Virtual Family Virtual’s strategic consulting and operational expertise ignite your organization’s growth. What’s powering that is a team of highly passionate and highly collaborative team members.

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5 Ways to Boost Fundraising with Online Community [Infographic]

Higher Logic

The donor experience is changing, and nonprofits need new strategies to amp up their fundraising. The bad news is that fundraising is getting tougher. Well, although the amount given is growing, there are less donors to go around. According to Blackbaud’s recent report , every generation has seen a decline in givers since 2013, except for Baby Boomers. Donors also expect more from their experience with nonprofits – they want to be engaged, and they want communication from you.

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Recruiting Members Face-to-Face

Eric Lanke

I was on the road again this past week. As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them. That worked for one of our most engaged members this week, but on this particular trip there was another kind of opportunity that presented itself.

Don’t Be Fooled by Correlations

Jamie Notter

The HR world loves correlations. Every conference I go to, and every cool HR tool I see shows me some awesome statistic that connects whatever they are hawking to dramatic results. For example, I saw this in an infographic put out, not surprisingly, by an employee engagement software company: “Companies with higher employee engagement achieved 2.5x the revenues of competitors with lower engagement.”. That seems pretty cool, right? Like you should double down on your efforts to improve engagement.

We’re Hiring! Seeking a New Moery Business Development Manager - Moery Company

Moery Company

Job Information: Business Development Manager. Location : Alexandria, VA. Job Status : Full-Time Employee. Job Category : Sales/Business Development. Career Level : College degree. 1 – 3 years of successful sales experience. Industries : Consulting firm for trade associations.

Encouraging Words For Professionals On An Association Journey Including Stay Curious And Hungry

Velvet Chainsaw

Encouragement by Kevin Spencer. Nothing we do is inevitable. Our success as association professionals is not inevitable. Achieving a thriving conference and burgeoning membership is not inevitable. We are not guaranteed that our association will stay small or that it will grow big.

Tips 84

5 Minutes with Andy: Fear, Coughdrops, and Getting Naked

Association Management

5 Minutes with Andy (Podcast) Welcome to the second episode of Virtual’s new podcast, 5 Minutes with Andy, in which our CEO, Andy Freed, offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Two, Andy discusses Patrick Lencioni’s book Getting Naked, which explores the management of professional services and how. View Article.

Tips 100

Know Before You Buy: What Can Go Wrong With Marketing Automation Implementation

Higher Logic

When a task takes a complicated turn, it’s not uncommon for people to feel stuck and discouraged. And when people feel stuck, they lose sight of their goals.

Membership Marketing: Ten Year Retrospective

Membership Marketing

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. Looking back over the past ten years, we have witnessed very stable growth in membership counts and continued the maintenance of positive membership renewal rates.

Nonprofit Professionals: Don’t Let Email Spoil Your Summer Vacation

Beth Kanter's Blog

Mobile phones and 24/7 connectivity blur the lines between personal and work time, especially during summer break or vacation. And according to recent poll s, some 62% of people check their work email while on vacation.

Tips 83

Are You Meeting the Diverse Needs of Your Membership? - Moery Company

Moery Company

Istock/Credit:Rawpixel. I had the recent opportunity to work with a great association to implement a member survey on the perception of the organization’s value prop.

How To Create Strong Workplace Culture and Improve Mental Health At Your Organization (Webinar)


Join the Mental Health Task Force of Polk County and Jamie Notter on Wednesday at this awesome webinar hosted by NeonCRM!

Introducing Virtual’s New Podcast: 5 Minutes with Andy

Association Management

5 Minutes with Andy (Podcast) Introducing the new Virtual podcast, 5 Minutes with Andy, in which Virtual, Inc.’s ’s CEO, Andy Freed, will be offering you tips, tricks, and insights into leadership, management, and business skills. In Episode One, Andy discusses the various benefits and lessons learned in Virtual joining forces with the Drohan Management Group. View Article.

Tips 100

2018 Forrester CXNYC Forum Recap: How Communities Add Value to the Customer Experience

Higher Logic

Two weeks ago, I attended the Forrester Customer Experience forum in New York City. The forum focused on leveraging Forrester’s recent research to help customer experience (CX) professionals deliver better CX. What does CX have to do with communities, you may ask?

For Manufacturers, For-Profit: Jason Moss of the Georgia Manufacturing Alliance Supports Members through Networking and Education

Association Adviser

Do you know which products are manufactured near you? Can you name 10 manufacturers that operate in your state? Jason Moss, founder and CEO of the Georgia Manufacturing Alliance can, and he might take you out to dinner if you can, too. Jason Moss, Georgia Manufacturing Alliance.

Making The Common Conference Uncommon

Velvet Chainsaw

Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Even worse, who wants to pay to attend one? And who wants to plan or sell one? Your conference growth and revenue depends upon repeat paying attendees year after year.

Top Strategies to Sell New Sponsors – JP Moery’s Flash Webinar Series - Moery Company

Moery Company

The hottest growth opportunity in the association space is sponsorship sales – but, the prevailing question remains, “How do we get new sponsors through the door?” Join JP Moery for another in his series of flash webinars on Thursday, July 31st at 2:30 pm.