August, 2018

Before You Begin: 5 Co-Creation Tips

Eric Lanke

Back in May 2018, I participated in a virtual conference session on co-creation. It was called SURGE Spring 2018, and the organizers just posted a blog summary of some of the points I made in the session.

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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

You’re shopping online. You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Have you ever had this experience? Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work.

Private Equity Hires Associations, Private Equity Fires Associations

Potomac Core

The challenge for Association CEO’s is to understand how Private Equity Hires Associations, Private Equity Fires Associations. Simply put, the new Private Equity owners are not necessarily maintaining their Association memberships.

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Three Things Your Sponsorship Salesperson Won’t Tell You - Moery Company

Moery Company

Here is a dose of reality. Unbiased, from an outside source – someone you’re not paying (or, you could be if you’re one of my clients, although they know this already!). Here is the chance for someone to be completely honest with you about your current sponsorship program.

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Website design checklist to attract and engage association members

YourMembership Blog

Your website reflects your organization. And, it’s your digital first impression. So, it’s important to view it as one of your greatest marketing assets. Ninety-four percent of people cite web design as the reason they mistrusted or rejected a website. An outdated and poorly structured site can cause your prospects to leave it, even before. The post Website design checklist to attract and engage association members appeared first on YourMembership.

Single Culture or Multiple Cultures?

Jamie Notter

Nearly every organization we work with confronts an important question at some point in their culture journey: Should they strive for one, uniform culture? Or should they let multiple cultures develop inside the organization? The answer (as frustrating as this can be) is “both.”.

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Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Higher Logic

Numbers matter. Whether you’re a retailer, trade association, event organizer, publisher, or a small business owner, you know that the more times people see your organization, brand, or message, the better.

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200+ Fundraising Ideas Proven to Raise More Donations For Your Cause

Wild Apricot

Finding the perfect fundraising idea takes a lot of precious time — time that could be better spent actually raising funds. That’s why I’ve created this list of fundraising ideas: to make it easy for you to find an idea that will generate revenue for your organization. fundraisers fundraising-ideas fundraiser Fundraising

Leveraging Live Events for Membership Recruitment – Moery Flash Webinar - Moery Company

Moery Company

What better place to recruit new members than during a live association event? Key to success is tactical preparation on several fronts. During his next flash webinar on September 6th at 2:30 pm, JP Moery will share three proven strategies to sign new members during your next big conference.

Member Connectedness and Loyalty: Recap from ASAE Annual

YourMembership Blog

At the Community Brands (and YourMembership) booth at ASAE’s Annual Meeting and Exposition this year, attendees participated in an interactive activity wall to capture what they want their members to experience. The reoccurring themes we saw were: Connected experiences Engagement and networking opportunities Professional success Seamless online experiences Value The theme that really stood out for me was “connected experiences.”

Membership 101: What About Trade Associations?

Spark Consulting

If you’ve been following the Membership 101 series, you may be wondering: “What about trade associations? A lot of your advice seems directed to individual membership/professional associations. My members are companies/institutions. Does your advice still hold?” ” The answer?

Thinking in Four Colors

Eric Lanke

I attended a conference last week where one of the sessions was on the Hermann Whole Brain Model. Not familiar with it?

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Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

Think of your database, your AMS, as the center of a wheel. When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel.

Preparing for the Bus

Association Management

We all know one, or maybe we are one. You know – the person that plans for all eventualities, including the most unbelievably improbable situations or opportunities. I like to think I’m that person now, but that wasn’t the case many years ago.

JP Moery’s Association Playbook – Episode 151: What I’d Do Differently If I Launched My Business Today - Moery Company

Moery Company

If Host JP Moery could travel back in time and relaunch the Big Red “M,” he’d make some key changes to his approach.

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Social Media for Nonprofits: 4 Questions to Answer Before You Start Posting

Wild Apricot

Many nonprofits find that they spend hours writing social media posts in the hopes of attracting new members, but only get just a handful of responses. We have the secret ingredient to social media success — and it might surprise you. social media nonprofit

Membership 101: Reinstatement

Spark Consulting

Hopefully, your exit survey recaptured a number of your members who lapsed due to inattention. What about the ones who lapsed for cause? Is it worth trying to get them back? Yes, with some conditions.

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We Are Making a Difference

Eric Lanke

It's not always obvious. In fact, sometimes it feels like you're not making any progress at all. But then, something happens that allows you to see what you've accomplished from an outsider's perspective, and suddenly, you realize that you ARE actually making a difference. What am I talking about?

Your Guide to Building Automated Campaigns with Integrated Data

Higher Logic

I’m a big fan of 80s fantasy films. In the movie The Princess Bride , one of my favorite scenes is when Inigo starts to question Vizzini’s grasp of the vernacular after hearing him use the word “inconceivable” multiple times to describe things that were clearly coming to fruition anyway.

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Virtual Overview

Association Management

Reimagine What’s Possible Virtual’s strategic consulting and operational expertise ignite your organization’s growth.

Why Associations Don’t Drop Lapsed Members - Moery Company

Moery Company

I’ve watched throughout my career associations maintain lapsed members who haven’t paid their dues. And, for a very long time, in some cases. Why does it happen? First, I believe associations have a perception they will lose clout on Capitol Hill if the membership numbers are lower.

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The Top 17 Nonprofit Accounting Software Tools

Wild Apricot

If you’re looking for a nonprofit accounting software solution, look no further. I’ve rounded up all the most popular options into this list. I’ve also highlighted the major benefits of each one and given advice on the kind of nonprofit they might suit best. nonprofit-accounting-software nonprofit-accounting nonprofit-software

WORK/LIFE BALANCE IS BULL$H!T

Principled Innovation

Today it was great to read a post from someone who also throws shade on the notion of "work/life" balance. Amen, Craig Richards from Australia's Bicycle Network. We all have but one life with the same amount of time allotted to us. We choose to use that time to pursue interests, activities, tasks and objectives. Some of these earn us an income which in turn fuels our pursuit of activities that do not earn an income.

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A Tale of Two Paradigms

Golden's Rules for Association

Paradigms are the frames of reference that filter our view of the world. They govern how we see things … and can blind you to realties that don’t fit your governing paradigm. Take professional licensure. It’s a no-brainer, right? Some form of professional licensure has existed in America for lawyers since 1763, for physicians and dentists […]. Uncategorized engineering licensure PE

Is Marketing Automation Going to Take Away My Job?

Higher Logic

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. The short answer is no.

The Link Between Culture and Fraud

Jamie Notter

I have to be honest here—I’m usually annoyed by economists. From my perspective, they tend to go overboard with logic and the notion that people are primarily driven by self-interest, because I think it strays just a little from the reality of being human.

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JP Moery’s Association Playbook – Episode 153: What Would You Do If Your Members Quit for a Year? - Moery Company

Moery Company

This is a big question, folks. Host JP Moery had a recent conversation with a good friend in the association space, which was extremely intriguing.

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46 Free Nonprofit Webinars for September 2018

Wild Apricot

Here are 46 free nonprofit webinars for September 2018. nonprofit-webinars

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WORK/LIFE BALANCE IS BULL$H!T

Principled Innovation

Today it was great to read a post from someone who also throws shade on the notion of "work/life" balance. Amen, Craig Richards from Australia's Bicycle Network. We all have but one life with the same amount of time allotted to us. We choose to use that time to pursue interests, activities, tasks and objectives. Some of these earn us an income which in turn fuels our pursuit of activities that do not earn an income.

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Engaging the "I'm Too Busy" Member: 3 Tips

MembersClicks

It’s the excuse we hear over and over and over again: “I want to get involved. I’m just so busy right now!”. Does that mean engaging those members is a lost cause? Absolutely not! It just means your approach needs to be a little different.

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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems.

Daily Buzz: Marketing Tips From Romance Writers

Associations Now

How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Also: A firsthand account of the Carr Fire. Looking for content marketing inspiration? Take a hint from the Romance Writers of America.

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How Farming Has Made Me a Better Salesperson - Moery Company

Moery Company

Membership and sponsorship sales by day, farming by night is where I have recently found myself. And I absolutely love them both. Oddly enough, they are quite similar. So, I started to implement a few of my farming habits into my sales strategy and saw a significant difference.

August Update: Keeping Your Wild Apricot Account Secure

Wild Apricot

Our round up for August includes information on how we keep your data secure, some new online store features, and a blog post packed with fundraising ideas. security Online-Store august-2018 newsletter