May, 2018

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4 Ways to Increase Non-Dues Revenue

Forj

Do you currently manage an eLearning department at an association? Are your education programs bringing in value for the organization and for your members? Or do you need assistance generating non-dues revenue from your education offerings? There are steps you can take to make sure you have the appropriate assets and knowledge base to make your eLearning Business a success.

Revenue 79
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Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results.

Strategy 154
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Adopting the Point of View of Your Members

Eric Lanke

Kudos to Amanda Kaiser and her Smooth the Path blog for her post, " Our Point of View is Not Our Members’ Point of View." In it, she reminds all of us association staff that what we think about the value of our membership benefits is often not what our members think of it. And maybe it was the coincidence that my association's last Annual Conference was in Orlando that made the following passage from her post really jump out at me: Everyone will want to come to Orlando to see our great speakers

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The Ultimate Membership Renewal Guide

Wild Apricot

If you are looking for ideas to refresh your membership renewal process, you’re not alone! With access to thousands of organization across North America, we decided to conduct an extensive survey on their membership renewal practices. We combined the results from that survey to research conducted by the Membership Marketing Benchmarking Report (published by Marketing General Incorporated) and other sources to create this helpful guide.

America 318
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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5 security tips for your nonprofit accepting online payments.

YourMembership

Over the years, the Internet has provided great opportunities for nonprofits to increase brand awareness, recruit new members and raise funds for the causes they support. While this brings many advantages, there are also many challenges when it comes to making online payments for such things as dues or donations. Members want to be sure. The post 5 security tips for your nonprofit accepting online payments. appeared first on YourMembership.

Tips 262

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What If Your Association Can’t Afford an Instructional Designer?

WBT Systems

Great news: you got the go-ahead to offer a new online course. Now, the bad news: you didn’t get the budget to hire a professional to design and develop the course. What are your options if your association can’t afford an instructional designer? At least, we’ll save money…or will we? You won’t necessarily save money in the long-run by handling instructional design yourself.

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How to Create Engaging Online Discussions: 7 Tips for Community Managers

Higher Logic

Often, and especially early on in the life of an online community, the community manager is the one who has to start discussions. If you’re a community manager, I’m sure you know from experience that creating an engaging discussion is not easy. For example, asking someone what they think about an article and just putting the link out there is not typically enough.

Tips 168
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Bridging the Education to Employment Gap Will Take An Industry-Wide Movement

Thanks For Playing

I recently had the opportunity to contribute to Association Success’s SURGE 2018 spring conference, hosting a “monitor-side chat” with Shelly Alcorn and Tracy Petrillo on the association role in the new educational paradigm. Association Success asked me to write a follow-up article about that session. What follows is an excerpt: My interest in this topic was piqued in 2012 when the McKinsey Center for Government released a report entitled Education to Employment: Designing a Sy

Education 150
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Top 10 Most Popular Membership Management Softwares

Wild Apricot

Ever year Capterra (a software review website) publishes their Top 20 Most Popular Membership Management Software list — analyzing criteria like customers, members, and reviews — to help organizations decide which option might be best for them. Here is there list of the top 10 membership management software.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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YourMembership and GDPR: Upcoming AMS feature releases.

YourMembership

The General Data Protection Regulation (GDPR) is a new set of rules governing the privacy and security of personal data as laid out by the European Union (EU) commission. These new regulations go into effect on May 25, 2018. The primary goal of the GDPR is to give EU residents (including those in the United. The post YourMembership and GDPR: Upcoming AMS feature releases. appeared first on YourMembership.

Industry 236
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Bridging the Education to Employment Gap Will Take An Industry-Wide Movement

Spark Consulting

I recently had the opportunity to contribute to Association Success’s SURGE 2018 spring conference, hosting a “monitor-side chat” with Shelly Alcorn and Tracy Petrillo on the association role in the new educational paradigm. Association Success asked me to write a follow-up article about that session. What follows is an excerpt: My interest in this topic was piqued in 2012 when the McKinsey Center for Government released a report entitled Education to Employment: Designing a Sy

Education 150
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The Many Benefits of Selling Online Education to Corporate Members

WBT Systems

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. Who will the companies in your industry choose to educate their employees? Don’t let them align with a competitor. Become the preferred educational partner in your industry by selling online education to corporate members and customers. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. that we’re hosting with our friends at Talent

Education 155
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3 Ways Community Managers Can Combat Occupational Burnout

Higher Logic

Every job is stressful in its own right-- it is called a job and not recess after all. Community management is no exception. In fact, the nature of community management makes us at risk for occupational burnout. Occupational burnout is defined as: the emotional fatigue, reduced feeling of accomplishment, and depersonalization incurred from long-term job stress.

Project 159
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Three reasons you may need an instructional designer

Aaron Wolowiec

The need for instructional designers is growing as associations look to improve human performance in a world that is continually changing and demanding new skillsets from working professionals.

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65 Fraternities & Sororities Use This #1 Fraternity Management Software

Wild Apricot

Need a quick and easy way to send email blasts to your chapter? Hate all the paperwork involved in processing dues? How about standing at the front of an event to collect all the ticket fees? Fraternity Management Software is something that can make your life much easier, so you can get back to bonding with the brotherhood (or sisterhood).

Software 254
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Protecting members from their skills’ short shelf life.

YourMembership

The World Economic Forum’s Future of Jobs Report tells us many of today’s most in-demand skills didn’t exist 20 years ago. The report cites 65 percent of children now entering primary school will end up working in new types of jobs not existing today. Never has the workplace evolved so quickly. Indeed, the skills needed. The post Protecting members from their skills’ short shelf life. appeared first on YourMembership.

Report 231
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Getting a High Return on Your LMS Investment: 5 Takeaways

Blue Sky eLearn

Recently, I listened to Tagoras’ Leading Learning podcast, 5 Keys to Getting a High Return on Your LMS Investment. They shared some great tips everyone should consider when developing their eLearning program and LMS strategy. Want to learn what these experts have to say and questions you should be asking? 1. New Revenue Generation. How directly will the LMS support the creation and delivery of new products or enhance the revenue potential of existing products?

LMS 144
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. But how do you get people to make that first investment of time and money into one of your online courses? You don’t. Instead, you let them sample online education so they can experience it for themselves. Your free sample will do the selling for you.

Sample 150
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How an Online Community Meets 3 Needs You Didn’t Know You Had

Higher Logic

There’s a lot of hype around online communities now. But does that mean your organization really needs one? You’re not alone. You or you r stakeholders may be skeptical about launching an online community – after all, no one’s really asking for one yet. Why i nvest in something that may not seem like an urgent need? You’re right to ask questions and be concerned.

Library 153
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Again this year, associations struggle with event content

Aaron Wolowiec

While content remains important, a 2018 report by Omnipress found associations are facing new challenges in communicating and disseminating content as attendees’ expectations are constantly changing.

Content 140
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9 Super Productivity Tools for Nonprofits

Wild Apricot

If you find yourself struggling to keep up with everything you have to coordinate in your work, I encourage you to browse this list of productivity tools to see which ones might help you out. Every tool in the list has a free basic version or trial. Even if a tool can save you just one hour a week, it may be worth exploring.

Tools 249
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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3 signs growth leads you to switch membership management systems.

YourMembership

Is your organization experiencing growing pains? If so, congratulations are in order. But, you also deserve a little sympathy if you contend with manual spreadsheets or an entry-level membership management system. As your growth brings size and complexity, it becomes clear a more sophisticated membership management system is needed. Otherwise, your efforts to grow your.

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Should Your Association Have a Podcast Channel?

Blue Sky eLearn

Podcasts have become increasingly popular over the past decade and as a millennial I am going to give my insights as to why. Prefacing my opinions, I would like to talk about two studies I came across that revealed notable insights on U.S. citizens and podcasts. The first is a 2018 study conducted by Nielsen and Edison Research which found: 42% of millennials, ages 18-34, listen to at least one podcast a week. 17% of the entire population listens to at least one podcast a week.

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How to Scale Online Learning: B2B Market Strategies for Assocations

WBT Systems

How can your organization expand online learning reach? Learn from successful corporate market strategies! Wednesday, May 23, 2018 – from 1-2pm ET. Selling online learning content to individuals is challenging enough. But selling that same content in bulk through corporate customers or partners can be even more demanding. The business models are fundamentally different.

Strategy 150
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Who Should Own Your Online Community?

Higher Logic

Every business project needs an owner. Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. Often these owners aren’t just single people. They’re entire teams or departments. That’s the way it is with online communities. One person may take the lead, but it’s teamwork that makes a community successful.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!