May, 2022

9: Why Is Membership the Only Relationship?

Spark Consulting

In position number 9 of the top ten all time Spark blog posts: Why Is Membership the Only Relationship ?

The Pros and Cons of Virtual Events as a Member Engagement Strategy

Moery Company

Events are beneficial for member engagement and also member recruitment. However, over the past couple years, associations were forced to adjust to the current times and hop on the bandwagon of virtual events.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Association Management Company vs. Software: Which One Is Right For You? (+ Our Top 5 AMS Picks)

Wild Apricot

Thinking of starting an association ? Save yourself the headache and outsource your association management to a company or a software tool. In this post, we’ll take a look at both options, talk about why investing in association management software. organizational-management

How to Promote the Value of Credentials to Individuals & Employers


As the cost of a college degree rises and the perception of its value falls, credentialing programs are receiving a lot of positive press.

How To 126

How to Get Young Professionals to Engage In Your Association

GrowthZone’s guide, The Power of Young Professionals, tackles the challenges of engaging, recruiting, and retaining Gen Z and Millennial members, including: • Why they do or don’t join. • Communication strategies. • Myths and facts

Associations and the Home-Court Advantage

Smooth The Path

If you happen to be watching Brene Brown’s Atlas of the Heart on HBO, you might have noticed that the show was taped in Texas at her alma mater. Why go through all the trouble?

More Trending

What’s Ethics Got to Do with It? Responsible Content Curation

Association Adviser

Your association’s content – both what you create and what you curate from expert sources and established publishers – has the power to educate, inform and advance your members forward as an industry. And, yet, with power comes responsibility.

How to Approach a Potential Sponsor the Right Way

Moery Company

Best Practices for Sponsorship Sales. How you approach a potential sponsor can make or break your ability to close the sponsorship sale. Follow these best practices to help form lasting sponsor partnerships that benefit all parties. How to Find Potential Sponsors.

How To 234

The Best Nonprofit Website Builders in 2022

Wild Apricot

12 Best Nonprofit Website Builders & 3 Tips To Get Started Imagine this: Gabriella, a manager at a local boutique, hears about your nonprofit when her boss agrees to be an event sponsor for your upcoming gala. She’s inspired by your mission. website-and-technology

Tips 278

Expert Guidance on Choosing New Association Technology


The anxiety-ridden decision to look for new technology was the topic of the first session of Mastering Membership , our new event series for mid-size associations featuring advice from the association, selection consultant, and technology partner’s perspectives.

How to Sell Your Board on Better Technology

Use this helpful blueprint when you need to convince your board to invest in better software. It includes talking points and tips for your presentation, including quantifying ROI, outlining indirect benefits, and selling the potential of the purchase.

Are You Seeing Non-Constructive Tension?

Smooth The Path

Look at just about every inter-departmental relationship, and you will find tension. Project managers promise timing that engineering cannot meet. Purchasing signs contracts with companies that product managers do not want to use.

Marketing Movers & Shakers: Meet Braden Hon

Higher Logic

The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Braden Hon, digital content coordinator at the Australian College of Nursing.

Are Too Many Meetings Wreaking Havoc on Your Employees’ Mental Health?

Aaron Wolowiec

Are you have too many meetings and it's causing you (and your team) mental health issues? Find out here

Team 169

Content Ideas for Associations Who Blog


There are simple things to keep in mind that can make all the difference in whether a blog post gains traction. Utilizing these three concepts will help increase your association’s blog followers. When blogging: Be Helpful, Instructional, Compelling, Interesting, and Entertaining.

How to Select an Association Credit Card Processing Company

Right now, every penny counts. It’s an ideal time to check if your association’s credit card processing provider is offering competitive terms. However, there are many important factors to consider if when researching options.

How to Make a Certificate in Microsoft Word

Wild Apricot

Whether you run a club, church, professional association, chamber of commerce, or any other type of membership organization, your goal is likely the same — to retain your members and keep them happy and engaged. One thing that can help with this. membership

Remote Communications Refresh: Go Back to Square One


Have you ever had a pain that just keeps nagging you? It sometimes disappears if you stop moving but then comes back when you move in a different direction. If so, you know that unless you get to the root of that pain, it won’t go away.

How to Spot a Budding Trend

Smooth The Path

When we all rushed to create virtual conferences, it became apparent that a bit of the magic of in-person events was missing. People were missing those accidental but meaningful connections that spontaneously happened in hallways, before sessions, and during meals.

How To 124

Marketing Movers & Shakers: Meet Annie Henderson

Higher Logic

The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Annie Henderson, corporate marketing manager at ASBO International.

The Ultimate Guide to Amazing Association Websites

Your association’s website needs to engage members AND deliver a great user experience so everyone who visits it leaves with a positive impression. But how? Get the free guide to optimizing your website “under-the-hood” (great for "non-techy" people).

A Few of My Favorite Things (to have Onsite at Events)

Aaron Wolowiec

Whether you're getting back to in-person events now, or you've been back in-person for months, having a properly packed supply bag is crucial to feeling at ease when onsite. Here are Kate Pojeta's must haves onsite


15 Changes in the Learning Business Landscape

Leading Learning

The learning business changes continually – and we’ve seen some big changes over the years. Tagoras , the parent company of Leading Learning, recently turned 15 years old – we were founded in May 2007.

Why You Should Share a Member Spotlight (+ Sample Questions and Examples)

Wild Apricot

Your members are the heart and soul of your membership organization — everything you do is for them and thanks to them! You already provide your members with amazing benefits , fun events, educational resources, and a community of like-minded. membership

Sample 195

The ONLY Way to Beat the Great Resignation is with Culture


People are treating the great resignation like some kind of mysterious phenomenon, and it’s not.

Membership Recruitment: Converting Your Toughest Prospects

Here are the top 6 reasons to join an association – in one infographic. Use this infographic as a recruitment and retention marketing tool. Post it on your website, put it in presentations, or use it as inspiration for social media posts.

Tap Into an Uncommonly Used Reservoir of Energy

Smooth The Path

Last week while I was innocently taking a walk in a park, I learned that The Wolverine and I have something in common.

Marketing Movers & Shakers: Meet Ashley Baker

Higher Logic

The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Ashley Baker, Executive Event Director at NiUG Asia Pacific. .

Gardian of the Month: Andrea Starmer

Aaron Wolowiec

Our Gardian of the Month is Andrea Starmer! She shares how she might help a wallflower loosen up at a networking event, the way she prepared for the CMP, the resource she can't live without (you probably can't either) and just who's life she'd like to live for one day

Find the Athletes You Need to Innovate


Don Dea and Hugh Lee, the co-founders of DigitalNow, are colleagues I look to as voices from the future. In an interview for our book, “Association 4.0: An Entrepreneurial Approach to Risk, Courage, and Transformation,” Don made this prediction. “In

The 20 Do’s & Don’ts for Associations in Email Marketing

The biggest question that many Associations have when it comes to email marketing is, “what are the best practices I should adopt?” This whitepaper is written from 21 years of email experience on the client, agency, and vendor side of email. It is also wr

One-Size-Does-Not-Fit-All In Education


With the belief that all children have the right to equal access to education no matter their race, ethnic background, religion, sex, or socioeconomic status, the public school system was established.

Does Your MSP Really Provide CIO Services?


In the association space, it’s common for organizations to face a complicated set of IT challenges—a tight budget, a small staff, unique business processes that often require multiple systems, and an ever-evolving set of technologies.

Prime Members for Participation

Smooth The Path

There are times when members hesitate to step in, speak up, or ask questions. Participating might feel a little scary because we are all so used to watching and learning. . When participation is called for, though, there’s a lot more energy if everyone leans in.