October, 2018

Five Onboarding Tips for New Members - Moery Company

Moery Company

The onboarding of new members is the hottest discussion with association membership pros. Association partners are telling me onboarding, and following engagement is just as important as recruitment and retention tactics. Here are five quick tips to develop a successful onboarding program.

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Balancing Traditional and Trending Member Communications

Association Adviser

Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach.

5 Messages Your Volunteers WANT to Hear

MembersClicks

Note: This post was originally published on 8/19/15; Updated 10/8/18 for added value. It’s hard (and scary) to imagine a world without volunteers. They do so much! For your association, they probably assist with marketing, event planning, fundraising, etc.

How to Increase Your Association’s Email Deliverability: 12 Areas to Optimize + 3 Tech To-Dos

HighRoad Solution

Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened. Email Marketing

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The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable.

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What Associations Can Learn from Sears’ Decline Into Bankruptcy

Associations Now

Sears was a company that effectively invented the retail economy, but it stayed stagnant in areas that didn’t benefit its business while moving away from areas where it could have kept up. Associations should take note.

Course 209

JP Moery’s Association Playbook – Episode 161: Launching a Successful Association Podcast, with ABMA’s Scott Lynch

Moery Company

If your association is thinking about implementing a podcasting program, this episode is a must listen! This week, the American Boiler Manufacturers Association (ABMA) President and CEO Scott Lynch joined Host JP Moery to discuss the success they’ve enjoyed since launching their show.

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More Trending

4 membership renewal strategies to start now

YourMembership Blog

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Member Renewal

5 Steps to Turning Strangers Into Members and Members Into Advocates

Wild Apricot Blog

Follow these five steps from marketing strategist Amy Jacobus to bring your potential supporters down the marketing funnel and turn them into raving fans

Members Hire Industry Advocacy and Promotion

Potomac Core

Since Executives are under constant pressure to produce results, it’s a safe bet they’re not looking for another business trip or a meeting to attend. What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth.

5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. In short, a great AMS is essential. But, what happens when your AMS isn’t meeting all the needs that you think it should meet?

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JP Moery’s Association Playbook – Episode 162: The New Landscape for Association Advocacy, with Brian Wild

Moery Company

Associations may need a new playbook, folks. In the last few years, a disruption has occurred which has changed how advocacy will play out going forward, and you must adapt your approach, says Host JP Moery.

Labor Department Proposes Association Retirement Plans

Associations Now

Acting on an executive order issued by President Trump in August, the Department of Labor has proposed a new rule to allow small businesses to pool together to offer retirement plans to workers.

Talk About How You Will Live Your Values

Eric Lanke

It worked. There's not much more to say than that. Last week, in Behaviors Are a Necessary Part of Values , I wrote about an upcoming discussion on values at my association's Board meeting.

Why Marketing Doesn’t Grow Communities (And Three Things You Can Do Instead)

Wild Apricot Blog

Learn to grow your membership more easily with these three strategies from membership expert Joy Duling

Change Management: Show Me the Value

Association Success

Takeaways on value-based change from a recent ACE discussion. Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future.

Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing

Higher Logic

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier.

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Why I Chose to Work Here - Moery Company

Moery Company

After I graduated college, the idea of job searching was overwhelming. With countless LinkedIn profile visits and a few job interviews in, there were times I doubted if I would truly fit into the “office culture.”

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Daily Buzz: Why Your Association Needs a Learning Strategy

Associations Now

Associations are always changing. A learning strategy can help your team understand how to effectively deliver value. Also: questions to ask before creating an online community.

Other People See Connections You Don't

Eric Lanke

I attend a lot of conferences and workshops. I attended one last week and I'm attending another one this week. In fact, looking ahead on my calendar, I've got six more conferences or workshops to attend before the end of the year. Obviously, it's a big part of my job.

Association Brain Food Weekly: 10.12.18

Reid All About it

The weekly list of free educational events and resources for the association community… Liberal artsy types, you too can be a data analytics professional. In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator.

34 Free Nonprofit Webinars for November 2018

Wild Apricot Blog

Here are all the free nonprofit webinars I could find happening in the month of November

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. What it does, it does…fine. It’s limited, though. Let me explain.

The Secret to Selling Government Affairs and Advocacy - Moery Company

Moery Company

IStock/Credit:alekseykh. How do you sell government relations as one of the most valuable aspects of association membership? Today, selling advocacy requires a focused and strategic approach. Businesses have specific problems.

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3 tips in convincing your board it’s time for a new website

YourMembership Blog

Within seconds visitors will decide to explore or abandon your website. Your organization’s website needs to be a vehicle to help you convert prospects into members and keep your existing members happy. While you and your team might be ready to update your website, you first need board approval. Consider these three tips to convince. The post 3 tips in convincing your board it’s time for a new website appeared first on YourMembership. Membership & Marketing Member Engagement

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Is My Bonus Plan Needlessly Complicated?

Eric Lanke

I had lunch with a colleague this week and our conversation turned to staff bonus plans. In prefacing my description of the bonus plan I've put in place for the staff at my association, I described it (with a bit of tongue in the cheek) as "needlessly complicated."

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Association Brain Food Weekly: 10.5.18

Reid All About it

The weekly list of free educational events and resources for the association community… Dave Coriale is a robot. Okay, was a robot. Or, rather, a telepresence attendee at an association conference and trade show.

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How to Grow Your Nonprofit’s Instagram Following

Wild Apricot Blog

If you're planning on starting a nonprofit Instagram and aren't sure where to begin, Lilach Bullock, social media expert, has you covered. nonprofit-instagram-strategy nonprofit-instagram

48 No-Brainer Tools Every Marketer Needs

Higher Logic

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How to Approach a Potential Sponsor the Right Way

Moery Company

IStock_Credit_Ahmetov_Ruslan. You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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More Evidence for NOT Copying a Culture

Jamie Notter

So I gave myself the rare gift of time last week and read two business books: Ray Dalio’s Principles and Patty McCord’s Powerful.

The Facilitator's Job

Eric Lanke

I was asked to facilitate one of the breakouts at the last conference I attended. (If If you're a regular reader of this blog, you know that last week I said I had six more conferences and workshops to attend before the end of the year.)

Daily Buzz: Your Meeting Venue Is Renovating. Now What?

Associations Now

You book the perfect meeting venue—then find out it’s undergoing a renovation. Here’s what to do next. Also: leveraging online communities as a marketing tool. Finding the venue that has all the right amenities and accommodations for your event can sometimes feel like a miracle.

Why your payment vendor is one of your association’s most important vendors.

YourMembership Blog

When you think about your association’s revenue, your first thought may not be about your payment vendor. But having a solid partnership with the right payment vendor is critically important to your organization. Consider this: The value of digital payments around the world is expected to reach $3.9 trillion this year, an increase of 14%. The post Why your payment vendor is one of your association’s most important vendors. appeared first on YourMembership.

Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

Today’s preferred customer experience combines support, community, and outreach into one unified platform. Zenoss has facilitated a user community for over 10 years, becoming the de facto online gathering place for IT Ops customers.

JP Moery’s Association Playbook – Episode 159: How to Cultivate Thought Leadership at Your Association, and Why it Matters. - Moery Company

Moery Company

Thought leadership is a hot topic in business these days, and developing a thought leadership strategy is an excellent opportunity for associations to push membership value.

How Core Values Can Actually Erode Trust

Jamie Notter

Here’s a typical scenario. You want to create a stronger culture, so you ask your people to articulate some kind of ideal culture.