October, 2018

Five Onboarding Tips for New Members - Moery Company

Moery Company

The onboarding of new members is the hottest discussion with association membership pros. Association partners are telling me onboarding, and following engagement is just as important as recruitment and retention tactics. Here are five quick tips to develop a successful onboarding program.

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Balancing Traditional and Trending Member Communications

Association Adviser

Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach.

5 Messages Your Volunteers WANT to Hear

MembersClicks

Note: This post was originally published on 8/19/15; Updated 10/8/18 for added value. It’s hard (and scary) to imagine a world without volunteers. They do so much! For your association, they probably assist with marketing, event planning, fundraising, etc.

5 Steps to Turning Strangers Into Members and Members Into Advocates

Wild Apricot

Follow these five steps from marketing strategist Amy Jacobus to bring your potential supporters down the marketing funnel and turn them into raving fans

4 membership renewal strategies to start now

YourMembership Blog

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Member Renewal

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable.

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More Trending

Cultivating Next-Generation Association Leaders

Association Adviser

Joanne Smikle, PhD. What is your association doing to ensure that it has a talent pipeline for key positions, especially leadership positions? This article provides practical strategies for addressing succession and leadership development in a thoughtful, structured manner.

What Associations Can Learn from Sears’ Decline Into Bankruptcy

Associations Now

Sears was a company that effectively invented the retail economy, but it stayed stagnant in areas that didn’t benefit its business while moving away from areas where it could have kept up. Associations should take note.

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Why Marketing Doesn’t Grow Communities (And Three Things You Can Do Instead)

Wild Apricot

Learn to grow your membership more easily with these three strategies from membership expert Joy Duling

5 Benefits of Virtual Investigator Meetings

Blue Sky eLearn

Clinical trial training can be expensive. While traditional face-to-face meetings can have their benefits, they also cost more and are more time consuming. Virtual investigator meetings can allow for tremendous cost savings while increasing continuity and communication.

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Members Hire Industry Advocacy and Promotion

Potomac Core

Since Executives are under constant pressure to produce results, it’s a safe bet they’re not looking for another business trip or a meeting to attend. What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth.

JP Moery’s Association Playbook – Episode 161: Launching a Successful Association Podcast, with ABMA’s Scott Lynch

Moery Company

If your association is thinking about implementing a podcasting program, this episode is a must listen! This week, the American Boiler Manufacturers Association (ABMA) President and CEO Scott Lynch joined Host JP Moery to discuss the success they’ve enjoyed since launching their show.

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Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing

Higher Logic

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier.

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How to Increase Your Association’s Email Deliverability: 12 Areas to Optimize + 3 Tech To-Dos

HighRoad Solution

Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened. Email Marketing

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Labor Department Proposes Association Retirement Plans

Associations Now

Acting on an executive order issued by President Trump in August, the Department of Labor has proposed a new rule to allow small businesses to pool together to offer retirement plans to workers.

Change Management: Show Me the Value

Association Success

Takeaways on value-based change from a recent ACE discussion. Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future.

More Evidence for NOT Copying a Culture

Jamie Notter

So I gave myself the rare gift of time last week and read two business books: Ray Dalio’s Principles and Patty McCord’s Powerful.

How to Approach a Potential Sponsor the Right Way

Moery Company

IStock_Credit_Ahmetov_Ruslan. You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. In short, a great AMS is essential. But, what happens when your AMS isn’t meeting all the needs that you think it should meet?

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Association Brain Food Weekly: 10.12.18

Reid All About it

The weekly list of free educational events and resources for the association community… Liberal artsy types, you too can be a data analytics professional. In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator.

Daily Buzz: Why Your Association Needs a Learning Strategy

Associations Now

Associations are always changing. A learning strategy can help your team understand how to effectively deliver value. Also: questions to ask before creating an online community.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Survey Says… Online Education’s Role in Membership Marketing. Read more about Survey Says… Online Education’s Role in Membership Marketing

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34 Free Nonprofit Webinars for November 2018

Wild Apricot

Here are all the free nonprofit webinars I could find happening in the month of November

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Three Must-Haves for Successful Membership Recruitment

Moery Company

Istock_Credit:Michail_Petrov96. Successful association leaders will tell you that you can’t take your members’ interests for granted. What worked before to get members to enroll is changing.

48 No-Brainer Tools Every Marketer Needs

Higher Logic

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Association Brain Food Weekly: 10.5.18

Reid All About it

The weekly list of free educational events and resources for the association community… Dave Coriale is a robot. Okay, was a robot. Or, rather, a telepresence attendee at an association conference and trade show.

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How Core Values Can Actually Erode Trust

Jamie Notter

Here’s a typical scenario. You want to create a stronger culture, so you ask your people to articulate some kind of ideal culture.

Alleviate Career Anxiety by Promoting Lifelong Learning

WBT Systems

Alleviate Career Anxiety by Promoting Lifelong Learning. Read more about Alleviate Career Anxiety by Promoting Lifelong Learning

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How to Grow Your Nonprofit’s Instagram Following

Wild Apricot

If you're planning on starting a nonprofit Instagram and aren't sure where to begin, Lilach Bullock, social media expert, has you covered. nonprofit-instagram-strategy nonprofit-instagram

Why I Chose to Work Here - Moery Company

Moery Company

After I graduated college, the idea of job searching was overwhelming. With countless LinkedIn profile visits and a few job interviews in, there were times I doubted if I would truly fit into the “office culture.”

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. What it does, it does…fine. It’s limited, though. Let me explain.

3 tips in convincing your board it’s time for a new website

YourMembership Blog

Within seconds visitors will decide to explore or abandon your website. Your organization’s website needs to be a vehicle to help you convert prospects into members and keep your existing members happy. While you and your team might be ready to update your website, you first need board approval. Consider these three tips to convince. The post 3 tips in convincing your board it’s time for a new website appeared first on YourMembership. Membership & Marketing Member Engagement

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Even Small Staffs Get Value from Culture Data

Jamie Notter

When we were creating the Workplace Genome culture assessment, I had an assumption that organizations with really small staff would tend not use it. I used to joke: Hey, if you’re only 19 employees, then instead of the culture survey, why don’t you just sit around the table and hash things out!?

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Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

The holidays can be a hectic time of year for anyone. While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season.