August, 2017

Membership 101: What IS “Engagement,” Anyway?

Spark Consulting

Association membership professionals, particularly in the last several years, talk about engagement A LOT. We want our members to be more engaged. We want to measure engagement. We want to score engagement. We want to reward engagement.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day.

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Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement.

3 ways to share career center jobs with your members.

YourMembership Blog

People become members of associations for many reasons. Professional development is one of them. One way you can help your members with their professional growth is to put jobs in front of them which may help them further their careers. Doing so will encourage more participation on your job boards and help your members locate. The post 3 ways to share career center jobs with your members. appeared first on YourMembership. Career Solutions Job Board Software Career Development

Nonprofit Technology Conference Session Hot Picks! #18NTC


Are you going to the 2018 Nonprofit Technology Conference (#18ntc)? You may have heard that session voting is open. Here’s a quick roundup of some great sessions – please vote for these if you love them as much as I do! How did I choose them, you ask?

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Advantages and Disadvantages of Nonprofits You May Have Overlooked

Wild Apricot Blog

Many people jump into a nonprofit career without understanding what it actually takes to thrive in the nonprofit world. Unfortunately it’s those same people who burn out quickly. Not to be discouraged though, a good understanding of what’s to come will allow you to manage your expectations and plan for a successful, impactful career in the nonprofit world. webinars nonprofits


Innovate or die? Wait, there’s a third way.

YourMembership Blog

These are exciting, yet challenging, times to run a business with models constantly disrupted all around us (see: Uber with taxis, Amazon with retail). We may now feel impending pressures to reinvent, innovate and/or transform in our fields and niches. These are part of the marching chants nowadays, and they’re accompanied with dire warnings: If. The post Innovate or die? Wait, there’s a third way. appeared first on YourMembership.

Culture Eats Association Innovation for Breakfast Too


I’m speaking at.orgCommunity’s “ Solutions Day ” in just a few weeks in Chicago, and I’ll be sharing some exclusive data around this innovation question and how associations are showing up in the data (and dealing with it in real life). You won’t want to miss it! Register here.

Should You Conduct a Business Process Review?

Associations Now

A look at the ins and outs of a business process review—and why an association might consider conducting one. I’m a multitasker. When the kids get home from school, I help them with their homework while simultaneously making dinner and folding laundry.

Association Brain Food Weekly: 8.4.17

Reid All About it

Your weekly list of free webinars and events for the association community… For the first time in several years, I’m not attending ASAE Annual. Instead, in case you’re dying to know, I’m heading to Massachusetts for a family gathering.

How Members’ Website Expectations Have Changed (And How You Can Keep Up)

Higher Logic

Advances in technology and web design have changed what we expect from the internet and the websites we use every day. A great website five or ten years ago wouldn’t meet the cut today. Think about Facebook’s early design, for instance. It was text-heavy and clunky.

44 Free Nonprofit Webinars for September 2017

Wild Apricot Blog

Every month we compile the internet's biggest list of nonprofit webinars. Here are 44 free nonprofit webinars for September 2017. webinars nonprofit-webinars


Protect your association event attendees’ investment.

YourMembership Blog

How many times in life has something unexpected happened beyond your control? Call it bad karma, being in the wrong place at the wrong time, or having a Ben Stiller “Meet the Parents” moment. And, how is it these unexpected moments always seem to pop up during a major upcoming event? “I got into a. The post Protect your association event attendees’ investment. appeared first on YourMembership. Membership & Marketing Member Engagement

7 Steps for Finding Work/Life Balance While You’re Trying to Save the World


By Meico Marquette Whitlock. ——-. You’re deeply committed to your organization and doing whatever it takes to make life just a little bit easier for your members and the community you serve.

The Ideal vs. the Reality of Content Marketing in 2017

Associations Now

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute.

Association Brain Food Weekly: 8.25.17

Reid All About it

The weekly list of free webinars and events for the association community… Amanda Kaiser (aka Smooth the Path) has partnered with Dynamic Benchmarking on the association community’s first benchmark survey on new member onboarding.

Why Bad Customer Service Disappears in an Online Community

Higher Logic

According to a study done by Forrester Research , 80 percent of businesses think they deliver ‘superior customer service.’ And, guess what? That same survey found that only eight percent of customers agree. Clearly, there’s a major divide between perception and a hard reality.

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How to Use the Wild Apricot Membership App to Easily Run Your Organization

Wild Apricot Blog

If you’re looking to manage your members on the go, you’ll be happy to know Wild Apricot built a membership management app for smartphones and tablets. Here's what you can do with it. Membership-App Mobile-App

#ASAE17 session: Redefining association member value.

YourMembership Blog

Like many of you, I’m excited about attending ASAE Annual. Not only will this be my first time in Toronto, Canada, but I will also be presenting a session on redefining your association’s member value propositions. Traditional value propositions have shifted to become the expectations of your members. They demand continuing education and job opportunities, The post #ASAE17 session: Redefining association member value. appeared first on YourMembership.

You Must Be Staff Driven

Eric Lanke

Last week I wrote about a presentation I would be giving at one of my association's major conferences -- a presentation on the work product of one of our technical committees.

Membership Hack: ROI Scorecard

Associations Now

The Digital Analytics Association has developed a scorecard that demonstrates to members the dollars-and-cents return on their dues investment. How to hack it? Using an Excel template, the Digital Analytics Association found a better way to calculate each member’s ROI.

Association Brain Food Weekly: 8.18.17

Reid All About it

Your weekly list of free webinars and events for the association community… It drives me nuts when I hear about associations that don’t give their employees a decent professional development budget. Short-sighted. Hypocritical too.

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How to Improve First-Year Member Retention

Higher Logic

Retention is king. It’s vital to growth and sustainability as well as the success of new member acquisition campaigns. Because how valuable are new members if they stay for just one year? That’s what many new association members do. They join, pay their dues, and drop their membership a year later.

5 Steps to Create an Amazing Membership Website with No Technical Expertise

Wild Apricot Blog

Here's how to create an amazing membership website from scratch and without any technical expertise. membership website

#ASAE17 session: Challenges faced, lessons learned from applying an education strategy.

YourMembership Blog

Change is a noun and a verb. Before you blame the foreign guy (that’s me) for bad grammar in using this phrase, let me clarify. At the upcoming 2017 ASAE Annual in the great city of Toronto, Ontario, Canada, there will be a session of the same named presented by our client, the American. The post #ASAE17 session: Challenges faced, lessons learned from applying an education strategy. appeared first on YourMembership. YourMembership News

From #OSAE17: 3 Marketing Trends for Association Professionals to Watch


Last week, I had the opportunity to attend the Ohio Society of Association Executives ’ Annual Conference in Cincinnati. The sessions were great, but one in particular stood out: Dan Farkas ’ Marketing on a Budget: Three Developing Trends for 2017 and Beyond.

Tuesday Buzz: Jeff Bezos’ Quirky Rule for Meetings

Associations Now

Keep your team meetings productive by following Jeff Bezos’ “two pizza rule.” ” Also: When it comes to tracking your online community performance, start with the basics. The one small downside of hiring an ambitious staff is that everyone wants a seat at the table.

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Trainer’s Notebook: A Great Training Starts with A Great Icebreaker

Beth Kanter's Blog

During the summer, I’ve been designing workshops based on The Happy Healthy Nonprofit and Emerging Leaders Playbook. A great training always start with a great opening or icebreaker. Icebreakers are discussion questions or activities used to help participants relax.

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How to Increase Nonprofit Website Traffic (And How That Translates to Revenue)

Higher Logic

Websites are par for the course. Your nonprofit probably already has one, but you may be leaving money on the table if you’re not consistently working on improving your website’s visibility. Just having a website isn’t enough.

3 Common Legal Traps Nonprofits Fall Prey To

Wild Apricot Blog

Have you ever worried your nonprofit could have some hidden legal risks? Nonprofit attorney and strategist Erin McClarty shows you 3 common legal traps and how to avoid them. Erin-McClarty nonprofit-law legal-issues legal-traps nonprofit

3 Alexa tips to generate value for your association members.

YourMembership Blog

It was bound to happen. Really, I held out for as long as I could. At first, I resisted the hype around Amazon’s Alexa voice-activated assistant. I rolled my eyes at people using Alexa to turn on lights, listen to the news, order paper towels. Then, of course, it happened. Before last year’s Abila User. The post 3 Alexa tips to generate value for your association members. appeared first on YourMembership. YourMembership News

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MCI Education @ ASAE Toronto


If you are travelling to ASAE next week, be sure to check out the following sessions which all take place at the MTCC – South Building. Build Medical Education in China: Strategy and ROI. Monday, August 14, 2017 9:00 AM – 10:00 AM. Room: 717AB.

API Challenge Looks to Spur Scientific Enterprise

Associations Now

As part of its ongoing digital strategy, the American Geophysical Union is hosting an API Challenge to advance scientific discovery in the data community.

From the Trade Show Floor to the Contract Table: 5 Signs You’re Dealing with a Gold Star Vendor


So, you’ve found yourself in trade show season, with the big show, #ASAE17 in Toronto, right around the corner. One of the reasons to spend precious time on any trade show floor is to discover potential partnerships that will help your association succeed.