November, 2018

How to Select the Best Landing Page Software for Your Association

HighRoad Solution

All of your association’s goals depend on getting people to take action. You need new members to apply. You need current members to renew. You need people to attend your events. You need members to buy products or sign up for classes. You need advocates in your industry to mobilize for change.

How to Convince Association Millennials to Stick Around in 2019


Trying to look into the future to see how you can be the most prepared in 2019? With the average age of the association workforce starting to shift toward the younger generations, it’s crucial that you’re considering what it will take to keep Millennials plugged into your association.

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be!

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JP Moery’s Association Playbook – Episode 163: Why Associations Should Evaluate their Public Affairs Infrastructure, with Stuart Roy

Moery Company

Is your association equipped to manage the next public affair crisis – quickly? How should you best deploy your team and assets when urgent scenarios develop? What’s your narrative on the latest issue?

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Association Brain Food Weekly: 11.16.18

Reid All About it

The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset.

Things We Should Not Have to Tell Members (But We Do)

Smooth The Path

Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association.

Inside Baseball

Eric Lanke

I'm not much of a sports fan, but one sports analogy I use pretty consistently is the term "inside baseball." I use it to describe a situation when I'm going into too much jargon and detail in front of an audience that doesn't understand or doesn't need such an in-depth explanation.

More Trending

What’s In It For Me? 5 Life-Changing Benefits of Volunteering

Higher Logic

“I would love to volunteer…but I just don’t have the time!” Sound familiar? Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? Okay, I’m guilty too.)

Dig into the Data for Membership Retention and Engagement Success

Moery Company

Data is key to developing winning strategies around engagement and retention. Data from your CRM and other sources can be utilized in myriad ways. There’s no reason to gather everyone in the conference room and start writing down ideas on a white board without data to support them.

Association Brain Food Weekly: 11.30.18

Reid All About it

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello.

40 Free Nonprofit Webinars For December 2018

Wild Apricot Blog

Here are all the free nonprofit webinars I could find happening in the month of December


Association 4.0 by Sherry Budziak and Kevin Ordonez

Eric Lanke

This book was handed to me at a recent WSAE event I attended -- handed to me not by the authors (who were also there) but by the WSAE staff executive, and with a specific request. Eric, you like to read. Will you please read this book and write a review of it.” Sure,” I replied.

Member Q&A: Who Makes the Call?

Spark Consulting

Who should make contact around things like joining and renewing: other members or staff? Member-to-member (or member-to-prospect) communications can be very effective, IF you can persuade your members to actually make the calls. We’re often tempted to ask volunteers to call lapsed members – in fact, that can be a stated requirement of serving on a membership committee.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Some people might be nervous to tell their employer that they’re jet-setting to the desert for Burning Man — because, wait, what is Burning Man anyway? The answer is not a simple one. A festival? Nope. A Mad Max-esque utopia? I’d say so. A party in the desert? Sure, but I’ll get back to that.

2019 Outlook: Top Association Trends and Predictions – JP Moery Webinar Series

Moery Company

As you make your plans for next year – plan to attend JP Moery’s next webinar, “ 2019 Outlook – Top Association Trends and Predictions.”

Association Brain Food Weekly: 11.9.18

Reid All About it

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now.

Does Your Association Have the CIO Mindset?


You never know where mayhem lurks in your association or nonprofit. On the surface, everything seems like business as usual. The IT department is busy keeping the network up and running. However, dig deeper and you can see problems looming. When it comes to technology, everyone does their own thing.

Member Visits Are the Way

Eric Lanke

Two unconnected things got connected this week in a fun and interesting way. First, at the beginning of the week I was in Texas for another one of the conferences I've been talking about.

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Volunteer Recruitment: Crafting a Compelling Email


Does your association or chamber currently have a volunteer recruitment strategy in place? Or is that strategy, we ask for volunteers as we need them ? If it’s the latter, while that might work on occasion, chances are, at some point in time, you’re going to come up short.

ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them?

Outsourcing: The Myth Debunked

Moery Company

I feel the need to debunk a big myth about outsourcing. Something I hear regularly is, “We don’t want to outsource membership sales because this is such a close-knit family industry.” Well, let’s break this down a bit, and I’ll share my perspective.

Association Brain Food Weekly: 11.23.18

Reid All About it

The weekly list of free educational events and resources for the association community… Chapters can bring life to associations like brewpubs bring life to downtowns. Ernie Smith at Associations Now shares four lessons association chapters can learn from craft breweries.

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The Ultimate Guide to Year-End Giving

Wild Apricot Blog

Follow these steps to make your year-end giving campaign the best yet, as well as getting inspired by three great examples. year-end-giving-campaign year-end-giving

The Importance of Interviewing for Values

Eric Lanke

I interviewed a candidate for a position my association is looking to fill this week. I think I've written before about how interviews are one of those places where the values of an organization need to come into play, and my experience this week was a great illustration of why.

Quick and Easy Tips For Revamping Your Association

Association Success

Make your work more effective one project at a time. Revamping can revitalize and grow all aspects of your organization. There are unlimited ways that the concept of revamping can be used in the association arena. However, it comes with risk and uncertainty.

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20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes.

When to Fire Your Best Salesperson

Moery Company

I bet I’ve got your attention today with the headline. Let me give you some context. About a month ago, the Moery team came together, and we reconfirmed our values as a company. They are collaboration, dedication, and integrity.

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Why a cloud-based AMS can be perfect for smaller associations

YourMembership Blog

Some AMS providers offer on-premises hosting, which means you would have to host machines, servers and databases on site. This approach requires dedicated onsite staff members to update and maintain software and hardware – not always the best approach for smaller associations. A cloud-based AMS is a great option for smaller associations because efficiency multiplies. The post Why a cloud-based AMS can be perfect for smaller associations appeared first on YourMembership.

5 Things Your Organization Should Do to Improve Website Accessibility

Associations Now

With increased attention being given to situations where website design renders content inaccessible for people with disabilities, now’s a good time to keep in mind strategies to ensure users aren’t getting forgotten by your developers.

We're Number Two!

Eric Lanke

Something interesting happened this week. The office building where our association is located had a Halloween door decorating contest.

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Strategy Innovation

Jamie Notter

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy.

The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff.

Maintaining a Positive Attitude in Sales

Moery Company

For those of you in sales, you may agree at times it can feel like an absolute grind. When things aren’t going your way, it’s easy to get down on yourself and blame others for your mishaps. Conversely, it’s easy to be positive when you’re making sales and things are going your way.

Must-have functionality for your next association management software

YourMembership Blog

Your association may be small, but when it comes to selecting new association management software (AMS), you’re about to make a big investment – not just a financial one, but also an investment in the future of your association. To ensure your investment in your new AMS will enable your staff to best serve your. The post Must-have functionality for your next association management software appeared first on YourMembership. Membership & Marketing Tech Trends

Why a Major AI Conference Is Headed to Ethiopia

Associations Now

The International Conference on Learning Representations, which brings together AI researchers from around the world, is heading to Africa in 2020. Recently, researchers of African descent have faced challenges getting travel visas to North America and Europe.

The 3-Step Playbook to SEO Keyword Research

Wild Apricot Blog

Start getting your nonprofit to #1 in Google with advice from digital marketing expert Farhad Chikhiwala

Ten Books for Every Nonprofit Professional’s Reading List

Beth Kanter's Blog

I travel a lot for work which means I spend many hours on airplanes. If nothing else, it is a good opportunity to catch up on reading. Here’s ten books that nonprofit colleagues and authors have shared with me in the last few months and I wanted to share them with you.

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