May, 2021

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Level Up With 15 Association Marketing Resources

Higher Logic

The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs. The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic.

Resources 320
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The Ultimate Guide to Creating a Membership Engagement Strategy

Wild Apricot

Member engagement can mean different things to different folks. For-profit marketers and social media managers, for instance, often use the term “engagement” when referring to how an individual is engaging online – in terms of website.

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Engagement Lessons from the Pandemic

Spark Consulting

Two weeks ago, I had the opportunity to appear on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. We covered a wide range of topics, a few of which I think others would benefit from thinking about, so I’ll be doing a few related blog posts. Of course, the pandemic was top of mind for everyone. As vaccination rates rise, people (including your members and other audiences) are cautiously poking their heads out of their pandemic hibernation, try

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What the Research Says About the Pandemic’s Impact on Associations

WBT Systems

What the Research Says About the Pandemic’s Impact on Associations. Read more about What the Research Says About the Pandemic’s Impact on Associations.

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VR 101: Facts, Fiction, and Testing It Out

Speaker: John Blackmon - CTO, CAIO ELB Learning

Did you know that (VR) training is becoming more of a mainstream strategy in the eLearning Industry? This learning modality has changed dramatically over the past 2 years, and several organizations have proven it has better results than traditional eLearning - but why and is it worth it? Join John Blackmon, CTO and Chief AI Officer of ELB Learning, and creator of CenarioVR and Lectora, for an honest look at data points and common myths — including needing a camera to get started or a headset to

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Association Brain Food Weekly: 5.7.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Research on associations. WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers.

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Your Search for an Alternative to Facebook Groups Ends Here

Higher Logic

The post Your Search for an Alternative to Facebook Groups Ends Here appeared first on Higher Logic. Looking for an alternative to Facebook Groups? Search no longer. Learn why a branded online community platform is better for engagement, security, and more. The post Your Search for an Alternative to Facebook Groups Ends Here appeared first on Higher Logic.

Strategy 296
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25 Online Fundraising Ideas Perfect for Any Cause (Social Distancing Approved!)

Wild Apricot

Wondering how to raise funds now that we can’t leave our houses? You’re not alone. COVID-19 has completely changed the landscape of fundraising, and the foolproof methods nonprofit professionals have always relied on are now out of the.

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Preview: The No BS Guide to Digital Transformation

Spark Consulting

I’m so excited to announce that the next Spark collaborative whitepaper will be dropping ONE week from today. In it, Maddie Grant (Digital Strategist, PROPEL ) and I discuss digital transformation for associations, seeking to address what makes the process of digital transformation different for associations. Spoiler alert: it’s culture.

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Improve the Online Learning Experience with a Train-the-Trainer Program

WBT Systems

Improve the Online Learning Experience with a Train-the-Trainer Program. Read more about Improve the Online Learning Experience with a Train-the-Trainer Program.

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Why Nonprofits Are Seriously Interested in eLearning Tech

The time is right for nonprofits to do more with learning tech! Nonprofit organizations seem to have accelerated their interest in eLearning tech as of late. Driving this need are several factors including reaching a remote workforce, growing demands for training, and changing regulations. The challenges nonprofits face are not dissimilar from for-profit companies, yet there are notable differences.

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Association Brain Food Weekly: 5.21.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Niche conferences. The riches are in the niches, says WBT Systems. They make an argument for adding smaller, niche virtual conferences to your event lineup. Makes sense: hyper-relevant programming and more opportunities for attendees to spend quality time with peers.

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The Long-Term Problem of Short-Term Actions

Aaron Wolowiec

If you face a problem that requires fast action, what took you so long to recognize and be prepared to act in your and the businesses long-term interests? Are we practicing to solve problems only for today and not the future? Let's not create more potholes to fill by not seeing and understanding their long-term impact.

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Make Your Giving Tuesday Bigger Than Ever with These 5 Ideas

Higher Logic

The post Make Your Giving Tuesday Bigger Than Ever with These 5 Ideas appeared first on Higher Logic. One of the biggest fundraising days of the year means a lot of competition. Starting early and planning ahead will help you distinguish your campaign and make it a bigger success than ever. The post Make Your Giving Tuesday Bigger Than Ever with These 5 Ideas appeared first on Higher Logic.

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Corporate Sponsorships 101: Everything You Need to Know

Wild Apricot

Individual giving makes up a large portion of funding for many nonprofits. While these donors are vital to your organization, many of these supporters may need to pause or shift their donations when difficult economic times hit. This is one reason.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Engagement: You’re Doing It Right!

Spark Consulting

One of the other hot topics on the engagement virtual panel Mary Byers had organized for the Veterinary Medical Association on April 22 was: Who’s doing member engagement well, and what can we learn from them? A few years ago, Anna Caraveli and I wrote Leading from the Outside-In , in which we describe what member-centric engagement looks like, enumerate eight keys to member-centric engagement, and profile 11 different membership organizations that are doing a great job at it.

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The Riches Are in the Niches: Consider the Appeal of Smaller, Niche Conferences

WBT Systems

The Riches Are in the Niches: Consider the Appeal of Smaller, Niche Conferences. Read more about The Riches Are in the Niches: Consider the Appeal of Smaller, Niche Conferences.

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Association Brain Food Weekly: 5.14.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Either you have it or you don’t but you have to produce anyways. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration.

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Coaching Questions Guaranteed to Get Your Team Talking

Aaron Wolowiec

The Event Garde team has come to rely on well-researched models to support its internal work and collaboration among fellow team members, as well as its external work, relationships and deliverables with clients and other key stakeholders. In this post, Aaron Wolowiec shares three of these models and the associated coaching questions used to elicit productive discussion.

Team 211
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Report: 2023 Association Survey Results

For the 9th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More!

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Your Toolkit for Becoming a More Data-Driven Association

Higher Logic

The post Your Toolkit for Becoming a More Data-Driven Association appeared first on Higher Logic. Becoming a data-driven association starts with understanding the data you have, then making it available and practical for your team to use. Let’s dive into how you can make this happen. The post Your Toolkit for Becoming a More Data-Driven Association appeared first on Higher Logic.

Team 175
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The 10 Best Membership Website Builders in 2021

Wild Apricot

If you’re planning on building a membership website, there are many membership website builders that are easy to use and have lots of features to suit your organization. To help you choose the right one, I spoke to a number of organizations who.

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From Problem Child to Genius—Energizing Chapters

.orgSource

The smiles are back! Yesterday the CDC announced that anyone who is fully vaccinated need not wear a mask in most circumstances. But wait. The comments on my Facebook page tell an interesting story. Everyone isn’t jumping on Open Table or heading to the movies. Some of us are quite happy, thank you very much, […]. The post From Problem Child to Genius—Energizing Chapters appeared first on.orgSource.

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A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs

WBT Systems

A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs. Read more about A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs.

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Future-Proof Your L&D With New Tech and Gamification

Speaker: Karl Kapp, Ed.D., Professor of Instructional Design and Technology

We all know that L&D organizations need to be ready for the future, but what does being future-proof actually look like? Between new technologies and unpredictable events worldwide, it can be difficult to know what challenges we should be ready for. In this exclusive webinar with Dr. Karl Kapp, you'll learn how to make intelligent, informed decisions for your organization's future by looking to the convergence of technology, learning, and business needs.

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Association Brain Food Weekly: 5.28.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Train-the-trainer. With the switch this past year to online courses and conferences, many associations came to the troubling conclusion that their instructors and presenters didn’t know how to provide an enjoyable or effective learning experience. WBT Systems suggests fixing that by launching a train-the-trainer program and explains how to get one going.

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Coaches…Can You Define Trust?

Aaron Wolowiec

Coaches often say that trust is the key to their coaching success, but the term itself defies a universal definition. This post suggest three areas where we can leverage trust to strengthen our coaching practice.

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The Power of Three – Higher Logic Communities, Marketing Automation, & iMIS

Higher Logic

The post The Power of Three – Higher Logic Communities, Marketing Automation, & iMIS appeared first on Higher Logic. Software integrations play a big role in creating a productive, effective association marketing team. See what this looks like in action when you pair an AMS and Higher Logic together. The post The Power of Three – Higher Logic Communities, Marketing Automation, & iMIS appeared first on Higher Logic.

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The Ultimate Guide to Donation Website Builders for Your Nonprofit

Wild Apricot

So your nonprofit has been taking off, and you realize you’ve gotten big enough that it’s time to build a donation website. Exciting, right? Objectively, yes. But the idea of building a website can seem daunting depending on your experience.

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The Art of Making Engaging and Effective Learning Videos

Speaker: Joseph Suarez - Learning Experience Designer at Suarez Media Production

What makes an instructional video engaging and effective? Why do Learning and Development professionals often struggle to produce quality videos? What can we do to change that? In this webinar, Joseph Suarez will break down the craft, the art, and the science of video production and reveal how to leverage the production process to create great videos of all types and sizes.

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Maximize the Marriage of Marketing and Technology by Understanding Trends

.orgSource

When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. That marriage is making an indelible impact on the way associations operate and their ability to engage with members. The MarTech stack, or the digital platforms that professionals use to understand and reach their audiences, is changing so fast […].

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Digital Badge and Credentialing Programs for Students and Recent Graduates

WBT Systems

Digital Badge and Credentialing Programs for Students and Recent Graduates. Read more about Digital Badge and Credentialing Programs for Students and Recent Graduates.

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9 Steps to Make a Case for a New AMS

Membersuite

In this year of tight budgets, it might seem like a bad time to lobby for a new AMS. Your leadership probably thinks the one you have is good enough, especially with all the other demands on your association’s limited budget. But you know better. You know how the existing AMS, CRM or database limits your association’s potential. You’re painfully aware of how much time is wasted because of its inefficiencies.