May, 2021

Level Up With 15 Association Marketing Resources

Higher Logic

The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs.

The Ultimate Guide to Creating a Membership Engagement Strategy

Wild Apricot

Member engagement can mean different things to different folks. For-profit marketers and social media managers, for instance, often use the term “engagement” when referring to how an individual is engaging online – in terms of website. membership

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Engagement Lessons from the Pandemic

Spark Consulting

Two weeks ago, I had the opportunity to appear on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. We covered a wide range of topics, a few of which I think others would benefit from thinking about, so I’ll be doing a few related blog posts.

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You Haven’t Been an Association CEO, How Can You Give Them Advice? Ask JP #067

Moery Company

Hello everybody and welcome to Ask JP. Today’s question is, you haven’t led an association or been a CEO of one, so how can you give them advice? Well, I’ve got three things for you. First, I’m not constrained by board members or committee structure.

What AMS Vendors Don't Tell You About Implementation

AMS vendors often boast about proven implementation processes. And while yes, the right strategies are imperative, they are also not enough. Discover 3 often-overlooked requirements for successful AMS implementations by downloading!

Association Brain Food Weekly: 5.21.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Niche conferences. The riches are in the niches, says WBT Systems. They make an argument for adding smaller, niche virtual conferences to your event lineup.

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Your Search for an Alternative to Facebook Groups Ends Here

Higher Logic

The post Your Search for an Alternative to Facebook Groups Ends Here appeared first on Higher Logic. Looking for an alternative to Facebook Groups? Search no longer. Learn why a branded online community platform is better for engagement, security, and more.

25 Online Fundraising Ideas Perfect for Any Cause (Social Distancing Approved!)

Wild Apricot

Wondering how to raise funds now that we can’t leave our houses? You’re not alone. COVID-19 has completely changed the landscape of fundraising, and the foolproof methods nonprofit professionals have always relied on are now out of the. fundraising

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Preview: The No BS Guide to Digital Transformation

Spark Consulting

I’m so excited to announce that the next Spark collaborative whitepaper will be dropping ONE week from today.

Association Sales: Qualifying Prospects – Association Hustle Episode 283 (6m 52s)

Moery Company

JP shares his favorite audio content for sales managers and CEOs, and gives his own sales advice. Hello and welcome to JP Moery’s Association Hustle Podcast.

How to Sell Your Board on Better Technology

Use this helpful blueprint when you need to convince your board to invest in better software. It includes talking points and tips for your presentation, including quantifying ROI, outlining indirect benefits, and selling the potential of the purchase.

Association Brain Food Weekly: 5.7.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Research on associations.

From Problem Child to Genius—Energizing Chapters

.orgSource

The smiles are back! Yesterday the CDC announced that anyone who is fully vaccinated need not wear a mask in most circumstances. But wait. The comments on my Facebook page tell an interesting story. Everyone isn’t jumping on Open Table or heading to the movies.

9 Steps to Make a Case for a New AMS

Membersuite

In this year of tight budgets, it might seem like a bad time to lobby for a new AMS. Your leadership probably thinks the one you have is good enough, especially with all the other demands on your association’s limited budget. But you know better.

Corporate Sponsorships 101: Everything You Need to Know

Wild Apricot

Individual giving makes up a large portion of funding for many nonprofits. While these donors are vital to your organization, many of these supporters may need to pause or shift their donations when difficult economic times hit. This is one reason. fundraising

10 Common AMS Implementation Myths Debunked

Voicing the need for a new AMS may not win you any popularity contests. But if your business objectives aren’t being met, it’s time to broach the subject. Turn skeptics around with 10 hard-to-argue responses designed to showcase the value of a new system.

Engagement: You’re Doing It Right!

Spark Consulting

One of the other hot topics on the engagement virtual panel Mary Byers had organized for the Veterinary Medical Association on April 22 was: Who’s doing member engagement well, and what can we learn from them?

What Are Members Looking For? Ask JP #070:

Moery Company

Hello everyone, welcome to Ask JP. Today’s question is what are members looking for in their membership value proposition? As you might know we interview hundreds of members a year about what they see as valuable from their association.

Association Brain Food Weekly: 5.14.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Either you have it or you don’t but you have to produce anyways.

Maximize the Marriage of Marketing and Technology by Understanding Trends

.orgSource

When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. That marriage is making an indelible impact on the way associations operate and their ability to engage with members.

How to Select an Association Credit Card Processing Company

Right now, every penny counts. It’s an ideal time to check if your association’s credit card processing provider is offering competitive terms. However, there are many important factors to consider if when researching options.

My Turbulent Love Affair With Digital-Event Networking

Velvet Chainsaw

I have been a loyal and passionate disciple of networking for all of my adult life. I have spent decades learning, speaking and writing about it.

The Ultimate Guide to Donation Website Builders for Your Nonprofit

Wild Apricot

So your nonprofit has been taking off, and you realize you’ve gotten big enough that it’s time to build a donation website. Exciting, right? Objectively, yes. But the idea of building a website can seem daunting depending on your experience. website-and-technology

Events in the New World

Virtual

In this episode of Five Minutes with Andy, Andy Freed is joined by Margot Rodger, Virtual's VP of Events and Meetings, as well as Jennifer Tombaugh, President of Tauck. During the COVID - 19 Pandemic, name badges and cocktail receptions have been replaced by ring lights and Zoom.

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Association Field Report (May 7, 2021) – Local Engagements Importance to National Organizations

Moery Company

Hello everyone and welcome to Observations from the Field. I have noticed local engagement and its importance to national organizations. currently local, regional and state institutions are able to deliver some direct programming and engagement.

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7 Signs It’s Time to Move to a New AMS

Do you need to break up with your AMS? Your association deserves a membership management platform that enhances staff efficiency, creates value, and delivers outcomes to drive membership success. Download this guide to uncover the 7 signs it’s time to move to a new AMS.

Association Brain Food Weekly: 5.28.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Train-the-trainer.

A Publishing Strategy Makes Content Magic

.orgSource

What magic will– Define your association as the go-to source for education and career development? Engage members to click, like, share, download, purchase, and participate? Generate revenue, increase recognition, and build reputation? It’s a tall order, but no wands or capes are involved.

The Long-Term Problem of Short-Term Actions

Aaron Wolowiec

If you face a problem that requires fast action, what took you so long to recognize and be prepared to act in your and the businesses long-term interests? Are we practicing to solve problems only for today and not the future?

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The 10 Best Membership Website Builders in 2021

Wild Apricot

If you’re planning on building a membership website, there are many membership website builders that are easy to use and have lots of features to suit your organization. To help you choose the right one, I spoke to a number of organizations who. website-and-technology

The Ultimate Guide to Amazing Association Websites

Your association’s website needs to engage members AND deliver a great user experience so everyone who visits it leaves with a positive impression. But how? Get the free guide to optimizing your website “under-the-hood” (great for "non-techy" people).

5 Post-Pandemic Conference Program Design Changes

Velvet Chainsaw

“Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason.

Are You Listening? Ask JP #071

Moery Company

Hello everybody, welcome to Ask JP. I am flipping the tables today and asking you guys a question. Are you listening? Are you listening to your members and prospects and people that you might bring to your association? Are you surveying these people on a regular basis?

Podcast: How to Keep a Member Magazine Thriving for 118 Years

Association Adviser

We talk with William Jones, editor-in-chief of IIABA's Independent Agent magazine, and how he keeps IA going strong in an era when print is in decline. The post Podcast: How to Keep a Member Magazine Thriving for 118 Years appeared first on Association Adviser.

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