July, 2022

Member Engagement: Listening, Likes, & Leadership

Moery Company

Member engagement is a topic I often get asked about because it’s top of mind for most associations. In an ideal scenario, new members would consistently join your association, engage with your events and committees, and renew year after year.

Designing an Effective New Member Onboarding Process: 7 Tips

Wild Apricot

You’ve designed a value-packed membership program that offers amazing benefits and gives your members access to highly sought-after resources. So how is it possible that your renewal rates keep declining? Why are members dropping off when they. membership


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10 Steps to Choosing Your Association’s Next AMS


Imagine, it’s your second day on the job when the CEO asks you to find a new AMS for the association. I mean, really, they couldn’t have mentioned that in the interview?

Designing impactful instructor-led learning experiences with the millennial in mind

Aaron Wolowiec

When it comes to offering face-to-face learning experiences, such as a day-long interactive workshop or a 75-minute breakout session at a conference, associations must carefully consider the millennial learner’s needs and expectations

Here's How to Write an Effective New-Member Welcome Email

Welcome emails have an incredibly high open rate (50-60%). Read here to learn tips for taking full advantage of your valuable, one-time opportunity to reach new members.

5MWA Back to the Office & Summer Outing


In our latest episode of 5 Minutes with Andy discusses going back to the office, a recent TED Talk, and how to be flexible. Tune in to hear more! In our latest episode of 5 Minutes with Andy discusses going back to the office, a recent TED Talk, and how to be flexible. Tune in to hear more

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Modernizing your Association’s Dues Model

Moery Company

Updated By: Jannan Poppen. When fifty percent or more of your association’s revenue comes from membership dues, optimizing your dues structure and member categories is crucial. More than simply a dues review, an optimization is actually more like a business analysis.

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The Easiest Way To Collect and Track Membership Dues

Wild Apricot

If you’re starting a membership organization, one of the first things you’ll want to think about is how to collect membership dues. Membership managers often find it challenging to: Decide on a fair price and payment schedule for their. membership

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6 Reasons to Visit Booth 440 at ASAE Annual


We are very excited to be exhibiting at this year’s ASAE Annual Meeting & Exposition in Nashville, TN!

Flexibility and Creativity: The Key to Event Planning

Aaron Wolowiec

As we prepare to kick off the busy fall conference season, we are continuously reminded that despite the resurgence of in-person events, the way we plan and execute events continues to require more flexibility…with a side of creativity

How to Get Young Professionals to Engage In Your Association

GrowthZone’s guide, The Power of Young Professionals, tackles the challenges of engaging, recruiting, and retaining Gen Z and Millennial members, including: • Why they do or don’t join. • Communication strategies. • Myths and facts

A Journey: From Member Marketing to Corporate Marketing

Higher Logic

The post A Journey: From Member Marketing to Corporate Marketing appeared first on Higher Logic.

Is Your Association Facing a Crisis? What Great Leaders Do in Times Like These

Association Adviser

Leaders are expected to stand tall and embrace change in times of crisis. The same goes for associations. Members rely on the directional leadership of associations — even more so during uncertain times.

How to Price a Virtual Event Sponsorship

Moery Company

Updated By: Jannan Poppen. One of the biggest topics of discussion in the association space is how to price virtual event sponsorships. However, before we provide recommendations and metrics, let’s talk about the virtual events themselves and their place in your members’ ecosystems.

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Nonprofit Bylaws 101: How to Write (and Change!) Bylaws for Your Organization

Wild Apricot

Over the years, your nonprofit is bound to grow and change! Nonprofit bylaws help to remove uncertainty from those changes by starting your nonprofit from a solid foundation. But what are bylaws for a nonprofit in the first place? If you’ve never. organizational-management

How to Sell Your Board on Better Technology

Use this helpful blueprint when you need to convince your board to invest in better software. It includes talking points and tips for your presentation, including quantifying ROI, outlining indirect benefits, and selling the potential of the purchase.

Build a Mission Worthy Team


When the first crew of astronauts departs for Mars, Suzanne T. Bell’s work will play a large role in their success. Bell is an associate professor of industrial and organizational psychology at DePaul University. She studies team composition.

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15 Best Practices for Virtual Site Visits

Aaron Wolowiec

In partnership with ConferenceDirect, I recently began exploring and conducting virtual site visits. Based upon our recent experiences sourcing a number of venues for national events, following are 15 best practices for making the most of your virtual site visits


9 Ways to Maximize Your Marketing Automation Platform Investment

Higher Logic

The post 9 Ways to Maximize Your Marketing Automation Platform Investment appeared first on Higher Logic. Increase your ROI with these tips. The post 9 Ways to Maximize Your Marketing Automation Platform Investment appeared first on Higher Logic. Uncategorized marketing automation

What is Member Engagement?

Association Adviser

Associations exist to bring people together who share common interests for a joint purpose. That purpose could be for educational opportunities, social advocacy, community, and even public charities. Those who make up the association are members.

How to Select an Association Credit Card Processing Company

Right now, every penny counts. It’s an ideal time to check if your association’s credit card processing provider is offering competitive terms. However, there are many important factors to consider if when researching options.

How to Create a Successful Association Consulting Partnership

Moery Company

Updated By: Jannan Poppen. Having been involved in some incredible projects over the years, both on the association and consulting side of the relationship, we’ve developed a unique perspective on what it takes to create a successful association consulting partnership.

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The Ultimate Guide to Donation Pages for Nonprofits + 25 Examples to Fire Up Your Fundraising

Wild Apricot

Donations are the lifeblood of any nonprofit! Not only do they bring in regular revenue, but they also represent the strength of your relationships with your supporters. Looking for an easy way to turn those supporters into donors? Then it’s. fundraising

The Right Facilitation Skills Make Meetings Meaningful


We’re all challenged for time. If you wonder why members aren’t more engaged with your association, that’s one big reason. There aren’t enough hours in the day. When you want volunteers to serve on a committee or support an initiative, it’s critical to give them a rewarding return on the investment.

Strategies for Improving Your Culture Quickly

Aaron Wolowiec

A lot of organizations have already suffered from the great resignation, but there’s an even larger number that are about to. Your top people who are thinking about leaving are more likely to stay when they see that your existing culture is actually pretty great.

The Ultimate Guide to Amazing Association Websites

Your association’s website needs to engage members AND deliver a great user experience so everyone who visits it leaves with a positive impression. But how? Get the free guide to optimizing your website “under-the-hood” (great for "non-techy" people).

It’s a Matter of Trust: How to Keep Members Believing in You

Higher Logic

The post It’s a Matter of Trust: How to Keep Members Believing in You appeared first on Higher Logic. Our recent guest on the Member Engagement Show podcast, KiKi L’Italien, has thoughts on the value of trust for associations, and how it needs to be cultivated, not just built once. .

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The Importance of Defining Content for Member Engagement

Association Adviser

In a digital landscape, content is king. According to Pew Research, 26% of adults are almost always online and 77% of adults go online several times, daily, to read and watch content.

Best Practices for Membership Dues

Moery Company

One topic I get asked about all the time is membership dues. Common questions include what’s the right amount to charge members, what should be the minimum, should there be a cap, tiers, etc.

25 Club Management Software Tools That Save Time and Money

Wild Apricot

Small to medium sized clubs — those run by a handful of part-time staff or volunteers — use club management software as an inexpensive way to automate nearly all of their administrative work so they can get back to what’s important: website-and-technology

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The Guide to Accessible Learning for Associations

Speaker: Dan Streeter, Vice President of Learning Strategy & Development at Blue Sky eLearn

In this 45-minute webinar, we’ll share real-world accessibility solutions and hidden tools in the applications you use every day such as Zoom, Microsoft Suite, Adobe Acrobat (PDF), Articulate Storyline 360, and Articulate Rise 360. This webinar will help you evaluate the accessibility of your current learning efforts and learn about the tools needed to ensure your eLearning is in alignment with the latest Web Content Accessibility Guidelines (proposed WCAG 2.2).

20 Volunteer Stats for Your Summer Reading

Mariner Management

Hope you are all enjoying the summer! As I write this, I’m in Colorado Springs enjoying time with my grandkids (yes, I have grandkids!). Meanwhile, Peggy & Peter are planning their well-deserved vacation coming soon. That said, we can’t neglect our promise to bring you our monthly top 20 lists!

Gardian of the Month: Luke Whalin

Aaron Wolowiec

Luke Whalin is our Gardian of the Month! He shares his favorite part of learning something new, his go-to networking tip, the tools that help him retain knowledge and shares which animal's life he would like to live

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Congratulations to the 2022 ACCE Chamber of the Year Award Winners


GrowthZone congratulates all of the 2022 Association of Chamber of Commerce Executives (ACCE)’s Chamber of the Year award winners. We are especially excited to recognize 2 of the 4 winners as they use our software! Congratulations to the following winners in their respective categories: Category One.

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