February, 2023

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How to Increase Your Association’s Membership Renewal Rate

Membersuite

Membership renewals are now an automatic process, thanks to your AMS. Renewal invoices go out and dues payments come in. However, that’s a best-case scenario. The harsh reality is that sometimes renewals and payments don’t come in. What can you proactively do to create the conditions for more renewals? I’ve been nosing around and gathering ideas for improving the membership renewal strategy and process.

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Member Onboarding Series, Part 3: Embrace Long-Term Strategies

Associations Now

Onboarding doesn’t stop after you’ve welcomed new members into the fold. Read on for ways to ensure that new members are primed to take part in the organization months or years down the line. ‌This is the final part of a three-part series on member onboarding. The first part was on the state of welcome packets , and the second part was on making sure members get their money’s worth.

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The Latest Association Email Usage and Engagement Benchmarks

Higher Logic

The post The Latest Association Email Usage and Engagement Benchmarks appeared first on Higher Logic. The latest report on email benchmarks is now available! Gauge your association’s email marketing performance and gain actionable advice. The post The Latest Association Email Usage and Engagement Benchmarks appeared first on Higher Logic.

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Increasing Member Engagement Through Content: Part II

Association Adviser

In this two-part series, we’re discussing how any association can utilize the power of content to increase member engagement. As discussed in the previous post, content is an important driver of member engagement and can help your association engage, attract and retain members. In part two, we’ll continue our discussion on ways your association can […] The post Increasing Member Engagement Through Content: Part II appeared first on Association Adviser.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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What Your Association Peers Say About Non-Dues Revenue

GrowthZone

It’s no surprise that when GrowthZone surveyed 388 association professionals across the U.S. and Canada at the end of 2022, the top non-dues revenue source listed was events. Successful Revenue-Generating Events How can you ensure success for your important revenue-generating events? When you spend a lot of time and money preparing for an in-person event for education, fundraising, networking, or membership building, the last thing you want is an empty room.

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More Trending

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Research and Information Literacy – Learning More

Spark Consulting

Would you like to learn more about how you can improve your information literacy and become a more discerning and knowledgeable consumer and sponsor of research? Caveat Emptor co-author Polly Karpowicz and I recently had the opportunity to sit down (virtually) with Jeff Cobb (Tagoras) for an episode of the Leading Learning podcast, where we discussed some fundamental issues in research study design, like primary versus secondary research, qualitative and quantitative research, mixed research met

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Gardian of the Month: Michael Williams

Aaron Wolowiec

Michael Williams is our Gardian of the Month! Find out what he'd like to learn more about, his favorite personal network, how he thinks mentorship aids in knowledge transfer and which season represents him best!

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How to Generate Non-Dues Revenue from Sponsorships

Higher Logic

The post How to Generate Non-Dues Revenue from Sponsorships appeared first on Higher Logic. Associations that diversify their revenue streams beyond member dues are much better positioned to keep a robust staff and explore new programs. Generating non-dues revenue (NDR) from email and community sponsorship can be a game-changer. The post How to Generate Non-Dues Revenue from Sponsorships appeared first on Higher Logic.

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Increasing Member Engagement Through Content: Part 1

Association Adviser

Member engagement is the cornerstone of operations, and your association should be intentional about the content it creates to support your engagement goals. Content is an important driver of member engagement and can help your association engage, attract and retain members. Each medium, touchpoint and channel will distribute information and learning opportunities to your members […] The post Increasing Member Engagement Through Content: Part 1 appeared first on Association Adviser.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Three event survey strategies to gain actionable insights at your association

Nimble AMS

Are you looking for proven methods to improve your events ? Gain actionable insights on the current status of your association’s events when you conduct routine surveys. With surveys, you’ll discover areas where your events are performing well and areas where you’ll need to improve. You’ll also learn how you can enhance the attendee and member experience.

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How to Attract Gen Z to Your Association’s Online Learning Programs

WBT Systems

As Gen Z enters and navigates the working world, it’s an opportune time to help them build the habits—like lifelong learning and building a professional network—that pave the way to a successful career.

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Why Your Strategy Needs a Story

Associations Now

Communicating your association’s reason for being is essential for leaders. A simple rubric can help distill your complex activities into a powerful narrative. Associations are often told that they need to “tell a story” around their mission, and the news these days is full of examples of how complicated that can be. The machines aren’t getting storytelling right: Microsoft launched an AI chatbot that quickly gained a reputation for being “ weird and creepy.

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Creating Community Agreements

Aaron Wolowiec

Community agreements are guidelines or norms created by a group to establish a mutual understanding. They can be used to ensure that a group’s behavior aligns with its values, they may be referred to when conflicts arise, and help set the tone and focus for your time together.

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How to Write an Association Marketing Plan

Here’s How to Write a Marketing Plan for Your Association If you’re new to writing marketing plans, or new to working at an association, this tip sheet is for you. Association Marketing Plan Basics provides an overview of these five components of a great association marketing plan (including examples!): Mission Goals Objectives Tactics Strategy It’s a quick read and free to association professionals.

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Learn Strategies to Engage Members and Help Your Association Thrive at Super Forum 2023

Higher Logic

The post Learn Strategies to Engage Members and Help Your Association Thrive at Super Forum 2023 appeared first on Higher Logic. Higher Logic’s annual Super Forum is back in-person for association professionals April 10-12, 2023. Here is a sneak peek of what to expect when you join us at the Gaylord National Resort & Convention Center. The post Learn Strategies to Engage Members and Help Your Association Thrive at Super Forum 2023 appeared first on Higher Logic.

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February’s Association Chat Open Forum

AssociationChat

February’s Association Chat Open Forum will focus on the association value proposition and why people are chatting lately about the need for business model change We’ll have an open chat on Zoom discussing your favorite hot topics shaking things up in the association industry and whatever else we can get to in an hour! Join in the group discussion at 1 pm ET on Tuesday, February 28th if it sounds like a good time!

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Why continuous software updates mean ROI for your association

Nimble AMS

Imagine w hat would happen to your organization if your outdated association management software (AMS) suddenly imploded. M embers couldn’t pay their dues , n ew members couldn’t join , and no one could participate in your online community. Your association would see a decline in member engagement , retention , and recruitment. U ltimately, yo ur organization would experience a sharp decline in ROI.

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Self-Assessment Tools & Programs for Your Association’s Members & Customers

WBT Systems

Many of us progress through our careers with little official guidance. Unless you’re working with a coach, your next steps in professional development aren’t always clear. Enter self-assessments.

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Make the Connection That Matters, Use Technology to Build Culture

Harness the power of tech to cultivate a thriving culture. When considering workplace culture, technology may not be the immediate term that springs to mind. Yet, better systems can support the professional and personal satisfaction that employees crave, while also meeting the member-centric needs of constituents. This eBook, co-authored by.orgCommunity and Impexium, delves into how associations can leverage technology to strengthen their culture, foster engagement, and create a more fulfilling

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Why Going Global Might Require Some DEI Tweaks

Associations Now

United States-based associations looking to expand want to preserve their DEI goals, but some don’t always translate. Take the time to understand others’ perspectives, one expert suggests. When it comes to going global, it’s well-known that American associations make a lot of U.S.-centric mistakes. They possess ideas about membership, meetings, partnerships, marketing, and more that make perfect sense in America but may not apply in different countries and regions.

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Modernizing Your Tech Stack: Powering a Seamless MX

Forj

Professional associations promise members access to knowledge, resources, and community to help them learn, grow, and connect—and technology empowers them to fulfill that commitment.

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What to Expect at Super Forum 2023

Higher Logic

The post What to Expect at Super Forum 2023 appeared first on Higher Logic. Higher Logic’s annual Super Forum is back in-person for association professionals April 10-12, 2023. Here is a sneak peek of what to expect when you join us at the Gaylord National Resort & Convention Center. The post What to Expect at Super Forum 2023 appeared first on Higher Logic.

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ChatGPT Isn’t Ready for Prime Time, But an Upskilled Team Will Be

.orgSource

The introduction of ChatGPT from Open AI makes for jittery breakroom conversation. An AI whose vocabulary is limited to customer service platitudes doesn’t seem so threatening. But when the chatbot can write an essay, that’s another story. Back in 2017, McKenzie reported that: “By 2030, 75 million to 375 million workers (3 to 14 percent of the global workforce) will need to switch occupational categories.

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Virtual Training, Real Results: Exploring the Potential of VR in the Workplace

Speaker: John Blackmon - CTO, CAIO ELB Learning

Did you know that (VR) training is becoming more of a mainstream strategy in the eLearning Industry? This learning modality has changed dramatically over the past 2 years, and several organizations have proven it has better results than traditional eLearning - but why and is it worth it? Join John Blackmon, CTO and Chief AI Officer of ELB Learning, and creator of CenarioVR and Lectora, for an honest look at data points and common myths — including needing a camera to get started or a headset to

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Three tips to transform your association event into a top member experience

Nimble AMS

Do y our members value in – person events ? If so, g ive them something to talk about when you improve the member experience by adopting innovative technology ! Associations Now reports that young professionals value in-person events. Regardless of age or professional background, all m embers value the p ersonalization of events and there is still a distinct desire for hybrid options.

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The Role of Professional Development in Improving Membership Performance

WBT Systems

Members are the most receptive target market for your association’s education programs.

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Use Your Member-Referral Program to Drive Recruitment and Engagement

Associations Now

Member-referral programs can help associations expand their communities. One membership expert shares some strategies for developing a referral program that benefits new and current members. Members can be your best asset for recruiting other members. Knowing firsthand what your association offers, they can talk up the benefits of membership to their colleagues.

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Nailing New Member Onboarding: Everything You Need To Know

MemberClicks

So much time for membership organizations is focused on getting new members. Advertising, events, emails, cold calls, networking socials, lunch and learns, webinars and sponsorships (just to name a few). What do you do when you finally get that new member? Unfortunately, that is the worst time to pull back on your efforts. Member onboarding is vital to the long-term success of your organization.

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Why Nonprofits Are Seriously Interested in eLearning Tech

The time is right for nonprofits to do more with learning tech! Nonprofit organizations seem to have accelerated their interest in eLearning tech as of late. Driving this need are several factors including reaching a remote workforce, growing demands for training, and changing regulations. The challenges nonprofits face are not dissimilar from for-profit companies, yet there are notable differences.