February, 2017

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry.

Musings from the RSA Conference

Association Management

RSA Conference is this week in San Francisco. This event is like the annual prom for the security industry—part conference, part trade show, part “place to be.”

Revenues, Expenses, and Assets.Oh My! Canada's Premier Association Financial Benchmarking Resource is Here!

Portage Group

Do you ever wonder how your association stacks up when it comes to your finances? Could your expenses and liabilities be lower? Your operations leaner? Your education, programs and events more revenue-positive?

3 steps to drive student membership growth.

YourMembership Blog

Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members? At The Ohio Society of CPAs (OSCPA), we’ve taken a proactive approach to building our membership and growing the future CPA workforce in Ohio.

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Association Brain Food Weekly: 2.3.17

Reid All About it

“I was showing the America I knew and observed to others who might not have noticed.”. Norman Rockwell said that, and today’s his birthday. Rockwell?” you yawn. Big deal.” Yeah, I used to think that too, being a sort of art snob.

More Trending

2017 Association Trends Survey: Participate and Get a Free Copy of the Results

Portage Group

If you are in an association leadership position in 2017, chances are you feel like you are playing an eternal game of whak-a-mole. Recruiting and engaging young professionals. Growing and diversifying revenue. Stopping the membership bleed. Where to begin? And even more importantly: What to do?

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Accurate association member data drives better engagement + revenue.

YourMembership Blog

Updated profile data is more than just getting current email address information. Data management and data integrity is a demanding job for you and your association. But, it has to be done. Your association is only as good as your member data, and it’s a big task to keep it clean.

Association Brain Food Weekly: 2.3.17

Reid All About it

“I was showing the America I knew and observed to others who might not have noticed.”. Norman Rockwell said that, and today’s his birthday. Rockwell?” you yawn. Big deal.” Yeah, I used to think that too, being a sort of art snob.

Playing the Long Game

Eric Lanke

When in a negotiation of any kind, it's important to understand the time horizon that each party is bringing into the discussion. Because the one with the longer time horizon will have an advantage over the one with the shorter one.

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6 Quick Website Tweaks that Make a Big Impact

Higher Logic

If you watch budget design shows on TV, you know that one of the designers’ favorite tricks is paint. It’s cheap, fast, and gives a whole new look to furniture and walls. Rarely do you see a makeover on a budget that doesn’t at least paint an accent wall. White walls hardly ever remain white.

Launching: Membership 101 Series

Spark Consulting

I’ve had several clients hire me recently to do webinars/presentations on basic concepts in membership. It occurred to me that other people might want this information, too.

Looking for new staff? Get recruitment ready!

Optimist Consulting

Great news, you’re about to recruit a new staff member!

4 steps to develop association member personas.

YourMembership Blog

Let’s get personal with 1:1 association marketing. The term “persona” may sound like highfalutin jargon. But, really, it’s just the latest term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations.

Association Brain Food Weekly: 2.24.17

Reid All About it

Steve Jobs would have celebrated his 62nd birthday today. Here’s one of the many smart things he said: “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”. Indeed.

Virtual: A Day in the Life – Events Planner

Association Management

Q&A with Brittney Burns, Events Manager at Virtual. What do you do at Virtual? At Virtual, I manage events for a technology-focused, non-profit association management company. This might mean planning conferences and member meetings.

How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

You’ve spent countless hours interviewing members and pouring over data. You’ve researched techniques, combed the internet for tools, and finally come up with a solution. The best way for your association to provide long-term value to members is with an online community. It’s perfect.

The 5 Things All Association Websites Must Have

Vanguard Tech

As you consider the state of your web presence for 2017 and beyond, take a moment to consider these 5 things that we believe every association website should have…as of today. content strategy association websites personalization

Are you answering your members’ questions with your content?

Optimist Consulting

As consumers become increasingly sophisticated – and selective – in their browsing habits, so businesses are required to more carefully craft their content in response to rapidly evolving needs.

If you build it, will they engage?

YourMembership Blog

5 strategies to engage members in your online community I recently presented a webinar about “5 Strategies to Engage Members in Your Online Community.” We uncovered the top reason why members join your association is for connections. Members want to connect to their peers and colleagues.

Association Brain Food Weekly: 2.24.17

Reid All About it

Steve Jobs would have celebrated his 62nd birthday today. Here’s one of the many smart things he said: “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”. Indeed.

Not Everyone Will Agree With Your Vision

Eric Lanke

I think I've written before about the importance of a leader communicating a vision--about laying out a clear sense of where the organization is going and the key competencies and milestones that it will take to get there. And I know I've written before about how difficult that can be.

The Role of Online Communities and Customer Portals in Sales Enablement

Higher Logic

Sales professionals are some of the smartest, most people-savvy individuals you’ll ever meet. They can read your tone of voice, body language, and dig into your deepest needs to find the best product or service to meet them. In the past, salespeople did all this either in person or over the phone.

Can Social Media Get Me a Job?

KiKi L'Italien's Acronym Soup

Is it important to have a professional profile to be on social media? Better yet, can social media get you the job you want most? Last week I spoke to the South Carolina Speech Language Hearing Association (SCSHA) about ways to amplify their professional presence online.

5 Red Flags to Look Out for When Raising Major Gifts

Wild Apricot Blog

Fundraising expert Amy Eisenstein identifies the top red flags to watch for at your organization when it comes to receiving major gifts. Once you eliminate these red flags, you’ll be ready to raise major gifts in a major way. amy Fundraising major-gifts

7 steps to select the right LMS for your association, part 3.

YourMembership Blog

The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning. The is the final installment of a three-part series. For a refresher, here’s Part 1 and Part 2.

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Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. The biggest change is not going on the web until around noon. Seems so obvious in hindsight.

Be Sure to Thank Your Power Members

Eric Lanke

I recently drove 350 miles, one way, to visit a member of my association. To be fair, it was more than just a "member visit."

The Bigger Community ROI Picture

Higher Logic

In the community building space, we spend a lot of time talking about return on investment (ROI). It makes sense, after all - community platforms are a big investment, from purchasing the software to implementation and upkeep.

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Al Gore, American Public Health Association Revive Climate Meeting

Associations Now

APHA and former U.S. VP Gore—along with a number of other nongovernmental organizations—are racing to execute a replacement to the cancelled Climate and Health Summit.

ISO Your Board Transformation Story

Spark Consulting

Sherry Marts (of S*Marts Consulting ) and I are starting to work on a whitepaper looking at what’s going on in diversity and inclusion in the association space. This will be the ninth whitepaper in the ongoing Spark collaborative series. You may have already read some of the others, on topics like the association role in the new education paradigm , lean startup methodology , member engagement , mission-driven volunteering , and data-driven decision making.

7 steps to select the right LMS for your association, part 2.

YourMembership Blog

The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning. The is Part 2 of a three-part series. For a refresher, here’s Part 1.

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Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. The biggest change is not going on the web until around noon. Seems so obvious in hindsight.

Starting With the End in Mind

Eric Lanke

I recently had a great experience at the Winter Leadership Conference of the Council of Manufacturing Associations. I recently posted on the fact that I had been elected to their board, and it is experiences like this one that helped me decide to put my hat in that ring.

What We Love About the New Business Impact of Online Communities Study

Higher Logic

According to the new Business Impact of Online Communities Study by Leader Networks, which surveyed hundreds of communities, about 35 percent of community leaders surveyed said they lack meaningful metrics to report success in business terms. That’s a sizeable number.