February, 2017

Trending Sources

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry.

7 steps to select the right LMS for your association, part 2.

YourMembership Blog

The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning. The is Part 2 of a three-part series. For a refresher, here’s Part 1.

Launching: Membership 101 Series

Spark Consulting

I’ve had several clients hire me recently to do webinars/presentations on basic concepts in membership. It occurred to me that other people might want this information, too.

Musings from the RSA Conference

Association Management

RSA Conference is this week in San Francisco. This event is like the annual prom for the security industry—part conference, part trade show, part “place to be.”

Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. The biggest change is not going on the web until around noon. Seems so obvious in hindsight.

More Trending

45 Nonprofit Experts Who Tweet Great Advice for Nonprofits

Wild Apricot Blog

If you’re looking for expert tips, here is a list of the top forty-five nonprofit experts on Twitter categorized by business area (events, volunteering, marketing, etc,). experts Twitter

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Infographics Out, Quality In: Report Highlights Content Marketing Trends

Associations Now

In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity and replacing infographics with interactive elements. If you’re targeting search engines, now might be time to rethink your content marketing strategy.

Association Brain Food Weekly: 2.10.17

Reid All About it

My Valentine wish: Love reign o’er all of you. Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience.

The Value of Nonprofit Mentors in 2017

SocialFish

The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc.

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The Role of Online Communities and Customer Portals in Sales Enablement

Higher Logic

Sales professionals are some of the smartest, most people-savvy individuals you’ll ever meet. They can read your tone of voice, body language, and dig into your deepest needs to find the best product or service to meet them. In the past, salespeople did all this either in person or over the phone.

3 steps to drive student membership growth.

YourMembership Blog

Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members? At The Ohio Society of CPAs (OSCPA), we’ve taken a proactive approach to building our membership and growing the future CPA workforce in Ohio.

23 Free Nonprofit Webinars for March 2017

Wild Apricot Blog

Webinars are a great way to get some free education on how to run your nonprofit better. There's something for everyone in this list, so you shouldn't have a problem finding one or two webinars that are right for you. march webinars

Is Your Office Missing Out on Active Design?

Associations Now

Incorporate these five design changes in your office to get staff members moving more and making better nutrition decisions. How much do you move at the office?

Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. The biggest change is not going on the web until around noon. Seems so obvious in hindsight.

How to leverage social media to target local users and build brand awareness

SocialFish

It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . Sites like Facebook and LinkedIn are goldmines of user data!

Lessons From the (Long) History of Online Communities

Higher Logic

Some people think that online social networking began with Facebook or MySpace - but they couldn’t be farther from the truth. Even before the invention of the World Wide Web in 1989, people used the internet - a massive network of computers - to congregate virtually.

4 steps to develop association member personas.

YourMembership Blog

Let’s get personal with 1:1 association marketing. The term “persona” may sound like highfalutin jargon. But, really, it’s just the latest term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations.

5 Red Flags to Look Out for When Raising Major Gifts

Wild Apricot Blog

Fundraising expert Amy Eisenstein identifies the top red flags to watch for at your organization when it comes to receiving major gifts. Once you eliminate these red flags, you’ll be ready to raise major gifts in a major way. amy Fundraising major-gifts

5 Tips for Optimizing Online Fundraising

Associations Now

Online fundraising campaigns are great ways for associations to finance new programs and initiatives. Here are a few tips from fundraising pros on how to get the most out of an online campaign. It’s been a big week for the American Civil Liberties Union (ACLU).

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7 Event Planning Details That Associations Often Overlook

MembersClick

The devil is in the details. We’ve all heard it, and most of us have lived it. But what details, in regards to event planning, tend to trip association professionals up the most? We’ve got seven: event planning member engagement membership management Association Views

Why the Boston Globe Shouldn’t Be Building Community on Facebook

SocialFish

This post originally appeared on Mizz Information. ——— My favorite Associations Now author, Ernie Smith, wrote a great article about building community around your most engaged users. Amen–my favorite topic!

The Bigger Community ROI Picture

Higher Logic

In the community building space, we spend a lot of time talking about return on investment (ROI). It makes sense, after all - community platforms are a big investment, from purchasing the software to implementation and upkeep.

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3 Real Ways to Improve Your Membership Marketing Program

YourMembership Blog

To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention.

Association Brain Food Weekly: 2.10.17

Reid All About it

My Valentine wish: Love reign o’er all of you. Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience.

How to Make Valuable Face Time With New Members

Associations Now

Onboarding is an essential piece of the membership engagement puzzle. While many associations have an onboarding campaign that includes targeted messages, it can be easy to overlook the value of making face time with new members.

One Simple Tip To Shift Your Nonprofit’s Workplace Culture from Outrage to Well Being

Beth Kanter's Blog

We’ve just finished two weeks on the road of book events for my new book, Happy Healthy Nonprofit , co-authored with Aliza Sherman. During many of the Q/A sessions, we heard from many nonprofit professionals who were feeling impact of a perpetual cycle of outrage.

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What do you think about your community platform?

SocialFish

We won’t buy a $6 latte at a café without checking out reviews first. But where do community managers go when they’re getting ready to spend $10,000 or more per year for on-domain community software?

6 Quick Website Tweaks that Make a Big Impact

Higher Logic

If you watch budget design shows on TV, you know that one of the designers’ favorite tricks is paint. It’s cheap, fast, and gives a whole new look to furniture and walls. Rarely do you see a makeover on a budget that doesn’t at least paint an accent wall. White walls hardly ever remain white.

20 Ways to Modernize an Annual Meeting – Part 1

Velvet Chainsaw

Most annual meetings have used the same template agenda for decades. They just replace the filling each year. If you want to breathe new life into your conference, and increase relevance for next-generation attendees, start with this kill/change list.

2017 Association Trends Survey: Participate and Get a Free Copy of the Results

Portage Group

If you are in an association leadership position in 2017, chances are you feel like you are playing an eternal game of whak-a-mole. Recruiting and engaging young professionals. Growing and diversifying revenue. Stopping the membership bleed. Where to begin? And even more importantly: What to do?

When an Online Community No Longer Works

Associations Now

Sometimes an online comment system or forum no longer makes sense for your organization’s needs, potentially due to a glut of “trolls”—an issue the Amazon-owned IMDb is currently dealing with.

Association Brain Food Weekly: 2.24.17

Reid All About it

Steve Jobs would have celebrated his 62nd birthday today. Here’s one of the many smart things he said: “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”. Indeed.

Top Association Social Media Jobs This Week – February 9

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

You’ve spent countless hours interviewing members and pouring over data. You’ve researched techniques, combed the internet for tools, and finally come up with a solution. The best way for your association to provide long-term value to members is with an online community. It’s perfect.