March, 2022

Lessons Learned on How to Create Forever Members

Higher Logic

The post Lessons Learned on How to Create Forever Members appeared first on Higher Logic. Why stop at member acquisition? You can create an association whose members engage habitually and renew like clockwork because you’re who they’ve chosen…for keeps.

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14 Ways to Improve Your Organization's Member Experience

Wild Apricot

A few years ago, I joined an online writing club. I was hoping to start tracking my writing progress and connect with other writers, and I hoped the sense of community would give me motivation to keep developing my skills. Two months after I joined, membership

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Tips for Tracking Dropped Members

Moery Company

If you do not have a list of dropped members, start building that now and establish a process moving forward. The point of keeping track of former members is to understand why they dropped their membership in the first place.

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Revisiting the Top Ten

Spark Consulting

I first started blogging about association management nearly 15 years ago (RIP Thanks For Playing). When I launched Spark (TEN years ago this year!), I ported all my old blog posts over and just kept on going.

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How to Get Young Professionals to Engage In Your Association

GrowthZone’s guide, The Power of Young Professionals, tackles the challenges of engaging, recruiting, and retaining Gen Z and Millennial members, including: • Why they do or don’t join. • Communication strategies. • Myths and facts

Association Brain Food Weekly: 3.25.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Brain Food resources.

More Trending

We’ve Been Listening to the Association Community

Smooth The Path

“Hey, when do you plan to run that great survey again?” ” a friend and Director of Membership & Marketing recently asked me. Today! Horray!

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How to Start a Nonprofit in 12 Steps

Wild Apricot

If you’re thinking of starting a nonprofit, congratulations! It’s an amazing way to bring people together and make a difference in your community. It can also be quite an overwhelming process. That’s why we created this comprehensive. organizational-management

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Components to a Strong Email Marketing Strategy

Moery Company

successful email marketing strategy is vital to achieving your marketing and sales goals. Here are a few key steps to take before you begin any email campaign. Evaluate and segment your audience. While it may seem obvious, start by deciding who’d you like to email and why.

Give Your Association Newsletter the Attention it Deserve

Association Adviser

Amongst the various ways you communicate with your members, newsletters perhaps play one of the more critical roles in the vitality of your association. It requires a lot of work to plan, develop, and release these newsletters so you can keep your members informed on vital news.

How to Sell Your Board on Better Technology

Use this helpful blueprint when you need to convince your board to invest in better software. It includes talking points and tips for your presentation, including quantifying ROI, outlining indirect benefits, and selling the potential of the purchase.

Association Brain Food Weekly: 3.11.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Grassroots advocacy survey.

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Gardian of the Month: Shannon Lockwood

Aaron Wolowiec

Our Gardian of the Month, Shannon Lockwood, shares her favorite part of learning something new, whether she's a natural networker or more of a wallflower and she shares the three adjectives she's use to describe herself

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When Members Are Too Scared to Participate

Smooth The Path

People have two choices when presented with the opportunity to participate. The two choices are either participate or stand back and observe.

25 Cheap & Easy Fundraising Ideas During COVID

Wild Apricot

As the COVID-19 pandemic drags on, no one is sure whether things will ever truly return to normal. For nonprofits, this has meant changing up the way they approach fundraising. No one is organizing elaborate in-person galas or sending volunteers to. fundraising

How to Select an Association Credit Card Processing Company

Right now, every penny counts. It’s an ideal time to check if your association’s credit card processing provider is offering competitive terms. However, there are many important factors to consider if when researching options.

Hire an Expert for Your Association Needs

Moery Company

When I talk to associations about having us sell their memberships, sponsorships, ads, or exhibits, it is almost always met with some form of resistance of having an “outsider” sell their services. Will we be able to communicate their value proposition?

Implementing eLearning Into Your Association? Here Are The Fundamentals (Part 3 of 3)

Association Adviser

Welcome to the third and final part of our three-part blog series of Implementing eLearning Into Your Association.

Association Brain Food Weekly: 3.4.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Ukraine. If you’d like updates from Ukraine plus expert commentary, I created a Twitter list of Ukraine journalists, academics and others. Russian tanks vs. global networks.

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What Leaders Need to Do to Grow the Business in 2022 and Beyond w/ Dawn Sweeney

Higher Logic

The post What Leaders Need to Do to Grow the Business in 2022 and Beyond w/ Dawn Sweeney appeared first on Higher Logic. Hear Dawn Sweeney’s revenue strategies for association leaders on the Member Engagement Show.

The Ultimate Guide to Amazing Association Websites

Your association’s website needs to engage members AND deliver a great user experience so everyone who visits it leaves with a positive impression. But how? Get the free guide to optimizing your website “under-the-hood” (great for "non-techy" people).

8 Ways to Keep Up with Members During the Great Reshuffle

Membersuite

Every day on LinkedIn, I see someone announce they’re searching for a job or starting a new job—signs of the Great Reshuffle we are in. People are no longer tolerating unresponsive employers; they’re finding better jobs.

The Ultimate Membership Renewal Guide

Wild Apricot

Your members are your organization’s lifeblood — and while one of your top activities is likely bringing in new members, one of the most common challenges associations face is a low membership renewal rate. People are busy and forgetful, membership

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Why Outsourcing with TMC is Different

Moery Company

When folks hear about outsourcing, a fear immediately arises: how can they do what we do? And when it’s an association, the fear is even more specific: how can they do what we do as an association?

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Organizing Data for Improved Success: Association Member Software or Member Data Platform

Association Adviser

By: Nate Brown and Jeff Horne Ralph Waldo Emerson once said, “A good system shortens the road to the goal.”

Membership Recruitment: Converting Your Toughest Prospects

Here are the top 6 reasons to join an association – in one infographic. Use this infographic as a recruitment and retention marketing tool. Post it on your website, put it in presentations, or use it as inspiration for social media posts.

The 5 Crucial Steps to Sound Strategic Planning

Aaron Wolowiec

No matter your viewpoints on strategic planning, one thing’s for certain: the plan that sits on the shelf and is never referenced is not doing anyone any good.

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How They Survived the Pandemic: The American Association of Airport Executives

Higher Logic

The post How They Survived the Pandemic: The American Association of Airport Executives appeared first on Higher Logic. A certain mindset allowed this travel and hospitality-connected association to navigate through a catastrophe that particularly impacted their industry.

The Great Reshuffle: The Certifications Opportunity You need to Capitalize On

Membersuite

The Great Resignation is only a small part of the employment story. We’re in the midst of The Great Reshuffle too. People aren’t just leaving jobs; they’re finding new ones.

How To Start a Nonprofit Organization With No Money

Wild Apricot

You have an amazing idea for a new nonprofit organization that could really make a difference in your community. Only problem is, you have no startup capital. Is it even possible to start a nonprofit with no money? The short answer is yes! The long. organizational-management

The 20 Do’s & Don’ts for Associations in Email Marketing

The biggest question that many Associations have when it comes to email marketing is, “what are the best practices I should adopt?” This whitepaper is written from 21 years of email experience on the client, agency, and vendor side of email. It is also wr

Components to a Strong Email Marketing Strategy

Moery Company

A successful email marketing strategy is vital to achieving your marketing and sales goals. Here are a few key steps to take before you begin any email campaign. Evaluate and segment your audience. While it may seem obvious, start by deciding who’d you like to email and why.

Membership Dues: Fair Share is Grossly Unfair

GrowthZone

by Frank Kenny. The membership dues model known as “fair share” is unfair to your members and your chamber. With fair share, every member gets the same features and benefits, yet some pay more than others simply because they have more employees, hotel rooms, or money on deposit.

How a Mindshift in Membership Management Can Change Everything

ReviewAMS

Guest blog post by Rick Rutherford, CE21 Looking back over the past two decades so much has changed in the life of an association, yet many of the same challenges they have faced over those years remain front and center.