March, 2022

Lessons Learned on How to Create Forever Members

Higher Logic

The post Lessons Learned on How to Create Forever Members appeared first on Higher Logic. Why stop at member acquisition? You can create an association whose members engage habitually and renew like clockwork because you’re who they’ve chosen…for keeps.

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14 Ways to Improve Your Organization's Member Experience

Wild Apricot

A few years ago, I joined an online writing club. I was hoping to start tracking my writing progress and connect with other writers, and I hoped the sense of community would give me motivation to keep developing my skills. Two months after I joined, membership

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Tips for Tracking Dropped Members

Moery Company

If you do not have a list of dropped members, start building that now and establish a process moving forward. The point of keeping track of former members is to understand why they dropped their membership in the first place.

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Revisiting the Top Ten

Spark Consulting

I first started blogging about association management nearly 15 years ago (RIP Thanks For Playing). When I launched Spark (TEN years ago this year!), I ported all my old blog posts over and just kept on going.

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10 Common AMS Implementation Myths Debunked

Voicing the need for a new AMS may not win you any popularity contests. But if your business objectives aren’t being met, it’s time to broach the subject. Turn skeptics around with 10 hard-to-argue responses designed to showcase the value of a new system.

Association Brain Food Weekly: 3.25.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Brain Food resources.

More Trending

Give Your Association Newsletter the Attention it Deserve

Association Adviser

Amongst the various ways you communicate with your members, newsletters perhaps play one of the more critical roles in the vitality of your association. It requires a lot of work to plan, develop, and release these newsletters so you can keep your members informed on vital news.

How to Start a Nonprofit in 12 Steps

Wild Apricot

If you’re thinking of starting a nonprofit, congratulations! It’s an amazing way to bring people together and make a difference in your community. It can also be quite an overwhelming process. That’s why we created this comprehensive. organizational-management

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Components to a Strong Email Marketing Strategy

Moery Company

successful email marketing strategy is vital to achieving your marketing and sales goals. Here are a few key steps to take before you begin any email campaign. Evaluate and segment your audience. While it may seem obvious, start by deciding who’d you like to email and why.

We’ve Been Listening to the Association Community

Smooth The Path

“Hey, when do you plan to run that great survey again?” ” a friend and Director of Membership & Marketing recently asked me. Today! Horray!

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7 Signs It’s Time to Move to a New AMS

Do you need to break up with your AMS? Your association deserves a membership management platform that enhances staff efficiency, creates value, and delivers outcomes to drive membership success. Download this guide to uncover the 7 signs it’s time to move to a new AMS.

Association Brain Food Weekly: 3.11.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Grassroots advocacy survey.

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What Leaders Need to Do to Grow the Business in 2022 and Beyond w/ Dawn Sweeney

Higher Logic

The post What Leaders Need to Do to Grow the Business in 2022 and Beyond w/ Dawn Sweeney appeared first on Higher Logic. Hear Dawn Sweeney’s revenue strategies for association leaders on the Member Engagement Show.

Implementing eLearning Into Your Association? Here Are The Fundamentals (Part 3 of 3)

Association Adviser

Welcome to the third and final part of our three-part blog series of Implementing eLearning Into Your Association.

25 Cheap & Easy Fundraising Ideas During COVID

Wild Apricot

As the COVID-19 pandemic drags on, no one is sure whether things will ever truly return to normal. For nonprofits, this has meant changing up the way they approach fundraising. No one is organizing elaborate in-person galas or sending volunteers to. fundraising

8 Requirements Executives Should Look For in a New AMS

Selecting a new Association Management System (AMS) can be daunting, even for the most “seasoned” professionals. Learn what top association executives require when it comes to their most crucial investments.

Hire an Expert for Your Association Needs

Moery Company

When I talk to associations about having us sell their memberships, sponsorships, ads, or exhibits, it is almost always met with some form of resistance of having an “outsider” sell their services. Will we be able to communicate their value proposition?

8 Ways to Keep Up with Members During the Great Reshuffle

Membersuite

Every day on LinkedIn, I see someone announce they’re searching for a job or starting a new job—signs of the Great Reshuffle we are in. People are no longer tolerating unresponsive employers; they’re finding better jobs.

Association Brain Food Weekly: 3.4.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Ukraine. If you’d like updates from Ukraine plus expert commentary, I created a Twitter list of Ukraine journalists, academics and others. Russian tanks vs. global networks.

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How They Survived the Pandemic: The American Association of Airport Executives

Higher Logic

The post How They Survived the Pandemic: The American Association of Airport Executives appeared first on Higher Logic. A certain mindset allowed this travel and hospitality-connected association to navigate through a catastrophe that particularly impacted their industry.

The Ins and Outs of Marketing Automation for Associations

What the heck is marketing automation? Grab this informative guide that explains what it is; why and where associations use it; and how it’s like email marketing on steroids. The guide also includes a new-member onboarding schedule that is helpful whether you already use marketing automation or not.

Gardian of the Month: Shannon Lockwood

Aaron Wolowiec

Our Gardian of the Month, Shannon Lockwood, shares her favorite part of learning something new, whether she's a natural networker or more of a wallflower and she shares the three adjectives she's use to describe herself

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The Ultimate Membership Renewal Guide

Wild Apricot

Your members are your organization’s lifeblood — and while one of your top activities is likely bringing in new members, one of the most common challenges associations face is a low membership renewal rate. People are busy and forgetful, membership

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Why Outsourcing with TMC is Different

Moery Company

When folks hear about outsourcing, a fear immediately arises: how can they do what we do? And when it’s an association, the fear is even more specific: how can they do what we do as an association?

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Organizing Data for Improved Success: Association Member Software or Member Data Platform

Association Adviser

By: Nate Brown and Jeff Horne Ralph Waldo Emerson once said, “A good system shortens the road to the goal.”

The Four Culture Decisions that will Make or Break Your Return to the Workplace

Rethinking Work, Office, and Culture in the New Reality - How will you design the workplace for the needs of employees? How will you define what it means to collaborate or supervise? Find out here.

When Members Are Too Scared to Participate

Smooth The Path

People have two choices when presented with the opportunity to participate. The two choices are either participate or stand back and observe.

8 Tips for Choosing a Marketing Automation Platform

Higher Logic

The post 8 Tips for Choosing a Marketing Automation Platform appeared first on Higher Logic. Is your association ready to level up from email marketing? These are the 8 must-haves to look for in a marketing automation platform.

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7 essentials for your association’s online community strategy

Nimble AMS

Building a successful online community starts with a solid plan. . Read on for what to include in your association’s online community strategy. Offering an online community to your members is a powerful way to provide member value.

How To Start a Nonprofit Organization With No Money

Wild Apricot

You have an amazing idea for a new nonprofit organization that could really make a difference in your community. Only problem is, you have no startup capital. Is it even possible to start a nonprofit with no money? The short answer is yes! The long. organizational-management

How to Choose the Right AMS Solution for Your Association

The Buyer’s Checklist for association professionals is designed to help you make an “apples to apples” comparison of association management software (AMS) systems, so you can make the right purchasing decision for your association’s unique needs.

Tips for Tracking Dropped Members

Moery Company

If you do not have a list of dropped members, start building that now and establish a process moving forward. The point of keeping track of former members is to understand why they dropped their membership in the first place.

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The 5 Crucial Steps to Sound Strategic Planning

Aaron Wolowiec

No matter your viewpoints on strategic planning, one thing’s for certain: the plan that sits on the shelf and is never referenced is not doing anyone any good.

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The Great Reshuffle: The Certifications Opportunity You need to Capitalize On

Membersuite

The Great Resignation is only a small part of the employment story. We’re in the midst of The Great Reshuffle too. People aren’t just leaving jobs; they’re finding new ones.