March, 2022

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Lessons Learned on How to Create Forever Members

Higher Logic

The post Lessons Learned on How to Create Forever Members appeared first on Higher Logic. Why stop at member acquisition? You can create an association whose members engage habitually and renew like clockwork because you’re who they’ve chosen…for keeps. The post Lessons Learned on How to Create Forever Members appeared first on Higher Logic.

How To 313
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14 Ways to Improve Your Organization's Member Experience

Wild Apricot

A few years ago, I joined an online writing club. I was hoping to start tracking my writing progress and connect with other writers, and I hoped the sense of community would give me motivation to keep developing my skills.

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Do You Think the Corporate C-Suite Finally Understands the Value of Professional Development?

WBT Systems

It took a pandemic, an acceleration of unceasing change, and a surprising Great Resignation, but it looks like the C-suite finally understands and buys into the value of professional development for their…

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5 Ways to Leverage Your Virtual & Hybrid Event Data

Association Analytics

The post 5 Ways to Leverage Your Virtual & Hybrid Event Data appeared first on Association Analytics.

Resources 321
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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10 Practical Ideas for Overcoming the Implementation Gap

Aaron Wolowiec

You’ve completed the strategic planning process. Now what? How do you ensure the plan doesn’t collect dust on a shelf or get filed away on your computer never to be viewed again? The first step is recognizing the implementation gap is a very real phenomenon. The second is arming you and your team with the tools and resources necessary to overcome it.

Tools 246

More Trending

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What Leaders Need to Do to Grow the Business in 2022 and Beyond w/ Dawn Sweeney

Higher Logic

The post What Leaders Need to Do to Grow the Business in 2022 and Beyond w/ Dawn Sweeney appeared first on Higher Logic. Hear Dawn Sweeney’s revenue strategies for association leaders on the Member Engagement Show. The post What Leaders Need to Do to Grow the Business in 2022 and Beyond w/ Dawn Sweeney appeared first on Higher Logic.

Revenue 177
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Conference Planning 101 (Plus a Check List!)

Wild Apricot

If you’re considering hosting a conference, we say go for it — it’s an amazing way to offer professional development to your community, provide them with networking opportunities, and grow your own presence in your industry. Every.

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What Your Association Might Be Getting Wrong with Your Digital Transformation Strategy

WBT Systems

No matter how tired you are of the phrase, you probably agree that the pandemic accelerated personal and organizational “digital transformation.

Strategy 375
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Revisiting the Top Ten

Spark Consulting

I first started blogging about association management nearly 15 years ago (RIP Thanks For Playing). When I launched Spark (TEN years ago this year!), I ported all my old blog posts over and just kept on going. I’ve done some cleanup of those old posts, removing my Cool Technology posts (does anyone really still want to read about whatever tech was new 15 years ago?

Tips 195
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Gardian of the Month: Shannon Lockwood

Aaron Wolowiec

Our Gardian of the Month, Shannon Lockwood, shares her favorite part of learning something new, whether she's a natural networker or more of a wallflower and she shares the three adjectives she's use to describe herself.

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Association Brain Food Weekly: 3.4.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Ukraine. If you’d like updates from Ukraine plus expert commentary, I created a Twitter list of Ukraine journalists, academics and others. Russian tanks vs. global networks. Steven Johnson points out the contrast between the dismal perspective of the mainstream media on events in Ukraine and the energizing, hopeful perspective he sees from Ukrainians on Twitter.

Class 195
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How They Survived the Pandemic: The American Association of Airport Executives

Higher Logic

The post How They Survived the Pandemic: The American Association of Airport Executives appeared first on Higher Logic. A certain mindset allowed this travel and hospitality-connected association to navigate through a catastrophe that particularly impacted their industry. Discover the philosophies that got them through. The post How They Survived the Pandemic: The American Association of Airport Executives appeared first on Higher Logic.

Industry 177
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5 Ways to Leverage Your Virtual & Hybrid Event Data – 3/23/22

Association Analytics

The post 5 Ways to Leverage Your Virtual & Hybrid Event Data – 3/23/22 appeared first on Association Analytics.

Resources 169
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Is Your Virtual Conference Engaging Enough to Prevent Multitasking?

WBT Systems

After two years of living in pandemic mode, we look at time differently.

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Give Your Association Newsletter the Attention it Deserve

Association Adviser

Amongst the various ways you communicate with your members, newsletters perhaps play one of the more critical roles in the vitality of your association. It requires a lot of work to plan, develop, and release these newsletters so you can keep your members informed on vital news. But, what do you do if your members […]. The post Give Your Association Newsletter the Attention it Deserve appeared first on Association Adviser.

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The 5 Crucial Steps to Sound Strategic Planning

Aaron Wolowiec

No matter your viewpoints on strategic planning, one thing’s for certain: the plan that sits on the shelf and is never referenced is not doing anyone any good. So if you’re going to create a plan that’s worth anything at all, at least consider the following strategic planning primer strongly rooted in the ToP values of profound respect and inclusive participation.

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8 Ways to Keep Up with Members During the Great Reshuffle

Membersuite

Every day on LinkedIn, I see someone announce they’re searching for a job or starting a new job—signs of the Great Reshuffle we are in. People are no longer tolerating unresponsive employers; they’re finding better jobs. Whether you’re a trade association or professional society, you don’t want to lose touch with these members and customers on the move.

Directory 141
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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8 Tips for Choosing a Marketing Automation Platform

Higher Logic

The post 8 Tips for Choosing a Marketing Automation Platform appeared first on Higher Logic. Is your association ready to level up from email marketing? These are the 8 must-haves to look for in a marketing automation platform. The post 8 Tips for Choosing a Marketing Automation Platform appeared first on Higher Logic.

Tips 177
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7 essentials for your association’s online community strategy

Nimble AMS

Building a successful online community starts with a solid plan. . Read on for what to include in your association’s online community strategy. Offering an online community to your members is a powerful way to provide member value. Research from Community Brands consistently shows that members place high value on networking and staying up to date on industry news, trends, and regulations.

Strategy 134
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How to Welcome & Help Career Changers Entering Your Association’s Industry

WBT Systems

Job-hopping is in the air right now. Career-hopping too. After two years of the pandemic, no wonder we’re more reflective about how we want to spend the rest of our 4000 weeks on earth.

Industry 284
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Implementing eLearning Into Your Association? Here Are The Fundamentals (Part 3 of 3)

Association Adviser

Welcome to the third and final part of our three-part blog series of Implementing eLearning Into Your Association. We have looked beyond LMS features through the eyes of an instructional designer by considering three fundamental questions that will inform and shape the decision-making around choosing an LMS. We have asked two of the three core […].

LMS 140
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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How to Price a Sponsorship Package

Aaron Wolowiec

“How do you price a sponsorship and what factors should be considered when coming up with the package price?” Dr. Michael Tatonetti shares a few considerations in order to give a proper answer.

Price 130
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Remote Mentorship Is More Important & Accessible Than Ever

Achurch

Professionals who work remotely worry about not having the same mentorship opportunities as colleagues working in the office. But don’t worry! Remote mentoring looks different for people on both sides of the relationship, and in many ways, it’s easier, too. Just like the in-person version, remote mentoring helps new professionals find direction and realize their potential.

Project 110
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Deliverability Manners With Amanda – Uncovered URLs

Higher Logic

The post Deliverability Manners With Amanda – Uncovered URLs appeared first on Higher Logic. It’s not nice to go out in public uncovered – don’t let your URLs do it! The post Deliverability Manners With Amanda – Uncovered URLs appeared first on Higher Logic.

Video 156
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4 surprising revenue boosters for your association

Nimble AMS

It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. Sometimes your membership growth might flatten out or go negative and you need to increase non-dues revenue.

Revenue 129
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!