YourMembership

FEBRUARY 26, 2015

Last week we held our monthly Thought Leadership webinar titled Boost Your Association’s Brand Through Storytelling: 6 Hacks to Improve Your Marketing , with Willis Turner, CAE, CME, CSE, the President & CEO of Sales and Marketing Executives International, and a widely recognized thought leader, keynote speaker and author of the new book 42 Rules for Engaging Members Through Gamification: Unlock the Secrets of Motivation, Community and Fun.

Social Media 150

Social Media Marketing Leadership Tools 150

Wild Apricot

FEBRUARY 24, 2015

'Want to learn how to make your members feel they really matter? Here are details on our upcoming free Expert Webinar presented by Allison Fine, author of Matterness: Fearless Leadership For A Social World.

Social Media 266

Social Media Leadership How To 266

Association Leaders

FEBRUARY 10, 2015

'We’ve all seen them. Some of us have written them. I’m talking about lists…not grocery lists or to-do lists. I’m talking about the tenets of leadership lists. I love reading other people’s tenets of leadership lists. I like what those lists allow me to learn about the people who wrote them. The lists give a real insight into the kind of leader these people are.

Leadership 163

Leadership North Carolina Kansas Examples 163

Spark Consulting

FEBRUARY 5, 2015

'You have TWO upcoming opportunities to join me and Peggy Hoffman to explore a new model that allows associations and our volunteers to focus our limited resources, measuring everything we do by how well it supports and contributes to the mission of our organizations. Option one: In-person at ASAE. Peggy and I are presenting for ASAE’s new Marquee Management Series, Tuesday, February 17, from 1-3 pm.

Cost 215

Cost Member Engagement Resources Organization 215

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Member Engagement

Portage Group

FEBRUARY 5, 2015

Have you ever wondered what each of your association's members was really thinking? Meet Jane, the association executive who was able to better target member segments at both a strategic and operational level by streamlining and making better use of big data and other member information.

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YourMembership

FEBRUARY 20, 2015

There is no question that change is inevitable. I’m sure you’ve heard the saying “you can’t ignore change, you must embrace it!” When it comes to technology, understanding and investing in the right areas is critical to an organization’s health and future success. According to the Harvard Business Review three factors affect what an organization can and cannot do: its resources, its processes, and its values.

Software 150

Software Technology Member Engagement Products 150

Wild Apricot

FEBRUARY 20, 2015

'This week’s link round-up offers 4 posts that can help you “unlock and use your superpower”, identify powerful Facebook content, tell compelling stories on your website, and create great donor newsletters.

Content 273

Content Newsletter Communications 273

Optimist Consulting

FEBRUARY 26, 2015

'I was looking at the issue of branded images for a client and I realised that many membership organisations are not utilising these sorts of graphics for their social media channels – which I think is a mistake. So I wanted to outline why I think membership organisations should invest in producing images and I include a few good examples. Why visual matters.

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Social Media Examples Content Process 130

Aaron Wolowiec

FEBRUARY 24, 2015

'A few months ago, I was looking for a kid-friendly, clean, affordable place at which my family and I could eat during a weekend getaway. So the first thing I did? Turned to Yelp for customer reviews. I didn’t want marketing speak, but instead the pros and cons of dining experiences. I did the same thing a few weeks later while looking for a hotel. The point is: Word-of-mouth is a powerful marketing tool.

Survey 154

Survey Newsletter Marketing Price 154

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Eric Lanke

FEBRUARY 23, 2015

'Three weeks ago, I starting sharing the advice I gave to my association''s newest employee, who had recently passed her three-month anniversary with our organization. The advice was focused specifically on our core values, and I offered it to her three-months in (rather than on her first day) on the presumption that it might have more meaning and impact for someone who had spent some real time in our organization.

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Team Resources Course Project 109

Potomac Core

FEBRUARY 18, 2015

When is the timing right to embrace innovation and change at your Association? Some argue that with an improved economy its best to leave well enough alone. Maybe, no. The real question? How well are you positioned to help your member’s achieve their business outcomes in a time of dramatic innovation and change? ( [link] ). Strategic Inflection Point.

Innovation 100

Innovation eBook Member Engagement Process 100

YourMembership

FEBRUARY 13, 2015

What does your association’s brand say about the organization? Ideally, it should represent the leader for your industry or profession, locally, regionally, or nationally. For years associations have relied on word of mouth (WOM) to play a role in creating that awareness. WOM is a very powerful tool. There is no question that social networking has taken WOM to a whole new level.

Technology 150

Technology Recruiting Recruitment Software 150

Wild Apricot

FEBRUARY 13, 2015

'The latest edition of the Nonprofit Communications Trends Report offers up some excellent insight into the minds of non-profit staff. We''ve gathered some highlights and shared a handy inforgraphic to help make sense of it all.

Communications 253

Communications Report 253

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Optimist Consulting

FEBRUARY 26, 2015

'I was interested to read about the launch of LinkedIn for Good this month. If your membership organisation recruits trustees and volunteers outside your membership, then it is worth looking at LinkedIn’s new initiative. With volunteering-opportunity adverts on LinkedIn only costing around £20, it is an affordable way to reach some of the 17 million professionals on LinkedIn in the UK.

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Recruiting Recruitment Cost System 133

Aaron Wolowiec

FEBRUARY 17, 2015

'Elliott Masie, The MASIE Center. On Wednesday, Jan. 14, I had the opportunity to interview Elliott Masie for an ASAE Professional Development Virtual Learning Session titled, “ Ask the Expert: Accelerating the Spread of Knowledge, Learning and Collaboration.” Elliott is a provocative, engaging and entertaining futurist, analyst and speaker – focused on the changing world of the workplace, learning and technology.

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Conference Case Study Video Education 171

Eric Lanke

FEBRUARY 16, 2015

'Two weeks ago, I starting sharing the advice I gave to my association''s newest employee, who had recently passed her three-month anniversary with our organization. The advice was focused specifically on our core values, and I offered it to her three-months in (rather than on her first day) on the presumption that it might have more meaning and impact for someone who had spent some real time in our organization.

Leadership 100

Leadership Course Maine Organization 100

Association Navigator

FEBRUARY 13, 2015

'What kind of positions or opportunities should a graduating law student pursue if they’re interested in government relations? This is the question I’m trying to answer in this post and when I speak next week to University of Alabama law students that are in DC participating in a government relations externship program. Mike House at Hogan Lovells invited me to share my observations about getting started in DC.

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Alabama DC Washington Maine 118

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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YourMembership

FEBRUARY 6, 2015

Are your association’s branding efforts in need of a little spring cleaning? We tend to roll into each year with new objectives and strategies ready to be implemented. As exciting as that can be, if you don’t take the time to review and sunset old initiatives to make room for the new, it is virtually impossible to successfully reach your goals. Your website is one of the most important components of your brand identity – it’s the virtual front door to your organization.

Content 150

Content Technology Review Report 150

Wild Apricot

FEBRUARY 9, 2015

'Social media can be a great tool to reach out to potential members and engage current ones. Here''s a summary of the Social Media Update 2014 report by the Pew Research Internet Project that looks into social media habits and demographics of users.

Social Media 256

Social Media Project Tools Report 256

Optimist Consulting

FEBRUARY 26, 2015

'I am a member of the CIM (Chartered Institute of Marketing) and in with my renewal Direct Debit confirmation letter there was a nice A3 poster outlining my benefits. Here are the five reasons why I love it: It focuses on my growth – it can be tempting to position member benefits as services delivered rather than the benefit being delivered to the member.

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Maine Communications Industry Marketing 100

Virtual

FEBRUARY 10, 2015

'Ever really think about the agenda for a meeting? Often, agendas aren’t created with a lot of thought, they’re just a list of things that an association or consortium needs to cover in its meeting. But a properly structured agenda can be the difference between an effective meeting and one that drifts. Here are three tips for setting better agendas: 1.

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Committee Tips Tools Report 135

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

Aaron Wolowiec

FEBRUARY 10, 2015

'This month’s guest blog post is by Jeff Hurt , executive vice president of education and engagement for Velvet Chainsaw Consulting. It was originally posted on Jan. 28. Jeff Hurt, executive vice president, education and engagement, for Velvet Chainsaw Consulting. Photo courtesy of Jeff Hurt. As conference organizers, we need to learn about the power of experience.

Conference 156

Conference Library Innovation Committee 156

Eric Lanke

FEBRUARY 9, 2015

'Last week I starting sharing the advice I gave to my association''s newest employee, who had recently passed her three-month anniversary with our organization. The advice was focused specifically on our core values, and I offered it to her three-months in (rather than on her first day) on the presumption that it might have more meaning and impact for someone who had spent some real time in our organization.

Leadership 100

Leadership Organization Association Management 100

Mariner

FEBRUARY 2, 2015

'Wow! The first month of 2015 certainly got by us quick. Or should I say … the first month of our 14th year has flown by! That’s right. Mariner is celebrating 13 years of growth and success, moving from our humble roots as a professional association management company begun in 2002 to becoming national (and international) recognized experts on association management, volunteer engagement, and leadership development.

Leadership 126

Leadership Association Management 126

Wild Apricot

FEBRUARY 6, 2015

'This week’s link round-up is all about showing some love to your donors. The posts look into what we can learn from a pop star, tips on donor retention and some Valentine''s Day themed gratitude.

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Tips 264

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Review