May, 2015

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6 Mistakes Associations Make with Their Websites

Wild Apricot

In this guest post, Lamees Abourahma outlines what she feels are the common mistakes that associations make that are keeping them from realizing their website’s full potential.

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Leading Engagement from the Outside in: Your Questions Answered

YourMembership

All during May we’ve focused on member engagement , from the strategies you should consider to increase you success in your efforts, to the overall impact to any association when member engagement isn’t successful or a focus or priority. We were able to debut to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D and Elizabeth Weaver Engel, M.A., CAE, which focuses on case studies.

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Can We Talk Member Engagement?

Spark Consulting

As part of the release of the new Spark/ The Demand Networks whitepaper, Leading Engagement from the Outside-In , co-author Anna Caraveli and I had the opportunity to present a webinar for YourMembership.com’s Thought Leader series. The free recording is now available: In the webinar, Anna and I introduce the concept of outside-in engagement, share details of three of the eight keys we identified in our research, and touch on the stories of several associations who are doing this work succ

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Association Innovation Delivers Growth

Potomac Core

Association Innovation Delivers Growth. What capabilities should your association have in order to deliver revenue growth and strong retention? In the Strategic Member Engagement Survey , Associations & Professional Societies reporting upward 3-year operating results are far more likely to have a very high level of board understanding and strategizing about the business and professional outcomes members seek, and actively engage members in creating new solutions.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Bonus Content – Event Garde e-news – June edition

Aaron Wolowiec

Amanda Toy, associate director of sales, Greater Lansing Convention and Visitors Bureau. Q & A with Amanda Toy, associate director of sales, Greater Lansing Convention & Visitors Bureau. Q: It’s a beautiful summer day in Michigan. What would we most likely find you doing? . A: I hear it is supposed to be nice, mild weather this summer: my favorite!

Michigan 165

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May 2015 Update: How you helped shape Wild Apricot

Wild Apricot

Wild Apricot’s functionality has grown year after year due in large part to our customers (you!). You may not even know it, but you have shaped the course of Wild Apricot. This month's Update, takes a look back at how you've shaped Wild Apricot.

Course 228
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Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership

Engagement has always been at the heart of building and sustaining the connection between associations and their members. It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D and Elizabeth Weaver Engel, M.A., CAE.

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Leading Engagement from the Outside-In

Spark Consulting

I’m excited to share the launch of the sixth whitepaper in the ongoing Spark whitepaper series, Leading Engagement from the Outside-In: Become an Indispensable Partner in Your Members’ Success. Co-authored with Anna Caraveli ( The Demand Networks ), the whitepaper tackles the question: if engagement is so critical to associations (and we would argue that it is), why aren’t we doing a better job of it?

Course 254
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Driving Member Business Outcomes

Potomac Core

Driving Member Business Outcomes. Can an Association transform itself and become a strategic business partner to the very members they serve? The International Association of Refrigerated Warehouses (IARW) did as much through an intensive strategic planning process. Seeking to understand their impact on their member business outcomes, the Association initiated the process with Board Interviews and a Member Impact Survey.

eBook 125
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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3 E-learning Myths It’s Time to Put to Bed

Aaron Wolowiec

Jeff Cobb, co-founder of Tagoras Inc. This month’s guest blog post is by Jeff Cobb, co-founder of Tagoras and co-host of the annual Leading Learning Symposium , a high impact event for leaders in the business of lifelong learning, continuing education and professional development. It was originally published on the CommPartners blog. With the global e-learning market now valued at more than $100 billion, we are well past the point where e-learning is simply a trend.

Mooc 168
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Talking About Resources at the Board Table Is Hard

Eric Lanke

But I'm not sure why. Most associations--and many other organizations of both the non- or for-profit variety--face the same reality. Their goals are bigger than their resources. But instead of admitting this, lots of Boards and lots of staff executives silently agree to pretend it isn't true. They go through their annual process of setting goals and objectives, and no one says the obvious.

Resources 133
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Nonprofit Blog Carnival Call for Submissions: Motivation for the Nonprofit Nation

Wild Apricot

In June, we are hosting the Nonprofit Blog Carnival and looking for the best advice, ideas and tips about: motivation for the nonprofit nation. Here are the details on how you can submit your ideas to the Carnival.

Tips 239
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The Decision to Renew – What are You Doing to Make it an Easy Choice?

YourMembership

No matter how you look at it, the level of engagement each individual member experiences is a major indicator of whether or not they will renew with an association. We have all heard that a member is most at risk of not renewing during their first year. It is important to realize that the moment you take their payment, the clock is officially running on your retention efforts.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Are You Ready to Lead REAL Engagement?

Spark Consulting

The Spark blog has been a little quiet lately because I’ve been working on an exciting project with Anna Caraveli ( The Demand Networks ). Yes, the next Spark whitepaper is about to launch! Associations have been talking a lot about engagement in the past several years, and that’s good, but we’re mostly still not doing a great job of actually nurturing real member engagement.

Project 199
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Why change is hard and so often goes wrong

Golden's Rules for Association

A member shared this video with me recently, which demonstrates that knowledge does not equal understanding and that it is very difficult to change biases. [link] Watch the whole 8 minutes if you can … there is more here than the initial “hook” of the video: how changing one thing makes even a simple, customary task […].

Video 141
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If companies build (capability), greatness will come

Aaron Wolowiec

We all know professional development is important. To thrive, companies need to have highly skilled and knowledgeable employees. So the WHY is covered. But the HOW….that’s a different story. Although companies’ PD needs have increased, most seem to be pursuing the same traditional methods – and many are getting less bang for their bucks. According to a recent survey by McKinsey and Co., a global management consulting firm, companies are struggling with the best way to build capabilities.

Survey 146
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5 interesting facts from PARN’s Professional Body Sector Review 2015

Optimist Consulting

I was delighted to be invited to attend the recent launch of the Professional Associations Research Network’s ‘ Professional Body Sector Review 2015 ’ at the Law Society’s impressive building in London. This annual publication collates the latest research and first-hand accounts of more than 15 professional bodies. Below are the five findings I found the most interesting: Only 23% of governing-body members are given a formal review.

Review 100
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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A New Generation Redefines Philanthropy

Wild Apricot

Philanthropy is a changing! Who will be the "new generation of citizen leaders" and how will they impact the future of philanthropy? Some thoughts for the May Nonprofit Blog Carnival.

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Are You Ready for When Millennials Take Over – Your Questions Answered

YourMembership

I just got back from a great week at Elevate 2015, CalSAE’s Annual Conference located this year in beautiful Lake Tahoe. It’s at events like Elevate that you often realize what a small, small world the association profession can sometimes appear to be. Just a week removed from the last YM monthly webinar Are You Ready for When Millennials Take Over with Jamie Notter and Maddie Grant, CAE from Cultures That Work, I ran into both of them at Elevate.

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The Association CEO is a Storyteller

Eric Lanke

What does your association need from its Board of Directors? It needs leadership. It needs engagement. It needs what I'll call mindshare. A highly productive Board is comprised of people who are thinking about the issues facing that association more frequently than just the time they spend around the Board table. And this is increasingly difficult to get.

Strategy 100
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Five Reasons Why Lockstep Board Leadership Succession Makes No Sense

Virtual

Once in a while we encounter an organization with a structured leadership succession process that makes no sense except, perhaps, to the founders who concocted it. I like to call this the lockstep board leadership succession model. The model works like this: seemingly worthy candidates are culled from the association board (which may be a body that is too large and unwieldy for effective governance) and slotted into a queue for officer or executive committee positions.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Left brain vs. right brain: Which wins the event planning game?

Aaron Wolowiec

So apparently I’m right brained. At least according to this test. I guess that’s not surprising considering I’m a writer. But I’m also extremely detail-oriented and analyze everything, so I think I’m a good mix. Yeah. I’ll go with that. While most people think with mostly their left side or mostly their right side, it’s crucial to have a bit of both.

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5 interesting facts from PARN’s Professional Body Sector Review 2015

Optimist Consulting

I was delighted to be invited to attend the recent launch of the Professional Associations Research Network’s ‘ Professional Body Sector Review 2015 ’ at the Law Society’s impressive building in London. This annual publication collates the latest research and first-hand accounts of more than 15 professional bodies. Below are the five findings I found the most interesting: Only 23% of governing-body members are given a formal review.

Review 100
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Want To Learn How To Use Your Database To Grow Your Membership?

Wild Apricot

What exactly is a membership database and how can it help you achieve your organization's goals? Here are details on an Expert Webinar with Wes Trochlil that can answer your database questions.

How To 250
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Disruptive Associations

Potomac Core

Disruptive Associations. A snapshot by the Conference Board of both the U.S. and Global Economy doesn’t necessarily paint the rosiest of pictures GDP growth is projected at 2.9% in the United States while economic performance in the rest of the world will be shaped by “volatility.” In what appears to be a low growth scenario, how and to what extent can Associations be transformed into market disruptors that support market growth?

eBook 125
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!