July, 2015

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5 Essential Must Haves for Your Association’s eLearning Efforts: Your Questions Answered

YourMembership

As I mentioned last time , Learning Management Systems, and e-Learning in general, are hot topics for many associations as they look to keep up with their members’ growing professional development needs, and the disruptive innovations and the players driving change in this dynamic market. We recently held our Monthly Thought Leadership webinar entitled 5 Must Haves for Your Association’s eLearning Efforts , with Tina Turner, from YM Learning, sharing her views on some of the advances in technolo

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Collaborate LARP at #ASAE15

Spark Consulting

Many association executives are familiar with ASAE’s online member community, Collaborate. In just under two weeks, at the 2015 ASAE Annual Meeting in Detroit, I’ll be facilitating a session called “ Request and Re-gift.” It’s based on 2014 annual meeting opening keynoter Adam Grant’s concept of giving and receiving via reciprocity circles.

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Organizing a Fundraiser? You’ll want to read this first

Wild Apricot

Fundraisers are a great way to bring in additional revenue, but how do you choose the right event for your organization? Check out this survey by Software Advice, you'll be surprised with the results!

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The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Some of them do it well, but some, oh boy, they really blow it. The list ASAE provides to exhibitors includes association execs and staff as well as consultant members like myself.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Bonus Content – Event Garde e-news – August edition

Aaron Wolowiec

Heidi Letzmann, education and programs manager, American Association of Law Libraries. Q & A with Heidi Letzmann, education and programs manager, American Association of Law Libraries. Q: If you had to choose another career path, what would it be, and why? A: My mom always tells me I missed my calling as a meteorologist since I’m endlessly fascinated by the weather.

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Do Your e-Learning Efforts Match Up with Your Members’ Needs and Expectations?

YourMembership

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. And while there wasn’t a specific session on Learning Management Systems , I heard from a number of association executives asking questions about LMS’s and what they need do be doing for their associations regarding this technology.

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You Engage By Being Engaging

Spark Consulting

Anna Caraveli ( The Demand Networks ) and I recently had the chance to sit down with Justin Burniske ( fusionSPAN ) to talk about some of the issues raised in our recent whitepaper, Leading Engagement from the Outside In , for the Small Staff – Big Impact blog. In the video interview, we talk about the three main engagement mistakes associations make: Equating engagement with sales.

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John Haydon’s Top 5 Tips on Facebook Marketing

Wild Apricot

Facebook is an excellent tool for your nonprofit to share content, communicate with members, and grow your cause. The best part is that it’s free. However, keeping your members engaged can be tough. With over 42 million pages and nearly a billion users, how do you stand out from the crowd?

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Success Indicators Show Movement Towards Your Vision

Eric Lanke

I'm describing in a series of blog posts the different elements that make up my association's Strategy Agenda--a new term I've introduced in my organization to represent the essential work product of our Board of Directors. It is comprised of four distinct elements, each one nesting in the one that precedes it, and describes what we want to achieve and how we will measure our success in achieving it.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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How do association marketers fight email fatigue?

Aaron Wolowiec

While I was out of the office recently tending to some personal affairs, my husband commented on the number of “dings” from my iPhone. He was shocked when I explained that said “dings” indicated yet another email. When I returned, I had 400 emails. Really. After only three days. I’m sure I’m preaching to the choir, but I can’t keep my inbox clean. I operate three accounts regularly and they’re all suffering from inbox overload.

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Association Loyalty or Engagement Strategy?

Potomac Core

In an economy more driven by intellectual capital than ever before, executives actively seek information from multiple sources. Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy?

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5 Ways to Ratchet Your Retention Rates through the Roof – Your Questions Answered

YourMembership

For many associations member retention drives are right around the corner. This is especially true if your membership cycle is by calendar year. But should that concentrated effort be reduced to a once a year initiative? Doesn’t member retention start the moment a member pays their dues? In our recent Thought Leadership webinar 5 Ways to Ratchet Your Retention Rates through the Roof , Mary Byers, CAE, author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strat

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Recapping the Outside-In Engagement #Assnchat

Spark Consulting

Anna Caraveli ( The Demand Networks ) and I had the opportunity to guest moderate #assnchat on Tuesday, July 14, with discussion focused around the issues we raise in our new whitepaper, Leading Engagement from the Outside-In (download your free copy at [link]. In case you missed it, here’s a recap of the high points of the conversation. Q1 How do you currently learn about your audiences?

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Wild Apricot Podcast Episode 5 : Sponsorship & Raising Money

Wild Apricot

Episode 5 of the Wild Apricot Podcast sees Farhad Chikhliwala and Lori Smith facilitate a group discussion with members of our Membership Advisory Group on the key challenges membership organizations face in trying to secure sponsorship and raise money.

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Getting Members Engaged Is Like Running a Maker Lab

Eric Lanke

Unfortunately, while we’ve been busily building and marketing the programs, products, and services we think our audiences might like, the world has changed. In 2015, customers are looking for more than a transaction; they’re looking for custom solutions that can be constructed only through authentic relationships of the type, duration, and intensity they—not you—want.

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10 Networking Apps For Event Attendees

Aaron Wolowiec

Daniel Mendelson, Bizzabo. This month’s guest post is by Daniel Mendelson of Bizzabo. It was originally posted on July 16. Editor’s Note: By now, you all know I’m a social media/technology addict. So, I was so excited to learn about these apps that I had to share with you! These could help your attendees have a more meaningful networking experience.

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The Chapter is "Alright"!

Mariner

Latest from Grammar Girl is question about using "alright" versus "all right." Of course, there is no debate among grammar experts and usage guides alike … “alright” is not all right to use.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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3 surprising facts from PKF Littlejohn’s membership organisations’ survey

Optimist Consulting

I was interested to read the second annual membership organisations’ survey from accountancy and business advisory firm, PKF Littlejohn, which shows renewed optimism for the sector again this year. These are the three insights that stood out for me: 1. 24% have introduced more member services for a higher fee. It’s positive news to see that organisations are developing their membership package and exciting that membership organisations are now being bold enough to cover the costs of these new se

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Come Chat about Member Engagement

Spark Consulting

Are associations taking a backwards approach to member engagement? Associations have always been “about” engagement of course, and in the past several years, we’ve had a renewed focus on engaging our audiences. The thing is, most of us aren’t really doing it well. Could that be because we’ve been thinking about engagement all wrong, focusing on what we want members to do and how we define value?

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Advisory Group Conference Call on Welcoming New Members

Wild Apricot

Our conference calls connect you with peers in similar situations, facing similar challenges. It's a place to share ideas, work on strategies & contribute best practices. Next week, we’re getting the group together to talk about “Best Practices for Welcoming New Members”.

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Ends Statements Describe the World You Will Create

Eric Lanke

I'm describing in a series of blog posts the different elements that make up my association's Strategy Agenda--a new term I've introduced in my organization to represent the essential work product of our Board of Directors. It is comprised of four distinct elements, each one nesting in the one that precedes it, and describes what we want to achieve and how we will measure our success in achieving it.

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5 Habits of Growth-Oriented Associations

We’ve identified the five defining characteristics of future-focused associations. Adopting these traits allows your organization to chart a course for long-term growth and success. Find out: Why some organizations are more adept at navigating and overcoming challenges facing all associations. The success formula for thriving associations, including a behind-the-scenes peek at some flourishing organizations.

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Latest ruling could mean more unpaid internships

Aaron Wolowiec

It’s summer…and that means planning season for many of you. Perhaps that planning includes whether to hire an intern for the upcoming year. And with that comes the question: “Should we pay them?”. In September 2013, I wrote a post about the Black Swan case, in which a federal judge ruled that Fox Searchlight Pictures violated the Fair Labor Standards Act by not paying interns during the production of the 2010 movie “Black Swan.

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What Makes a Strong Culture?

Jamie Notter

I came across an HBR post from a few years ago that identified six components of great company cultures: Vision. Values. Practices. People. Narrative, and. Place. Um, no. That's like saying a beautiful home consists of four walls, a roof, and a door. All beautiful homes have those things, but they don't distinguish the beautiful from the ugly. Yes, how you design your workspace impacts your culture, as do the stories you tell internally and externally about who you are and what you value, but th

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3 surprising facts from PKF Littlejohn’s membership organisations’ survey

Optimist Consulting

I was interested to read the second annual membership organisations’ survey from accountancy and business advisory firm, PKF Littlejohn, which shows renewed optimism for the sector again this year. These are the three insights that stood out for me: 1. 24% have introduced more member services for a higher fee. It’s positive news to see that organisations are developing their membership package and exciting that membership organisations are now being bold enough to cover the costs of these new se

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5 Easy Content Hacks For Your Association Website

Vanguard Tech

Content is king on your association website. We just established that last month. So, then if that's true, how do we keep content churning online for your organization? How do we make sure search engines find you relevant and your members find you indispensable? If you're a large organization with a content team, you may have a handle on this, but if you're a strapping smaller staffed organization who wants some ideas on how to publish great content fast, check out this list of 5 great ways to c

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.