December, 2015

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Stop guessing and start knowing

YourMembership

Without a doubt, two of the most important shifts occurring in the association industry are the use of cloud and analytics. Data is enabling us to receive, store and retrieve information in real-time. What’s being done with that data will allow for members to have more access and for associations to provide members exactly what they’re asking for. Imagine meetings and events becoming more productive and more valuable through a “mobile first” lifestyle with mobile meeting apps, wearables, and vir

Virginia 170
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Wild Apricot Ranked #1 Again

Wild Apricot

We’re proud to announce that Capterra, a service that ranks software, has once again rated us the #1 Membership Management Software on the market - that’s 3 years in a row for us!

Software 172
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What’s Your Marketing Resolution for 2016?

Spark Consulting

I’m totally stealing this idea from smartie Beth Brodovsky , who emailed me this same question recently for her Driving Participation podcast series. My resolution for association marketers would be for us to stop talking about segmentation and personalization and start doing it. We know it’s important, but we’re full of excuses for why we don’t do it (and no, by personalization, I don’t mean sending an email to “Dear Elizabeth” as opposed to “Dear

Marketing 183
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Diversity Strengthens (and Grows) Your Community

Higher Logic

Diversity is a global topic that deserves attention. These days, most people know diversity and inclusion is important for a culture and community to thrive, but it can be hard to back up that claim with solid answers -- beyond just knowing , morally, that diversity is important. Since your online community is an extension of your organization -- whether comprised of association members, customers for a certain product or service, or just die-hard fans of a movement -- it makes sense that mainta

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Thinking About an Organizational Review?

Portage Group

Keep it Simple! By Alan Ward The thought of conducting an organizational review shouldn’t give anyone reason for sweaty palms. Unfortunately, it has that potential. A quick survey of the topic can lead us to near despair: infrastructure planning, internal architectures, process analyses, and blueprints for change… I mean, really, who knows what to do?

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More Trending

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Five Essential Takeaways from #AskJP

YourMembership

Did you miss #AskJP, our first CEO Twitter chat, on December 3 rd ? Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.

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Wild Apricot Ranked #1 Again!

Wild Apricot

We’re proud to announce that Capterra, a service that ranks software, has once again rated us the #1 Membership Management Software on the market - that’s 3 years in a row for us!

Software 150
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Giving Tuesday Thoughts

Spark Consulting

#GivingTuesday is not a huge thing in associations – although the ASAE Foundation has done some nice work on social media drawing attention to their donors today (more than directly asking for donations). But it’s ENORMOUS for fundraising/cause-oriented organizations. It doesn’t really kick off the holiday giving season – trust me, they’ve been laying the ground work for their holiday campaigns since before Labor Day – but it does often give a big boost to the

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People Powered Communities in 2015: Higher Logic's Year in Review

Higher Logic

The holidays are a great time to reflect on all of the year’s hard work, and what we’ve accomplished together in 2015. I’d like to brag about a few outstanding goals Higher Logic (and our clients!) achieved this year. Automation Rules.Ruled. Our automation rules (and community automation across the board) has gained a lot of traction this past year, and we’re excited how useful and well-received auto rules have been for our clients.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Connecting for Maximum Event Success

Aaron Wolowiec

Anne Bonney. This month’s guest blog post is by Anne Bonney. She is a John Maxwell Team certified speaker, trainer and coach specializing in leadership and empowerment topics. Bonney has spent the last 20 years bringing this to leadership and educational roles with companies including Under Armour, Les Mills International, Town Sports International and The New England Aquarium. .

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The 10 Most Popular Online Community Management Articles of the Year

Socious

As 2015 draws to a close, many organizations are busy gathering data to create strategies for 2016. Because online customer communities make real impacts on areas like customer retention, customer support, product development, etc., it’s just as important that you spend some time developing a strategy for your community going into 2016.

Strategy 129
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Is your association looking for an aha moment? Delight your members by shifting their wants into needs.

YourMembership

As consumers, we’re always seeking the next best way to simplify the way we go about our daily lives – the way we work, the way we play, the way we engage friends and family. Whether we know it or not, we are constantly challenging companies to find new ideas that keep us ahead of the game. With that being said, what can companies do to guarantee the output is reflective of, or creating shifts in their industry?

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December 2015 Update: A Year in Review

Wild Apricot

If you’re like us, you’re using this time between the holidays to reflect on everything you’ve done this last year. At Wild Apricot, there’s so much that’s happened, it’s hard to pick what to talk about!

Review 151
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Sure I can help

Mariner

When PRSA Maryland needed volunteers for a one-time task, many of our active volunteers raised their hands. But when they were still coming up short, a “sure I can help” came from a longtime yet relatively inactive volunteer. This volunteer, while still on the books, had settled into very much a behind-the-scenes, third-string position.

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A Kick-Ass Community Manager Q&A

Higher Logic

It's time to get those community management challenges addressed. This year marked our second annual expert panel of kick-ass community managers, who all agree: communities are here to stay and offer the best engagement for members. But there are still an endless amount of tasks to tackle, so the panel is here to address communities as systems that must be maintained.

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My Top 5 Blog Posts of 2015

Eric Lanke

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2015. 1. Stop Calling It Strategic Planning This has been on every year-end list since it was originally posted in January 2012, and keeps getting a ton of traffic, including as the page through which the highest number of people enter my site.

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Get Support for Your Association’s Community Strategy: How to Align with Your Board and Executive Team’s Priorities

Socious

A few years ago, comic hypnotists were a big draw on the corporate speaking circuit. Many companies hired them at retreats, conferences, annual meetings, and the like. Employees got a great laugh at watching a stranger suggest to their manager that they should cluck like a chicken, and got even bigger laughs when the manager did it on stage in front of everyone.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Vote for us for best meeting planning company!

Aaron Wolowiec

As you probably gathered from our recap of 2015 , it’s been a pretty awesome year for Event Garde! And it shows. Again this year, Event Garde has been nominated for the best meeting planning company for the Michigan Meetings + Events 2016 Best of Michigan Awards. We’d love your support, and ask that you vote for us! Click here to vote. Each year, Michigan Meetings + Events sponsors the readers choice awards.

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Free Expert Webinar: Leading Great Virtual Board Meetings (Part II)

Wild Apricot

Learn ways you can use structure to create naturally more effective and engaging virtual meetings. We will share stories, along with tips and tools. These suggestions can be used with any form of virtual meeting technology!

Tips 151
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Truths About Volunteering

Mariner

Let's tell the truth about volunteers. We know through research and practice that volunteering is changing but even the trends toward micro and virtual volunteering don't change many truths.

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Tension is Good

Higher Logic

Wouldn’t it be wonderful if everyone just got along? It’s nice to daydream, but it’s not going to happen (and who wants smooth sailing all the time, anyway?). As a community manager, it can be tempting to tiptoe around members and quash any bubbling conflict, tensions or heated debates. After all, you’re trying to cultivate a welcoming, supportive environment, right?

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. It was interesting to hear that the challenges small charities face were very similar to those experienced by membership bodies. A recent MemberWise survey states that the most cited open rate is between 21%-30% and the average click through rate is 18%.

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3 Online Community Management Tools That Turn Members into Contributors

Socious

As a community manager, your primary goal is to ensure the success of your community. Okay, but that’s pretty broad. What does that really mean? Well, it usually means that you’re really responsible for keeping your community members engaged and participating. This is a task that is much easier said than done. There is a lot that goes into getting your community members active in your online community.

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The millennial mantra: give

Aaron Wolowiec

‘Tis the season for giving! Retailers consider Black Friday the official kick off to the giving season, but many nonprofits consider #GivingTuesday – the Tuesday after Cyber Monday – as the start. And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. Doing good is just what this generation does.

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Free Expert Webinar: Happy & Healthy - 10 Tips for Impact without Burnout

Wild Apricot

Tech leaders and authors, Beth Kanter and Aliza Sherman will share 10 powerful techniques for nonprofit and association leaders to avoid burnout and get more energy for 2016!

Tips 151
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!