Better Non-Profit Websites to Increase Online Donations: Usability Report
Wild Apricot
MARCH 30, 2009
In 2008, non-profits and charities collected about 10% of their donations online, according to a survey by Target Analytics, but usability expert Jakob Nielsen says the amount of money collected online could be much higher — with improved website design and content that answers the donors’ real questions. To discover how non-profit websites could encourage more donations, Nielsen looked at user behavior on 23 websites of large and small non-profit groups representing a wide range of causes from
Let's personalize your content