Advanced Starter Kits: Membership Marketing is Easier Than Ever
Higher Logic Thrive’s Advanced Starter Kits combine the power of successful, proven strategies with content prompts that jumpstart your member communications strategy. It’s time to automate your email campaigns with confidence.
Automating your membership marketing helps you save staff time and gives you the power to personalize your messaging to drive higher member engagement. The hard part can come from changing your mindset from the “way you’ve always done things,” and finding the time to plan and implement updated campaigns.
Maybe you’re thinking about launching some automated email campaigns, like an automated member onboarding series, but you’re not sure where to start. Maybe you have a small team and a seemingly never-ending to-do list. And whether or not you’ve set up an automated campaign before, you might feel unsure of what workflow to use, what members to send to, or what content to include.
Higher Logic Thrive provides associations with Advanced Starter Kits, directly within our Higher Logic Thrive products, to help you jump-start your marketing automation and craft a strong membership marketing strategy. You can use these kits to create some of the most common and impactful association email campaigns without needing to be an expert.
The kits combine best practices with knowledge learned from our own customers’ campaign successes, to help you write the content and design the ideal automated workflows. We’ve worked with thousands of associations on their marketing and membership communications. We know what drives impressive results for associations and where they hit roadblocks. Based on our insights, we’ve designed these starter kits to simplify the entire campaign process so you can customize and launch your campaigns in no time!
Some Advanced Starter Kits Include
Welcome Campaign
A series of recommended messages that get sent during the first few weeks of a member joining your organization. Additional messages to "non-openers" are included.
Basic & Advanced Renewal Campaigns
Renewal campaign options that start either 90 or 120 days prior to membership expiration. There are built-in steps for additional messages to be sent at various intervals for those who haven't yet renewed.
Win-Back Campaigns
Renewal campaign options designed to target prior members whose membership renewal is past due. Use this campaign to remind them of the benefits of membership (to themselves and the organization) and to encourage them to rejoin.
Fundraising Campaign
A simple campaign designed to appeal to members to donate to your organization. There are built-in steps for additional messages to be sent at various intervals for those who haven't yet donated.
Event Promotion Campaigns
Campaign options designed to promote small (webinars, local chapter events, etc.) or large events (multi-day conferences). Campaigns include a series of invitations and you can choose include save the dates, last chance messages, and more!
Simple, Powerful, Automated and Designed for Associations
There are multiple Advanced Starter Kits to choose from. Whether you want to run a member win-back campaign, a member renewal campaign, a fundraising campaign, or a member welcome campaign, we have you covered. Unlock even more campaigns with Higher Logic Thrive Platform that allow you to apply powerful automations that drive deeper Community engagement.
Advanced Starter Kits include:
- Pre-structured, templated sample messaging. Follow guidance on how to build your email content for key campaigns. We highlight areas in the email content where you can customize the message to fit your association and the needs of your members.
- Campaign structures. Streamline your process across important areas for your association, like new member onboarding, lapsed member campaigns, renewal cycles, and fundraising efforts.
The end result? You just saved yourself time and have more effective communications going out. And providing the right content at key points in the member journey drives increased engagement, leading to increased revenue through renewals, fundraising efforts, and more.
For example, Professionals Australia used a member renewal campaign to reduce resignations by 12.5%.
The American Association for Respiratory Care brought back 800 lapsed members with member win back campaigns.
The Veterinary Hospital Managers Association spends 50% less time managing their membership campaigns and gets them out earlier.
Ready to Get Started?
If you’re thinking about how you can eliminate repetitive, mundane tasks and create a truly personalized member experience with Advanced Starter Kits at your organization, let’s talk.
And if you’re a Higher Logic customer and want to learn more about how to use Advanced Starter Kits, contact your Advisor.
This post was originally published February 1, 2021 and has been updated to reflect current product information.
