April, 2014

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Link Love Friday: Secrets to Member Engagement; Meeting Ambassadors and More

Wild Apricot

'This week''s link round-up offers 5 posts with ideas and tips on: membership engagement; volunteer recognition; small meeting reporting; writing like a human and non-profit blogs.

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Getting Ready to Use Data

Spark Consulting

'From the new Spark whitepaper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations , written with Peter Houstle: What are the things you need to do to get ready to use your data? Address your data quality issues. Measure what matters, not just what’s easy to measure. Find your internal data sources. Consider external data sources you might want to add.

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Top 5 Association Marketing Takeaways from Xperience2014

YourMembership

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Petersburg, FL. This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow.

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Leadership Lessons from the Military

Association Leaders

'There have been many great military leaders throughout history. Some of them have gone on to become leaders in other arenas as well – political, business, media, etc. Being in the association business, we often see professional speakers who talk about management, change, people, leadership, and more. So when I saw this article today it caught my attention.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Why ‘giving back’ isn’t what you need from volunteers

Aaron Wolowiec

'Mark Athitakis, contributing editor, Associations Now. This month’s guest blog post is by Mark Athitakis , a contributing editor for Associations Now. It was originally printed on April 28 , so it’s hot off the press. This is a topic that seems to intrigue our readers, so thanks to Mark for sharing it with us! As a reminder, if you’re interested in submitting a guest post for our blog, please contact Kristen Parker at Kristen@eventgarde.com.

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More Trending

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Wanted: Industry Advisory Group Members

Wild Apricot

'We’re looking for participants for a grassroots industry advisory group. If you''ve been involved in a small association, club or non-profit and want to be an advocate for your industry – check out this post for details!

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Big Data = Big Opportunity

Spark Consulting

'From the new Spark whitepaper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations , written with Peter Houstle: Ultimately, Big Data supports innovation and allows us to do predictive marketing. Why is that? With Big Data: More data is easily available to relevant stakeholders. Accurate data helps you experiment in an organized way.

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Top 5 Association Management Takeaways from Xperience2014

YourMembership

The Xperience2014 Customer Conference, held March 31 – April 1, 2014, at the Vinoy Renaissance Resort in St. Petersburg, FL, provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage, and grow. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices.

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Is Grittiness one of the Keys to Success?

Association Leaders

'I like to read but don’t make enough time for it. In particular I like to read biographies. I suppose I like biographies because they give me insights into what makes leaders tick – as you know that’s something in which I am very interested. Currently I’m reading David McCullough’s “Truman” So far, an excellent book – like all of McCullough’s works.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Getting to the Good Stuff: Evidence Based Decision Making

Mariner

'As management guru and former GE CEO Jack Welch noted, “You can’t manage what you don’t measure.” We would suggest the corollary is equally true…i.e. “You manage what you measure (and ignore that which you don’t measure).” In other words, the things about which we make decisions and the decisions themselves are often governed by what we can readily observe and count.

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Three Kinds of Meetings

Eric Lanke

'image source I''ve been spending a lot of time on the road lately. Lately, as in the past decade or so. It''s part of the life of most association executives. But lately, it''s gotten me thinking about the three kinds of meetings I find myself at. First, there are the meetings our associations plan themselves. Our conferences and trade shows and Board meetings.

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29 Free Non-profit Webinars for May 2014

Wild Apricot

'Here''s our free non-profit webinar round-up for May. Topics include: mobile impact; finding and keeping donors; telling your stories on social media; volunteer interview strategies; and much more.

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Evidence-Based Decision Making for Associations

Spark Consulting

'I’m excited to share the launch of the fifth whitepaper in the ongoing Spark whitepaper series, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations. . Co-authored with Peter Houstle ( Mariner Management ), the whitepaper tackles the question: how can associations use data to start asking meaningful, mission-driven questions and to inform our decision-making processes around them?

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Xperience2014 is over. Now what? Everything!

YourMembership

It’s easy and more than a little tempting following a successful conference to spend just a little time patting yourself on the back. After all, we all like to celebrate our victories, especially when our customers (or members) are pleased with our efforts. You meeting planners out there know exactly what I am talking about. When you’re a company, or organization, with a 15-year history like YourMembership.com, you can sometimes overlook the important moments while you rush on to the next big th

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The Death of the Mall and Other Association Lessons

Association Subculture

'I think it''s safe to say there is an entire America that a lot of us, particularly those association professionals in the largest hubs - Washington DC, Chicago and Sacramento don''t see. Maybe our affiliates and chapters see it. Maybe our members and potential members see it. Fast Company blogger Adele Peters did a fabulous blog post - " Eerie Photos of Abandoned Shopping Malls Show the Changing Face of Suburbia " and highlighted an upcoming photo essay from Seph Lawless called "Black Friday.

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Get Noticed - Have some fun

Mariner

'Grammar Girl ''s 4/16 post, What Is Poetic License? Are songwriters poets? , is a great read. The question is while we often forgive poets for taking liberties with words, should we extend the same to songwriters? In other words, should we be strict grammarians all the time? Or can we give some slack in order to have some fun?

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Life goes on…and so does learning

Aaron Wolowiec

'As some of you may know, in addition to my role with Event Garde , I work for Michigan State University’s central communications office. I love working with students. They’re brilliant. They’re ambitious. They’re overachievers. And some of them are old, well, older. I’m amazed by the nontraditional students I encounter on campus. Some are undergrads and some are grad students.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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When Volunteer Jobs Are Just Too Big

Wild Apricot

'Does your organization have volunteer roles that are just too big - scaring folks off or causing volunteer fatigue? Here''s a look at a new resource in our Hub, by Tobi Johnson, that offers some tips and advice for re-designing volunteer jobs.

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What I’m Reading

Spark Consulting

'The answer has been, “not too much,” at least lately, but I did want to point out a few goodies: What does art have to do with innovation ? More than you might think. Using LinkedIn as your member community? Maggie McGary warns you to beware of recent changes. Associations Now asks: how far would you go to create a great culture ? New manager?

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Your Leader Is In Control

Eric Lanke

'image source I do a fair amount of reading on leadership issues. And in doing so, I encounter the following sentiment--most recently in this Corner Office column --again and again. I have learned that leadership is all about demonstrating and exuding confidence. One of my former bosses used to say: “There will always be uncertainty in your life, doubts about yourself, about the decision you’re about to make.

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Your Choice: Change or Irrelevance

Virtual

'One of my favorite quotes was when Eric Shinseki, then the Army Chief of Staff, now Secretary of Veteran’s Affairs, said “If you don’t like change, you’re going to like irrelevance even less.” I love that. But boy, is it tough for a lot of associations to heed this advice. Many organizations are well on their way to irrelevance.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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In appreciation of the intern

Association Advocacy Chick

'I’ve worked for my current employer for over four years now and there’s been one constant throughout that time: our interns. Our public policy internship program is a paid internship for two psychology graduate students to work in our Public Interest Government Relations office in DC. The interns spend one year with us learning how psychological research can be applied to public policy.

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Nonprofits struggling to meet demand

Aaron Wolowiec

'Last week’s post focused on the economy, and here I am writing again about it. But I want to foster discussion on Nonprofit Finance Fund’s 2014 State of the Nonprofit Sector Survey , the results of which it released on April 7. NFF is a community development financial institution. Leaders from more than 5,000 organizations participated in the sixth annual survey.

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Are Virtual and Micro-volunteering the New Normal?

Wild Apricot

'Here''s a preview of a new article in our Membership Knowledge Hub (by Tobi Johnson) that provides insight into and tips for managing and supporting offsite and virtual volunteers.

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Good Advice from Your Association Agony Aunt

Spark Consulting

'Have you been keeping up with your Dear Betty posts lately? My association agony aunt alter-ego has been busy answering questions like: How do we know what to include for FREE in membership? How do we ease the pain of a dues increase? How do we clean up dirty data? Got a question for Betty? Submit it to blog@fusionspan.com.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!