Sat.Aug 24, 2019 - Fri.Aug 30, 2019

Association Disruption: What’s your Educational Moonshot?


How grand is your association’s vision for your educational programs? With all the disruption going on around us and in your industry, will incremental change bring your vision for professional development closer to realization?

How to Get Members Talking Online Part Three: 4 Ways to Retain Member Interest


Engagement Community Manager Online Communities

Using Personalization to Stop Choice Overload

Association Success

The question of how to get the best out of a database has been plaguing associations for years. We see some organizations treating their data like precious storage, while others see it more as a playground. . I think your database is like your garage.

Four Fresh Lessons on Loyalty From Retailers

Associations Now

Retail loyalty programs of all shapes and sizes have become more common, and their many tricks might prove useful for associations looking to borrow some engagement cues.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Need to convince your board it’s time for new technology? Focus on your association’s goals and challenges.

YourMembership Blog

You know it’s time for new technology. But does your board? Help them understand the challenges your small association faces and how new technology can help you reach your acquisition, retention, and engagement goals. Here’s how. It’s a familiar story. Your association has goals around membership growth, retention, and engagement. And every day, your outdated. The post Need to convince your board it’s time for new technology? Focus on your association’s goals and challenges.

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Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

A great customer experience is all about delighting your customer by making them successful. After your customers complete the buyer’s journey and become customers, they enter the post-sale customer journey, or the “delight” phase.

3 Big Ideas from the 2019 ASAE Annual Meeting

WBT Systems

3 Big Ideas from the 2019 ASAE Annual Meeting. Read more about 3 Big Ideas from the 2019 ASAE Annual Meeting


Daily Buzz: Questions To Ask Before Building an Online Community

Associations Now

Starting an online community is an investment. If you don’t have the time to foster engagement, skip it. Also: Venting won’t help ease workplace stress. Online communities don’t crop up overnight. Like other business initiatives, fostering a community takes effort and a thoughtful strategy.

How To Create A Volunteer Engagement Strategy that Actually Works

Wild Apricot

Creating a volunteer engagement strategy can not only improve your volunteer's experience, but your entire organizational atmosphere. That's why I've created this guide to engaging volunteers from start to finish

Meetings with Purpose

Eric Lanke

I think I've mentioned before that I got my start in association management as a meeting planner. When I started I had zero experience. It was entry-level, and someone simply gave me a chance to provide myself.

Adaptability is Key to Success

Moery Company

IStock_Credit:Szepy. One of the most significant concerns I have for my company and the association community is the ability to be nimble and adaptive to evolving business trends and technology. I see organizations embracing the idea of change with the willingness to adapt and adjust direction.

Is SEO Losing Its Luster? Not Yet, But …

Associations Now

Evidence is growing that Google increasingly favors its own digital properties over organic search results. That could be a problem for your web traffic if you rely on SEO. Here’s what to consider.

August Update: Here’s Your Sneak Peek of 3 New Features Coming Soon

Wild Apricot

This month's newsletter includes a look at some of the new features coming up soon, the recurring donations mini course, a webinar on reporting with Wild Apricot Payments, and regular favorites like Blog of the Month

Transform Your Expo into a Networking and Learning Destination

Velvet Chainsaw

Expos are the most disrupted element of association conferences today.

Keys to Successful Advocacy: Political Action

Association Adviser

Political action is one of the simplest and most effective approaches to association advocacy. Taking political action can be as easy as making strategic donations. The post Keys to Successful Advocacy: Political Action appeared first on Association Adviser. Advocacy Features


Is It Time to Say Goodbye to Your Printed Onsite Guide?

Associations Now

Printed programs have long been a staple of association conferences, but with rising costs and a desire to go green and digital, some groups are eliminating them entirely. A look at how to make a case for doing so. Goodbyes are hard.

The Ultimate Guide to Setting Up a Monthly Giving Program (+ Examples)

Wild Apricot

Looking for an easy way to get regular donations? This guide shows you how to set up a monthly giving program, including the steps in your Wild Apricot account, benefits, ideas and examples

The New Gold Standard in Employee Engagement is Fulfillment

Association Success

What gives you a sense of fulfillment? . For me, the question evokes a lot of little vignettes before any articulate answer. It’s the feeling of progress I get when I train for a big run. It’s cooking all day to share an elaborate Italian feast with friends.

2 Questions to Consider Adding to Your Speaker Application Form


Does your association or chamber of commerce host events on a fairly regular basis where speakers are needed? Maybe it’s for your annual conference. Or a monthly luncheon. Or a webinar. Or all of the above!

How to Create a Strategy That Includes Everyone

Associations Now

Without engagement from all stakeholders, your grand plan for a new strategy is likely to fizzle. Making strategy discussions inclusive can help. “It It just sat on a shelf.”

25 Powerful Club Management Software Tools For 2019

Wild Apricot

If you want to spend more time in 2019 having fun and less time managing your club, Club Management Software may be for you — here's everything you need to know about Club Management Software, along with 25 options and how to evaluate between them. Club-Management-Software

The Decision to Livestream: How We Have Evolved


Discover how organizations are embracing the power of livestream to extend the value of their conference content.

Successful Sales Series: Recommended Ratios for New vs. Renewal Ad Sales

Association Adviser

How much your association should sell to new vs. returning advertisers will vary by publication type, history & industry. Here are some general guidelines. The post Successful Sales Series: Recommended Ratios for New vs. Renewal Ad Sales appeared first on Association Adviser.

Utilize Unserved Conference Food To Fight Local Hunger

Associations Now

By partnering with a local food bank, meeting planners can overcome the perceived safety risks and donate unused food to a noteworthy cause. Determining how much food to order to feed conference attendees can be tricky.

How-To: Simplify Your Approach To Brand

Association Success

Early on, the first brands were used by ranchers to identify their cattle. Later, as packaged consumer goods entered the market in the 19th century, brands evolved into markers that companies like Kleenex and Coca-Cola used to differentiate themselves from competitors. . It was simple.

How to Calculate Association Member Renewal Rates


You don’t have to be a math person to your organization’s renewal rates. Follow this simple 1-part formula to see how your association is doing!

8 Ways to Increase Membership with Word-of-Mouth Marketing


Are you leveraging word-of-mouth marketing to increase membership? 83% of consumers say a word-of-mouth recommendation makes them more likely to make a purchase. Read the post to see 8 ways to use this powerful marketing method to recruit members

What’s the Value of an Online Review?

Associations Now

Your members might post feedback on sites like Yelp, Google, and Facebook. A new study suggests that these online reviews carry value, and one expert suggests associations monitor and engage with them carefully. Think about all the places it’s now possible to post an online review.

[Report] What's Working (And What's Not) on Instagram


Is your association or chamber of commerce active on Instagram? It’s quickly becoming one of the most popular social media sites out there. According to Omnicore , a digital marketing agency, the site has more than one billion monthly active users!).

Two new articles on the site

Effective Database

I’ve added two new articles to my website: Improvement by Subtraction and Another Missive from the Trenches. To get these articles as soon as they are available, subscribe to my monthly newsletter here

Why are My Emails Going to Spam?

HighRoad Solution

When we think of spam, we usually think of tacky emails with dubious offers of cheap pharmaceuticals and foreign lotteries. You might think that your association’s emails are far too professional to ever end up in a spam folder. Email Marketing

Frozen Food Group Creates Course Materials to Educate Kids About Food Waste

Associations Now

In a new program, the National Frozen & Refrigerated Foods Association is serving up ready-made lesson plans to teach students and families how frozen foods can cut down on food waste.

Download the 2019 Membership Marketing Benchmarking Report

Membership Marketing

The 2019 Membership Marketing Benchmarking Report is now available to download. Please use this link to get your copy. I think that you will find this year's edition the best ever. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.