.orgCommunity
AUGUST 29, 2019
How grand is your association’s vision for your educational programs? With all the disruption going on around us and in your industry, will incremental change bring your vision for professional development closer to realization? Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. A moonshot changes the perception of what’s possible.
Breezio
AUGUST 27, 2019
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Association Success
AUGUST 26, 2019
The question of how to get the best out of a database has been plaguing associations for years. We see some organizations treating their data like precious storage, while others see it more as a playground. . I think your database is like your garage. You wouldn’t want everything just thrown in there haphazardly that it makes it too difficult to find what you need later.
Associations Now
AUGUST 27, 2019
Retail loyalty programs of all shapes and sizes have become more common, and their many tricks might prove useful for associations looking to borrow some engagement cues. Association membership has a ton of parallels with retail loyalty programs because of the ways they focus on boosting engagement and encouraging members to take action. That’s why it’s good to check in from time to time to see what restaurant chains or online clothing sellers are doing to keep customers on their good side
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
YourMembership
AUGUST 29, 2019
You know it’s time for new technology. But does your board? Help them understand the challenges your small association faces and how new technology can help you reach your acquisition, retention, and engagement goals. Here’s how. It’s a familiar story. Your association has goals around membership growth, retention, and engagement. And every day, your outdated.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Higher Logic
AUGUST 29, 2019
A great customer experience is all about delighting your customer by making them successful. After your customers complete the buyer’s journey and become customers, they enter the post-sale customer journey, or the “delight” phase. For many software as a service (SaaS) companies, the delight phase is shared across multiple teams. For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey.
WBT Systems
AUGUST 26, 2019
3 Big Ideas from the 2019 ASAE Annual Meeting. Read more about 3 Big Ideas from the 2019 ASAE Annual Meeting.
Eric Lanke
AUGUST 26, 2019
I think I've mentioned before that I got my start in association management as a meeting planner. When I started I had zero experience. It was entry-level, and someone simply gave me a chance to provide myself. I found that I had a knack for it, and pretty soon my career in association management was off and running. I say association management, but honestly, for a time I thought I might be looking at a career in meeting planning.
Wild Apricot
AUGUST 26, 2019
Keeping your donors engaged in your cause can be difficult. That’s why I’ve compiled this list of awesome group fundraising ideas to keep them involved.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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GrowthZone
AUGUST 27, 2019
You don’t have to be a math person to your organization’s renewal rates. Follow this simple 1-part formula to see how your association is doing! RENEWAL RATES: (the percentage of members that renew their membership over a given period of time). (# of Renewals) ÷ (Eligible Members) = Renewal Rate. Example: At the end of 2018, 3,000 members were up for renewal and 2,825 renewed. . 2,825 ÷ 3000 =.94 .
Associations Now
AUGUST 26, 2019
Starting an online community is an investment. If you don’t have the time to foster engagement, skip it. Also: Venting won’t help ease workplace stress. Online communities don’t crop up overnight. Like other business initiatives, fostering a community takes effort and a thoughtful strategy. Rachel Strella from Social Media Today shares a few questions to consider before launching an online community: Are you willing to put in the work?
Membersuite
AUGUST 26, 2019
Are you leveraging word-of-mouth marketing to increase membership? 83% of consumers say a word-of-mouth recommendation makes them more likely to make a purchase. Read the post to see 8 ways to use this powerful marketing method to recruit members.
Wild Apricot
AUGUST 30, 2019
If you want to spend more time in 2019 having fun and less time managing your club, Club Management Software may be for you — here's everything you need to know about Club Management Software, along with 25 options and how to evaluate between them.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Association Success
AUGUST 29, 2019
What gives you a sense of fulfillment? . For me, the question evokes a lot of little vignettes before any articulate answer. It’s the feeling of progress I get when I train for a big run. It’s cooking all day to share an elaborate Italian feast with friends. It’s the thrill of working on a high-performing team, or the creative jolt I get taking an abstract idea from germination to reality.
Associations Now
AUGUST 29, 2019
Printed programs have long been a staple of association conferences, but with rising costs and a desire to go green and digital, some groups are eliminating them entirely. A look at how to make a case for doing so. Goodbyes are hard. And when it comes to association conferences, it can be difficult for attendees and meeting organizers to say goodbye to elements that have been staples at events for decades.
Velvet Chainsaw
AUGUST 28, 2019
Expos are the most disrupted element of association conferences today. If you’re still using “tradeshow,” “market place” or “exhibit hall” as names for the area where you feature solution providers—who are there to help your attendees deal with the problems and challenges they’re facing—it’s time for a rebrand. Attendees make buying decisions so differently now, doing most of their purchasing research online before they attend your live event, that they don’t see the value in going into an area
Wild Apricot
AUGUST 29, 2019
Looking for an easy way to get regular donations? This guide shows you how to set up a monthly giving program, including the steps in your Wild Apricot account, benefits, ideas and examples.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Smooth The Path
AUGUST 29, 2019
A reporter recently asked me if I thought people were not joining membership organizations like they used to. People in the greatest generation and the boomers joined because that is what you did. People expected to join and joining was expected of them. Is the motivation to join gone nowadays? I do not think that is necessarily the case. People still want to join professional organizations, but times have changed, and the decision to join is much more complicated than it once was. 40, 50, 60 ye
Associations Now
AUGUST 25, 2019
Without engagement from all stakeholders, your grand plan for a new strategy is likely to fizzle. Making strategy discussions inclusive can help. “It just sat on a shelf.” At this point I’ve lost count of the number of times I’ve heard an association leader use that phrase to describe what happens too often to a strategic plan, or what they fear will happen to the one their board has just approved.
HighRoad Solution
AUGUST 26, 2019
When we think of spam, we usually think of tacky emails with dubious offers of cheap pharmaceuticals and foreign lotteries. You might think that your association’s emails are far too professional to ever end up in a spam folder.
Wild Apricot
AUGUST 29, 2019
This month's newsletter includes a look at some of the new features coming up soon, the recurring donations mini course, a webinar on reporting with Wild Apricot Payments, and regular favorites like Blog of the Month.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Smooth The Path
AUGUST 27, 2019
Develop a staff and board team who are willing to feel uncomfortable some of the time. Related: Associations need to swing more. The problem with association problems. Before you can change the organization you have to… The post The First Step to Increase Your Association’s Value appeared first on Smooth The Path.
Associations Now
AUGUST 30, 2019
A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. However, old-school tactics still do the job pretty well. Each month, the average association communicates with its members about 30 times. And while those interactions are frequent, they often struggle to hit the mark for many association communicators, according to a new report from Naylor Association Solutions.
Association Adviser
AUGUST 26, 2019
Political action is one of the simplest and most effective approaches to association advocacy. Taking political action can be as easy as making strategic donations. The post Keys to Successful Advocacy: Political Action appeared first on Association Adviser.
Association Success
AUGUST 27, 2019
Early on, the first brands were used by ranchers to identify their cattle. Later, as packaged consumer goods entered the market in the 19th century, brands evolved into markers that companies like Kleenex and Coca-Cola used to differentiate themselves from competitors. . It was simple. But branding isn’t so simple anymore. . Brand is about more than just knowing what soda to reach for on the shelf.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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