Sat.Dec 28, 2019 - Fri.Jan 03, 2020

Communicating with Your Lapsed Members: 3 Messages to Try


The following blog post was originally published on 9/12/18, but updated on 1/2/20 for added value. When it comes to membership management, there are few things more disappointing than when a member lapses. You worked so hard to recruit them! And engage them! And now they’re choosing not to renew?

Building Your SEO Toolbox

Association Adviser

Improving your organization’s SEO ranking is a complicated process that requires work and patience. Matthew Capala, Digital Summit speaker, shows us how. The post Building Your SEO Toolbox appeared first on Association Adviser.

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Associations and the California Consumer Privacy Act

Nimble AMS

How best to serve members while protecting their personal information . Associations should consider upcoming privacy legislation in California that gives their members ownership, control, and security of their personal information. What is the California Consumer Privacy Act?

Connecting chapter conversations with national audience is key

Association Success

Soon after joining the Association of Biomolecular Resource Facilities as executive director, it was clear to Ken Schoppmann there was a big asset the organization wasn’t taking advantage of in the right way.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

What’s on the Horizon for Meetings in 2020?

Associations Now

A new year often brings change. Here are three ways that association meetings may transform in 2020. The beginning of a new year comes with lots of industry predictions, and there’s no shortage of them when it comes to meetings and events. So, how different will association meetings look in 2020?

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Association Brain Food Weekly: 1.3.20

Reid All About it

The weekly list of free educational events and resources for the association community… I never thought my livelihood could be legislated away but if California’s AB 5 becomes a model for legislation in my state—as it has been in New Jersey, which Gwen Moran addresses in this article for Fast Company —or it becomes the model for federal regulation, I’m in trouble—as are thousands and thousands of freelance professionals like me. In trying to address serious gig economy labor issues, legislators are destroying the professional lives of freelancers, like me, who choose to work for themselves. It’s just another example of politicians passing poorly written legislation and wreaking havoc with people’s lives. AB 5 must be amended, and this type of legislation should never be allowed to pass in other states without carving out exceptions for freelance creatives and professional service providers. Just this week, I read about two companies that went out of business because they were unable to recover financially from ransomware attacks. Stories like these remind us how important it is to educate chapters about cybersecurity risks. In the fourth post in their “chapters in crisis” series, Billhighway provides advice for helping chapters prevent cybersecurity attacks. Okay, let’s lighten the mood a bit with these ten emerging trends that will unbreak your workplace in 2020 , according to work futurist Dominic Price at Atlassian. Many trends lists are predictably meh, but this is a good one. #4 on Price’s list: “Your ability to focus will determine your success.” You can start honing your concentration muscle by reviewing these 16 strategies from WBT Systems for finding more time to focus on deep work. Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). (Ann Gynn, Content Marketing Institute ). Lots of good eats to share this week—skip down to the list of free webinars etc. if you’re not into cooking: Smoky sweet potato and black bean casserole makes an excellent meatless dinner—but you could add ground turkey and/or chorizo as I did—or a fantastic breakfast foundation for fried eggs. Need a really quick dinner? Grab a rotisserie chicken and make one-pan chicken alfredo tortellini. Satisfying. Another comfort food meal: beef tips with gravy , don’t forget the mashed potatoes. I’m adding this recipe to my Christmas cookie list from now on: dark fruitcake cookies. We’re enjoying them still along with Russian teacakes (made with almonds this time) and coconut macaroons. On Christmas Eve, we served a cheddar and chive cheese ball along with smoky savory fire crackers —but I had to make additional spicy butter to cover all the crackers. For dinner, shrimp scampi —the golden elixir (aka homemade shrimp broth) makes all the difference. Dessert on Christmas Eve included the aforementioned cookies as well as this excellent cannoli dip —it made way too much so unless you’re feeding a crowd, cut the recipe in half. I also made Nigella Lawson’s spruced-up vanilla cake. Yes, it was worth buying the special tin, but the unmolding was quite the nervous moment. Kitchen hack: brush your pan with melted shortening and sprinkle all over with granulated sugar, and let the cake cool before attempting to unmold. I’ve been looking for a recipe that comes close to the stollen at Pastries by Randolph (Arlington VA), which, back in my day there, bought more butter than any other kitchen in the DMV. This almond stollen recipe from Red Truck Bakery comes pretty darn close. I made this tater tot ham and cheese breakfast casserole for Christmas and New Year’s mornings but the second time, I used regular ham instead of country ham, a big improvement since I thought the first version was too salty. I also added poblano pepper and garlic to the mix. On New Year’s morning, I also served bacon cranberry crack. I detest the name, but this recipe is easy to throw together with crescent rolls plus maple syrup, brown sugar, pecans, bacon, dried cranberries and cinnamon. Don’t follow the recipe amounts, they’re way off, just trust your intuition, you’ll need less than what the recipe suggests. You don’t need to bake it as long the recipe says either. For New Year’s dinner—also Jim’s birthday dinner—we enjoyed his favorite: roasted corned beef alongside a cabbage sauté with bacon, red bell and poblano pepper, carrot, garlic and chicken broth. I follow the Pioneer Woman method for cooking the corned beef but use a bunch of dried ground spices (allspice, mustard, coriander, Aleppo red pepper flakes, clove, black pepper, cardamom, ginger and cinnamon) as the rub on top instead of just black pepper, plus several bay leaves. Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric. Mon 1/6 at 1 p.m.* – The Keys to Professional Confidence: Chatting with Agnes & Cecilia. This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info. Guest: Cathy Pales, Executive Leadership Coach. Hosts: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. *All times are Eastern Standard Time unless otherwise noted. Tue 1/7 at 12 p.m. – Using Artificial Intelligence to Connect with Members. This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss topics such as using AI to connect with members. Conversations will include presentations and attendees discussing challenges and key points on each topic. 1 CAE credit. More info/register. Organizer: Association Data Analytics Brown Bag. Tue 1/7 at 2 p.m. – Association Chat on Twitter (#assnchat). The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info. Host: KiKi L’Italien, founder, Amplified Growth. Wed 1/8 at 12:00 – The Journey to Creating Effective Boards & Committee (Association Insights, Alexandria VA). Hear about the importance of good governance for an association management professional in any role and at any level. This session will emphasize and demonstrate how solid structure and appropriate volunteer leadership development provide the right path for a successful journey to creating effective boards and committees. 1 CAE credit. Location: Alexandria VA. More info/register. Organizer: Association Insights ASAE Collaborate group. Presenter: Donte Shannon, CAE, CEO of the Association of Equipment Management Professionals. Thu 1/9 at 2 p.m. – 2020 Hospitality Marketplace: Everything You Need to Know. Hear the current industry outlook and critical forecasts that dictate behavior in the meetings industry, including methods to optimize your relationships with hotels, skills you need to thrive in the coming market, and myth vs. reality in today’s meeting environment. More info/register. Host: Smart Meetings. Presenter: Mike Dominguez, CEO, ALHI. Wed 1/15 at 3 p.m. CST – The Pros and Cons of Having Corporate Partners (Chicago, IL). Sometimes associations and not-for-profit organizations have a “love-hate relationship” with corporate partners. This session will delineate the advantages and disadvantages of having corporate partners. Then we’ll discuss how to accentuate the advantages and overcome the disadvantages. Join us for an informative discussion followed by a networking reception. 1.5 CAE credits. Location: Chicago IL. More info/register. (free for Association Forum members). Hosts: Partnership Professionals Network and Association Forum. Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow. Creative Commons image by Paulius Dragunas via Unsplash. Associations & Nonprofits Brain Food

7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. According to Aberdeen Research , firms with online communities: Enjoy 5.4x

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40 Free Nonprofit Webinars for January 2020

Wild Apricot

Here are all the free nonprofit webinars happening in January 2020 that the internet has to offer


Competing in the Digital Age

Moery Company

Associations are thinking about competition more than ever before and, more specifically, about competing in a digital world. I’ve got news for you: the internet is not going away and it’s your biggest competitor.

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My Top Five Blog Posts of 2019

Eric Lanke

I've been posting these Top Five lists at the end of every year for the last seven years. Over those seven years, a handful of posts have come to dominate them.

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Tech Giants Collaborate on New Smart Home Standards

Associations Now

Apple, Google, and Amazon are among the companies joining forces to create a new standard that could allow smart home technologies to work without a hitch on competing devices. The companies that develop gadgets for your smart home are learning that the smartest move of all might be collaboration.

December Update: An updated admin view for 2020

Wild Apricot

In the December newsletter you'll learn about the updated navigation menu, find extra support for using the new email editor and info on the upcoming webinar about marketing

Year in Review: Most Popular Posts About Association Sponsorships

Moery Company

Over the last couple of years, sponsorship sales experienced a shift from being transactional to strategic. It’s no longer about slapping a logo onto a banner and calling it a day.

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Can your members become fans? David Meerman Scott says yes

Association Success

When David Meerman Scott and his daughter, Reiko Scott, set out to write “ Fanocracy ,” they started with one question: Can others benefit from creating the kind of fandom that entertainers enjoy? . The answer they found, in short, is yes. .

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The Four Workplace Skills You’ll Need to Stand Out in the New Year

Associations Now

Want to be prepared for the challenges that lie ahead? Build your soft skills, creativity, and technology savvy to keep up at work and power your career this year. Welcome back from the holiday break! Feelin’ rested?

[CAE CREDIT] Save Your Seat for Amanda Kaiser Live!


Membership-expert Amanda Kaiser has fielded in-depth interviews with over 452 members. The result? Amanda learned that member stage profoundly influences engagement.

What’s in Your Membership Toolbox?

Moery Company

There are a few fundamental items that your association should have in its toolbox: a strong value proposition, testimonials and referrals, and CRM. Value Proposition. This is not what you put in a brochure ten years ago and you just continue to update with new graphics and fonts.

See the top 10 articles from in 2019

Association Success

As we wrap up an exciting year of publishing blog posts with challenging ideas and innovative solutions, we hoped to take a look back at some of the most engaging content we at have published in 2019.

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2020 Cybersecurity Trends: Expect Things to Get Weird

Associations Now

Security experts say that cyberattackers are more likely to get experimental when distributing malware or attacking businesses in the new year. They may even rely on social engineering rather than a technical payload.

How to Create an Effective Meeting Agenda


The following blog post was originally published on 11/7/17, but updated on 12/30/19 for added value. Have you seen those mugs that say, “This should’ve been an email”? If so, you have to chuckle because we’ve ALL experienced that — an hour-long meeting that could’ve ended in 20.

Marking 18 years of supporting Associations

Mariner Management

We opened Mariner at the start of 2002. It was a bold new year’s resolution. We set out to build a business that catered to association chapters and their volunteers. Offering management services and project help, we launched into a new business and new year.

Five Trends that will Impact Membership Marketing in 2020

Membership Marketing

Based on my client interactions this past year and our ongoing benchmarking research with a thousand associations here are the trends that I think will impact membership marketing in the year ahead.

Daily Buzz: Give Meeting Attendees What They Want

Associations Now

Use event crowdsourcing to create your meeting agenda. Also: How to recruit top talent to your organization. A great conference program provides attendees with many options, but it doesn’t throw too many meeting sessions at them either. How do you find a balance and cover the right topics?

Membership Hack: A Conference Led by Young Members

Associations Now

The International Casual Furnishings Association highlights young members’ voices at an annual educational conference. Millennial and Gen Z content leaders present on emerging issues to a multigenerational audience. How to hack it?

Daily Buzz: Stay in Touch With Lapsed Members

Associations Now

Encourage membership renewals from lapsed members with these three strategies. Also: how to drown out the distractions and improve concentration at work. Has your hard-earned membership count dropped? Seeing members lapse is frustrating, but they may not be gone forever.

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Study: More Nonprofits Likely to Offer Raises in 2020

Associations Now

According to a PNP Staffing Group report, around 80 percent of nonprofits expect to offer at least a cost-of-living wage increase, and those increases are likely to benefit support staff as well.

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Improvements Are Taking Off at U.S. Airports, As Industry Calls for More Investment

Associations Now

After years of criticism, terminals at New York’s LaGuardia Airport and other major travel hubs are finally getting some needed renovations. But a lot more investment is still needed, groups say. Among the litany of complaints about the sad state of U.S.

Four Questions to Ask about Wi-Fi Before Your Next Meeting

Associations Now

Cybersecurity and bandwidth continue to be top of mind for meeting planners. Here’s what you need to know to be informed. Simply having access to free Wi-Fi isn’t sufficient for many meeting planners.

On-demand Learning for CRPs

Mariner Management

A Year in Webinars! This past year, we’ve had the pleasure of sharing knowledge, ideas and resources through the Billhighway-Mariner webinar series , through Association Trends and via dozens of association member webinars. Many of these webinars are available on-demand.

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