Sat.Dec 28, 2019 - Fri.Jan 03, 2020

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Building Your SEO Toolbox

Association Adviser

Improving your organization’s SEO ranking is a complicated process that requires work and patience. Matthew Capala, Digital Summit speaker, shows us how. The post Building Your SEO Toolbox appeared first on Association Adviser.

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Associations and the California Consumer Privacy Act

Nimble AMS

How best to serve members while protecting their personal information . Associations should consider upcoming privacy legislation in California that gives their members ownership, control, and security of their personal information. What is the California Consumer Privacy Act? The California Consumer Privacy Act (CCPA)?protects consumers’ right to privacy who are residents of California,?

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Connecting chapter conversations with national audience is key

Association Success

Soon after joining the Association of Biomolecular Resource Facilities as executive director, it was clear to Ken Schoppmann there was a big asset the organization wasn’t taking advantage of in the right way. Each of the organization’s five regional chapters host annual meetings, which bring together about 100 to 150 participants each around the country. .

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What’s on the Horizon for Meetings in 2020?

Associations Now

A new year often brings change. Here are three ways that association meetings may transform in 2020. The beginning of a new year comes with lots of industry predictions, and there’s no shortage of them when it comes to meetings and events. So, how different will association meetings look in 2020? Here are three possibilities: Meetings Tech Will Move Beyond Apps.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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40 Free Nonprofit Webinars for January 2020

Wild Apricot

Here are all the free nonprofit webinars happening in January 2020 that the internet has to offer.

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7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. According to Aberdeen Research , firms with online communities: Enjoy 5.4x greater annual increase in customer satisfaction rates. Achieve 41% greater average customer profit margin.

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The Importance of Culture

Virtual

At Virtual Inc., we want to make sure we are achieving goals, driving success and having some fun while we doing it. Our culture enables us to do just that! Listen to Andy Freed’s new “Five Minutes with Andy” podcast on the importance of culture and how we make it work at Virtual. Andy shares his favorite things about Virtual’s culture and tips on how to improve your company’s culture.

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December Update: An updated admin view for 2020

Wild Apricot

In the December newsletter you'll learn about the updated navigation menu, find extra support for using the new email editor and info on the upcoming webinar about marketing.

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My Top Five Blog Posts of 2019

Eric Lanke

I've been posting these Top Five lists at the end of every year for the last seven years. Over those seven years, a handful of posts have come to dominate them. Their popularity, it seems, feeds on itself, with more and more people accessing them every year (probably in part because I keep promoting them through these Top Five wrap-ups at the end of each year).

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Can your members become fans? David Meerman Scott says yes

Association Success

When David Meerman Scott and his daughter, Reiko Scott, set out to write “ Fanocracy ,” they started with one question: Can others benefit from creating the kind of fandom that entertainers enjoy? . The answer they found, in short, is yes. . By looking into scientific research that explains how humans experience physical closeness and empathy as well as by interviewing organization leaders from various industries, David and Reiko were able to stitch together the tactics that anyone can use to al

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The Importance of Culture

Virtual

At Virtual Inc., we want to make sure we are achieving goals, driving success and having some fun while we doing it. Our culture enables us to do just that! Listen to Andy Freed’s new “Five Minutes with Andy” podcast on the importance of culture and how we make it work at Virtual. Andy shares his favorite things about Virtual’s culture and tips on how to improve your company’s culture.

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Tech Giants Collaborate on New Smart Home Standards

Associations Now

Apple, Google, and Amazon are among the companies joining forces to create a new standard that could allow smart home technologies to work without a hitch on competing devices. The companies that develop gadgets for your smart home are learning that the smartest move of all might be collaboration. Last month, Project Connected Home over IP , a new working group launched by Amazon, Apple, Google, and the Zigbee Alliance—the latter a standards group that includes companies like IKEA and Samsung—we

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[CAE CREDIT] Save Your Seat for Amanda Kaiser Live!

GrowthZone

Membership-expert Amanda Kaiser has fielded in-depth interviews with over 452 members. The result? Amanda learned that member stage profoundly influences engagement. In our upcoming webinar, Unlock the Secrets of Member Engagement, she will share key insights and stories from the research that will bring you right into the middle of the member experience.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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On-demand Learning for CRPs

Mariner Management

A Year in Webinars! This past year, we’ve had the pleasure of sharing knowledge, ideas and resources through the Billhighway-Mariner webinar series , through Association Trends and via dozens of association member webinars. Many of these webinars are available on-demand. Those we’ve done with Billhighway are yours free! New Year, New Ideas: Start a New Conversation about Chapters.

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See the top 10 articles from AssociationSuccess.org in 2019

Association Success

As we wrap up an exciting year of publishing blog posts with challenging ideas and innovative solutions, we hoped to take a look back at some of the most engaging content we at AssociationSuccess.org have published in 2019. And while we were pulling all of these articles together, by looking at our web traffic, social media referrals and newsletter data, one thing became clear: Our association industry professionals are looking for new ways to tackle the problems they see at work every single da

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The Four Workplace Skills You’ll Need to Stand Out in the New Year

Associations Now

Want to be prepared for the challenges that lie ahead? Build your soft skills, creativity, and technology savvy to keep up at work and power your career this year. Welcome back from the holiday break! Feelin’ rested? Now’s the time to talk about the things that will help you excel as you get back into the groove at the office. Given that we just entered a new decade, you might be wondering: Are my (or my staff’s) skills up to snuff?

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Five Trends that will Impact Membership Marketing in 2020

Membership Marketing

Based on my client interactions this past year and our ongoing benchmarking research with a thousand associations here are the trends that I think will impact membership marketing in the year ahead. 1. Digital Marketing – The use of online paid digital marketing (including Facebook, Google, and LinkedIn) will continue to grow in 2020. This past year our benchmarking research highlighted that 20 percent of individual membership associations reported digital marketing was one of the channels that

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Marking 18 years of supporting Associations

Mariner Management

We opened Mariner at the start of 2002. It was a bold new year’s resolution. We set out to build a business that catered to association chapters and their volunteers. Offering management services and project help, we launched into a new business and new year. It’s another new year – 18 fabulous years later. Our bold new year’s resolution is to reimagine chapters, volunteer programs and learning opportunities for association professionals working with chapters and volunteers.

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5 Ways to Monetize Your Mobile Event App

Expo Logic

The Event Tech Group mobile app solutions provide multiple opportunities for you to build revenue and for sponsors to build brand awareness. This overview will outline the powerful revenue generating opportunities available through both our year-round and event app mobile solutions. The guide below helps align your goals with your sponsors and enables you to package and promote opportunities to maximize revenue generation.

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2020 Cybersecurity Trends: Expect Things to Get Weird

Associations Now

Security experts say that cyberattackers are more likely to get experimental when distributing malware or attacking businesses in the new year. They may even rely on social engineering rather than a technical payload. If you’re going to fight the threats that the internet has to offer in 2020, you’re going to have to get a little more creative. That’s because attackers are getting more clever and trying some weird tactics.

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Study: More Nonprofits Likely to Offer Raises in 2020

Associations Now

According to a PNP Staffing Group report, around 80 percent of nonprofits expect to offer at least a cost-of-living wage increase, and those increases are likely to benefit support staff as well. It’s not just the executives getting access to big raises in the new year—the support staff might get a bonus, too. A new report from PNP Staffing Group [registration], focused on the Washington, DC, area, shows that 4 in 5 nonprofits expect to offer at least cost-of-living raises to their employees thi

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Daily Buzz: Give Meeting Attendees What They Want

Associations Now

Use event crowdsourcing to create your meeting agenda. Also: How to recruit top talent to your organization. A great conference program provides attendees with many options, but it doesn’t throw too many meeting sessions at them either. How do you find a balance and cover the right topics? Use event crowdsourcing. “Event crowdsourcing allows participants to create the sessions that they actually want and need,” says Adrian Segar of Conferences That Work.

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Daily Buzz: Stay in Touch With Lapsed Members

Associations Now

Encourage membership renewals from lapsed members with these three strategies. Also: how to drown out the distractions and improve concentration at work. Has your hard-earned membership count dropped? Seeing members lapse is frustrating, but they may not be gone forever. “The thing is, they may not necessarily be choosing not to renew,” says Callie Walker of MemberClicks.

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Membership Hack: A Conference Led by Young Members

Associations Now

The International Casual Furnishings Association highlights young members’ voices at an annual educational conference. Millennial and Gen Z content leaders present on emerging issues to a multigenerational audience. How to hack it? At the International Casual Furnishings Association’s two-and-a-half-day ICFA Educational Conference , members from the millennial generation and Gen Z do the teaching.

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Improvements Are Taking Off at U.S. Airports, As Industry Calls for More Investment

Associations Now

After years of criticism, terminals at New York’s LaGuardia Airport and other major travel hubs are finally getting some needed renovations. But a lot more investment is still needed, groups say. Among the litany of complaints about the sad state of U.S. airports, one particularly harsh take came from then-Vice President Joe Biden. “If I took you and blindfolded you and took you to LaGuardia Airport in New York, you’d think, ‘I must be in some third-world country,’” he said during a 2014 speech.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.