Higher Logic
MARCH 28, 2016
Your community is a platform for your members to voice so many ideas … but not some. Antitrust laws are a combination of federal and state laws designed to regulate how businesses operate, in order to keep competition fair for consumers. But depending on your industry, members can get in some sticky antitrust situations if they begin talking about pricing, wages or other insider information.
Wild Apricot
MARCH 31, 2016
Next Monday is the start of our Membership Growth Online Summit. It's going to be the biggest webinar event we've ever held. In other news, our Chief Architect also has a full update on Solution Splitting, an internal project that's been in the works for 2 years.
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YourMembership
APRIL 1, 2016
Associations are quickly having to face the reality that they are looking at a very different future as they learn to deal with the issues surrounding societal transformation. According to Jeff De Cagna, FASAE, Chief Strategist and Founder of Principled Innovation LLC, this requires today’s leaders to move beyond typical strategic thinking and learning to look five to ten years down the road to see what is going to be required to keep their associations on the path of success.
Reid All About it
APRIL 1, 2016
No fooling. Get your learning on by attending a webinar this coming week. If your organization offers professional development for the association community, please send me the link via email or Twitter. You’ll see several webinars this week from Wild Apricot. When you register for their free Membership Growth Online Summit, you’ll get access to any (or all) of their webinars.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Higher Logic
MARCH 30, 2016
Usually, when you tweet a 140 character rant at a public transportation account, nothing happens. If you’re lucky, you’ll get retweeted by someone else. But most likely your tweet just ends up in a feed with dozens of other similarly angry tweets venting about delays and congestion during rush hour. But what happens if the agency tweets back? And it’s with the truth?
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Socious
APRIL 1, 2016
Every week we aim to make your life easier by compiling the best customer community articles from around the web right here on our blog. This week, our favorite articles focus on providing our readers with tips for skyrocketing your ROI and improving customer experience.
Reid All About it
APRIL 1, 2016
No fooling. Get your learning on by attending a webinar this coming week. If your organization offers professional development for the association community, please send me the link via email or Twitter. You’ll see several webinars this week from Wild Apricot. When you register for their free Membership Growth Online Summit, you’ll get access to any (or all) of their webinars.
Higher Logic
MARCH 31, 2016
It’s spring, which means it’s time to fine tune your community. What aspects of your community can you improve? Are there any nagging issues you’ve been meaning to work on? If you run a community, you constantly have to balance two big groups: your members’ needs and your organization’s needs. When deciding what parts of your community need tweaking or a check-in, consider the overlap between those two groups.
Aaron Wolowiec
MARCH 30, 2016
Emily Thomas. Q & A with Emily Thomas, assistant director and membership manager, Association of Outdoor Recreation and Education. Q: Would you rather sky dive, bungee jump or climb to the top of the Golden Gate Bridge, and why? A: Bungee jump. It’s a bucket list item of mine that gives me butterflies just thinking about it! Q: If you could live someone else’s life for a day, who would it be, and why?
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Socious
MARCH 31, 2016
In many associations, members look to the board for a stamp of approval. When your board noticeably supports something, your members view that initiative as important because it has the support of the ruling body.
Virtual
MARCH 30, 2016
We’ve all had them. The employee who had everything going for them on paper during the interview process, then turns out to be a nightmare. Associations often feel particularly challenged in this respect—feeling that constraints on salary or “perks” compared with non-profits relegate them to be less selective on hiring. But hiring for fit isn’t about money—it’s about having the right selection process.
Optimist Consulting
MARCH 27, 2016
I recently read an interesting report, Leading Engagement from the Outside In, from US based membership consultants Anna Caraveli and Elizabeth Weaver Engel, which offers an alternative view to traditional member engagement activities and metrics when considering levels of member engagement with an organisation. Some membership organisations develop programmes, products, events or even services that they think members need, without involving them in their development.
Mariner
MARCH 30, 2016
The value of attending a conference or any educational program can feel a bit intangible. Sort of like dining in a restaurant. #Ideas16 was different.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Eric Lanke
MARCH 28, 2016
There's an analogy I like to use when describing what it's like to manage an association. It's like working on the engine of your car, while you're driving it down the freeway at 70 miles per hour. By which I mean that it has been my experience that association professionals always seem to be working on the under-performing systems that they rely on to produce member value and benefits.
Association Adviser
MARCH 28, 2016
With tremendous pressure to hold dues in check, it can be hard for any size association to find the in-house resources needed to handle all the specialized skills required to keep the modern. For more about this topic, click on the headline.
Optimist Consulting
MARCH 27, 2016
I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. 1.Why have a marketing strategy? Writing a marketing strategy will help you to: Identify what it is you want to achieve through your marketing activity.
Mariner
MARCH 29, 2016
Just back from the ASAE’s Great Ideas Conference where I attended the pre-event workshop on The Membership Economy led by Robbie Kellman Baxter the author of one of my new favorite books (a must-read!) Guess what? You hear her for free.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Smooth The Path
MARCH 29, 2016
Many organizations get stuck focusing most of their marketing on generating awareness. Members are not flocking to our door because we think they don’t even know we exist. So we pour our money and time into getting noticed. It is worth noting what message we are sending when we are trying to get noticed. Are we asking previously unaware non-members to join?
Associations Now
MARCH 31, 2016
A new survey of American workers found that many are open to making a lateral career move if it means greater life satisfaction and professional development—a finding organizations may find useful when it comes to talent development. Around this time last year, a global survey found that managing work-life balance was getting harder for one-third of workers around the world, especially millennials and parents.
Optimist Consulting
MARCH 27, 2016
I recently read an interesting report, Leading Engagement from the Outside In*, which offers an alternative view to traditional member engagement activities and metrics when considering levels of member engagement with an organisation. Some membership organisations develop programmes, products, events or even services that they think members need, without involving them in their development.
Association Adviser
MARCH 28, 2016
with the freedom to zigzag within your lane. Christie Pruyn, CAE, CIS, Executive Director of the Chicago area chapter of Meeting Professionals International, motivates a vast network of volunteers. For more about this topic, click on the headline.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Smooth The Path
MARCH 31, 2016
Over and over we hear that professional development and networking are the top reasons members join any association. Here’s another way to think about why members join. They are searching. Here are some of the things they are searching for: How do we know exactly what our members are searching for? We ask them. Related: Am I going to be the only one like me?
Associations Now
MARCH 28, 2016
A new study suggests that strategic planning remains a struggle for boards. A clearer picture of life without a strategic plan may help. We don’t seem to be getting much better, as organizations, at strategic thinking. That’s one of the main takeaways from the Concord Leadership Group’s “ Nonprofit Sector Leadership Report ,” a study by the nonprofit consultancy of more than 1,000 CEOs, board members, and other leaders.
Achieve
MARCH 30, 2016
This article originally appeared in Philanthropy News Digest’s blog, Philantopic. . Recently, I received the following in a direct-mail solicitation from an organization seeking my support: In the past year, we have paired 300 kids with the mentors they need to be successful. Now we are calling on you to help us make sure it happens again…. Almost immediately, I asked myself, Is this the best way to start a solicitation?
Association Adviser
MARCH 28, 2016
If you haven’t spoken to or worked with an AMC lately, you may be surprised by the endless opportunities an AMC can provide to associations. The post An Association Management Company: What is it? For more about this topic, click on the headline.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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