Sat.Nov 09, 2013 - Fri.Nov 15, 2013

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Calling All Association Marketers!

Spark Consulting

'The ASAE Marketing Section Council is conducting a short survey to measure interest in various marketing-related topics for purposes of supporting ASAE’s marketing educational efforts, including the types of sessions we’ll see at next spring’s 2014 Marketing, Membership & Communications Conference. The survey should take approximately 5 minutes to complete.

Marketing 183
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Forget Millennials - What About Gen X & Boomers?

Wild Apricot

'Is your association or non-profit connecting with all of the generations?

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Three Tools for Recycling Past Presentations for Content Marketing

The Big Picture

'Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? I signed right up! (And then, of course, now have a meeting that was scheduled at the same time that I must attend and can''t go.). But Gini taught me much about content marketing just by inviting me to her webinar that I cannot attend.

Content 164
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Move over Fred Flintstone

Aaron Wolowiec

'George Jetson works in a futuristic office. Remember the TV show, “The Jetsons?” The funny robot housekeeper who talked back and the fancy buttons that made everything fly? I loved it. O.K. So maybe life won’t be that exciting 17 years from now. But I think George Jetson – or Hanna-Barbera I guess – was on to something. Think about it. Seventeen years ago, I was in college, using dialup Internet to do research.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Friday Top 5

Spark Consulting

'If you know me or really, if we’ve ever even met, you know about me and the NFL. I write a blog (that’s syndicated ), I watch a lot of games, I host football-watching parties, I watch way too much SportsCenter and NFL Network, I pick the games every week (and I’m doing better than all the ESPN analysts other than Jaws ) – in short, I’m a fan.

Team 163

More Trending

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Association Board Advice: 3 Rules for Strategic Service and Less Stress

Virtual

'Some would say I’m a glutton for punishment. Others would say I must have some kind of a PowerPoint fetish. A small handful think I’m trying to do something good. But whatever the motivation, the reality is the same: in addition to attending dozens of monthly association Board meetings for Virtual’s clients, when the day is done I sit on several Boards myself.

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Spring Hill College Alumni Board and New Offices for the Verto Solutions Companies

Association Navigator

'The Association Navigator Blog is back. It’s been nearly three months since my last post, but I’m back and I’m picking up the tempo. I’m getting re-started with updates about Spring Hill College and our new offices at Verto Solutions. First, Spring Hill College. I was appointed last week to Spring Hill College’s National Alumni Association Board (NAAB).

Alabama 151
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Always the Last to Know: Predicting RTs

Spark Consulting

'Is retweeting random? Sometimes it feels like that, when carefully crafted tweets go nowhere and something you just dashed off catches fire. Turns out, it’s not nearly as random as it appears to be. In fact, researchers have discovered an algorithm that can accurately predict what will happen with a tweet. They’re calling it Twouija, and you can check it out here.

Review 163
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Thinking Like A Business Is Not Optional

Jamie Notter

'Last week I attended the first, annual Association Chief Executives Symposium , put on by Shira Harrington and Jeff De Cagna. I really enjoyed the day-long conversation among association CEOs and senior staff (Jeff and Shira invited me as one of the facilitators). At one point in the conversation, however, a familiar refrain in the association community was mentioned: “We recognized that we needed to think more like a business.” This has always bugged me.

Revenue 145
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Reading Between the Lines

Eric Lanke

'image source Two weeks ago, in Cut, Copy and Paste , I continued writing about the process I used to create my association''s values statement, despite some misgivings about the value of values statements I''ve previously shared and still hold. I had challenged my staff to take the initial values statement I had drafted--which contained the nine broad areas we had discussed during our retreat--and combine or refine the values and associated behaviors described so that there were no more than si

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Chuck Spurlock: An Appreciation

Association Navigator

'I went to Montgomery, Alabama today to be with the friends and family of Charles Hughes Spurlock, Jr. Chuck Spurlock passed away Tuesday evening after a year fighting cancer. Chuck was one of the smartest, sweetest, and most interesting people I have ever met. I admired Chuck enormously and today I learned some things about him I didn’t know. Chuck is originally from Clifton, Tennessee.

Alabama 118
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Tech Megatrends

Spark Consulting

'We all know – or should know at this point anyway – what the trends are: mobile, social, the cloud, big data, the explosion of apps. And this presentation is graphically well done and highlights some eye-opening statistics and facts. @ValaAfshar – 50 Powerful Statistics About Tech MegaTrends Affecting Every Business from Scott Valentine.

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Diversity for White People

Jamie Notter

'I’ve been witness to a couple of interesting conversations about diversity within the association community in the last week. First, in an online community, one member shared a Huffington Post article about “ angry white men ,” for discussion, and there were a few white men in the community who took offense. What is ordinarily a quiet, “hey does anyone have a policy for ,” discussion group got a few days of passion and emotion and some “discomfort” in t

System 143
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Four Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? I signed right up! (And then, of course, now have a meeting that was scheduled at the same time that I must attend and can't go.). But Gini taught me much about content marketing just by inviting me to her webinar that I cannot attend.

Content 100
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Associations Increasingly Turning to Texting to Reach Members

Association Adviser

'By Association Adviser staff. As information overload and inbox clutter continues to challenge the membership communication model, more and more associations may be turning to text messaging to reach members of all ages. According to our latest unscientific reader poll, more than half (54 percent) of Association Adviser eNews followers say they are either texting, or planning to text members within the next 12 months.

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Conference Audiences To Speakers: It Is All About Me, Not You!

Velvet Chainsaw

'Me, me, me, me, me! No, it’s not the latest Sesame Street song sung by Beaker. Nor am I talking about the “Me Generation.”. I’m talking about today’s conference audiences focused on their own ROI and not the speaker as entertainer. Me, Me, Me! Today’s audience’s see conference keynotes and education sessions differently than in the past.

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Build the Skills Needed for a Collaborative Culture

Jamie Notter

'We’re heading into the end of the year, which is a good time to show some appreciation to staff for all their hard work. So instead of that annual chuck on the shoulder and Starbucks gift card, why not actually invest in them? Show them you care that they are successful. Give them the time and the resources to build the skills they need to succeed.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Report: Organizations Want Speakers To Do More Than Speak

Associations Now

'A new survey sheds light on what organizations are expecting from professional speakers and what’s changing, or not changing, in the learning industry. Organizations are expecting more from professional speakers than their time on stage. They’re also willing to spend more on speakers than they were a couple of years ago, according to a new report. “ The Speaker Report: The Use of Professional and Industry Speakers in the Meetings Market ” [PDF], which surveyed 175 organizations, found that abou

Report 86
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5 tips to enhance creativity within your association

SCD Group

'In a special USA Today piece headlined Brain a ''creativity machine,'' if you use it right , Karen Weintraub shared news of new brain research that can help association executives. For years, neuroscientists looked for a "creativity spot" in the brain. But now they know it''s in lots of places, and certain practices can help make you think more creatively.

Tips 63
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How The Most Brain Friendly Conference Makes Attendee Networking A Priority

Velvet Chainsaw

'Quick, name the top two reasons people pay to attend conferences? No, it’s not the attractiveness of the destination, although it does help. Nor is it the opening, marquee speaker. (Two-thirds of recent responders to the 2013 Speaker Report: The Use Of Professional And Industry Speakers In The Meetings Market say that a big name does not attract registrants to their event.

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Managing Online Conflict

Jamie Notter

'As I mentioned in yesterday’s post , there was a bit of a blowup in one of the online communities to which I belong. The American Society of Association Executives has an active private online community, and the other day, one of the members posted a link to a story about “angry white men” in this country. It generated a LOT of response, including some who were quite upset about the link, questioning the appropriateness of the discussion in that forum.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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The Secret to Employee Loyalty: People Love Surprises

Associations Now

'A new Harvard Business School study finds employees are much more likely to react positively to unexpected rewards than ones they see coming from a mile away. Here’s what that means for you. If you offer attractive pay, you’ll probably succeed in hiring good employees. But if you reward employees with something unexpected, you’re likely to get more productivity out of them.

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Sound strategy for associations

SCD Group

'Former GE Chairman Jack Welch once said. “ Change before you have to.”. I wonder if these companies heard him? Blockbuster. Blackberry. Kodak. What about your association? Are you hanging on to the way you’ve always done things? Are you ignoring the wave of technology changes impacting members and prospects? Are you monitoring the vast array of “things” competing with your association for the time and funds of your members and prospects?

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Sponsorships Change Dramatically In Radical Ground-Breaking Revolutionary Conferences

Velvet Chainsaw

'Think about your conference attendees for a minute. And think about the lives they lead on a daily basis. Now think about the roles corporate brands want to play in their lives as conference sponsors. That’s a hard thing for a brand to accomplish at a conference or even in the real world. Consider Your Attendees Again. Keep thinking about your conference attendees for a moment.

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Best of the Web: November 2013

Association Adviser

'Association CEO Nails Critical Member Engagement Question. Dan Varroney. Potomac Core Consulting. How to Communicate After a Train Wreck. Bill Rosenthal. SmartBlog on Leadership. Developing a Successful Student Membership Strategy. Tony Rossell. Membership Marketing Blog. How to Keep Your Non-Dues Revenue Going. Emma Beck. Associations Now. Visit Us at These Important Industry Events.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!