YourMembership
NOVEMBER 7, 2017
Advances in technology don’t standstill for associations or nonprofits, no matter how tight their budget. Every year, even the simplest of computing advancements can require upgrades to some hardware or software. But, failing to keep up with the techno curve and allowing your organization to steadily fall behind can leave your organization in a deep hole.
WBT Systems
NOVEMBER 7, 2017
Every day, 10,000 Americans turn 65. Many associations operate with the assumption that they’ll lose these aging members to retirement. But don’t jump to that conclusion—older members may not be going anywhere anytime soon. According to a Merrill Lynch/Age Wave study, nearly 50 percent of retirees want to continue working in retirement. One-third said they have to because they need the money, and two-thirds want to work to stay mentally active.
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Higher Logic
NOVEMBER 7, 2017
B2B sales can be tough. Buyers are well educated on products and services, including your competitors, and frequently work in teams. Often, you don’t just need to convince one person to buy, you need to convince five or more. Fortunately, many B2B buyers have the same concerns. According to research from Aberdeen Group and PJA Advertising , there are a few issues that come up consistently during B2B sales experiences.
Wild Apricot
NOVEMBER 6, 2017
If you're in the market for PTA software, here's a list of 9 great PTA software tools that will save you time, money, and engage your members better.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
YourMembership
NOVEMBER 9, 2017
In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. Surely, they must have been on to something. By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. appeared first on YourMembership.
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Higher Logic
NOVEMBER 9, 2017
The best entrepreneurs and CEOs think about time in two chunks—five years and 100 years (is this something we can source?). To be a good leader, you need to be able to juggle short term thinking with (very) long term planning. How do you have a great Q4 but also set your company up for success in the next 100 years? Good community managers often see themselves and are perceived by others as leaders in their trade.
Wild Apricot
NOVEMBER 9, 2017
In this guide I’m going to explain the best and easiest way to create a subscription website.
Spark Consulting
NOVEMBER 6, 2017
Note: my good friend Joan Eisenstodt had asked for people to share our experiences as first-time attendees for her Fridays With Joan column for Meetings Today. I realized that some of my blog readers might not regularly read that column and that my story might be useful to you all, too, so here it is: My first time at any association industry event was 17 years ago, at ASAE’s old m&t conference.
Jamie Notter
NOVEMBER 10, 2017
I love data. I’m a cyclist, and in the group of friends I ride with, I’m known as “stats,” because I am always the one to report on our average speed and the number of meters we climbed, etc. So it shouldn’t be a surprise that when it comes to culture, I do like the data. I love debriefing the culture analytics with clients and talking about the interesting patterns and contradictions in the numbers.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Eric Lanke
NOVEMBER 6, 2017
Most people are familiar with the 80/20 rule. If not, Google it, which, oddly in my browser, consistently provides the definition from Wikipedia in a box at the very top of the search results. Maybe I should cut out the middle man and just start searching for things on Wikipedia? But I digress. Here's the definition given: "The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects co
GrowthZone
NOVEMBER 7, 2017
GrowthZone, leading providers of software and technology solutions for associations and chambers of commerce, recently announced it has acquired BuilderFusion. The acquisition solidifies GrowthZone as the leader in the home builder association (HBA) management software market. Both GrowthZone and BuilderFusion focus on providing innovative, quality software to help associations grow and streamline tasks.
Forj
NOVEMBER 8, 2017
Mike Rustici , President of Watershed LRS, will be presenting “Enabling Learning & Performance Analytics with xAPI”on November 28th as part of our Though Leaders Series Webinar! Mike started his career as an innovative software developer and, eventually, found his way into the world as an entrepreneur. He is currently helping companies understand if the money they are spending on their learning and development programs is making an impact.
Smooth The Path
NOVEMBER 8, 2017
I remember once when I was young, a few of my cousins and I were allowed to take a canoe offshore to try to flip it. We did everything you are not supposed to do in a canoe, and it was a treat! We rocked it, we stood up in it, we stood on the bow, the stern, and then we tried standing on the side. I learned that if you only weigh 50 pounds, a canoe is a hard thing to flip.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Association Adviser
NOVEMBER 9, 2017
Earlier this week, ASAE leaders convened in Atlanta for a leadership retreat focused on anticipating and managing change. On Tuesday, futurist and speaker Scott Steinberg delivered a keynote to get attendees thinking about the types of change associations face and how they can better recognize and harness the power inherent in its inevitable march forward.
GrowthZone
NOVEMBER 9, 2017
Article by membership pro, Frank Kenny. If you could dramatically improve the odds of someone saying yes to joining your association (and your other requests), would you go for it? What if I told you it didn’t take all that much effort? Would you say, “tell me more!”? When it comes to online marketing, many associations make their lives much harder than they need to be.
Forj
NOVEMBER 10, 2017
On October 5 th , 2017, the Department of Defense announced that its eLearning curricula would adhere to xAPI standards rather than the more traditional SCORM standards of the eLearning industry. By “traditional”, I mean developed-in-the-year-2000-why-is-our-industry-still-using-17-year-old-technology traditional. Although I don’t expect instructional designers to leap from their desk chairs and start dancing in glee, the Department of Defense’s statement is an important symbol of change in the
Membersuite
NOVEMBER 8, 2017
Understanding the overall process of data migration is crucial as you’re moving information.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Effective Database
NOVEMBER 7, 2017
Last week I wrote about an association with 60 staff but only six users. Today I want to talk about the flip side of that: those staff who are not necessarily users of the system, but consumers of the data. A great example of this is advocacy/government relations. In my experience, while the advocacy/GR department may be working on behalf of the members, very rarely, if ever, are they working with member data, other than a list of committee members and/or members interested or active in grassroo
Beekeeper Group
NOVEMBER 9, 2017
From Campaigns & Elections Campaign Insider blog: Facebook has started testing a new feature—splitting the traditional newsfeed into twoseparate feeds. In Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia, users’ primary feed now contains original content from your friends along with paid content.
Slice-Works
NOVEMBER 9, 2017
How many of you would be willing to pack the family car and drive off to vacation without first deciding where you are going, what to pack, how long to stay, or what you’re going to do? Having a plan is what makes your vacation a success. This is what social media strategy does for you. It maps out your destination and how you’re going to get there.
Holly Duckworth
NOVEMBER 6, 2017
Our world is overwhelming. This is the third week of the last fifteen that a major shooting has been in the news as I write this. Our fear of being alone, or missing out on something important makes us feel we need to sift through the constant, unprecedented deluge of information coming at us, even though we know most of it is just noise. We have less recovery time between events, and we’re getting less of the sleep we need to rejuvenate.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Effective Database
NOVEMBER 6, 2017
Consultants Unmasked! Join us on Tuesday, November 14 • 10:45 – 11:45am. This is your chance to ask ANYTHING to three successful AMS selection consultants. Whether you are curious about what makes successful implementation or what the causes of failure are, this session is sure to clear up any uncertainty that you might still have. You can ask Moira, Gretchen and Wes a question here and they will try to answer your question during the session!
Beekeeper Group
NOVEMBER 9, 2017
From Campaigns & Elections Campaign Insider blog: Facebook ?has started ??testing ??a?? new ??feature—splitting?? the ??traditional?? newsfeed into ??two??separate ??feeds.?? In Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia, ???users’ primary?? feed now ??contains?? original?? content from?? your ??friends?? along ??with?? paid ??
Velvet Chainsaw
NOVEMBER 6, 2017
A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. After studying 100 or so meetings’ profit and loss (P&L) statements in great detail, I can confirm that this expense line item varies greatly.
Smooth The Path
NOVEMBER 6, 2017
Sometimes board members are picked for their skills, expertise, and credentials. They come into the position assuming they will rely heavily on their knowledge and experience and also believe the mental resources they bring will be valued. But the organization they are serving on the board for, often, is not at all like the organizations they have worked for.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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