Sat.Aug 13, 2016 - Fri.Aug 19, 2016

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Pokémon, Bacon & an Integrated AMS: All in a Day’s Work

YourMembership

It was a busy couple of days at the ASAE 2016 in Salt Lake City. Here’s a quick recap of topics, conversations and fun stuff that happened at YourMembership’s booth #605 and the event. For more insights, observations updates, go to @jpguilbault and @yourmembership on Twitter! At the booth. Pokémon Go and bacon! What a combination, and what more could you ask for?

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Association Brain Food Weekly: 8.22.16

Reid All About it

“ I’ve got the sweetest hangover, I don’t want to get over… ”. Not that kind of hangover. I’ve got the post-ASAE Annual buzz. This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. It’s that buzz you get from discovering and developing new ideas with people sitting across the room or around the table.

Price 174
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How to Talk About Bad News on Your Community

Higher Logic

When the news shakes our perception of the world, what are you supposed to do as a community manager? On the one hand, your community is for a specific purpose and may not need to weigh in on every happening. On the other hand, you’re a community where people care for each other and support one another on a human level. No matter what your community is for or who is in it, your members -- and you -- are affected by the news every day.

How To 173
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What’s new in TopClass LMS version 10?

WBT Systems

The new version of TopClass LMS (Learning Management System) is here and we are excited to share with you the great new features that make participation more rewarding for professional learners and simplify the delivery of learning for administrators. It has never been easier to connect and engage with your learners. Working Hand-in-Hand with our Clients.

LMS 168
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Getting Social(Link) at ASAE 2106

YourMembership

This past week, ASAE 2016 in Salt Lake City was a first for YourMembership’s all-new SocialLink. The response to the unveiling of SocialLink was overwhelming. At first glance, prospects and clients alike were thrilled with the design of the game-changing platform. They quickly understood the real power of the solution when we offered fully-functional demos at our event booth.

More Trending

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What Is an Online Community?

Higher Logic

In 2016, many executives and organizations understand that building online communities for their constituents to learn, share and collaborate is critical for growth and relevancy. They know that successful online communities can help them engage and inspire everyone -- customers, partners, members and prospects. And this is a big part of creating unique and individual customer experiences, which is incredibly valuable -- according to Gartner research, in 2016, 89 percent of businesses are expect

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What’s the state of association marketing?

Aaron Wolowiec

As many of you probably know by now, I’m a public relations fanatic. Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Fast forward: The line is fuzzy – if it exists at all.

Marketing 133
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Programmatic Advertising: Future-proof your non-dues revenue.

YourMembership

Programmatic advertising is a potentially vast new source of non-dues revenue for associations. It helps automate the media buying process by relying on software to purchase ads that retarget specific audiences. Until recently, it’s been a challenge for some associations to deliver value to B2B digital marketers. But, with this fast-growing model, the opportunities are unlimited.

Revenue 150
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The Dangers of Waiting to Start a Private Member Community

Socious

Several years ago Ducati Motor Holdings, manufacturer of luxury motorcycles now owned by Audi, made a decision. They wanted to start an online community for fans of their brand. Sounds like a good idea doesn’t it? Except for one tiny thing. A vibrant, online Ducati fan community already existed and it didn’t belong to them.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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How to Make Culture, Not Perks, Work For Your Organization

Higher Logic

Have you heard of Google’s nap pods ? What about Yahoo’s offer of free food for employees? These types of workplace perks are everywhere these days, but they may actually be harming your organization. What is the benefit of benefits? These perks are meant to reflect a culture that helps employers recruit and retain top-rate talent to their organizations.

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What’s the state of association marketing?

Aaron Wolowiec

As many of you probably know by now, I’m a public relations fanatic. Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Fast forward: The line is fuzzy – if it exists at all.

Marketing 122
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AMCs Engaged!

YourMembership

Are You Built for Speed? As ASAE Annual Meeting 2016 got started this year in Salt Lake City, it’s preceded by AMCs Engaged!, one of my favorite events each year. In a room full of business leaders and professionals serving associations, the desire to connect, engage and grow was the theme of the day. The focus was on speed, and knowing the leverage points that will accelerate your ability to grow.

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Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report

Mariner

According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles. The rub comes in their ratings on effectiveness in those areas - all of which generated a gap between importance and effectiveness.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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What Should You Expect From Your Trade Association?

Association Navigator

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. The question boils down to this: what’s the value proposition of trade association participation for my company? Participation can be expensive.

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Leaders Need to Play a Different Game

Eric Lanke

This is one of those ideas that just keeps popping up again and again. That one of the things that separates leaders from managers is the game that they are playing. It's not always obvious. No one should be faulted for thinking that everyone on the team is playing the same game. Indeed, that's a natural human tendency, and the topic of innumerable books about how to manage teams.

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We Are Finding Out What Skills Association Leaders Need Today (And You Can Too!)

Smooth The Path

-What skills do today’s association leaders need? -What can association CEO’s be doing to nurture great boards? – What are the non-negotiable elements that make up high performing boards when there is so much change going on? These are the questions the folks at AH and I have been wondering about. And now we are asking them! In late-Spring and early-Summer I held 13 hour-long conversations with carefully selected association CEO’s.

Survey 69
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The Hard Things About Membership

Associations Now

Astronauts Scott and Mark Kelly say the toughest challenges are the most rewarding. For associations, here’s a list of the “hard things” that will deliver membership success. Earlier this week, a pair of astronauts offered association executives advice and inspiration on how to “do the hard things.” As my colleague Emily Bratcher reported Sunday from the 2016 ASAE Annual Meeting & Expo in Salt Lake City, opening keynote speakers and former NASA astronauts Mark a

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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A Q&A with John Graham, President & CEO of ASAE

Association Adviser

While at the ASAE Annual Meeting & Expo in Salt Lake City earlier this week, we had the chance to sit down with John Graham , president and CEO of ASAE , to talk about the meeting itself and how associations can better serve their membership. An excerpt of that interview appears below. Check back later this month for the full interview. ASSOCIATION ADVISER: Having two astronauts as opening keynote speakers was an intriguing choice for this type of gathering.

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Keep the Light: How to Avoid Event Planning Burnout

Membersuite

It’s that time of year again! Event season is a pivotal point in the association world. This is the time when association’s can showcase their personalities and put their best foot forward. If your association does it right, your members will think that your event came into fruition without a hitch: Unfortunately, that isn’t always the case. Your staff works tirelessly behind the scenes to ensure a successful event.

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Association Pillars of Excellence

Smooth The Path

What are your association’s pillars of excellence? Did the association’s pillars of excellence evolve? Did they become a few departments in your association or maybe they are a few products or a service that became special because a few dedicated, thoughtful, hard working staff have produced extra value? Or are your association’s pillars of excellence focused values that everyone on the association staff knows about, believes in and strives to deliver?

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Internet Association Adds Chief Economist to Quantify Industry Impact

Associations Now

Following its members’ lead, the Internet Association opted to bring on a chief economist. The new executive will focus on analyzing and promoting the industry’s growing role in the economy. Online-based companies want the world to know how much they contribute to the gross domestic product, and to do so, the Internet Association has hired a chief economist.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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The High-Impact Strategic Conference Revolution

Velvet Chainsaw

Let’s face it! For too long we have settled for too little from our conferences and annual meetings. We have allowed our past planning procedures, our structures and outdated traditions to hinder and handicap our conference creativity, innovation and uniqueness. We have allowed our conferences to creak along unchanged, year after year. This webinar is for those conference professionals and meeting leaders that want to see their events become everything they can be.

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What's New: TINT

.orgCommunity

From : Blog Entry >> Jessica's Blog Entry One of the many association “hot topics” now is how to inspire and engage online communities. There’s plenty of “how-to” articles for creating an engaging brand, but often time you’re still left wondering how you can easily create, distribute and track your content. According to a 2015 Entrepreneur article, the fastest and easiest application used to create and engage your community is TINT.

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Why Association Professionals Say Thank You

Smooth The Path

A thank you is more than just an automatic politeness. A thank you says, I see you giving extra effort. Or a thank you says, I understand the work you have put into this. Or a thank you says, I acknowledge you. Or a thank you says, I appreciate what you have done. The staff, board members, volunteers, exhibitors and speakers are all working on behalf of the association.

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A Global Story of Soap and Hope from #ASAE16 Closing Keynoter

Associations Now

As #ASAE16 came to a close Tuesday, Derreck Kayongo, founder of the Global Soap Project, urged attendees to strengthen their powers of observation, commit to solving problems, and recognize their unique place in the world as U.S. citizens. If attendees at the 2016 ASAE Annual Meeting & Exposition needed one last booster shot of inspiration before departing from Salt Lake City Tuesday, they got it from Derreck Kayongo.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.