Sat.Jul 08, 2017 - Fri.Jul 14, 2017

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Getting people to join your association is like making a sale. You need to offer them something they want enough that they’re willing to pay for it. The problem is that many other organizations have similar offers and value propositions.

Association Brain Food Weekly: 7.14.17

Reid All About it

Your weekly list of free webinars and events for the association community… Evidence, not ego, must drive digital transformation , says Gerry McGovern.

New membership models for today’s digital world.

YourMembership Blog

Technology is evolving at an alarming rate. Does your traditional, one-size-fits-all membership model align with your members’ changing expectations driven by technology? Innovative companies like Amazon and Netflix have dramatically altered our expectation of online and on-demand experiences. The technological shifts your association is experiencing (and the experiences your members expect) is a natural response. Membership & Marketing Member Retention

Multiple Views Around the Board Table

Eric Lanke

At our recent strategic Board retreat I had an interesting experience. I was sitting at the head of the Board table, as I always do, only the person on my left was not the Board chair that I had worked throughout the past year with.

4 Ways to Use Your Online Customer Community to Increase Upsell and Cross-Sell Revenue

Higher Logic

Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? This highlights just how important your existing customers are to growing your business.

15 Utterly Insane Fundraising Ideas People Actually Thought Would Work (And 3 That Do)

Wild Apricot

I was on a thread recently where folks listed some of the craziest suggestions they’ve received from well-meaning know-it-alls. I thought I’d share 15 of the most utterly insane ones. And to make up for it, at the end of this post I share three simple, yet highly effective strategies from some of the best fundraisers I’ve come across. Fundraising fundraising-ideas

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New membership models for today’s digital world.

YourMembership Blog

Technology is evolving at an alarming rate. Does your traditional, one-size-fits-all membership model align with your members’ changing expectations driven by technology? Innovative companies like Amazon and Netflix have dramatically altered our expectation of online and on-demand experiences. The technological shifts your association is experiencing (and the experiences your members expect) is a natural response. The post New membership models for today’s digital world.

Fully Developing Your Volunteer Workforce


#FSAE17 is the first of 3 stops this summer to share what we discovered. in the ASAE Foundation research on optimizing association volunteerism. through mutually beneficial programs. Here's a look at what we're. sharing


It’s Easy to Be Excited About Your Work When You Work for Good People

Association Adviser

From the Corner Office: Andy Curliss, North Carolina Pork Council.

Involve Young Pros In Your Meeting Planning and Marketing Efforts

Associations Now

To make meetings more inclusive and welcoming, it’s often a good idea to get all generations—young, seasoned, and somewhere in between—involved in the planning process. Here’s a look at how to do it with your young professionals.

Creating A Global Network of Capacity Builders for Social Change

Beth Kanter

I’ve always benefited from learning from colleagues who do nonprofit technology training and capacity but often we come from the same perspective.

Hot Association Jobs – July 12


Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

5 Unique Networking Events To Try Out For Your Next Conference


During the summer meeting season, we see all the same social outings listed on everyone’s agenda: hosting a round of golf, running a 5k, taking a city tour, etc. And while that’s okay (there is something to be said about sticking with classic networking events that work!),

Roaring Success: Lions Club Anniversary Grows New Members

Associations Now

The Lions Club International, one of the world’s largest service organizations, recently turned 100. To celebrate, Lions planned an anniversary party recognizing and incentivizing membership. Membership is a tough job.

Turning Empathy Inward at Nonprofit Organizations

Beth Kanter

In my book with Aliza Sherman, The Happy Healthy Nonprofit: Strategies for Impact Without Burnout , we offer a framework for practicing self-care and creating a culture of well-being in the nonprofit workplace.

Over 50 Swim Clubs Use This #1 Swim Club Management Software

Wild Apricot

If you want to spend more time in the pool and less time in the office managing your club, Swim Club Management Software may be for you. That’s because it automates many of the administrative tasks at a swimming club, running them like machine in the background while you focus on what’s important — your members (and maybe your breaststroke!). Swim-Club-Management-Software

Touring Toronto: A City Guide for #ASAE17 Attendees


ASAE’s 2017 Annual Meeting & Exposition is OFFICIALLY one month away! Can you believe it?! It seems like just a few months ago we were learning and laughing it up in Salt Lake City. This year’s location? Toronto! Not sure what to do in the big Canadian city? Allow us to help!

Maritime Groups Come Together to Build Cybersecurity Standards

Associations Now

With the help of an array of industry stakeholders, the Baltic and International Maritime Council recently helped to revamp cybersecurity guidelines for cruise lines and cargo ships. Whether on land, in the air, or on the sea, cybersecurity is a common concern for many industries.

Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences.

Your Brand is Your Association’s Lifeblood

Association Adviser

Brittany Thompson, Naylor Association Solutions. Competitors emerge every day. There is someone out there who claims to do it better, faster and cheaper.

The Wrong Time to Email Your Association’s Members


You probably read a lot about email best practices - when to email your members; what day, time, etc. And while all of that is important (and definitely good to follow!), there’s something a little bigger we should all keep in mind, and that’s the context of our emails in relation to other emails.

New ABA Network Increases Legal Services for Homeless Youth

Associations Now

The American Bar Association’s new legal network addresses gaps in legal services to meet the myriad needs of homeless youth. Because of their age, homeless youth encounter a unique set of legal challenges.

Good Moods are Contagious at Conferences

Smooth The Path

Imagine you had a great day. You are home first. You start making dinner. Maybe you whistle or play music as you putter around the kitchen contentedly preparing the food. Your spouse comes home. They had a terrible day. They are exhausted. Maybe they are grumbly and are using short phrases.

Beekeeper Group Expands Leadership Team By Promoting Within

Beekeeper Group

Washington – July 11, 2017 – Beekeeper Group, a D.C. based communications agency announces the promotion of Hannah Levy and Alexandra Dickinson to leadership roles.

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AMS Shopping: The Right Time to Buy


If an association management system (AMS) is on your radar (or even just in the back of your head for now), the next big question then is when : when should you start looking for association management software and when exactly should you pull the trigger?

A Court Verdict Raises the Pressure for Website Accessibility

Associations Now

If you’re serious about building an inclusive community in your association, you’re probably already paying attention to website accessibility.

Miami 83

What to do when the Wrong Person Mistakenly Gets Access to a Member Benefit

Smooth The Path

What do we do when a non-member gets access to a member-only benefit? Sometimes the system accidentally gives the wrong person access to member-only resources. Sometimes the event’s landing page copy is confusing. Sometimes there are rules and policies in place that folks do not know about.

How Unsuspecting Associations Can End Up in a Lawsuit


Using the internet to find images for your association’s website and social media channels? BE CAREFUL! It’s critical to avoid copyright infringements. Get 30 quick and easy ideas for association social media posts ».

Why Your Business Needs eCommerce To Survive


Back In The Day. I can easily think back to my first experience buying online. It was the early 2000s, and was brand new. I vividly remember placing the order and waiting for the shipment to arrive.

FAQ 52

Governors Association Meeting Highlights Bipartisan Nature of Opioid Battle

Associations Now

The National Governors Association made the issue of opioid addiction the center of discussion in its summer meeting this week. The problem is one that brings leaders together from both parties.

Is There a Universal Human Experience?

Association Success

And what would this mean for our membership engagement? The association space is distinctively and enormously diverse, with membership comprising of a huge variety of industries, each with their specific concerns, priorities, and struggles.

How to Write an Association Blog People Will Read


A blog post is actually about way more than the topic it covers. Quality association blog posts drive web traffic, and increased web traffic improves your SEO ranking (search engine optimization) – which in turn creates more awareness about your organization.

New “No HTML” Email Tool Now Available


Our redesigned email tool is now available! Our new “No HTML” designers allow organizations to create professional-looking, automatically responsive emails. And, they will render consistently across all email platforms and devices. Win-win!

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A Growing Gig Economy: What Makes Freelance Workers Tick?

Associations Now

The gig economy is growing in prominence, but what’s the best way to leverage it? A new report breaks down why freelance is both popular and sometimes frustrating, while a recent experiment suggests a new way of leveraging freelance work within an organization.