Sat.Apr 28, 2018 - Fri.May 04, 2018

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Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results.

Strategy 154
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Google's Push to Purge Your Low-Engagement Emails

Higher Logic

In the last few months, Google added a feature to users' Gmail accounts. It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? If not, you soon might. The Gmail user in all of us is excited that unsubscribing from unwanted mailing lists will be easier. But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy.

Marketing 149
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4 ways to convince your board membership management software’s a smart investment.

YourMembership

It’s no walk in the park when it comes time to convince your board to allocate funding for a new software solution. Despite the benefits of membership management software, board members are often hesitant about moving forward with the investment if your old, outdated and manual systems still work. After your research is complete, and. The post 4 ways to convince your board membership management software’s a smart investment. appeared first on YourMembership.

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What If Your Association Can’t Afford an Instructional Designer?

WBT Systems

Great news: you got the go-ahead to offer a new online course. Now, the bad news: you didn’t get the budget to hire a professional to design and develop the course. What are your options if your association can’t afford an instructional designer? At least, we’ll save money…or will we? You won’t necessarily save money in the long-run by handling instructional design yourself.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Signs your business doesn’t know what - or who - matters most

Aaron Wolowiec

In the business world, what seems to matter the most are credentials – be it degrees, years of experience or revenues. We like to measure and quantify success. But what if we’re measuring the wrong elements of success? What if what we need to know, and who we need to know, to succeed aren’t even on our radar?

Revenue 133

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Design Constraints Make Innovation Happen

Eric Lanke

I participated in a SURGE Spring 2018 session on co-creation. Don't know what SURGE Spring 2018 is? It's an online, virtual conference put on by Association Success. Sessions have been recorded and are being posted this week (May 2-4, 2018). Mine will be posted on May 4. Go here for more info. Don't know what co-creation is? You're not alone. In planning for our session my fellow panelists and I decided that we needed to start with a definition of the term -- and then discovered that we all had

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The Importance of an Innovation Strategy in your Culture

Jamie Notter

I led a great session in Wichita, Kansas this week with some really smart healthcare professionals. We had gathered some data prior to the meeting about the cultures inside their organizations, and then we got together to brainstorm some ideas about what they could do to encourage more innovation internally. The pattern in their data was similar to what I see in a lot of organizations when it comes to innovation.

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Voices and Views: May

Aaron Wolowiec

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.

Industry 100
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Association Volunteers Do Not Engage Because of Time and Timing

Smooth The Path

Have you ever had someone raise their hand to volunteer, and they ended up being a dud? They asked to be on the board or to lead a committee, or they signed up to speak or write an article, or they said they would work registration or be a greeter. You thought they would be great. Instead, they did not show, or they did not do the work, or they buried you under endless questions.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Why Member Exit Surveys are a Must

GrowthZone

One thing you can always count on is change. While it is necessary to focus your attention on attracting new association members, it is important to know why existing members choose to leave. Sometimes it is just a life change like a relocation, but what if members leave because of a lack of open-mindedness in your organization, or because they stopped feeling valued?

Survey 84
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Building Community Takes Time

Idea Architects

Getting to know you, Getting to know all about you. Getting to like you, Getting to hope you like me. —Anna in The King and I Can we ever learn enough about our friends, work colleagues, or collaborators? Probably not. That's why so many organizations engage in retreats and other teambuilding sessions: to strengthen interpersonal relationships and effectiveness.

Team 74
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Aptify 6.0 Release: Get Ready to Work Even Smarter

Aptify

Aptify gives large, complex member-based organizations like yours member management tools on an open platform that your IT/developer team can use to configure a solution that helps your entire team work more efficiently. And now, with Aptify 6.0, we’ve improved the user experience and streamlined workflows to help your organization work even smarter.

Team 74
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Common Trap for Association Professionals

Smooth The Path

He should be grateful. She should want to be a part of this. He should be excited to take this leadership position. Have you ever had a conversation with someone and they told you what they were thinking and you thought, “that’s an odd way to think, what they should be thinking is what I would think in their situation.” This happens all the time in association leadership because we are coming at everything with a different perspective than our members. “I am upset because

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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UX Design and Your Learning Management System: Five Considerations for Providing an Exceptional User Experience

CommPartners

When an organization begins the process of evaluating LMS options, they typically will start by developing a list of features that should be included. Confirming this list, helps to identify ideal candidates. While the feature set is critical to narrow an organization’s search process, often what is overlooked, at least initially, is the User Experience […].

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#DropsMic Public Speaking Tips for Association Professionals

AMR Management Services

As association professionals, we all engage in written communication pretty much all day every day, whether it’s writing emails, articles, social media posts, press releases, blogs, white papers,

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May Social Media Ideas for Associations

GrowthZone

May the Fourth Be with You, Lyme Disease Awareness Month, and Cinco de Mayo are just a few May holidays. Holiday observances are a great way to keep your association’s social media feeds active. Check out these May themes to spark ideas: Monthly Observances. Nurses’ Month. Lyme Disease Awareness Month. Teen Self Esteem Month. Bike Month. 30 More Ideas for Association Social Media Posts ».

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SURGE Spring: Know Before You Go

Association Success

The lowdown on the three-day virtual conference. SURGE is our free virtual conference for association professionals - and it’s happening May 2-4th! Here are some things to know before you go : The Basics. What to expect: The event consists of 12 thought-provoking sessions , shown over three days, from 12-4PM EST. As the sessions play, an attendee chat will run alongside.

eBook 60
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Unlock Why Attendees No-Show: 6 Questions for Post-Event Surveys

Eplys

When working in the event space, you come to realize that not every event is going to be a smash with attendance. You’ll hear a lot of reasons to explain no-show absences but usually it just comes down to a lack of time, money, or even interest.

Survey 66
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Aptify 6.0 Release: Get Ready to Work Even Smarter

Aptify

Aptify gives large, complex member-based organizations like yours member management tools on an open platform that your IT/developer team can use to configure a solution that helps your entire team work more efficiently. And now, with Aptify 6.0, we’ve improved the user experience and streamlined workflows to help your organization work even smarter.

Team 56
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Tips to Make Your Advocacy Email Get In and Stand Out

Beekeeper Group

What emails do you yourself open and why? Is it your favorite store letting you know what’s new in stock? Is it the news of the day? Do you trust that it will be short and to-the-point? A few often-mentioned stand-out emails are The Skimm (for timely news in a humorous tone), Uber (for infographic design and data points about my rides), and Axios (for their “smart brevity”).

Tips 53
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How to Simplify Graphic Design for Your Nonprofit

SOS Association

By Tiarra Earls Haas. Sometimes your organization is in need of some killer graphic design. Whether you need a poster for an event, a design for your upcoming annual report or to spice up your social media imagery, an aesthetic presentation and visual appeal is essential. Plus, it just looks nicer. The problem arises when it comes time to decide how such needed skills will be paid for.

How To 40
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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In Loving Memory of My Mom, Ruth D. Kanter (My Mom)

Beth Kanter

In Loving Memory of Ruth D. Kanter. My mom passed away peacefully last month a few months shy of her 90th birthday. My mom was generous and supportive of everyone in her life and those less fortunate than her. Even though I lived 3,000 miles away, I was blessed to get to spend time with her in the last five years since my Dad died. Her memory is a blessing and my comfort is that she and my Dad (who were married for 60 years) are together again.

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Aptify 6.0 Release: Get Ready to Work Even Smarter

Aptify

Aptify gives large, complex member-based organizations like yours member management tools on an open platform that your IT/developer team can use to configure a solution that helps your entire team work more efficiently. And now, with Aptify 6.0, we’ve improved the user experience and streamlined workflows to help your organization work even smarter.

Team 56
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Association Brain Food Weekly: 5.4.18

Reid All About it

The weekly list of free educational events and resources for the association community… Everyone’s understandably stressed out about GDPR. It will change how most organizations do business, but that’s a good thing in the long-run for all of us. DelCor’s David DeLorenzo points out the silver lining to GDPR as well as other data issues you must reckon with.

DC 30
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How to Simplify Graphic Design for Your Nonprofit

SOS Association

By Tiarra Earls Haas. Sometimes your organization is in need of some killer graphic design. Whether you need a poster for an event, a design for your upcoming annual report or to spice up your social media imagery, an aesthetic presentation and visual appeal is essential. Plus, it just looks nicer. The problem arises when it comes time to decide how such needed skills will be paid for.

How To 40
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!