YourMembership
FEBRUARY 8, 2018
Member engagement is the lifeblood of an association. Active, engaged, passionate members renew their memberships and help to bring even more new members into the fold. But this isn’t simple to achieve. It’s too easy to get wrapped up in the daily operations of your work, forgetting that you’re also supposed to be a cheerleader and champion for the issues.
Wild Apricot
FEBRUARY 8, 2018
If you want to speed up event registrations and increase engagement among your members, encourage them to download our free Mobile App: Wild Apricot For Members.
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Higher Logic
FEBRUARY 8, 2018
Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience.
WBT Systems
FEBRUARY 6, 2018
New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed. No demand, no students. Before you invest too much in developing and marketing an online course, first find out if there’s an audience who is willing and able to spend money on the
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Reid All About it
FEBRUARY 9, 2018
The weekly list of free educational events for the association community… Ernie Smith at Associations Now provides really smart advice on SEO (search engine optimization) for your website and blog based on Google algorithm changes over the last few years. You can’t keep doing what you’ve always done because those old things may no longer work (and could hurt your rankings in some cases), and you need to comply with Google’s new demands.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Eric Lanke
FEBRUARY 5, 2018
Lately, I've been spending more time than usual on my association's financial operations. After many years of outdated practice, I've decided to bite the bullet and redo my association's account codes and reporting system so that they are better aligned with the current strategy and programmatic focus of the organization. Now, don't get me wrong. We've been building and maintaining the ability to track and report numbers in strategic categories that make sense at the Board table and in the opera
Jamie Notter
FEBRUARY 5, 2018
I was talking the other day to a leader in an organization whose culture was fairly traditionally “hierarchical.” There was a clear hierarchy there, and people had it on their radar that you shouldn’t do things or say things unless someone above you in the chain either knew about it or had approved it. This also left the culture somewhat “guarded,” as people were often unsure what they could say, so they simply chose not to say much.
Higher Logic
FEBRUARY 6, 2018
Your online community wasn’t a whim. You didn’t buy, implement, and grow it for no reason. You did it to make a positive impact on your business. And chances are you’ve been successful. But have you used business metrics to prove that success? The Difference Between Vibrancy Metrics and Business Impact Metrics. The most common online community metrics we see are vibrancy metrics like the number of discussion posts published, blogs viewed, and emails sent – all things that are essential for a hea
Aaron Wolowiec
FEBRUARY 6, 2018
In this episode of the Leading Learning podcast, Tracy King and Aaron Wolowiec sit down with Celisa Steele to talk about the topic of learner engagement—including what it is and, just as importantly, what it isn’t—how to prime learners for engagement, and the importance of “constructing” learning experiences versus “manufacturing” them.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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GrowthZone
FEBRUARY 8, 2018
From pistachios to polar bears, February is full of random (and not-so-random) holidays. Holiday observances are a great way to keep your association’s social media feeds active. We’ve shared several February themes to get you started: Monthly Observances. American Heart Month. Black History Month. Canned Food Month. Great American Pie Month. National Cherry Month.
Spark Consulting
FEBRUARY 6, 2018
Have you ever wondered how some charitable organizations get major donors to write those five-figure checks? Or, how they manage to attract all those millennials to volunteer? Or, how they put together those beautiful, emotionally-compelling, multi-channel, integrated-end-of-year campaigns? Join me and my Steal Like a Fundraiser co-author Sohini Baliga on Wednesday, March 21 at 2 pm ET for a FREE webinar (thank you, generous host Wild Apricot!
Smooth The Path
FEBRUARY 8, 2018
The customer loaded her cart with more items than she originally planned to buy so all of her purchases would not fit into the three canvas grocery bags she brought with her. The cashier started packing the remaining items in plastic bags. While the customer is swiping her credit card, the cashier double bagged a 1/2 gallon carton of milk and a can of kidney beans.
Aaron Wolowiec
FEBRUARY 7, 2018
Innovation can come from anyone, anywhere. New ideas should absolutely be encouraged at all levels of your association, from staff to the board to new members.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Forj
FEBRUARY 5, 2018
Michael Hartman of Sandstorm Design will be presenting during our February eLearning Thought Leaders Series Webinar ! During this webinar, viewers can expect to learn about how usability testing can help drive a significantly improved user experience for your members. Michael Hartman leads the development team, information architects, user research, and usability studies at Sandstorm Design and is excited to share his expertise on the topic of usability in the association space.
Association Adviser
FEBRUARY 7, 2018
This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., CAE, CEO & Chief Strategist at Spark Consulting LLC. Elizabeth Engel, Spark Consulting. Associations don’t always have all the answers (we know, you’re shocked). We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition
Smooth The Path
FEBRUARY 6, 2018
We are confronted with so many choices every day we cannot think critically about every one of them, so our brains take shortcuts. We grab the same brand and flavor of laundry detergent each time it is on the list. We tend to eat the same thing for breakfast. Even when we get a restaurant menu with a hundred items, we tend to gravitate to a handful of the same delicious items we usually order.
Velvet Chainsaw
FEBRUARY 6, 2018
One of society’s greatest paradoxes is that we have more connections today than we did in the past but there is less community and conversation. As a conference organizer, you can seed your annual meeting with experiences that nurture authentic conversations, deep connections and community. You don’t have to sacrifice honest talk for today’s casual chat through digital communications or to sidestep sensitive polarizing topics.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Association Success
FEBRUARY 6, 2018
How transforming our offerings gave our members what they really wanted. Nobody wants to be put in a box. And in fact, it is equally as frustrating to attempt to engage a person and address their needs when they have been boxed in. When it comes to membership models, we can use this fact to re-think the way we attract and retain members. While traditional membership strategies segment members into categories based on a shared feature such as career stage, this compartmentalization doesn’t offer
Association Adviser
FEBRUARY 7, 2018
This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., CAE, CEO & Chief Strategist at Spark Consulting LLC. Elizabeth Engel, Spark Consulting. Associations don’t always have all the answers (we know, you’re shocked). We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition
GrowthZone
FEBRUARY 7, 2018
The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. Keep your website at the top of search engine results through blogging. Download How to Write an Association Blog People Will Read. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article.
Velvet Chainsaw
FEBRUARY 5, 2018
Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. We immediately jump to the generations following or before ours. Or those that will have the largest working and buying power. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Association Success
FEBRUARY 8, 2018
Paying attention to the naming game can help you with your webinar pricing methods. One of the issues with which I routinely see organizations struggle is how to compete with free Webinars in their market place, or related, how to justify charging for some Webinars while offering others for free. Webinars have become a commodity item often closely associated with content marketing, meaning that a charging for them has become increasingly difficult.
Idea Architects
FEBRUARY 5, 2018
We don't have enough time. I don't think we have the resources. These are the increasingly common cries I hear from individuals and groups make about changes they want to make in their organization's culture or on a specific project, or when talking about new initiatives to explore. And my increasingly frequent response (after offering some empathy for their plight) is one simple question: Do you envision that changing anytime soon?
SilkStart
FEBRUARY 7, 2018
Associations and nonprofits can now source high-quality and hand-picked photos through an entirely new web platform by SilkStart. February 4th, 2018 (VICTORIA, BC) —SilkStart, a leading Software-as-a-Service (SaaS) Membership Management Platform, today announced the launch of Stock Photos for Associations to connect member-based organizations with high-quality imagery for their websites and marketing efforts.
Velvet Chainsaw
FEBRUARY 9, 2018
Belonging precedes believing. It’s true for our association members. It’s true for our organization’s leaders. The ways we include or exclude others influences their thoughts and actions. It’s more than what we say or write. It’s how we invite others to join and belong, how we greet them, how we appreciate them, how we accept them. Belonging is vital because belonging precedes believing which precedes people behaving together.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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