Sat.Mar 18, 2017 - Fri.Mar 24, 2017

6 basics of member re-engagement: Part 1.

YourMembership Blog

This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members. As an email marketer, your list of both members and prospective members is probably your most valuable asset.

Boards and Annual Conference Venues

Eric Lanke

I've had two recent experiences that have made me think critically about an association board's role in selecting venues for their association's annual conference.

Trending Sources

Why You Should Be Measuring Community Vibrancy

Higher Logic

Charisma, drive, perception – all so-called "soft skills" essential in today’s workplace. Yet despite being widely known and valued, soft skills take a back seat to more defined skills like writing or expertise in Excel. Those are the skills employers use to grade your resume.

45 LinkedIn Groups for Nonprofit Professionals to Network or Find Jobs

Wild Apricot Blog

There are hundreds of nonprofit groups on LinkedIn. Here I’ve segmented the top ones into the categories and written a few lines about each to help you decide which ones to join. networking LinkedIn-Groups LinkedIn

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3 ways career centers increase member engagement.

YourMembership Blog

Your career center is another way to engage members and ensure they understand the benefits of your association. Are your association members passing by your website more often than you’d like? Maybe your last onsite networking event didn’t have many attendees.

More Trending

Why People Aren’t Opening Your Emails

Associations Now

Over time, you might find that your users “check out” of your marketing emails—even letting entire accounts go dormant. That’s a problem, obviously, and email deliverability concerns are definitely one aspect of it, but the real issue could be more foundational.

9 Tools to Address Various Aspects of Visual Marketing

SocialFish

Visual marketing has been growing steadily throughout the years now. These days readers expect to see visual content when they land on a blog post. Few people enjoy reading a wall of text. Content marketing will not work unless you engage in visual marketing. Here are a few tools to help you!

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25 (Cost-Effective) Ways to Thank Your Volunteers

MembersClick

As an association professional, you understand the importance of volunteers. They’re the ones that help your association function. They help out with events, administrative tasks, strategy on occasion - the list goes on and on. Simply put, they do a lot - and they deserve to be thanked!

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Association Brain Food Weekly: 3.24.17

Reid All About it

Your weekly list of free webinars and events for the association community… The next time you find yourself procrastinating, take a moment to think about the task you’re avoiding. What’s its purpose?

Develop a Revenue-Generating Sponsored Digital Content Program

Associations Now

Here are some tips on how to make digital advertising supplements both an educational benefit to your members and a nondues revenue generator for your association. I graduated from college with a degree in magazine journalism right before the Great Recession shook up the publishing world.

Hot association jobs this week – March 23

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Tech Wellness in the Nonprofit Workplace: Tips for Avoiding Collaborative Overload

Beth Kanter's Blog

I’m thrilled to be doing a session with Aisha Moore and Gina Schmeling at the NTEN NTC called “ Technology Wellness in the Nonprofit Workplace.” ” If you are attending the NTC, please join us.

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Making Big Events Feel Small Again: 3 Tips for Association Pros

MembersClick

If your annual meeting or event keeps growing, first of all, that’s AMAZING news! You put so much time and energy into planning that event, and the fact that people not only want to attend but are attending is huge.

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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

Joint membership can offer big benefits for associations with component relations for both the national organization and state or local chapters. Members gain advantages too, from discounted dues to access to more programs and services. Here’s how it’s working for two associations. I love Big Macs.

You can’t fix politics, but you can fix this

SocialFish

These are turbulent times, and I think many of us feel pretty powerless (no matter which side of the fence we’re on). So while we can’t fix politics (or maybe we can, but that’s a topic for a different kind of blog), we CAN focus on the things that matter to us directly.

Most Associations Are not Solving the Problems of Long-Time Members

Smooth The Path

My husband and I spent a week inside of Grand Canyon National Park. I recall a ranger saying most visitors average an 18-minute peek over the rim and then they are off to the next site to see. While a week visit is unusual for a National Park, it is not uncommon for us.

4 Ways to Make Your Members Look Good

MembersClick

There are probably a number of reasons people join your association - for professional development, to network with other industry-professionals, to have easier access to job opportunities, etc.

New Report Reveals What Agile Finance Leaders Look Like

Associations Now

A report from the American Institute of CPAs and Oracle shows how finance leaders are embracing a new finance model, as well as the skill sets required of their teams.

3 Association Radical Transformation Strategies

Potomac Core

Are persistent growth challenges and global uncertainty opening different pathways for Trade Associations? In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve.

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How to Decide If Joint Membership is Right for Your Association and Chapters

Chapter Chat

The joint membership model is becoming more popular with associations , according to Peggy Hoffman, president of Mariner Management & Marketing. In fact, 31 percent of the associations that participated in Mariner’s 2016 Chapter Benchmarking Report require joint membership.

5 Elements Your Association Homepage NEEDS

MembersClick

We talk about membership websites a lot - how to make them engaging, how to attract people to them, how to get those same people to return, etc. But while all of those “how-tos” are important, they can sometimes require a bit of work. That’s why today, we’re focusing solely on the homepage.

Membership Hack: Card-Carrying Volunteer Recruiter

Associations Now

The New Jersey Society of CPAs recruits volunteers with a business card that removes the barriers to getting involved. How to hack it? The New Jersey Society of CPAs was on a mission to engage members face-to-face and recruit some volunteers at the same time.

Is the LMS DOA?

Blue Sky eLearn

If you’ve encountered references to the 2017 Deloitte Global Human Capital Trends report, you might think it is.

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2017 Association Cyber Security Best Practices

SilkStart

Whether we like it or not, passwords are a part of our daily lives and the number of nefarious characters trying to get your data in 2017 will grow and threaten association cyber security. .

Thomas Edison Can Teach Associations About Innovation

Smooth The Path

The Thomas Edison National Historical Park features Edison’s laboratory complex much like it was when he died in 1931. While it was darker and grittier than the research and development labs to come after it, his was the model for the R&D lab of today.

Opposing Forces: When Your Keynoter Has Different Views Than Attendees

Associations Now

What happens when your keynoter has a completely different position on an important issue than your attendees do? Take some lessons from the Magnet Schools of America’s decision to turn the stage over to Secretary of Education Betsy DeVos.

Attract With Content; Keep Them With The Experience

Velvet Chainsaw

The internet has made world-class content front, center, mobile and affordable—often free. Anyone can hear the best experts for free (or nearly free) on almost any device they own. Anyone can get thought leadership at their fingertips. And your conference audience does.

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Streaming services, HDTV and Chapters

Mariner

What do trends in streaming services and TV purchases have to do with chapters? Well maybe we should say member components rather than chapters. And the answer is provide an important lesson

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Delivering Super Low-Cost Exceptional Member Experiences

Smooth The Path

In many situations, customers have very low expectations. It is amazing how many businesses don’t think about customer service.

There’s a Better Way to Train Boards. Take a Look.

Associations Now

For NACE International, bite-size videos are a solution to the drudgery of board orientation. Board orientation is a roadblock.

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Specific Strategies To Take Your Conference Full Frontal!

Velvet Chainsaw

You can make your conference the purple cow of all conference experiences. That is if you want to be seen as unique and different. So how do you do that? By creating conference experiences that help your participants think smarter! This means designing conference experiences that go full frontal !

JP Moery’s Association Playbook – Episode 79: Want Attention? Up the Frequency and Admit You’ve Screwed Up! - Moery Company

The Moery Company

For months, host JP Moery, has dedicated an unprecedented amount of time communicating about growing a small business, leadership, and associations. He’s learned so much through this process – both good and bad. During his latest episode, he lays it all on the table: urging you to up the frequency in your social media efforts, showing vulnerability in your communications, and more. He hopes some of these learning moments can help your growth. We invite you to listen in. .

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Social Media for Non-Profits - Workshop slides

Wild Apricot Blog

Here are the slides from my Mesh workshop - Social Media for Non-profits. Great opportunity? Colossal waste of time? The answer is YES. Social Media for Non-Profits Workshop View more presentations from Wild Apricot. social media training Social networking

Millennial Engagement: Lessons from a Successful Video Contest

Associations Now

Associations are constantly trying new tactics to engage the youngest generations entering the workforce. The Institute of Management Accountants did so with a successful video contest, which also boosted its Facebook reach by 500,000 individuals in February.