Sat.Sep 28, 2019 - Fri.Oct 04, 2019

4 ways to balance data privacy with personalization for greater member loyalty

YourMembership Blog

Your members have high demands for privacy and data security. But they also want personalized member communications. What’s your small association to do? Here are four tips. We hear a lot about data privacy these days. It’s a hot topic with consumers. In fact, the Community Brands Digital Evolution Study shows that 71 percent of. The post 4 ways to balance data privacy with personalization for greater member loyalty appeared first on YourMembership.

The Secret to Retaining New Members

Membersuite

New members join associations with great expectations and specific goals in mind. But if membership doesn’t live up to those expectations, they won’t see the value and won’t renew. Read the post to learn the secret to retaining new members

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2 Types of Membership Renewal Emails You NEED to Be Sending

MembersClicks

There are a TON of best practices regarding membership renewals, but when it comes to outreach and letting your members know when it’s time (and how) to renew, email is one of the best - and most popular - channels to leverage. In fact, according to Marketing General Incorporated’s 2019 Membership Marketing Benchmarking Report , 81 percent of associations report email as the most effective marketing channel for membership renewals. So, ok. Email is DEFINITELY a must.

Creating an Effective Nominating Process for your Association

Association Leaders

It’s the time of year again when many associations are implementing their nomination and election process. Because associations are groups of people or companies in the same profession or industry there are many opportunities for conflict and other challenges as an association goes through its nomination and election process. . To avoid challenges which can lead to bigger problems such as hurt feelings, dropped memberships, etc.,

Does Your Company Need Help Solving These 4 Common eLearning Challenges?

If you want to know how to get ahead of the game and avoid the common mishaps in selling your eLearning courses, you’ve come to the right place! Lambda Solutions has identified the most common and costly challenges faced by eLearning providers today.

Four Ways Associations Can Boost Their Industry’s Future Workforce

Associations Now

With many industries facing a shortage of workers and a skills gap, associations can play a critical role in addressing workforce development. Future workforce is a hot-button issue in many industries, with associations looking to boost the flow of talent into their respective fields.

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How Much Email is Too Much Email for Members?

Smooth The Path

Successful new member onboarding programs include an email series comprised of messages written specifically with new members in mind. The most effective email plan is extensive, 6 to 15 emails, sent out over seven months or more. When I explain this in presentations, a participant usually asks, “our members are saying we send too many emails, isn’t this way too much?” ” My answer is, “probably not.” ” New members want emails from the association.

Four Ways to Fight Fake Traffic on Your Association’s Site

Associations Now

Fake traffic is growing more sophisticated than ever, and that could be bad news both for your analytics and your advertisers. Here are a few starting points for limiting the impact of traffic fakery. Your analytics are an incredibly important part of what makes your association’s website useful—sometimes even essential to its bottom line. But when that data isn’t quite accurate, it can create some big problems—and lead you to some decisions that aren’t the right ones.

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The Ultimate Guide To Creating Nonprofit Annual Reports

Wild Apricot

Getting started with a nonprofit annual report for the first time, or just want a refresher? Simplify the process with this ultimate guide full of expert advice and examples

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Make your association the kind of place a techie wants to work

YourMembership Blog

National Techies Day is a perfect occasion to consider the future of your association. To deliver a great member experience, it’s time to make sure your organization is the kind of place techies want to work. Today is National Techies Day – a day when students are encouraged to consider a career in technology. The post Make your association the kind of place a techie wants to work appeared first on YourMembership.

Deliver Effective Online Education and Events Your Members Will Love

This guide identifies the biggest challenges for associations moving their training online and provides practical solutions so that you can hit the ground running. Download now to keep your members engaged and growing even in times of COVID-19.

Association Brain Food Weekly: 10.4.19

Reid All About it

The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby! Dan Lautman of DelCor Technology Solutions did something that many people only talk about: he unplugged for a month.

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Small staff? Embrace Content Marketing

Moery Company

The Moery Company faced major headwinds in its start-up phase. Primarily, no one knew what the heck we did. But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. I’ve made plenty of mistakes and still do.

How to Write a Sponsorship Letter (+ 2 Templates)

Wild Apricot

Ready to get into the wild and exciting world of sponsorship? Here's a complete guide to writing a sponsorship letter to help you get started

How To 211

Focused on What’s Most Important: Dawn Mancuso, Association of Schools and Colleges of Optometry

Association Adviser

Dawn Mancuso of the Association of Schools and Colleges of Optometry speaks about her love of learning and how it has helped her recognize opportunities to advance her organization, as well as the good work others are doing to support their industry and peers. The post Focused on What’s Most Important: Dawn Mancuso, Association of Schools and Colleges of Optometry appeared first on Association Adviser. Features From the Corner Office Association of Schools and Colleges of Optometry Dawn Mancuso

The Pro’s Guide To Getting The Best ROI From Your New LMS

You need a Learning Management System when your courses and training programs need to be accessible online. Quickly build the perfect business case and easily determine which LMS will provide the best return on investment you need with this how-to eBook!

Keeping it fresh in problem-solving

Association Success

Association professionals don’t often have the luxury of time to ponder problems for too long. In a fast-paced world and with limited resources, there’s always something else that takes priority. Still, if we do have the opportunity or intentionally create the opportunity to spend more time defining a problem rather than making a snap decision to default to a quick-fix, here are two pieces of advice to consider when problem-solving: DON’T rely on tried-and-true ways.

Overcoming the Challenges Associated with Managing a Mentoring Program

MembersClicks

Having a mentoring program at your association or chamber has clear member value. Not only can your mentors give back to an organization that’s helped them, but your mentees can learn from those who’ve been in their shoes before. But there are inherent challenges that come with managing a mentoring program. While your association or chamber can set it up, the long-term success of those relationships depends heavily on the parties involved.

September Update: The new update that will help you create beautiful emails

Wild Apricot

This month's newsletter includes a big announcement about our email editor, an introduction to using the new admin roles, and an interview with Katya, our product manager

Deliver Superior Conference Education Value

Velvet Chainsaw

Here’s what hasn’t changed: Education continues to be essential to a participant’s experience. Here’s what has changed: I’m convinced that “something for everyone” programming — including basic content for the novice or intermediate practitioner — is no longer the right strategy for positioning your conference as a can’t-miss experience. We need to raise the bar higher and meet the needs of the experienced and advanced practitioners.

eLearning demand is at an all-time high. Pick the right LMS!

The need for online learning is greater than ever having the right LMS is absolutely crucial. Quickly, easily, and cost-effectively decide which Learning Management System is right for you with this 12-step guide from LMS implementation experts.

The REAL Reason We Keep Doing Engagement Surveys

Jamie Notter

When I do keynotes about employee engagement, I usually show this slide that documents the absolutely abysmal progress we’ve made on employee engagement over the last 20 years (the numbers are from Gallup). We’ve spent billions on engagement, by the way, yet we’ve only managed to increase the percentage of “highly engaged” employees from 30 to 34. I did the math: at that rate, we need another 297 years to get to 100%.

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Ready for a digital transformation? Focus on these 4 areas

Association Success

It’s time for associations to think of a digital transformation as a business model transformation, which means business strategy, technology strategy and — most often — a cultural transformation. A well thought-out, long-term digital pathway can ensure the viability of our organizations, and help us reshape the customer value experience to meet customer needs and preferences that are being shaped by the likes of Amazon, Uber, Apple, Tesla and Nest.

15 Powerful Sports Management Software Options for Leagues, Clubs, and Associations

Wild Apricot

If you're wondering whether sports management software can make an impact for your team, look no further. In this article, I cover everything you need to know to choose the right option for you

Why Coworking Will Survive the WeWork Saga

Associations Now

Given WeWork’s recent troubles, association pros might be wondering if coworking is on the way out. But despite bad press for the company, the the coworking model appears to have staying power. The recent drama involving the prominent coworking firm WeWork—in which the organization’s weaknesses led to a failed attempt at an initial public offering and a replacement at the top —may be enough to make some organizations question the coworking concept entirely. Should they? Probably not.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

Getting Started with Influencer Marketing

Association Adviser

Consumers are looking for marketing that relates to them, and as that attitude grows, the future of influencer marketing will keep looking brighter. The post Getting Started with Influencer Marketing appeared first on Association Adviser. Features Marketing & Communications influencer marketing member communications

Meeting the Unique Membership Needs of College Students and Graduates

Membersuite

Millennials and Gen Zers have their own unique challenges, needs, and interests. They need affordable options that gives them value for their money, and helps them achieve their goals. Read this post to learn ways to attract the next generations

Five things to consider when choosing new association management software

Nimble AMS

The AMS you choose today impacts the next generation of staff and members. As you evaluate association management software, it’s important to think about your organization’s needs today. But don’t forget about how your decision will affect your association in the future. As your association grows and your member programs advance, it’s time to look at new technology to support your evolving needs.

Diabetes Association’s New Platform Amplifies Patient Advocacy

Associations Now

The American Diabetes Association will parse policy discussions for patients through an online platform that aims to make clear how a given decision affects access to insulin or treatment options. The American Diabetes Association ADA), like the community it serves, has a couple of key issues it heavily advocates for: patient access to insulin and the affordability of prescription drugs. It’s a debate that those with the disease need to understand—because it could be a matter of life and death.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Focused on What’s Most Important: Dawn Mancuso, Association of Schools and Colleges of Optometry

Association Adviser

Dawn Mancuso of the Association of Schools and Colleges of Optometry speaks about her love of learning and how it has helped her recognize opportunities to advance her organization, as well as the good work others are doing to support their industry and peers. The post Focused on What’s Most Important: Dawn Mancuso, Association of Schools and Colleges of Optometry appeared first on Association Adviser. Features From the Corner Office Association of Schools and Colleges of Optometry Dawn Mancuso

Are You Making These Two Social Media Mistakes?

MembersClicks

We often talk about best practices for social media; what you should be doing. But it’s also important to be mindful of the no-nos; what you really shouldn’t be doing. social media for associations Association Views engaging-your-members

Four things to consider when choosing new association management software

Nimble AMS

The AMS you choose today impacts the next generation of staff and members. As you evaluate association management software, it’s important to think about your organization’s needs today. But don’t forget about how your decision will affect your association in the future. As your association grows and your member programs advance, it’s time to look at new technology to support your evolving needs.