Sat.Sep 30, 2017 - Fri.Oct 06, 2017

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Is Your Association Breaking This Key Rule While Trying to Engage Younger Members?

Wild Apricot

Associations that struggle to attract and engage younger members typically break one key rule. In this post, membership expert Amanda Kaiser reveals what that rule is, and how you can apply it so your organization brings in younger members.

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Gatorade quenches thirst for innovation with sips, not gulps.

YourMembership

Organizations facing disruption and the need for innovation are binary in their thinking. They consider 2 options: Either radically change or face peril. Rarely do the efforts work to successfully innovate, because organizations aren’t typically structured to adapt to major change. So, bringing in radical innovation more often fails. That’s what we’re learning by reading.

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The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

The future looks bright for association e-learning. The growing lifelong learning market provides plenty of opportunity. However, one missing element is clouding the picture for associations. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Can you guess what it is? I learned about this vulnerability while reading the fifth edition of Association Learning + Technology from Tagoras.

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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Do you ever wonder why certain videos go viral? Or why some articles get shared widely while others don’t? Dr. Jonah Berger has spent his professional life digging into why certain things take off and why people make different decisions. Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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The 5 Habits of Engaging Membership Leaders

Wild Apricot

The most engaging membership leaders share 5 common habits that set them apart from the rest. Find out what those 5 habits are and sign up for free online event where you can hear the advice and strategies of the industry's top membership leaders.

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Association Brain Food Weekly: 10.6.17

Reid All About it

The weekly list of free professional development events for the association community… Only 10% of Americans love cooking. Sure, “love” is a tougher bar to reach than “like,” but that stat still surprises me, probably because I love cooking, usually. Now the grocery industry has to figure out how to adapt their business to this new reality. Which brings up a question for every organization: How are your customers changing their behavior (or how will they), and how will that impact your ind

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From Personalized Marketing to Predicting Client Demand: Brad Klingenberg of StitchFix Explains the Power of Data

Higher Logic

Data science is a new and growing profession and many companies are scrambling to either find a data scientist or to increase their data team. But what exactly do these people do and how can they help all types of organizations? At Super Forum 2017 , we’re excited to bring Brad Klingenberg , the Vice President of Data Science at Silicon Valley startup StitchFix , as a keynote speaker.

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Are You Ready to SURGE?

Spark Consulting

I’m excited to share that I’ll be speaking at Association Success’s inaugural SURGE virtual event, November 7-9. Around the world, thousands of association professionals confront the same challenges. We all have insights to offer on how to grow, adjust, adapt and innovate. SURGE 2017 is designed to bring all these challenges and voices together under one virtual roof to have a productive and meaningful conversation around innovation.

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Using visualization to create the chapter of the future

Mariner

How can you move members and legacy chapter systems into the future? Two associations – one state, one global – used visualization in two different ways to help evolve their models to meet their changing memberships.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Is Your Association Breaking This Key Rule While Trying to Engage Younger Members?

Smooth The Path

I’ve come across many organizations who try endlessly to engage younger members, but to no avail. From my experience, it’s because they’re breaking one key rule without knowing it. But there is good news. Once associations start following that rule, they are able to engage younger members with ease. That rule is called The Halfway Rule, and here’s how it works: Imagine you’re planning lunch with a friend.

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Board Succession Quiz

Eric Lanke

As I said a few weeks ago, another association has invited me to speak at their Annual Leadership Conference on the subject of high-functioning association Boards. I'm going to hit four subjects during my presentation: Board selection , Board discussions , Board decisions , and Board succession. Each one is going to begin with a one-question quiz, with which I hope to take the temperature of the participants in the room.

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October Social Media Themes for Associations

GrowthZone

Coming up with ideas for social media posts can be stressful and time consuming. The social media success formula indicates that only 10% of posts should be about your organization. So, what about the rest of your posts? A simple technique for keeping on pace with your content calendar is to post about holidays and events. Here are several holiday and event ideas for your October social media posts: HEALTH. • ADHD Awareness Month. • Breast Cancer Awareness Month. • Celiac Disease Awareness Month

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5 Solutions to Streamline Online Event Registration

Aptify

With #AUC2017 only two weeks away, we are thrilled to share with you a series of guest blog posts courtesy of some of those who are sponsoring this year's Aptify Users Conference! This is a guest blog post by Kate Dodd of ExpoLogic. Thank you for sponsoring, and we look forward to seeing you in Las Vegas!

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Don’t Ignore the Contradictions In Your Culture

Jamie Notter

One of the reasons that I don’t particularly like “core values” exercises is that they bring culture up to a level that’s so high, it ends up ignoring some important contradictions inside your culture. For example, I’ve seen a lot of interesting private equity activity in the association technology space of late, and frequently I hear the leaders try to calm fears by declaring, simultaneously, that of course they are looking for relatively short-term (5-7 years) return on the investment when buy

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Associations and the Network Effect

Smooth The Path

The network effect is growing my public speaking business. For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. While planning a membership summit for city and area Florida realtors associations, the event host found my session on FSAE’s program and asked me to give the presentation to their association professionals.

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How to Conduct a SWOT Analysis for Association Planning

GrowthZone

What is a SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Taking time to regularly analyze these factors is an important part of strategic non-profit planning and analysis. Organizations often use SWOT to determine if a project or strategy can be successful and/or is worthwhile. There are two key components to SWOT – internal and external factors.

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What Happens When You Take Your Event Online?

Association Success

On synchronous events, and participating in pajamas. Online events, specifically hybrid conferences, are enormously powerful. Held synchronously with face-to-face meetings, they can help you broaden your reach by offering content to a new group of people. They also involve technology tools which are being introduced and refined at wildly fast speeds.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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10 Ways to Drive Member Engagement and #LeverageChapters

Aptify

With #AUC2017 less than two weeks away, we are thrilled to share with you a series of guest blog posts courtesy of some of those who are sponsoring this year's Aptify Users Conference! This is a guest blog post by Charlotte Muylaert of BillHighway. Thank you for sponsoring, and we look forward to seeing you in Las Vegas.

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Three Ways To Help Support Hurricane Relief in Puerto Rico

Beth Kanter

It has been ten days since Hurricane Maria has devastated the Island of Puerto Rico. We have read the harrowing news reports about a lack of food, electricity, and water and people dying. We are horrified by the scale of destruction and suffering of our fellow Americans as they wait for aid to reach them. Where should be donate? Even if you don’t have a lot of money to donate, every little bit helps.

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Oneness Remembrance – IMEX Las Vegas

Holly Duckworth

Photo courtesy of www.ktnv.com. Invitation for IMEX Attendees & Hospitality Partners. Oneness Remembrance A Celebration of Love. Monday, October 9, 2017 10:08pm. One week and one day will have passed since the tragic events in Las Vegas while we are in attendance at IMEX. Are you still struggling to make sense of grief, sadness, and trauma that has been inflicted from this and other recent events?

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5 Ways to Transform Your Team’s Brainstorming

Association Success

How effective teamwork can fan the flames of your creative spark. Great ideas don’t appear out of thin air. If you want your team to start taking more innovative approaches to solving organizational problems, you may need to change the way you work. The Canadian Society for Medical Laboratory Science (CSMLS) is an association with big dreams but a modest budget.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Improve IT Outcomes and Communication with Simplified Project Management

Aptify

With #AUC2017 less than two weeks away, we are thrilled to share with you a series of guest blog posts courtesy of some of those who are sponsoring this year's Aptify Users Conference! This is a guest blog post by Andrew Graf of TeamDynamix. Thank you for sponsoring, and we look forward to seeing you in Las Vegas.

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Happy Healthy Nonprofit Workplaces: How To Kick the Sit Out It

Beth Kanter

Last week, I was honored to do the keynote workshop at the Peel Leadership Center’s TimeOut Conference in Toronto, Canada. This conference is an opportunity for executive directors to build skills in resilience as part of a day-long seminar. (They gave out a special blend of tea as a Giveaway, something I have never seen before.) I was invited to teach an interactive workshop based on The Happy Healthy Nonprofit on how to link self-care with well being in the workplace.

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How I Make IMEX Stress Free In 4 Simple Words

Holly Duckworth

A quiet moment planning my IMEX experience. Many people find IMEX overwhelming. Let’s face it 12,000 of your favorite friends under one roof, and that roof happens to be in Las Vegas. There is a lot to get stressed about. I do IMEX the mindful way – Here’s how you can too! I would invite you to consider IMEX the perfect place to try a mindfulness practice.

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How to Move From Silos to Success

Association Success

You can improve non-dues revenue projects through collaborative efforts at your association. We live in a silo industry. Do you remember the last time you put heads together with someone from a different department to share ideas about an internal pain point? Do you wish you had opportunities to do it more? Often, working together across disciplines generates insight greater than the sum of its parts.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!