Five Ways NOT to Brainstorm
Spark Consulting
SEPTEMBER 5, 2014
'Brainstorming has come under fire recently as being a crummy way of coming up with new ideas. Perhaps it’s because people are doing one or more of the following? Inviting as many people as possible – the more, the merrier! (Of course, that means most people won’t have a chance to speak, but too bad for them, right?). Only the Very Important People get to contribute ideas.
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