Sat.Apr 17, 2021 - Fri.Apr 23, 2021

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Stop Selling Sponsorships Like Advertising

GrowthZone

Guest Blog by Kyle Sexton. Somewhere in the history of your chamber or association, sponsorship began to look and smell like advertising. Sponsors logos and banners aren’t advertising. Or at least, they aren’t only advertising. Advertising is mass. Targeted, sure, but scaled. And advertising is sold like other scaled commodities. Consider the difference between your marketing plan and the “game” played by mass media.

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Upgrade Your Nonprofit Website With This Member Directory Template

Wild Apricot

Does your organization have a member directory? It may seem like a simple list of members, but the benefits of having a member directory make it one of the most important sections you can add to your website. A member directory helps create a more.

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11 Areas in Need of Decluttering in Your Association, Your Work Life and Your Mind

WBT Systems

11 Areas in Need of Decluttering in Your Association, Your Work Life and Your Mind. Read more about 11 Areas in Need of Decluttering in Your Association, Your Work Life and Your Mind.

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Association Brain Food Weekly: 4.23.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. The survey closes Friday, April 30. Participants get the first look at the report in July.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Tips for Sponsor Relations and Retention

Aaron Wolowiec

Associations continuously look to sponsorships to achieve non-dues-revenue goals. Putting your focus on sponsor retention will have long-term impact on your revenue goals and repeat support from sponsors. Here are 10 simple things you can do to improve your sponsor relations.

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More Trending

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Why & How Every Single One of Your Employees Should be Talking to Customers

Higher Logic

The post Why & How Every Single One of Your Employees Should be Talking to Customers appeared first on Higher Logic. To become more customer-centric, build an online customer community & get all departments involved. This enables every employee to be customer-facing and improve the customer experience. The post Why & How Every Single One of Your Employees Should be Talking to Customers appeared first on Higher Logic.

Strategy 194
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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue.

Price 172
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5 Lessons the HOA Industry Learned During the Pandemic

AvidXchange: Association Management

The HOA industry has been through a year like no other and learned several lessons over the last 12 months. The industry learned news ways to adapt quickly and dramatically to changing business conditions. It learned about the benefits of remote working and found out how vital business-to-business communication is and will continue be. To better understand the shifting landscape, AvidXchange surveyed nearly 500 members of the Community Associations Institute (CAI).

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TikTok for Nonprofits: The Beginner’s Guide

Wild Apricot

First launched in 2017 as a short-form video sharing app used mostly by teens, TikTok has exploded in popularity during the COVID-19 pandemic. As people look for entertainment and connection during long periods of lockdown, the hilarity, quirkiness.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Plan an Engaging Virtual Event with These 7 Tips & Lessons Learned

Higher Logic

The post Plan an Engaging Virtual Event with These 7 Tips & Lessons Learned appeared first on Higher Logic. We planned our annual conference as a virtual event last year for the first time ever. Here are our most helpful lessons learned to apply to your event. The post Plan an Engaging Virtual Event with These 7 Tips & Lessons Learned appeared first on Higher Logic.

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What Does an eLearning Consultant Do? The Complete Guide

Forj

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. That’s great! But, where do you begin? An eLearning consultant can help you answer this question and more. However, it’s important that you understand the parameters of their services, whether they’d be a valuable addition to your team, and how to find the ideal partner for you.

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Successful COVID-19 Responses by Member-based Organizations

GrowthZone

In the GrowthZone AMS 2021 Association Industry Survey Report , we asked association staff and executives, “Related to your organization’s response to COVID, are there any success stories you’d like to share?” Watch short videos featuring association and. chamber executives discussing their successes. >> Association professionals said: We held a very successful two-day virtual conference in early October, partnering with another organization that shares our goals

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How to Prepare the Perfect Volunteer Recruitment Email

Wild Apricot

Are you looking to recruit volunteers for an event or to take on a few regular tasks to help your organization? Whether you need in-person or remote volunteers, a great place to start is by sending an email to your existing contacts. You never know.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Communicating member value: Features vs.?benefits

Nimble AMS

“I don’t need to increase retention rates or recruit new members.” – said no association professional ever. Most association are focused on improving member retention and increasing membership , even when membership times are good. Over the last year, associations have reinvented themselves and created amazing member value. And, members agree. According to Community Brands research , half of Members believe their organization is more important since the pandemic.

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Set Healthier Work-Life Boundaries with Shutdown Rituals

Achurch

Many of us are over-achievers, but there can be a downside to all that striving. We have a tough time maintaining boundaries between our professional and personal lives. Work seeps into our off-hours, and working from home is further blurring these already fuzzy boundaries. An Atlassian survey provides proof of this blurring: remote professionals work longer hours, take fewer breaks, and think more about work during off-hours.

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5 Minutes with Andy: Seven Transformations of Strategic Planning

Virtual

In this episode of Five Minutes with Andy, Andy Freed is joined by Jay Vogt of Peoplesworth & Greg Kohn, Virtual’s Chief Growth Officer. During the COVID-19 pandemic, strategic planning became a critical need for many organizations. New challenges emerged. Interesting opportunities presented themselves. For some organizations, new financial realities required urgent action.

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Ten Purposeful Provocations for Association Boards: Part II

Association Adviser

In this second part of a 2-part series, Jeff De Cagna explores practices borne out of purposeful provocations that association boards and chief executives should adopt to thrive. The post Ten Purposeful Provocations for Association Boards: Part II appeared first on Association Adviser.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Be the Voice Your Members Want to Hear—A Content Strategy Makes It Happen

.orgSource

Siloed organizations used to be hard to manage; today, they are a real business liability. Success in the digital marketplace depends on a holistic approach—this is a mantra that I can’t repeat frequently enough. Systems, teams, and departments must all be directed toward common goals. If imposing this level of discipline seems daunting, a content […].

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Model behavior: 13 ethical standards for community association board leadership

Ungrated

Effective community association governance has many moving parts, and it’s crucial that board members adhere to a set of ethical standards that can help them fulfill their volunteer duties with the community’s best interests in mind. While not meant to address every potential ethical dilemma, CAI’s Model Code of Ethics for Community Association Board Members serves as a basic framework that can be modified by any community association.

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5 Minutes with Andy: Seven Transformations of Strategic Planning

Virtual

In this episode of Five Minutes with Andy, Andy Freed is joined by Jay Vogt of Peoplesworth & Greg Kohn, Virtual’s Chief Growth Officer. During the COVID-19 pandemic, strategic planning became a critical need for many organizations. New challenges emerged. Interesting opportunities presented themselves. For some organizations, new financial realities required urgent action.

Tips 100
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Florida Legislature Misses The Mark On Consumer Privacy Bills

InternetAssociation

All Americans should have consistent privacy protections across all industries, regardless of where they are located throughout the U.S. While we recognize the importance of state legislators meeting the needs of their specific constituents, it is very important for businesses and consumers, to have rules that harmonize across state lines and that can be addressed by one compliance plan and one set of consistent consumer rights.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Too Little or Too Much Infrastructure for Associations

Smooth The Path

I just set up a Zoom meeting with a former colleague who might start her own business. She hasn’t yet invested in the paid version of Zoom, so I set the meeting up on my account, which got me thinking about all the infrastructure it takes to run even a small business. I pay for website hosting, various software subscriptions, memberships, directory listings, and more on an annual basis, plus ad hoc expenditures like video editing, website design, and publishing.

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Join Nimble AMS at the Salesforce.org Nonprofit Summit

Nimble AMS

Join the Nimble AMS team April 21, 2021 at the Salesforce.org Nonprofit Summit for a virtual convening of the Salesforce.org international nonprofit community. The importance of the Salesforce.org Nonprofit Summit. As a Salesforce partner, we at Nimble AMS see the value that Salesforce brings customers in the form of ongoing educational opportunities.

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The Road Ahead: How to Strengthen Your Association Community in a Post-Pandemic World

SBI

For centuries, associations have created a sense of community among their members and the industry or profession the organization served. In a post-pandemic world, the association’s role as a community-builder will be more important than ever. The COVID-19 pandemic accelerated trends that were already happening. In many companies and industries, working from home finally went from “one day” to “today.

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The Top 10 Professional Association Websites in 2021

MemberClicks

You’re a professional in your own right at your craft, belonging to a whole group of like-minded professionals.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.