Sat.Dec 15, 2018 - Fri.Dec 21, 2018

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Member Retention in 2019: Why They Leave & 3 Ways to Keep Them

Higher Logic

Member retention: it’s always on our minds. In 2019, how do you plan to get your members to stick around? When people face so many competing demands for time, attention, and money, this question is bigger than ever. The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ).

Marketing 289
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Program Goals and Marketing Objectives

Eric Lanke

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? Maybe I need to explain that. In my organization there are program goals. We want to recruit new members. We want to increase the number of members attending our conferences.

Marketing 113
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Membership Q&A: Don’t Leave Us!

Spark Consulting

What’s the #1 reason a long-standing member would not renew? As Dr. Theodore Woodward of the University of Maryland School of Medicine taught his med students in the 1940: “When you hear hoofbeats, think of horses not zebras” For our purposes, that means start with the obvious: Did that member switch careers or retire? If so, you may have to chalk this one up to “forces beyond our control,” and let that person go.

Seattle 297
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December Update — A Year in Review (2018)

Wild Apricot

Take a look at our December update for a round up of everything that happened in 2018, an introduction to location mapping, and info on some product updates.

Review 244
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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3 Tips for Effective Board Meetings in 2019

YourMembership

Ever feel like you’re living in a world of meeting overload? I know I do, and it’s safe to say that your board members feel the same. There’s nothing worse than a meeting that has no direction – especially when that meeting is after hours for your “volunteer” job. Here are three simple, yet effective. The post 3 Tips for Effective Board Meetings in 2019 appeared first on YourMembership.

Tips 191

More Trending

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Our Most Popular E-Learning Posts in 2018

WBT Systems

Our Most Popular E-Learning Posts in 2018. Read more about Our Most Popular E-Learning Posts in 2018.

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3 Ways to Boost Your Website with Members Location Mapping

Wild Apricot

Get inspiration for how to use the members location mapping gadget on your website by taking a look at these 3 customer examples.

Examples 218
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Building the case for new membership software

YourMembership

If your organization requires a new membership management system, you must build a business case to justify allocating money and staff time to select and implement new membership software. You know the limitations of your existing platform (or lack thereof) and the functional capabilities you’re looking for. You may have even begun to do research. The post Building the case for new membership software appeared first on YourMembership.

Software 150
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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

As consumers, we know that brands that consistently deliver value and make our buying experience effortless will continue to win our business over time. In my household, for example, we’re more likely to buy add-ons like Audible and Amazon music because we know the same level of convenience we get with our Prime membership will exist. Our relationships with companies like Amazon remind us of the high bar that’s been set for the modern day customer experience, not just in the consumer world, but

Software 159
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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6-Step Guide To Setting Up Lead Scoring At Your Association To Increase Membership, Revenue, and Event Registration

HighRoad Solution

Each individual member of your target audience is a on a journey of discovery and fulfillment, spanning from personal needs to career goals. This journey begins long before they are members of your association and extends throughout their professional life.

Revenue 107
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Say Goodbye to These Conference Elements

Associations Now

It’s almost a new year, which means it’s a good time to say goodbye to things that just aren’t working anymore. For meeting planners, here are three conference elements to consider leaving behind in 2018. For the past few years, I’ve focused my end-of-year blog post on what issues meeting planners should keep in mind or trends they should consider implementing as they go about the next 365 days.

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Good Intentions Are Not Enough

Idea Architects

Lately I feel like I live in a new community named Good Intentions. It is a rapidly growing community with more and more people moving in every day. Most folks living here are a fairly happy lot. They smile during meetings, volunteer to take on responsibilities, and generally seem like the types of folks who would be good neighbors. But they're not.

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How to Get Board Support to Attend a Conference

GrowthZone

This article has been updated since it’s original publication in 2017. Enjoy! Associations everywhere are about to enter their program and conference planning seasons. This type of planning should always include a step for driving even more registrations. The key to success is to make it as easy as possible for potential attendees to get approval to attend.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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LMS Selection: 7 Features Associations Need

Forj

Association members grow and change over time, and their needs grow and change with them. Unless the association addresses these changes, members won’t see the value of their membership. One tried-and-tested way to keep members engaged is providing professional development opportunities – either to improve networking avenues for members or to support them in certification exams.

LMS 89
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The Future of Artificial Intelligence: What the Researchers Say

Associations Now

A recent flurry of studies on artificial intelligence paints a picture of what the technology means for research, the human race, and the global economy—and notes where the field has room for improvement. Interest in artificial intelligence technology, including in the association space, is picking up in a big way as we close out 2018 and move into the new year, and an array of recent studies on the topic shows just what we have to look forward to.

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Setting Benchmarks for Your 2019 Membership Engagement Plan

Membersuite

As the end of year approaches, it’s time to look back at your association’s member engagement metrics, see if your engagement strategies and tactics are working, and develop a membership engagement plan for next year.

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Case Study: Texas Society of Association Executives

Association Adviser

We love that Naylor is always bringing new ideas to the table, and they are always open to trying something new. We love being a guinea pig with them and appreciate that together, we’re not afraid to fail. You never know until you try!” – Josh Spradling, CAE, TSAE Marketing & Communications Director. The Challenge. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Content Strategy Hack: Understanding the Buyer Persona

Association Success

Get to know your audience and deliver the content they want and need. What keeps your members and sponsors up at night? Does the content you provide target their concerns and help them sleep more soundly? Associations tend to speak about “the association” as an all-encompassing whole, without thinking about the audience on the other end of their communications.

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Top Tips From 2018 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Here are some of our favorites from 2018. If there’s one thing true in life, it’s that time flies. Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019.

Tips 103
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Association Cheese

Smooth The Path

You probably feel a lot of tension in your work. You are ready to make a change, to get going, to try something. But members of the board, or committee, or staff want to do the tried and true. I have heard volunteers say that it is their job to not sink the ship on their watch so they cling to the safe answer, to what has always been done. Some staff members may feel similarly.

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Putting the Member at the Heart of Your Association’s Activities with a Modern AMS

Nimble AMS

Many membership-based organizations are moving to enterprise customer relationship management (CRM) platforms as the foundation for their association management software (AMS). And for good reason. It’s an approach that puts members at the center of an association’s activities. Just consider this: According to the research firm Forrester, CRM is about supporting “the key activities of targeting, acquiring, retaining, understanding and collaborating with customers”.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Twas the Day Before Holidays

Association Adviser

Twas the day before holidays, when all through the hall, Not an inbox was pinging, not a phone rang with calls. Computers were shut down, cell phones powered off, In hopes of time for family, hockey and golf. The reps were busy cleaning off their desks, Looking forward to time for fun and rest. And I with my cream and two sugars I take, Had just settled down for a long coffee break.

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Study: Greater Gender Diversity Needed to Transform Boards

Associations Now

Gender diversity within boards is improving gradually, but not at a level that can make an impact. To incite change, boards might have to rethink their processes. The board of directors is arguably the most influential body at any organization: It makes the big decisions and policies that govern how a business works, and it finds the right people to lead that organization through its successes and failures.

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Happy Holidays 2018!

Smooth The Path

Thank you for reading this blog! Thank you for the questions, the replies, the kind words, the tweets, and posts. Thank you for hiring me as a speaker and researcher. Thank you for helping me learn more about member engagement every day, I appreciate sharing that knowledge with you. Happy holidays. See you in 2019! The post Happy Holidays 2018! appeared first on Smooth The Path.

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What Your Association Needs to Know about Artificial Intelligence

Nimble AMS

Artificial intelligence (AI) is changing the way we interact with technology in our everyday lives. Leading companies like Netflix and Amazon use AI to connect with consumers and provide the highly-personalized experiences that we’ve all come to expect. As for-profit companies provide these increasingly personalized experiences using AI, your members will expect the same in more areas of their lives ?

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.