Sat.Feb 02, 2013 - Fri.Feb 08, 2013

Reads of the Week: February 8, 2013

Reid All About it

Do you have a person in mind when you write marketing or social media copy? Geoff Drake, senior web writer for the Monterey Bay Aquarium (what a cool job!), writes for his imaginary friend Sue. Get personal with your persona,” he says. “We We have a kind of pact, Sue and I.

Gamification and Your Private Online Community

YourMembership Blog

This week launched gamification. The features are incorporated into our private online community and are free to all YM clients. Gamification is a topic that has interested me since I first started researching it about two years ago. Gamification benefits both you and your members.

Inconsistent Website Experiences = Confused Members

Vanguard Tech

Have you ever stepped out of the elevator in an unfamiliar building and spun around a couple of times looking for the exit? Remember that feeling of not knowing what direction is what?

What associations can learn from the 2012-2013 NFL season

Association Advocacy Chick

As we bid a fond farewell to the 2012-2013 NFL season, here are some lessons learned that may provide valuable to those of us in the association community. Never underestimate your young talent. Rookies made a name for themselves this season. Andrew Luck.

Blizzard Tales

Association Management

I’m sitting here looking out my window at the first flakes falling of Boston’s Blizzard of 2013. The timing of the storm—February 8—comes almost 35 years the day after the great Blizzard of 1978—the one that gave me a week off from school as a kid, and the storm by which all future storms have

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More Trending

Top Six Things to Look for in an Association Management Company

Association Management

At Virtual, half of our business is organizations we helped launch. And the other half comes to us from another AMC. This gives me a bit of a jaded view of other AMCs—after all, no one would be looking to switch if they’re current AMC was doing a great job. But it has given me [.].

Don't Compete on Price

Eric Lanke

image source Don't compete on price. I've been stumbling into this piece of advice more and more frequently as of late, and the more I think about it, the more I see its essential wisdom. There are certainly some organizations that can successfully compete on price.

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Association Treats (From Last Week): Goodies from Around the Web

Portage Group

As usual, there is a ton of good stuff floating around out there on the web that you might find relevant for your your association or charity. Here are my favorites from last week: ARC Association Resource Centre NFP NPO Other Resources Social Media association carol-anne moutinho content marketing nonprofit not-for-profit resources

A Checklist for an Energic Volunteer Program


February 3, 2013. When I was asked if I could talk about creating a vibrant volunteer management program in 20 minutes, I said sure! There are really 10 tips association pros need to know. When I was asked if I could talk about creating a vibrant volunteer.

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Dump Your Committees

Thanks For Playing

Volunteerism is changing. I know I'm not the first person to think - or write - about this. Hell, Peggy Hoffman and Cynthia D'Amour have built their businesses on working with new volunteer models. But recent events have conspired to bring it top of mind for me. The thing about standing committees is that they're standing. Think about that for a moment. Not "walking." Not "running." Not "flying." Not "innovating." Standing. As in "still." OK, that may be excessively harsh.

5 For Friday: Resources & Reading for Web Design, Website Management and Associations

Vanguard Tech

Welcome to the first installment of our new 5 For Friday series. Each week, we will find 5 relevant articles or resources that relate to how associations are building and managing their websites. Some of these might be new articles and others might be “oldie but goodies.” So grab a cup of coffee and read on. Content Curation.

Event Planning - A New Normal

Wild Apricot Blog

Technology and social media are changing events and creating a "new normal" in terms of how we "market, consume and measure events." Here are some thoughts and tips to help small organizations update their events. technology events social media

Association Weekly Wrap-Up for February 8th!

YourMembership Blog

Happy Friday and Welcome to the Weekly Wrap Up brought to you by the team at! The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. Please feel free to leave a comment, ask a question or just enjoy the week’s top ten picks!

Friday Top 5

Thanks For Playing

I've always been a big proponent of corporate social responsibility, organizing the teams for the Greater DC Cares big annual days of service or the Ocean Conservancy's International Coastal Cleanup or the annual Capital Area Food Bank food drive, and I recently had a realization. Just because I'm a company of one doesn't let me off the hook. So I've committed to a regular monthly volunteer gig that is NOT ASAE committee work. Why is CSR so important?

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Great Leaders Know How to Utilize Their Team’s Talents

Association Leaders

Common sense tells us that great leaders innately know how to make the best use of their employees. They recognize hidden talents others don’t see and harness those talents to the benefit of the team. Then again, common sense isn’t so common. So, here is an article I recently read that gives a few ideas for identifying and harnessing the hidden talents of your team. What tools do you use to harness the special talents of your team?

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Association Treats (From Last Week): Goodies from Around the Web

Portage Group

As usual, there is a ton of good stuff floating around out there on the web that you might find relevant for your your association or charity. Here are my favorites from last week: Want to become a better leader? Who doesn''t?! This post by Jack Zenger and Joseph Folkman shares some really useful insights based on a fairly detailed study they did recently on a group of 71 organizational leaders. What would you add to this list?

7 Tips for Board of Director Relationships

JP Moery

Chief executives and senior staff provided some great feedback to me last about Board of Director relationships. Here are a few best practices. Use outside experts to address a broad range of industry issues. This approach demonstrates your willingness to go outside the staff for expertise, a realization the board is a strategic body and keeps members out of the weeds. Start in the "corporate middle" if volunteer leaders are corporate CEOs.

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SEO and Content: Happy Together!

Thanks For Playing

OUTSTANDING presentation based on REI's experiences on why SEO matters, how you should be tying it to your content strategy, and, along the way, debunking some SEO myths. How to Build SEO into Content Strategy from Jonathon Colman Oh - and here's a direct link to the SEOMOZ Beginner's Guide to SEO that pops up late in the deck. presentations SEO

The Psychology of Trolls


I have decided I’m on a mission to find you some super interesting, fairly geeky infographics (like this one from last week) that rise above the morass of crappy ones we see everywhere.

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Strong Cultures Perform Better

Jamie Notter

I like this brief report from some McKinsey consultants (who have written a pretty good book too). The first conclusion in the study is one that is not new , but still bears repeating: culture matters. I love this selection of quotes they choose: “Fixing culture is the most critical ?

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5 Posts To Help Plan Inspirational Events

Wild Apricot Blog

Here are 5 posts that offer insight and inspiration to shake up your event planning this year. events Apricot Jam

What I'm Reading

Thanks For Playing

Jamie Notter asks: will you be ready when the revolution comes ? Not if you've lost touch with those on the outside. GWU and ORI take a fascinating look at social media and the 2012 presidential election. I'm loving the December issue of NTEN: Change. The issue's theme is collaboration , which they examine from all kinds of angles. Be worried: 74% of smartphone users use them while driving.

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100% of the Senate and 90% of the House are on Twitter


Twitter has recently announced that. “As of today [1/18/13], all 100 members of the Senate as well as 90% (398 members) of the House of Representatives are on Twitter. When the 112th Congress convened in 2011, 44% of the Senate and 35% of the House were active on Twitter.


Sarah Michel Joins The Velvet Chainsaw Team

Velvet Chainsaw

I’m excited to announce that Sarah Michel, CSP will be joining the Velvet Chainsaw team as of February 18, 2013 as Vice President, Professional Connexity! That means we’re expanding and setting up shop in sunny Colorado.

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The State of Small Membership Organizations

Wild Apricot Blog

We've just released an article - BIG Insight Into Small Membership Organizations - Survey Highlights - that offers an overview of the key findings from our recent survey. membership surveys

Always the Last to Know: Flow

Thanks For Playing

A couple of Babson students got really tired of the rat's nest of wires involved in DJing and invented Eartop Flow to unplug heir headsets and untether themselves. Which leads me to wonder: what other applications of this type of technology might there be for associations who often conduct meetings with complex A/V set ups? cool technology

How To Easily Repurpose Your Content for Social Channels

Beth Kanter's Blog

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently. Optimizing your content for social channels does not have to be labor intensive.

What’s on Your Association Board’s Agenda?

SCD Group

Don't Waste Your Board's Time. Over the last 35 years, I’ve participated – either as a volunteer or as a staff professional – in 257 board meetings of local, regional or national associations or nonprofit organizations.

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How Small Nonprofits Approach Communications Differently: More Emphasis on Events

Wild Apricot Blog

In this guest post, Kivi Leroux Miller reviews her 2013 Nonprofit Communications Trends Report findings to see how the results from the smallest nonprofits compare to the report’s findings overall. Non-profits reports

Five Forces Reshaping Associations

Velvet Chainsaw

This past week I heard an amazing presentation by technology guru and business futurist Scott Klososky. I’ve been following Scott since 2007 when I first hired him to present.

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Here are a few posts you should not miss this week, on all kinds of top-of-mind social topics, as well as some just great reads. Engage or Die – the fate of associations and nonprofits… (Mark Tobias) – I’m meeting Mark for coffee this week.

Bridging the Data Disconnect Between Nonprofits and Their Funders

Beth Kanter's Blog

Words Matter: 7 steps to enhance your association's connection with members

SCD Group

Words Matter to Association Members and Should Matter to Association Professionals. If I see one more association website extolling the value of it’s “endless opportunities” for members, I think I’ll puke. Come on folks. Where is the precision in our writing?

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Three Guaranteed Ways To Kill Your General Session Attendees

Velvet Chainsaw

Is your general session like bug repellant only repelling attendees and attracting crickets? Is it a sure-fire way to keep attendees in their hotel beds? Here are three fail-safe strategies that are guaranteed to kill your general sessions and create the walking dead!