Reads of the Week: February 8, 2013
Reid All About it
FEBRUARY 8, 2013
Do you have a person in mind when you write marketing or social media copy? Geoff Drake, senior web writer for the Monterey Bay Aquarium (what a cool job!), writes for his imaginary friend Sue. Get personal with your persona,” he says. “We We have a kind of pact, Sue and I.