HighRoad Solution
JULY 22, 2019
Did you miss out on our webinar with OpenWater a few weeks ago? HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. Read on to get a breakdown of the top tips and marketing basics that you can share with your team!
Association Success
JULY 23, 2019
How can embracing a more community-centered mindset help create problem solvers? Despite our best efforts, it can be easy for associations to fall into a siloed way of working. We can get so wrapped up in only thinking about problems and challenges we face specific to the work we are tasked with doing that often times we do not see the downstream impacts until much later.
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Eric Lanke
JULY 22, 2019
My association's Board of Directors has eighteen people on it. Whenever I'm comparing notes with other association executives about how big our boards are, I usually joke that I like having eighteen people on my Board because it guarantees that I can get at least twelve to show up at my Board meetings. I'm only half joking. It's not unusual for three or four Board members to be unable to attend any particular Board meeting.
Wild Apricot
JULY 24, 2019
With the new recurring donations feature, you can add the option for regular gifts to your forms. Find out what you can do with it, how it can help your organization, and how to start.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
YourMembership
JULY 25, 2019
Learning Management System Matchmaker: Deal Breaker Edition Finding the perfect learning management system (LMS) is a tough job. What is it about a successful LMS that your association should be looking for? Here are the deal breakers and what to avoid. Finding the perfect learning management system (LMS) is a tough job. There are so. The post The Hunt for Your Perfect LMS is Over appeared first on YourMembership.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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WBT Systems
JULY 22, 2019
Mastering the Art of Writing Course & Product Descriptions. Read more about Mastering the Art of Writing Course & Product Descriptions.
GrowthZone
JULY 25, 2019
The number of hours that go into association event planning is staggering. When making sure to cross all the T’s and dot all the I’s, name badges should be at the top of the list. After all, if they’re not well-designed (i.e., readable), attendees are shorted on their conference experience. Ground Rules for Conference Name Badges. Less is more.
YourMembership
JULY 26, 2019
Associations with small staff have opportunities to improve member retention using these tips You may think your association is focusing the right amount on the right member benefits. But is it really? Industry data says it may not be. Here are the key takeaways Most associations strive to deliver the benefits their members want. However, The post Are small associations investing in the right member benefits?
Association Success
JULY 22, 2019
How can you help yourself get a raise? Association work can be rewarding in a number of ways—professionally, socially, intellectually, and even monetarily. That last one is a bit rarer, especially if you’re in a small to mid-sized association and if you’re not either in the latter stages of your career. But it can happen, and you can do something to speed it along.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
JULY 24, 2019
Library patrons have long had access to resources from Lynda.com, now known as LinkedIn Learning. But library organizations warn that a platform policy change could violate both patrons’ privacy and librarians’ ethics code. The American Library Association is raising concerns about a policy change by a LinkedIn subsidiary, citing its potential impact on library patrons’ privacy.
GrowthZone
JULY 23, 2019
For associations, Instagram marketing can be challenging. Finding compelling visuals can be tough (as a software company, we can empathize). Instead of focusing on association-related images, focus on images that will engage your audience. The reality is that posting about memberships or event registrations is unlikely to drive meaningful activity. Your audience is human and likely using Instagram on a personal level, so it’s not necessary to engage with them on a solely professional level
Smooth The Path
JULY 23, 2019
Yesterday morning I sent out a test email to 20 members. By the end of the day, 16 had opened it 2 clicked and 1 had signed up for a conversation with me. 80% were curious enough to open the message but very few were motivated to investigate further. Why? Probably there was some language in my message that could have been ever so slightly off-putting; a little nit that threw up a wall between me, the message creator, and the members.
Association Success
JULY 25, 2019
Are you excited for your mid-stage of your career? As a professional in her mid-career, I certainly don’t feel like one sometimes. I’m still discovering who I am and what my place is in this world. In some ways, I could say I’m like a young professional at heart, eager to learn and explore. I’ve always been curious, and that curiosity has served me well thus far in my life and career.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Associations Now
JULY 23, 2019
Hear More From Erica Dhawan Erica Dhawan will speak about how associations can use connectional intelligence to unlock engagement opportunities at her Game Changer session at the ASAE Annual Meeting & Exposition in Columbus on Monday, August 12, at 2 p.m. For more information and to register, visit the conference website. To provide meaningful engagement opportunities, associations need to help members master “connectional intelligence.
Membersuite
JULY 22, 2019
When it comes to marketing membership to prospects and leads, relevancy is key as they have unique goals and needs. Read the blog post to learn how to take a segmented approach to market membership to prospects.
Association Adviser
JULY 26, 2019
We speak with Chris Knoch of Big Squid on this episode of The Association Adviser Podcast. Chris explains what machine learning and artificial intelligence are, and how associations can use machine learning to better position themselves for success. The post Podcast: What is Machine Learning? appeared first on Association Adviser.
Nimble AMS
JULY 25, 2019
Signs your organization is outgrowing its current association software. When your association is growing, it can be an exciting time. But while you’re enjoying growth, your association management software (AMS) may not be keeping pace. When your association is growing, it can be an exciting time. But while you’re enjoying growth, your association management software (AMS) may not be keeping pace.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Associations Now
JULY 25, 2019
Periodic dips in enthusiasm are normal, but if disinterest persists, find ways to reinspire board members. Also: how one nonprofit’s alternative healthcare policy is saving the environment. Is your board—well, bored? Motivation isn’t always a given, and busy personal lives can mean less involvement from time to time. While a periodic decrease in enthusiasm is normal, a long-term decline can hurt and stall organizational growth.
Smooth The Path
JULY 25, 2019
Take a twirl through your Facebook feed, and you will probably see success, success, and more success. Weddings, babies, and parties. Friends on exotic vacations. Smiling happy families doing fun things. Well behaved kids and even more well-behaved pets. Good grades, promotions, and winning sports scores. Do not be surprised if this avalanche of achievement makes you feel well, a little down.
Association Adviser
JULY 23, 2019
The Turbulent Twenties will be a period of accelerating & relentless disruption that will create profound societal upheaval and irrevocably transform our world. The 3 most serious challenges we will need to confront—artificial intelligence and automation, the climate crisis and economic inequality—will force us to answer existential questions about what makes us human, the extent of our commitment to other people and whether we are prepared to sacrifice to survive.
HighRoad Solution
JULY 22, 2019
Did you miss out on our webinar with OpenWater a few weeks ago? HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. Read on to get a breakdown of the top tips and marketing basics that you can share with your team!
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Associations Now
JULY 24, 2019
The International Trademark Association launched a podcast last fall to talk industry trends. The twice-monthly cast not only helps promote INTA’s goals but also helps the organization reach a broader audience. Podcasting is trending nowadays. But in a world with more than 750,000 podcasts , and more popping up, some associations may wonder if launching one is a valuable endeavor.
Aptify
JULY 24, 2019
Beyond membership dues: 3 ways to boost your association’s revenue. Great ideas to take to your board today. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. What do you do when the same old approaches just aren’t growing your earnings the way they used to? It may be time to consider some new ways to boost your revenue stream beyond membership dues.
Association Adviser
JULY 25, 2019
Marketing an online career center is easier than improving one. Here are 5 tips, plus one bonus, for marketing your asosciation's online career center. The post You’ve Just Improved Your Online Career Center! What Are You Going to Do Next? appeared first on Association Adviser.
AMR Management Services
JULY 24, 2019
Molly Marsh shares her takeaways from the MPI World Education Congress where she represented AMR as a session speaker.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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