Sat.Jul 20, 2019 - Fri.Jul 26, 2019

7 Tactical Tips for Using Digital Marketing to Drive Member Engagement

HighRoad Solution

Did you miss out on our webinar with OpenWater a few weeks ago? HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base.

How to Empower a Community of Problem Solvers

Association Success

How can embracing a more community-centered mindset help create problem solvers? Despite our best efforts, it can be easy for associations to fall into a siloed way of working. We can get so wrapped up in only thinking about problems and challenges we face specific to the work we are tasked with doing that often times we do not see the downstream impacts until much later. This causes work conflicts, strategic misalignment, and in some cases, lost hours of work.

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Keeping Up with the Waterfall

Eric Lanke

My association's Board of Directors has eighteen people on it.

Eat the Frog First

Moery Company

Maybe you are still at home getting ready for the day or maybe its on your drive into the office – no matter how loud that radio is blaring, that one pesky to-do just keeps popping into your mind.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. .

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More Trending

New Recurring Donations Feature: What you can do, and how to use it

Wild Apricot

With the new recurring donations feature, you can add the option for regular gifts to your forms. Find out what you can do with it, how it can help your organization, and how to start

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An Association Disconnect

Moery Company

Istock_Credit: ismagilov. All right. I want to give you some advanced warning as you read this blog – I may come across as defensive but bear with me because I have a point to make.

Mastering the Art of Writing Course & Product Descriptions

WBT Systems

Mastering the Art of Writing Course & Product Descriptions. Read more about Mastering the Art of Writing Course & Product Descriptions

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Are small associations investing in the right member benefits?

YourMembership Blog

Associations with small staff have opportunities to improve member retention using these tips You may think your association is focusing the right amount on the right member benefits. But is it really? Industry data says it may not be. Here are the key takeaways Most associations strive to deliver the benefits their members want. However, The post Are small associations investing in the right member benefits? appeared first on YourMembership.

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Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

3 Interactive Event Experiences for Your Next Conference


Nowadays, people want (and value) experiences more than anything else. That’s why interactive exhibits and pop-up events have become so popular. Take the Museum of Ice Cream , for example. Yes, that’s a thing.) It’s an experiential art exhibit inspired by ice cream.

Association Hustle – Episode 198: Where Are You Putting Your Money?

Moery Company

Currently, many organizations are embracing technology by attempting to implement an association management system (AMS) and new marketing platforms – and feeling the pressure to do so. Host JP Moery has worked with several associations who’ve said, “Our AMS doesn’t work” or “We’re not utilizing it fully.” Before embarking on these endeavors, he has a few recommendations and advice on IT investment as well. Listen in. The post Association Hustle – Episode 198: Where Are You Putting Your Money?

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Podcast: What is Machine Learning?

Association Adviser

We speak with Chris Knoch of Big Squid on this episode of The Association Adviser Podcast. Chris explains what machine learning and artificial intelligence are, and how associations can use machine learning to better position themselves for success. The post Podcast: What is Machine Learning?

Conference Name Badges: The Good, The Bad, The Ugly


The number of hours that go into association event planning is staggering. When making sure to cross all the T’s and dot all the I’s, name badges should be at the top of the list. After all, if they’re not well-designed (i.e., readable), attendees are shorted on their conference experience.

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

5 Ways to Host a 'Member for a Day' Event


Some people (myself - and probably many of your prospective members - included) learn best by experiencing something for themselves. So, why not try hosting a ‘Member for a Day’ type event?

Start with One Change to Create a Sustainable Meeting

Associations Now

Reducing your carbon footprint is a defining characteristic of undertourism; infuse this thinking into your event by starting with a pilot. Going green for your next meeting or event doesn’t have to be overwhelming. Choose one aspect of your meeting where you can aim for sustainability.

The Duty of Foresight: Five Years Later

Association Adviser

The Turbulent Twenties will be a period of accelerating & relentless disruption that will create profound societal upheaval and irrevocably transform our world.


Nickel and Diming Your Way to a Raise

Association Success

How can you help yourself get a raise? Association work can be rewarding in a number of ways—professionally, socially, intellectually, and even monetarily. That last one is a bit rarer, especially if you’re in a small to mid-sized association and if you’re not either in the latter stages of your career. But it can happen, and you can do something to speed it along. It’s important to remember that your boss most likely wants to pay you better, but they face constraints in doing so.

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How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Beyond Pictures: 14 Instagram Captions for Associations


For associations, Instagram marketing can be challenging. Finding compelling visuals can be tough (as a software company, we can empathize). Instead of focusing on association-related images, focus on images that will engage your audience.

Daily Buzz: How Much Data Actually Comes From Your AMS?

Associations Now

Research shows that the number is a lot smaller than many associations might think. Also: what new research on YouTube suggests about your social strategy. It’s no secret that associations have a lot of data at their fingertips.

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You’ve Just Improved Your Online Career Center! What Are You Going to Do Next?

Association Adviser

Marketing an online career center is easier than improving one. Here are 5 tips, plus one bonus, for marketing your asosciation's online career center. The post You’ve Just Improved Your Online Career Center! What Are You Going to Do Next? appeared first on Association Adviser.

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Learning Doesn’t Stop at Mid-Career

Association Success

Are you excited for your mid-stage of your career? As a professional in her mid-career, I certainly don’t feel like one sometimes. I’m still discovering who I am and what my place is in this world. In some ways, I could say I’m like a young professional at heart, eager to learn and explore. I’ve always been curious, and that curiosity has served me well thus far in my life and career. My entry to the association world had been an accident.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

6 signs your association needs a new membership management system

Nimble AMS

Signs your organization is outgrowing its current association software. When your association is growing, it can be an exciting time. But while you’re enjoying growth, your association management software (AMS) may not be keeping pace. When your association is growing, it can be an exciting time.

Library Groups Say LinkedIn Policy Changes Could Violate Users’ Privacy

Associations Now

Library patrons have long had access to resources from, now known as LinkedIn Learning. But library organizations warn that a platform policy change could violate both patrons’ privacy and librarians’ ethics code.

Designing Responsible Artificial Intelligence: Global Guideposts and Standard Setting

Association Adviser

Recognizing the broad spectrum of uses for AI, ITechLaw Association has published Responsible AI: A Global Policy Framework, which explores 8 core ethical AI principles for ethical and responsible AI.

The Small-Staff Guide to #ASAE19


Are you a small-staff association professional attending ASAE’s Annual Meeting & Exposition in August? If so, let us start by saying you’re going to have a BLAST!

7 Tactical Tips for Using Digital Marketing to Drive Member Engagement

HighRoad Solution

Did you miss out on our webinar with OpenWater a few weeks ago? HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base.

As Population Pivots to Cremation, Funeral Directors Adapt

Associations Now

A new study by the National Funeral Directors Association reveals that more consumers prefer cremation and green burial options. This means that both NFDA and its members must make changes to stay relevant.

Encourage Members to Dive in to Your Online Career Center with a Splash Page

Association Adviser

Make it easy for members to discover all the career development resources your association offers by creating a well-planned, well-organized splash page. The post Encourage Members to Dive in to Your Online Career Center with a Splash Page appeared first on Association Adviser.

Your Website Will Always Need Some Work (Here’s Why)


There’s a common misconception that a website is a set-it-and-forget-it platform. Well, I’m here to tell you that’s not true at all.