Sat.Nov 17, 2018 - Fri.Nov 23, 2018

How to Write the Perfect Donation Letter (+ Examples & Template)

Wild Apricot

Learn how to write a donation letter by understanding the ins and outs of appeals, following simple best practices, and referencing these two stellar examples

Why a cloud-based AMS can be perfect for smaller associations

YourMembership Blog

Some AMS providers offer on-premises hosting, which means you would have to host machines, servers and databases on site. This approach requires dedicated onsite staff members to update and maintain software and hardware – not always the best approach for smaller associations. A cloud-based AMS is a great option for smaller associations because efficiency multiplies. The post Why a cloud-based AMS can be perfect for smaller associations appeared first on YourMembership.

Member Q&A: Who Makes the Call?

Spark Consulting

Who should make contact around things like joining and renewing: other members or staff? Member-to-member (or member-to-prospect) communications can be very effective, IF you can persuade your members to actually make the calls. We’re often tempted to ask volunteers to call lapsed members – in fact, that can be a stated requirement of serving on a membership committee.

Dig into the Data for Membership Retention and Engagement Success

Moery Company

Data is key to developing winning strategies around engagement and retention. Data from your CRM and other sources can be utilized in myriad ways. There’s no reason to gather everyone in the conference room and start writing down ideas on a white board without data to support them.

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Personalization is hot right now. People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. And what’s more , they’ve grown to expect it. But when personalization is sloppy , people get annoyed.

Association Brain Food Weekly: 11.23.18

Reid All About it

The weekly list of free educational events and resources for the association community… Chapters can bring life to associations like brewpubs bring life to downtowns. Ernie Smith at Associations Now shares four lessons association chapters can learn from craft breweries.

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JP Moery’s Association Playbook – Episode 165: How Coaching Has Made Me a Better Businessman, with Jordan Weiss

Moery Company

A sports enthusiast, Host JP Moery, knows well the correlations between professional life and sports. Work hard, be on time, be a good teammate. The list goes on. This week JP welcomes to the show Moery Business Development Manager, Jordan Weiss, who’s played sports his whole life.

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Rich Millington: How to Make Your Community Indispensable [Super Forum RECAP]

Higher Logic

“Is your community indispensable to your organization? How about to your members?”. Rich asked the packed room these questions. A few people raised their hands, but most looked around with sheepish smiles.

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LeveLLingUp Life in 2018 - Part 1

Principled Innovation

It is November 2017 and I am boarding a flight home from a conference in the USA. I was tired and feeling like s**t. It had not been a great year at work, in my own head and physically and psychologically I was not in a great place. I spent most of the year not caring about what I ate or drank; whether I exercised or not; and, feeling like I was going in circles. This of course was impacting those around me too. In the short time waiting to board the flight I set three goals for 2018.

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Six Months In, GDPR Compliance Concerns Linger

Associations Now

The European Union’s General Data Protection Regulation remains a difficult-to-grasp wild card for many organizations, with compliance concerns still top of mind. In one recent study, some organizations said full compliance might be impossible.

How Would Rate Your “Best Practices?”

Moery Company

Are your best practices really “the best?” I often think about this when it comes to email messaging and how it supports the goal of making the sale. Whatever your position within an organization may be, we all develop a standard business process.

An Open letter to Crowdfunding Companies from the California Association of Nonprofits

Beth Kanter

Note from Beth: The crowdfunding industry has sponsored legislation in California to clarify what is legally permissible. The legislation signals the need for more responsible and ethical practices that support nonprofits, donors, and platforms.

LeveLLingUp Life in 2018 - Part 2

Principled Innovation

It is November 2017 and I am boarding a flight home from a conference in the USA. I was tired and feeling like s**t. It had not been a great year at work, in my own head and physically and psychologically I was not in a great place. I spent most of the year not caring about what I ate or drank; whether I exercised or not; and, feeling like I was going in circles. This of course was impacting those around me too. It was in the short time waiting to board the flight I set three goals for 2018.

Women-Led Wednesday: A New Retail Holiday With a Message

Associations Now

The first-ever Women-Led Wednesday, taking place this week, aims to promote women-owned small businesses while tying into a bigger goal.

Developing Top-Selling Sponsorship Inventory for 2019

Moery Company

The post Developing Top-Selling Sponsorship Inventory for 2019 appeared first on The Moery Company. Resources

3 Things You Can Do With the Member App in Under 30 Seconds

Wild Apricot

A post to share with your members! Here's a step-by-step guide to doing 3 quick but useful things with the member app

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AI for Nonprofits and Social Good: Link Roundup

Beth Kanter

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits with an eye towards our next book. Most recently, we co-authored a policy brief for the Toda Peace Institute on the age of automation and it implications for civil society.

The Value of Sharing Your Failures

Associations Now

A new study reports that nonprofit leaders try to keep a tight lid on programs that don’t work. But being open about missteps is an opportunity to think more strategically next time.

Behind the Scenes: Designing a 55-minute Webinar

Idea Architects

Recently I presented a 55-minute webinar on the topic Say Yes Less: Why it Matters and How To Do It. To help others who plan similar online learning experiences, this post goes behind the scenes of the design process. I highlight decisions made, the reasoning for them, and lessons learned.

Unpacking the System Administrator / Systems Engineer’s IT Bag

Delcor

The system administrator (or systems engineer) is the Swiss Army Knife of association IT staff. Since we are thrown into many different types of technical challenges, we need to have a robust set of technical skills to address those challenges. But technical skills aren’t the only requirement.

What Associations Can Learn From Journalism about Membership and Engagement

Mizz Information

Remember when I wrote about how journalism was scrambling to find a sustainable path forward as brands continue to shift their ad spend to digital giants Facebook and Google? And how that path forward is the same one that associations have always relied on: membership?

Do Your Members Need a Break? Add a Pause Button.

Associations Now

You might feel compelled to engage members constantly, but what if those touchpoints feel overwhelming or intrusive? A few associations and some subscription-based services let members press the pause button when they need a break.

4 Reasons We're Thankful for Our Customers

MembersClicks

‘Tis the season to be thankful! And boy, are we ever. It’s been a remarkable year, and there’s so much to look forward to in 2019! But, before we get ahead of ourselves, we think it’s important to take a step back and reflect on what we’re most thankful for: our customers.

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December Social Media Post Ideas for Associations

GrowthZone

December is an ideal time for associations to post regularly on social media. Social feeds will be crowded with consumer-targeted advertising, so member-based organizations have the opportunity to stand out with useful and meaningful content.

Association Awareness is Actually a Different Problem in Disguise

Smooth The Path

Low sales for almost every organization in every sector looks like an awareness problem. “If only more people knew about our pogo sticks, inflatable canoes, or apples, more people would buy.” ” Incoming association boards and staff often leap to this conclusion too.

New Senior Dining Group Launches as Sector’s Ambitions Grow

Associations Now

The Senior Dining Association, just a few months old, targets food service in the senior living space—a space that’s raising its standards for a new generation. A new association has one key item on its menu: A plan to raise the culinary standards at senior living facilities around the country.

4 Ways to Leverage Social Media During the Holidays

MembersClicks

Note: This post was originally published on 11/4/15; Updated 11/19/18 for added value. The holiday season is officially upon us, and with that comes a certain level of increased social media visibility. People are on their phones a lot more, after all.)

Solutions Day Speakers Chart Paths to Success in Uncertain Times

.orgCommunity

Presenters who illuminated the future. Industry partners who are inventing tomorrow. And, the best and brightest colleagues in the association community—that was Solutions Day.orgCommunity’s year is book-ended by two signature events. The wrap party for Solutions Day is over. But before we roll up our sleeves for the Innovation Summit (February 28, 2019), we’re taking a moment to recap the exhilaration of a great learning experience.

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3 Associations Share Their AMS-LMS Integration Lessons

WBT Systems

3 Associations Share Their AMS-LMS Integration Lessons. Read more about 3 Associations Share Their AMS-LMS Integration Lessons

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Daily Buzz: Lessons From Journalism on Membership

Associations Now

Journalism is emphasizing reader experience as a key to boosting revenue. Here’s what associations can learn. Also: creative ways to thank meeting attendees.

15 Ideas for Easy, Sharable Video Content

MembersClicks

Note: This post was originally published on 9/22/15; Updated 11/21/18 for added value. Video has been popular for quite a while now, particularly on social media, but did you know, by 2019, video will account for about 78 percent of the world’s mobile data traffic?

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Your AMS vendor’s implementation approach is as important as the software

Nimble AMS

As you consider moving to new association management software (AMS), you likely think about what types of product functionality and best practices are built into the system. But equally important is your software vendor’s approach to implementing the system. Many AMS vendors use the same basic implementation phases: Onboarding, Discovery, Implementation, and Launch. What’s important, and where the difference lies, is how they approach those phases.

Increase Non-Dues Revenue with a New Sponsorship Approach

Membersuite

Sponsorships play a critical role in generating associations' non-dues revenue, but they aren't delivering the best value to sponsors. Read the blog post to learn how to increase non-dues revenue with a new sponsorship approach

Does a Tech Leader Need to be Tech-Savvy?

Associations Now

Technical knowledge is seen as essential for many tech roles, but it’s possible that executives without in-depth technical knowledge might find themselves in a high-level IT role. Just ask Japan’s deputy chief of cybersecurity.