Sat.Dec 07, 2013 - Fri.Dec 13, 2013

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Show Volunteers How They’ve Made a Difference

Wild Apricot

'A new report indicates that most volunteers simply want to be thanked and shown the impact of their efforts.

Report 262
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What I’m Reading

Spark Consulting

'Eric Lanke gets real: you are not innovative. Want a good answer? Ask a good question (now with proof). Want to knock your gala out of the park? It requires leadership, clear goals, and a strong sense of mission. They’ve started! Top 10 Tech predictions for 2014. Reasons why innovation programs fail ? Lack of exec support, bad culture, bad process, “we have always done it that way.” (Sound familiar, association peeps?).

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The truth IS out there and your association is definitely needed (or should be)!

YourMembership

'“Mulder…where is the truth?” A little X-Files reference for all you sci-fi fans out there. In a recent post I shared some thoughts on the annual Black Friday ritual that leads many into both panic buying and shopping nirvana, sometimes at the same time. I shared ideas garnered from the Black Friday experience on how [.] ( Read more. ) The post The truth IS out there and your association is definitely needed (or should be)!

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There’s an app for that

Aaron Wolowiec

'In this appilicious world, it’s hard not to be addicted to smartphones. From recipes to sports to stocks, it seems there’s an app for everything. And it’s not just big businesses that have jumped on the app bandwagon. I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Nonprofit Content Marketing - What’s Holding You Back?

Wild Apricot

'A new report offers insight into nonprofit content marketing. Here are some report highlights and links to additional resources.

Content 244

More Trending

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Including Outsiders

Jamie Notter

'I just spent a few days in Key West, Florida on vacation. I can’t say enough good things about Key West; it’s a fabulous place to vacation. But you know me, even on vacation I end up thinking about organizational issues! And the issue that showed up loud and clear on this vacation was inclusion. The slogan for the city of Key West is “ One Human Family.” They proclaimed that to be the official philosophy of the city back in 2000, but you see evidence of it everywhere.

Florida 149
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Tis The Season

Association Leaders

'Tis the Season for office parties. I saw this article today and thought it would be a good reminder for our readers. . I hope your office party is successful and safe.

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Making All Members Feel Welcome

Wild Apricot

'Do you have a strategy for welcoming new members and first-time attendees?

Strategy 227
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Always the Last to Know: Curating Twitter

Spark Consulting

'Spotted thanks to Associations Now , Twitter is now letting users create custom-curated timelines (and taking on Storify in the process). More sophisticated than just following a hashtag, you can now follow an event or a person or a group or a topic in a more organized way, removing irrelevant tweets and highlighting the important information. At least in Tweet Deck, the process is pretty simple.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Making the Rubber Hit the Road

Eric Lanke

'image source Two weeks ago, in The Final Four , I continued writing about the process I used to create my association''s values statement, despite some misgivings about the value of values statements I''ve previously shared and still hold. We now had our final values statement, developed in collaboration with the entire staff, shaped by my own perspective on what was needed today and in the future, and comprised of four core values: Leadership: We lead the organization in creating new value for

Analysis 130
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Content marketing research report – 5 findings membership bodies should take note of

Optimist Consulting

'The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Whilst the research is completed by for-profit marketing professionals the report offers some interesting insights for membership body marketeers: 1) 42% have a content marketing strategy.

Content 116
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Why the Annual Chapter Performance Evaluation Fails

Mariner

'We’ve been doing a lot of work with associations lately who are asking how to better evaluate their chapters. Most are answering that question with an annual review of some flavor. The problem with all of these approaches is in the word “annual”.

Review 109
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5 Future Trends Affecting the Events Industry

Associations Now

'A new whitepaper by the International Association of Exhibitions and Events reveals 13 trends that will affect its industry. Here are five that associations will want to keep in mind as they plan for 2014 and beyond. It’s less than three weeks until the start of 2014, which means that a lot of groups are making predictions about what next year will mean for the meeting and event industry.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Your Conference Is Not As Unique As You Think

Velvet Chainsaw

'I’ve got news for conference organizers and hosts. Your conference is not as unique as you think. For the past three years, the team at Velvet Chainsaw Consulting has been reviewing, evaluating and analyzing annual meetings and conferences. Almost every one of our 30+ clients has started our review process with the following statement, “Our conference and audience is not like other conferences.

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Three Things Associations Can Be Doing with Pinterest

Mizz Information

'If you read this blog (or follow me on Pinterest ), you know I’m obsessed with Pinterest. OBSESSED. It’s my equivalent of paging through a billion different magazines, cookbooks (which I never actually do) and idea boards, and being able to save everything that attracts my eye for possible future reference. I use it as my bookmarking site when I read articles I want to save for later.

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The 11 Ws of Buyer Persona for Associations

SCD Group

'Guest Post by Jim Schnurbusch There may be a no more talked about topic today in the Association world than “buyer persona”. This topic may be topping the charts of conversation as Associations continue to recruit, and retain, membership. Of course, understanding what your “buyers” want and understanding their behaviors as they relate to your Association and alternative resources are the keys to success.

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‘Tis the Season for Office Holiday Parties, So Do Them Right

Associations Now

'As many organizations prepare to close the books on 2013, one of the last events on their calendars is likely the office holiday party. One HR professional offers some tips for a successful and safe end-of-the-year bash. It’s been a long year, filled with ups and downs, wins and losses. As 2013 comes to a close, many employers will send it off with an office holiday celebration.

Survey 84
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Sculpting Customer Feedback To Design Your Conference

Velvet Chainsaw

'The voice of the customer is always right. Or is it? When conference organizers look for ways to improve the attendees’ experience, they typically turn to their registrants for feedback. They turn to their customers to direct their investment decisions for conference improvements. Gaining Conference Attendee Intelligence. Conference organizers use a variety of ways to collect customer feedback.

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2013: A Millennial’s Perspective

Association Adviser

'Kelly Donovan, Naylor. With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. Here’s are seven shifts that seem to stand out for the younger generation of association professionals. Younger professionals (not their employers) are taking more responsibility for managing their own careers.

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Perfect Practice Makes Permanent: Wisdom for Association Professionals

SCD Group

'When I coached youth ice hockey, I always started the season asking my players: “How many of you have been told ‘practice makes perfect?’” Nearly all raised their hands. every year for more than 10 years. I then told them the statement was a lie! “Only PERFECT practice makes perfect!” I urged them to think of this when they practiced and played their games.

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The Leadership Elements that Made Nelson Mandela an Icon

Associations Now

'Let Others Shine Nelson Mandela, on multiple occasions, took a leadership approach that relied on the skills of others, allowing them opportunities to shine. As he expressed it: “It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership.”.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Beth Kanter

'Photo by Gary Clark. Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition.

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Reader feedback: Old vs. new methods of managing passwords

Association Adviser

'Last week, we received a thoughtful response to Marcus Underwood’s “Total Recall” article: A couple thoughts related to your post. I’d suggest an “old school” option is to create a password protected spreadsheet and then print a copy and put it somewhere safe. The spreadsheet should be stored securely in the cloud or on a flash drive in a safe or safety deposit box.

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Who is guarding your association’s finances and resources?

SCD Group

'Association & Nonprofit CEOs: When was the last time you really looked at your association’s financial systems and safeguards? Your members and boards assume you are protecting the funds you hold on behalf of your members and organization. Think what happens to your career if you violate that trust? Association & nonprofit CFOs: Are you following financial checks and balances to ensure the funds you manage for the association?

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What a Flashlight App Brings to Light About Mobile Security

Associations Now

'The Federal Trade Commission’s action targeting the developer of a widely used Android flashlight app underlines the danger mobile users face even from everyday downloads. For decades, IT has faced a challenging situation on desktops—when users download any app they want, it makes it easier to run into security issues or computer slowdowns. They may even inadvertently introduce a virus.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!