Spark Consulting
AUGUST 7, 2014
'I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. Here’s what the chapter leader smarties at NAHB came up with: Barter!
Wild Apricot
AUGUST 7, 2014
'Does your association or club have a new member onboarding process in place? Here are some ideas on welcoming new members.
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KiKi L'Italien's Acronym Soup
AUGUST 6, 2014
'Every year the best networking at ASAE Annual happens at the parties and receptions after the sessions have concluded for the day. You’ll never know how much learning you are capable of until you are shouting about outdated membership models across a crowded table at a bar. Here is a handy-dandy list of parties and receptions happening at ASAE Annual in Nashville.
Reid All About it
AUGUST 7, 2014
'I always have high hopes of getting to a lot of breweries when I’m at a conference, but it rarely happens. If you have more free time than I do, I hope you can hoist one for me. Or just grab me and make me come with you! Downtown breweries. Czanns (no website, Facebook , Twitter ). Pronounced “Zahnz”, they specialize in “easy to drink beers that don’t try to blow your head off with hops.
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Association Leaders
AUGUST 5, 2014
'I believe that a team reflects its leader. By that I mean if a leader is compassionate, his team will be compassionate. If a leader is grateful, his team will be grateful. If a leader is a hard worker, his team will work hard. Identifying and practicing the traits you want your team to possess is an important practice for successful leaders. I read an interesting article today that addresses this.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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YourMembership
AUGUST 7, 2014
I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. It mentioned how new members are most always engaged members, and that the trusty packet can help those members stay engaged beyond the first exciting months of membership. Interesting thought, but I don’t think a new member packet on its own comes close to getting the job done.
Reid All About it
AUGUST 8, 2014
'It’s time for#ASAE14! A bunch of my friends are already there but Im not arriving until late Saturday afternoon. Heres the last in my series of post about Nashville dining. I covered downtown restaurants in Part 1 and restaurants in Germantown, Midtown and Music Row as well as Nashvilles hot chicken restaurants in Part 2. If you decide to play hooky on Sunday morning and go out for brunch, the Nashville Guru and Visit Music City each have a list of their picks..
Eric Lanke
AUGUST 4, 2014
'image source This week I''m working on the presentation I''m going to give at my association''s major conference in two weeks. As CEO, it''s part of my job to make these presentations, speaking from the podium about the things the association is doing and keeping the members up to speed on important updates and initiatives. When I started doing this seven years ago, it was a time-consuming process that I didn''t enjoy and which I wasn''t very good at.
Wild Apricot
AUGUST 5, 2014
'Here are highlights of the 2014 Membership Marketing Benchmarking Report.
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Jamie Notter
AUGUST 5, 2014
'Almost everyone is on the data bandwagon these days. Even those who might still be skeptical about the whole “big data” thing will likely admit that using data in decision making is critical, and we all have stories of organizations, leaders, and managers making bad decisions by relying only on anecdotal evidence, ego-based analysis, or my favorite: “because we have always done it that way.” But data-based decision making is not easy.
Reid All About it
AUGUST 6, 2014
'You say you don’t like country music? Yup, been there, I understand. Even though I grew up listening to Southern rock and went to a few bluegrass shows, I didn’t think country was for me. But, about a year ago while working, I got bored with what I was listening to, turned on the radio, hit Seek and ended up on a country station. By the end of the week I was singing along.
Idea Architects
AUGUST 8, 2014
'Unfortunately, you don''t have too look too far to find organizations regularly committing management misdemeanors that get in the way of them engaging the volunteers they say are so important to them. Keep yourself out of jail by making sure your group isn''t caught doing any of these common 10 crimes. 1. Not asking at the onset Hard to believe, but not being asked is still o ne of most common reasons people say they don''t volunteer.
Vanguard Tech
AUGUST 5, 2014
'This is the fourth in a series of blog posts based on the “5 Website Improvements to Make in 5 Minutes (or Less)” that I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014. Each of these posts will cover one of the elements we discussed in more detail and today’s topic is Engage and Convert: Make your Content “Web Friendly” To get a sneak peek of future posts, view the slides from our session on Slideshare.
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Jamie Notter
AUGUST 8, 2014
'Here’s a sneak peek at some of the research we’ve been doing with the Millennial generation. We asked a group of millennials to describe their biggest challenges working with senior management in their organizations, and this quote is priceless: My biggest challenges have been trying to make them understand how knowledgeable and quick to learn I am.
Reid All About it
AUGUST 7, 2014
'When I went to Nashville in May for the digitalNow conference, I expected to be wowed by Nashville’s music scene, but I was blown away by the art that surrounded me everywhere I went. I wasn’t expecting that. I can think of no better way to recharge your brain than to spend some time enjoying art. Any kind of art will do but all you have to do to feast your eyes on some visual art is to stroll through the halls of the Music City Center or cross the street and wander through the Omni.
Association Advocacy Chick
AUGUST 5, 2014
'Hi all! Just a quick hello before we head to Nashville for ASAE14. I was going to do a “tips on prepping for ASAE annual post”, but there are already a ton of great posts on this topic including this , this and this. I want to take this opportunity to plug some of the Diversity Executive Leadership Program (DELP) and diversity+inclusion activities at ASAE this year.
Associations Now
AUGUST 4, 2014
'A new membership structure. New meetings. A new website. Yoga Alliance has taken on a lot under a new CEO. Here’s what he’s learned. When Richard Karpel became CEO of Yoga Alliance in 2012, he wasn’t expecting a restful gig. The first order of business was to transform what was founded in 1999 as a 501(c)(3) credentialing organization for approximately 50,000 yoga teachers into a full-fledged 501(c)(6) association, complete with member benefits, events, and advocacy efforts.
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Velvet Chainsaw
AUGUST 4, 2014
'Yes, your conference is a brand. So start treating it like one! The Words Annual Meeting Are Out! If you’re still using Annual Meeting in your conference brand, you’re showing your age. Most association bylaws require an annual meeting of the membership. It’s the organization’s business portion of the conference usually for paid members.
Vanguard Tech
AUGUST 7, 2014
'Today''s guest post is written by Susan Young, CEO at Get In Front Communications. Connect with Susan on Twitter at @sueyoungmedia or by email.
Mizz Information
AUGUST 6, 2014
'As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton. When it launched three years ago, I was among the many who had high hopes for the platform, wishing it would replace Facebook. When that didn’t prove to be the case and its usefulness as a social networking platform never really seemed to take hold, there still were compelling reasons to use Google+, especially for businesses --the Hangouts feature, SEO and enh
Associations Now
AUGUST 4, 2014
'To help create greater awareness of the roughly 8,000 farmers markets throughout the United States, associations are sponsoring contests during National Farmers Market Week encouraging the public to visit their local markets. Have you visited your local farmers market this summer? If not, this week is the perfect time, because it’s National Farmers Market Week.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Velvet Chainsaw
AUGUST 8, 2014
'If youre an association executive or conference organizer, you know where you stand within your organization. Deep down, you desire to be and do more. No, your drive is not greed in disguise. Nor is your drive selfish in nature. Its actually a noble drive as you want to make a difference. Your drive is rooted in the desire to do something significant, help others and be a positive influence on others.
SCD Group
AUGUST 5, 2014
'When I’m giving presentations on generational differences, “older” folks often ask me, “Why aren’t they younger staff (Gen Xers and Millenials) more loyal to our company/association/nonprofit?” After 15 years of eating/sleeping/breathing my association, my boss and I were fired. My “kids” were in high school then. They knew how loyal I was to my association and job.
Mizz Information
AUGUST 4, 2014
'Is it just me, or are you, too, seeing the same old stock graphics at every turn online these days? Now that I’m writing and reading more in the technology and cybersecurity spaces, I’m noticing that there is a huge dearth of images to illustrate the explosion of content. All too often, posts about big data are illustrated with the same stock images of the same data center; posts about cybersecurity feature some variation on a lock with some kind of representation of “cyber” in the background.a
Associations Now
AUGUST 6, 2014
'When you set a target for membership growth, is that figure just a nice, fancy number, or is it based on market research? Can it be both? Even if you only read the first paragraphs, it’s hard to miss the apparent contradiction in two articles in the July/August issue of Associations Now : In “ Ready, Aim, Recruit ” (page 35): In late 2012, the National Association of Neonatal Nurses (NANN) decided 2013 would be the year it reached a new all-time-high membership level.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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