Sat.Aug 01, 2015 - Fri.Aug 07, 2015

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Version 5.5 Released: Includes New Event Registration Features

Wild Apricot

We’re glad to announce the release of Version 5.5! It brings new events module features that will help you grow your organization!

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Moving from Inside-Out to Outside-In

Spark Consulting

Anna Caraveli ( The Demand Networks ) and I recently had the chance to sit down with Justin Burniske ( fusionSpan ) to talk about some of the issues raised in our recent whitepaper, Leading Engagement from the Outside In , for the Small Staff – Big Impact blog. In part two of our video interview, we talk about: The difference between the inside-out and outside-in approaches to member engagement.

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Cancer Does What It Wants

Jamie Notter

As many of you know, I was diagnosed with larynx cancer earlier this year. I had a small growth on my vocal chords that turned out to have some cancer in it. They removed the growth (while preserving my vocal chords, thank you very much) and this June I went through radiation treatment to make sure there was no cancer left in the system. I'm told that it's all gone now, and from here on out they'll just monitor me.

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Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership

The association world is about to converge on the Motor City this weekend for ASAE’s 2015 Annual Meeting. I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. A lot has happened at YM since we were in Nashville last year for ASAE. We acquired Job Target’s Career Center Business Unit to go with our Association Career Network, marking a turning point in the industry by combining the strong

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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18 Free Non-profit Webinars For August 2015

Wild Apricot

Further your non-profit education with these 18 free webinars!

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3 Ideas to Help Make Your Organization More Transparent

Jamie Notter

This post was published originally on the Switch and Shift blog. One of the most pronounced trends in business over the last five years or so has been the move toward greater transparency. This trend has been driven primarily by the revolution that we call “the internet,” where the default has now become public, and information that used to be kept behind closed doors or in certain expert domains has now become readily accessible to anyone around the globe who can somehow access Google.

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Road Trip to Norfolk has some surprises

Mariner

How can a quick road trip to do a quick conference session result in a blog post? When it’s full of adventure (some good, some not so good) and one great AHA moment all rolled together.

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Roadmapping Is Just as Important as Roadmaps

Eric Lanke

"Roadmapping is just as important as roadmaps." That's a paraphrased quote from a facilitator my association hired to help us develop a manufacturing roadmap for the technology our industry makes. There's been a lot of advances in manufacturing technologies in the past few years (anyone ever heard of 3D printing or additive manufacturing? for example) and my association is looking for ways to help our members adopt those new technologies to improve the manufacture of their products and, in turn,

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Must Member Dues Always Be Monetary?

Associations Now

A proposed model for the future of membership in public broadcasting raises an intriguing question for associations: Could volunteering be another way to pay membership dues? Another week, another look outside the association world for perspectives on membership. After a look at analytics in baseball season-ticket sales last Tuesday, today we turn to public broadcasting and its quest for business-model sustainability.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Using FOMO to Convert Conference Fence Sitters

Velvet Chainsaw

Why do people camp outside Best Buy before Black Friday sales? What about those constantly checking their Facebook news feed? It is the Fear of Missing Out (FOMO). The Word of Mouth Marketing Association defines FOMO: “At its root, FOMO is a sort of social anxiety that occurs when one is concerned with missing a social interaction, experience of value, talk-worthy event, or monetary gain.”.

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New ASAE Study Offers Lessons from “Growers” on Expanding Your Global Business

GlowGlobally

“It’s not a decision to be global, it’s a decision not to be.” – Healthcare Association Executive. The latest ASAE Foundation research on global growth strategies and operations sponsored by MCI Group is now available for access today. The report represents the second year of a partnership to provide a common roadmap for associations as they plan, execute, or refine their global efforts.

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Winning Comparative Advantage

Plexus Consulting

By Steven M. Worth, President at Plexus Consulting Group, LLC Remember this old joke? “We’re from the government and we’re here to help!” This assertion is usually followed by incredulous guffaws. Similarly, certain circles of association executives are amused by any such assertion about the helpfulness of consultants. Perhaps this is due to a swaggering belief that any association executive worth his or her salt should be able to manage things on their own; or perhaps they are like Mark Twain’s

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Five Tips for Leading Through Change

Associations Now

Associations may need to make big shifts to strategy and culture. One association expert shares her advice for helping staff make the transition. Struggling organizations often say that what they need is a turnaround artist. But the real trick is getting everybody to turn in the same direction. In her new book, The Demand Perspective: Leading From the Outside In , Anna Caraveli argues that associations too rarely break free from their familiar silos of membership, products, and meetings to liste

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Rebranding. Renaming. Reimaging. What’s an Association To Do?

SCD Group

Another request from an association professional: “We’re looking for a company that helps organizations re-brand themselves and even guide them towards a new name.” As a former AMC owner and association consultant, I’ve been through three association logo changes, three name changes and more. 3 Reasons to Consider Change: Because your market has changed and current name does not reflect your members/prospects Because your image is “old and stale” Because your name/design does not reflect your ne

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Chronic Diseases in China: An Opportunity for Standardized Education Programs and Enhanced Collaboration

GlowGlobally

A recently released report “2015 Situation of Nutrition and Chronic Diseases of Chinese Residents ,” indicates the incidence and mortality of chronic diseases continue to increase and have become the main causes of death in China with 79.4% of total mortality due to chronic diseases. According to statistics, cardiovascular disease, diabetes, cancer and respiratory disease have become the top four of major threats to China’s public health.

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11 Things You Know if You’ve Planned a Lobby Day

Beekeeper Group

If you work in Grassroots or Government Affairs, you’ve probably helped to plan a Lobby Day. And if so, you know that… 1. Your work day will start at 6am. And that’s after months of intensive planning. 2. At breakfast, one of your speakers will go over their allotted time throwing off your detailed schedule. 3. Even when you confirm the day before, Hill offices will change it up on you. 4.

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Agricultural Association Pushes Drone Safety

Associations Now

The National Agricultural Aviation Association says unmanned aerial vehicles have potential to help farmers, but its new campaign emphasizes that safety needs to come first—especially considering that many of its members take to the skies in low-flying planes. Drones seem to keep getting into trouble. From the White House to medical aviation groups , concerns about safety and security remain high, despite the technology’s great potential in fields such as journalism and business—including

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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12 Best Practices for Twitter Cards

Slice-Works

There are three basic elements to all Twitter cards: the image, the Call to Action (CTA) and the tweet copy. Your image should show off the business. The headline and CTA together call out the offer. The tweet copy generates curiosity and interest. In order to maximize the value of all three elements, it’s important to keep the following best practices in mind…. 1.

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With Banking a Sticking Point, Cannabis Group Boosts Lobbying Game

Associations Now

The National Cannabis Industry Association is working with lobbying firms on both sides of the aisle in an effort to push for legislation that would make it easier for legal marijuana businesses to use banking services. The move comes as a credit union runs into issues with the Federal Reserve. The inconsistencies between state-level marijuana legalization and federal-level banking regulations still linger nearly two years after Colorado pot shops legally opened for business.

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Conference Souvenir Causes TSA Headaches for Sorority Members

Associations Now

As Delta Sigma Theta members were leaving Houston following their annual meeting last week, they ran into airport security problems for an unexpected reason: A large souvenir booklet apparently looked like an explosive on the TSA’s scanners. Take roughly 13,000 attendees, a large piece of conference swag, and an international airport, and the end result might be a recipe for inconvenience.

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Industry Leaders to Congress: Don’t Stifle Innovation in Internet of Things

Associations Now

At a hearing in front of the House Judiciary Committee, trade group leaders made the case for limited regulation of connected devices, saying that too many rules could dampen the industry’s potential to innovate. The Internet of Things is still a fairly new space that has lots of room for innovation, but too much interference from government could thwart its potential just as it’s getting started.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Niche Publishing: Your Content Strategy Can’t Stay Still

Associations Now

The world of niche publishing may not be as focused on the almighty pageview or banner ad as its larger cousin, but that’s definitely no reason not to evolve. And sometimes, the legacy could be holding you back. Let’s get the chaser out of the way first. As you might have read on this site about five months ago, GigaOm crashed and burned in a fairly dramatic way.

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Groups Eye Ways to Take Bite Out of College Textbook Prices

Associations Now

A recent report highlighting the high cost of college textbooks has the publishing industry on the defensive, but college bookstores and open-publishing advocates say there are ways to ease the sting. College students are packing up and will soon head back to school, where many will visit the campus bookstore and experience a fresh round of textbook sticker shock.

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Two Ideas Associations Can Borrow From the Corporate World

Associations Now

Take a look at a couple of companies that are getting rid of performance reviews and rewarding hackers who can identify security concerns and how these ideas could prove fruitful for associations. Whether it’s membership , online learning , or marketing , associations can take a cue from for-profit organizations in any number of areas. While they may not have the same staff resources or budgets as for-profits, associations can still match up in dexterity and capability.

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South African Hunters Reconsider Stance on Lions After Cecil Shooting

Associations Now

Will the death of Cecil the lion change big-game hunting in Africa? The president of the Professional Hunters’ Association of South Africa says it should, publicly suggesting that his group reconsider its stance on lion-hunting. But hunters’ groups emphasize that regulated hunting still has its place as a conservation tool. The recent shooting of Cecil the lion may have happened in Zimbabwe, but it’s raising some big questions for a group in nearby South Africa.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!