Sat.Dec 07, 2019 - Fri.Dec 13, 2019

Partnership v. Membership: Selling the Board on Change

Spark Consulting

When you’ve realized it’s time to make a change to your dues amounts, member benefits, or overall membership structure, how do you convince your board of directors to support it? Particularly if there’s resistance? Let’s start with the easiest case: a dues increase.

How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming.

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Share Your Members’ “Year in Review”

Associations Now

Businesses like Marriott, Spotify, and Facebook use “year in review” campaigns to connect and engage with users, customers, and members. Do you? Ah, the end of the year. Hopefully, you’re looking forward to some holiday rest and relaxation, and maybe you’re counting down the days to the new year.

How Your Association Can Support Women on the Path to Leadership

WBT Systems

How Your Association Can Support Women on the Path to Leadership. Read more about How Your Association Can Support Women on the Path to Leadership

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Winning Back Lapsed Members: Solutions for Non-Renewal Reasons

MembersClicks

This post was originally published on 8/28/18 and has been updated for added value. While many associations and chambers are focused on renewals this time of year, it’s equally important to revisit your former members. And to understand why current members may not be renewing this year.).

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If you want to get the most out of your LMS, have a plan

YourMembership Blog

Whether you have a new LMS or need to get more out of your existing one, consider the goals of your learning program and how your LMS can help. Here are some insights to get you started. This may sound familiar: As the go-to source of information for your industry, your association has accumulated a. The post If you want to get the most out of your LMS, have a plan appeared first on YourMembership. Membership & Marketing

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Give Your End-of-Year Fundraising Efforts A Boost

Associations Now

With Giving Tuesday behind us, fundraisers are now focused on wrapping up 2019 strong. If you want to get the most out of your year-end campaign, follow these simple steps. Many associations rallied to raise funds on Giving Tuesday , but a bigger season for giving is underway.

What Should Associations Put on Their “Do Not Do” List? – Ask JP #002:

Moery Company

Transcript: Hi! Ask JP question today is, “What should associations put on their ‘do not do’ list. What are they wasting time on and what should they focus on instead?” ” Oh, I love this question.

Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. I’m getting in the Christmas spirit.

3 Ways This Customer Community is Humanizing the Customer Experience

Higher Logic

Have you had a recent brand interaction that impressed you? Maybe a company answered your support question quickly or accommodated you in a way that made you feel seen and appreciated. These experiences stand out to us, because too often, human, relatable customer experiences are rare.

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Creating a Month-by-Month Membership Retention Plan at Your Association or Chamber

MembersClicks

If someone were to ask, “What membership retention initiatives does your association or chamber employ?,” would you know how to answer? Sure, just getting your members to engage is a retention effort in itself, but does your association or chamber have a formal plan in place?

Advice for Associations to Succeed in 2020: Celebrate Policy Wins

Moery Company

Associations need to do a better job of celebrating policy wins with their members. Many advocacy agendas take months, if not years, to finalize and memberships are won and lost based on the outcome of more critical issues.

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How to Onboard to a New Association Management Software Platform

Association Adviser

Onboarding to new association management software can be intimidating, but it doesn’t have to be impossibly stressful. Here's how to navigate the process. The post How to Onboard to a New Association Management Software Platform appeared first on Association Adviser.

These Associations Are on the Cusp of a Big 2020

Associations Now

In a variety of fields—from offbeat holidays to federal events to rising supplements—2020 is going to be a major point of change and attention. Here are a few groups that will be making a big impact.

2 Festive Ways to Engage Your Members This December

MembersClicks

Though December is a busy month, it’s also typically a fun month. There are festive tunes playing on the radio, seasonal sweets lining the grocery store aisles (white chocolate peppermint bark, anyone?!), and holiday movies marathoning on TV.among many other things.

PODCAST | Association Hustle Podcast – Episode 213: How Associations Tell Their Stories

Moery Company

Associations don’t need to tell their stories, they need to tell their members’ stories! This episode explores the three types of stories you should be telling about how your association helps you members. Transcript: Hello and welcome to JP Moery’s Association Hustle Podcast.

The 5 Google Analytics Reports to Master

Association Adviser

Navigating the sea of info that Google Analytics offers? CDK Global’s Colleen Harris focuses on 5 Google reports that will best help association marketers. The post The 5 Google Analytics Reports to Master appeared first on Association Adviser. Features Technology Digital Summit Google Analytics

Pro Rodeo Association Launches Youth League

Associations Now

The Professional Rodeo Cowboys Association is targeting youth ages 8 to 19 with a new league that will hold its first finals event at a major football stadium in March.

Why it’s not good enough to ask what members want

Association Success

When Elizabeth Weaver Engel thinks about what members want, two quotes come immediately to mind. . The first is attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.”. And the second comes from tech giant Steve Jobs: “People don’t know what they want until you show it to them.”. Put another way: You really shouldn’t be asking your members what they want. Innovation comes from solving a problem and creating something that doesn’t exist yet. “In

Year in Review: Most Popular Blog Posts of 2019

Moery Company

There were common themes weaved through the most popular blog posts that resonated with you this year. You’re thinking more and more about your association as a business and less as a non-profit of years past.

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Is Your Association Software Really Cloud Based?

Nimble AMS

How do you know if your association management software is in the cloud? Here’s how to tell. What’s in the “true cloud”? Read on to learn characteristics of true cloud-based software plus questions you can ask to tell if your association management software (AMS) is really cloud based.

How One Association Found Opportunity in a Public-Private Partnership

Associations Now

The National Automatic Merchandising Association is collaborating with the Oak Ridge National Laboratory on more efficient refrigerants for vending machines—an effort the group says will jumpstart the industry’s R&D approach.

How Associations Can Get Cultural Buy-in For MarTech Upgrades

HighRoad Solution

Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project.

3 Ways to Soothe End-of-Year Burnout

MembersClicks

If you look back on 2019, you likely did a lot at work and outside of the office. association leadership Small Staff Chatter

Nimble AMS Introduces The Lightning Store For Associations

Nimble AMS

All about this new modern and streamlined e-commerce experience for associations. Create a Lightning Store with an improved user experience and greater flexibility for associations to sell their products. How can associations sell products faster and easily while improving the member experience?

Daily Buzz: Don’t Ask Members What They Want. Ask This Instead.

Associations Now

For real innovation, associations need to foresee members’ biggest goals and problems. Also: how “low-impact” meeting menus contribute to a greener world. What do your members want? You could ask them, sure—but real innovation comes from solving problems members don’t realize exist yet. “We

HubSpot vs SharpSpring for Associations: A Head to Head Comparison

HighRoad Solution

The top challenge associations reported with data was the difficulty in tracking it to marketing campaign results (often called data or campaign attribution). This makes marketing automation a must-have for associations.

Mark Your Calendar! Q1-2020 Training Opportunities & Events

MembersClicks

I’ll forego lamenting over how it’s already December (ok real quick — how??) and dive right into it: let’s talk training and trade shows for January, February, and March of 2020! We’re looking forward to a new year of helping to enhance your product knowledge and saying “HI!!”

Fulfill your association’s wish list with Nimble AMS

Nimble AMS

You don’t need to be Santa to deliver your staff’s favorite gifts this year. What’s on your list this holiday season? Here are three items that Nimble AMS can take from dream to reality.

Four Human Resources Trends to Watch Next Year

Associations Now

Whether it’s boosting your recruitment marketing or introducing your team to AI-powered machines, there are a lot of HR trends to keep an eye on for next year. Here are a few that could affect your organization.

HubSpot vs SharpSpring for Associations: A Head to Head Comparison

HighRoad Solution

The top challenge associations reported with data was the difficulty in tracking it to marketing campaign results (often called data or campaign attribution). This makes marketing automation a must-have for associations.

The world might change; here’s why our content strategy doesn’t

Association Success

How should association communicators balance the needs of their business, the priorities of their organization’s leaders and the resources at their disposal? Who are their audiences, and what do they need in their lives as members – or prospective members? And what matters most when it comes time to measure success? Those are the types of questions we were asking at The Ohio Society of CPAs as we thought about our content. We wanted to know: What content we should create and distribute.

How to Write Sunny and Funny Emails to Your Members

Smooth The Path

Some people tend to write long, detailed, and maybe slightly boring emails. You know who they are. When you see an email arrive from them, do you sigh (even if it is a tiny inward sigh?). Contrast the long, boring emails with short, fun emails that are a delight to read.